Weborama

What Weborama does

Weborama is a European independent data intelligence company founded in 1998 in Paris, operating a 100% proprietary adtech stack composed of four layers: a Semantic AI Platform that decodes web content meaning in real time across 500M+ URLs; a Hybrid DMP/CDP reconciling first-, second-, and third-party data around a unique ID; a sovereign Adserver (Weborama Campaign Manager / WCM) for privacy-first campaign management; and the Webo Intent agentic platform launched in April 2026 that scores intent signals in real time and reads consumer decision trajectories across the marketing funnel. The platform is fed by 3B+ continuously analyzed signals and 200M+ dynamic behavioral profiles updated in real time.

The company serves large advertisers, media agencies, and publishers across five Western European markets (France, Spain, Portugal, Netherlands, Italy) and the United States, with a named customer base of 300+ enterprises including Renault, Crédit Agricole, BPCE Finance, Cofidis, FDJ, COVEA, 366, and Intermarché. Distribution combines a direct enterprise sales motion with a self-serve client portal and a major strategic partnership with The Trade Desk, through which over 400 monthly buyers activate 15,000+ Weborama segments per month in Europe.

Weborama monetizes through four interlocking streams: data monetization (audience segment licensing), platform SaaS licensing (DMP/CDP and Adserver contracts), media activation services, and programmatic advertising fees — all delivered on a quote-based, enterprise B2B pricing model with no public rate card. The Adways subsidiary, acquired in 2022, contributes interactive video and rich media capabilities across CTV, OLV, and web in European markets. The company is privately held as a Société par Actions Simplifiée (SAS) registered in Nanterre, France, with 60% of teams dedicated to R&D and a stated EU-sovereign, zero-GAFAM-dependency positioning.

Name

Weborama

Legal name

Weborama, Société par Actions Simplifiée

Website

https://weborama.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

Weborama is a European independent data intelligence company founded in 1998 that operates a proprietary Semantic AI and agentic intent platform, serving 300+ enterprise advertisers, agencies, and publishers across Western Europe and the United States with audience data, activation, and media execution.

Ownership category

akta.pro rank

Product category

Advertising Technology (Data Intelligence Platform)

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Advertising (7310), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Programmatic Display & Retargeting (DSP) (MPAAACAE)

akta.pro secondary industries

Social, Community & Creator Platform Feeds (HDAAAGAD), Content-Aware/AI Media Processing (Per-Title Encode, Scene Detection) (MPAHAHAH)

Keywords

• Semantic AI advertising
• Audience data platform
• Contextual ad targeting
• Data management platform
• Programmatic ad serving

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Data Monetization / Audience Segment Licensing: Weborama commercializes its audience segments — built from semantic contextual data and behavioral profiles — to advertisers and agencies. Segments are available both as off-the-shelf generic offerings and on-demand customized segments. Over 400 monthly buyers rely on Weborama data within The Trade Desk, representing more than 15,000 segments purchased per month in Europe.
2. Platform SaaS Licensing (DMP/CDP & Adserver): Weborama provides access to its hybrid DMP/CDP and sovereign Adserver as integrated or standalone platforms. Clients can access data ownership, raw logs, and measurement tools. Pricing is customized per enterprise contract.
3. Media Activation Services: Weborama orchestrates cross-channel campaign execution and optimization, including display, CTV, YouTube, DOOH, and CRM channels, leveraging its proprietary data, technology, and the Adways creative platform. Creative amplification is delivered through Adways by Webo.
4. Programmatic Advertising Fees: Through the Trade Desk partnership and direct DSP integrations (with 200+ universal connectors), Weborama enables programmatic activation, earning fees for data-driven ad serving and campaign management across programmatic channels.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Weborama develops and sells a proprietary, full-stack advertising technology platform that turns behavioral and contextual signals into structured audience intelligence. Its products include the Semantic AI Platform for real-time content decoding, a Hybrid DMP/CDP for unified data management, a sovereign European Adserver for campaign management, and the Webo Intent agentic platform for real-time intent scoring and cross-channel activation across display, CTV, YouTube, DOOH, and CRM.

Product overview

Weborama is a European independent Data Intelligence company that offers a unified platform architecture spanning three layers: Solutions (Insights, Data/Predictive Intelligence, and Activate), Technologies (Semantic AI Platform, Hybrid DMP/CDP, and Adserver), and the flagship agentic product Webo Intent. The platform transforms fragmented signals into structured intelligence for smarter media and marketing budget allocation and measurable growth. A proprietary full-stack technology stack (with 60% of teams dedicated to R&D) underpins all offerings, free from GAFAM dependency. The portfolio also includes Adways, an acquired subsidiary (2022) offering interactive video and rich media solutions for CTV, OLV, and web across European markets.

Differentiator

Problem solved

Functional benefit

Brands

• Adways by Weborama: Interactive video and rich media advertising solutions for web, mobile and CTV platforms across European markets
• Webo Intent
• Webomind
• Weborama Audience Manager (WAM)
• Weborama Campaign Manager (WCM)

Products and services

• Webo Intent Agentic platform that captures behavioral and contextual signals in real time, decodes what audiences actually want, and turns that understanding into cross-channel activation across the full marketing funnel. It is targeted at large advertisers, agencies, and publishers seeking cookieless, privacy-first intent targeting.
• Semantic AI Platform Proprietary engine that decodes web content in real time, identifying consumer interests and intent through semantic analysis of text on web pages. Powers Weborama's contextual targeting and is available as a standalone capability to large advertisers, agencies, and publishers.
• Hybrid DMP/CDP Hybrid data management platform reconciling first-, second-, and third-party data around a unique ID. Breaks silos between CRM and media and centralizes first-party data enriched with exclusive signals for distribution across the marketing and media ecosystem via a unified customer view.
• Weborama Adserver European, privacy-first ad server for campaign management with total transparency, full data ownership, and unbiased measurement. Provides access to raw logs, identifiers, and advanced measurement as an independent alternative to walled gardens.
• Adways (by Weborama) Interactive video and rich media advertising solutions for web, mobile, and CTV platforms. Serves European broadcasters, publishers, agencies, and advertisers with engaging, non-intrusive formats, with creative amplification delivered as 'Adways by Webo'.
• Insights Solution offering that surfaces meaningful behavioral and contextual signals to identify high-value audiences and decision patterns, forming part of Weborama's unified data-intelligence architecture connecting data, strategic insights, and media.
• Data (Predictive Intelligence) Solution offering that transforms raw signals into predictive, scored intelligence frameworks that inform audience prioritisation and budget allocation, with real-time scoring positioning individuals within their intent trajectory.
• Activate Solution offering that orchestrates cross-channel execution and continuously optimises based on campaign outcomes, signal quality, creative performance, and measurable contribution across display, CTV, YouTube, DOOH, and CRM channels.
• Contextual Platform Dedicated contextual activation platform leveraging advanced Semantic AI, providing relevance and personalisation without intrusive tracking mechanisms, specifically designed for post-third-party-cookie environments.
• Intent Insights #1 First instalment of Weborama's Intent Intelligence Observatory, an insights product analysing behavioral signals across European internet users to surface consumer decision dynamics around major events such as the 2026 World Cup.

Quantifiable outcome

• +25pts consideration uplift, +26% conversion growth, -40% CPC optimization, +18% acquisition increase (client-reported structural impact from signal-based orchestration)
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• The Trade DeskcoreTechnology or Integration · 11 August 2025Weborama and The Trade Desk entered a major strategic partnership on August 11, 2025, making Weborama's semantic and user-based contextual data available within The Trade Desk marketplace for cookie-based and CTV targeting. The integration enables self-service activation of off-the-shelf generic segments and on-demand customized segments tailored to advertiser needs, which Weborama can create and make available within hours. Weborama's database, based on proprietary semantic AI, provides high-precision contextual signals and behavioral data. Over 400 monthly buyers rely on Weborama's European data within The Trade Desk, representing more than 15,000 segments purchased per month. The marketplace is well-integrated with CTV environments, a strategic priority for Weborama's cross-screen strategies. The partnership positions Weborama as a major data provider following the closure of Xandr, establishing The Trade Desk as the main alternative to DV360 in programmatic advertising.
• AdwayscoreStrategic or Co-development PartnerWeborama acquired Adways in 2022, integrating its interactive video format capabilities and rich media solutions into Weborama's data-driven offering. Adways operates across the entire European market (France, Italy, and the Netherlands) with interactive, engaging, and non-intrusive advertising formats on web, mobile, and CTV. Product management is based in the Netherlands; R&D is distributed across the Netherlands and France. Adways manages 2,500–3,000 campaigns annually and employs 40 people. Rodolphe Rodrigues, Deputy General Manager of Weborama, described the acquisition as key to reaffirming Adways' position in the European market and accelerating adoption of its innovative formats in the growing CTV sector. Creative amplification for Weborama campaigns is delivered through 'Adways by Webo.'
• Alliance DigitaleminorOthersWeborama is a member of Alliance Digitale, alongside DMA France, MMAF, and IAB France, representing its participation in the French digital advertising industry ecosystem.
• IREP (Institut de Recherche et d'Études Publicitaires)minorOthersWeborama is a member of IREP (Institut de Recherche et d'Études Publicitaires), demonstrating commitment to research and industry standards in the European advertising ecosystem.

Scale indicators12 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Quantcast: Quantcast provides AI-driven audience targeting and cookieless programmatic advertising solutions using contextual analysis, comparable to Weborama's Semantic AI platform and intent-based targeting.
• Permutive: Permutive is a publisher-first data platform enabling first-party data activation and audience targeting without third-party cookies, comparable to Weborama's publisher-side and cookieless contextual offerings.
• Tealium: Tealium offers a customer data platform and tag management solutions that integrate first-, second-, and third-party data, comparable to Weborama's Hybrid DMP/CDP architecture.
• Criteo: Criteo is a European-founded adtech company specializing in retargeting and post-cookie advertising solutions, with comparable cookieless targeting, audience data, and enterprise advertiser relationships.
• Lotame: Lotame provides a data management platform and audience data solutions for publishers, advertisers, and agencies, overlapping with Weborama's DMP and audience segmentation offerings.
• LiveRamp: LiveRamp operates a data connectivity platform that reconciles first-, second-, and third-party data across the marketing ecosystem, directly comparable to Weborama's Hybrid DMP/CDP and audience activation capabilities.
• Numberly: Numberly is a French data marketing group offering audience targeting, programmatic activation, and cookieless solutions, comparable to Weborama's enterprise data intelligence and cross-channel activation services in the French/European market.
• Eulerian Technologies: Eulerian is a French marketing platform combining CDP, DMP, and attribution capabilities for European enterprises, directly comparable to Weborama's hybrid DMP/CDP and media activation stack.

Broad incumbents

• The Trade Desk: The Trade Desk is Weborama's primary distribution partner and a global DSP leader; comparable as a broader programmatic platform that activates audience data across channels, though operating at vastly larger scale.
• Oracle Advertising: Oracle Advertising (formerly Grapeshot/AddThis) provides contextual targeting and audience data solutions as part of Oracle's broader marketing cloud, comparable to Weborama's semantic AI contextual platform but at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@weboramafrance
• LinkedInlinkedin.com/company/weborama
• Xx.com/weborama
• Facebookfacebook.com/105961832879182

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Weborama