Numberly
Numberly is a Paris-based, publicly listed (Euronext: ALMIL) marketing technology company, founded in 2000, that helps advertisers build and maintain long-lasting customer relationships through its martech platform. It serves advertiser clients with 251–500 employees.
- Company typePrivate
- Founded2000
- HeadquartersParis, France
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Numberly does
Numberly is a Paris-based marketing technology company founded in 2000 that helps advertisers build and maintain long-lasting relationships with their clients, operating as a publicly listed entity on Euronext Paris under the ticker ALMIL. The firm is positioned as a "marketing technologist," providing advertisers with technology-led solutions for customer relationship management, audience engagement, and campaign execution; historically it has expanded its platform through acquisitions, including Ocito in 2008 and Matiro in 2013, which broadened its email, relational marketing, and broader martech stack capabilities.
The company operates at a mid-market scale, employing 251–500 people, and has historically raised capital from growth investors NextStage (2009) and Idinvest Partners (2010). Its financial profile (subject to apparent unit-scaling inconsistencies in the source data) points to recovered EBITDA following a 2020 trough, with revenue trending upward through 2023 and gross margins consistent with a services-and-software blend typical of European martech vendors. Customer base, product portfolio details, pricing model, and AI/ML capability specifics are not disclosed in the available data, representing meaningful evidence gaps for an investment thesis.
Numberly firmographics
Firmographics- Name
- Numberly
- Website
- https://numberly.com
- Company type
- Private
- Founded year
- 2000
- Headcount range
- 251–500 employees
- Short description
- Numberly is a Paris-based, publicly listed (Euronext: ALMIL) marketing technology company, founded in 2000, that helps advertisers build and maintain long-lasting customer relationships through its martech platform. It serves advertiser clients with 251–500 employees.
- Ownership category
- akta.pro rank
Numberly industry classification
Industry- Product category
- Marketing Technology
- NAICS
- Marketing Research and Public Opinion Polling (541910), Information (51)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Marketing Technology, AdTech & MarTech Services (BPAFAAAN)
- akta.pro secondary industries
- Performance Analytics, Attribution & Measurement (MMM/MTA) (BPAFACAJ), Advertising, Marketing & Customer Personalization (HDAAAGAC), Marketing Database & Contact Data Providers (B2B/B2C Lists) (BPAFAKAF)
Keywords
Where Numberly is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Markets served
Numberly business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Numberly product offering
Product offeringCore offering
Numberly is a marketing technology company that helps advertisers design, execute, and optimize data-driven marketing campaigns to build long-lasting relationships with their clients. The firm operates as a marketing technologist, combining data, technology, and strategy to support advertisers' customer engagement and retention efforts.
Differentiator
Problem solved
Functional benefit
Products and services
- Marketing Technology Services
Companies that use Numberly
Customer profileIdeal customer profiles1 record
Numberly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Numberly partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights3 records
Numberly competitors and assessment
Company assessmentDirect peers
- Actito: European SaaS marketing-automation and customer-data platform focused on relationship marketing. Comparable to Numberly in customer base (mid-market European brands) and core capability (cross-channel activation from first-party data).
- Eulerian Technologies: Paris-based independent martech vendor offering marketing attribution, data, and activation tooling. Competes with Numberly in the French/European mid-market for data-driven marketing technology services.
- Dolist: French marketing technology vendor specializing in email, SMS, and data-driven marketing campaigns. Direct peer in the French martech segment with similar mid-market advertiser customers.
- Criteo: French publicly listed adtech company focused on digital performance marketing and personalization. Closely comparable to Numberly in geography (Paris-headquartered), business model (data-driven advertising technology), and public-market listing on Euronext.
- Splio: European CRM and loyalty marketing platform helping brands run relationship-marketing campaigns. Overlaps with Numberly's positioning around long-lasting customer relationships and data-driven activation.
- Selligent Marketing Cloud: European omnichannel marketing-automation platform focused on personalized customer engagement. Comparable to Numberly's relationship-marketing and data-activation value proposition.
Broad incumbents
- Salesforce (Marketing Cloud): Global CRM and marketing cloud platform with built-in journey orchestration, data, and personalization. A broad incumbent competing for the same advertiser marketing-technology wallet.
- Publicis Groupe: Global advertising holding company with a large Epsilon/Publicis Sapient data and martech portfolio. A broad incumbent that competes with Numberly for enterprise martech spend as part of a much wider services portfolio.
- Adobe (Marketo / Experience Cloud): Global software incumbent whose Experience Cloud and Marketo offerings target the same advertiser demand for personalization and cross-channel orchestration. Represents the upper bound of competitive pressure on Numberly.
Emerging players
- Iterable: Cross-channel marketing platform with strong US presence and growing European footprint. Comparable on cross-channel activation and AI-driven personalization but with a different geographic emphasis.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Numberly social profiles
Digital presenceNumberly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Numberly leadership team
Management profileNumber of profiles
Profiles2 records
Numberly funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Numberly M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Numberly
What does Numberly do?
Numberly is a marketing technology company that helps advertisers design, execute, and optimize data-driven marketing campaigns to build long-lasting relationships with their clients. The firm operates as a marketing technologist, combining data, technology, and strategy to support advertisers' customer engagement and retention efforts.
When was Numberly founded?
Numberly was founded in 2000. It employs 251 to 500 people.
Where is Numberly based?
Numberly is headquartered in Paris, France, in the Europe region.
Who are Numberly's main competitors?
Direct peers on record are Actito, Eulerian Technologies, Dolist, Criteo, Splio and Selligent Marketing Cloud. Broad incumbents are Salesforce (Marketing Cloud), Publicis Groupe and Adobe (Marketo / Experience Cloud). Iterable is listed as an emerging player.
Does Numberly have an API?
No public API is recorded for Numberly.
What industry is Numberly in?
Numberly's product category is Marketing Technology. Its primary akta.pro industry code is BPAFAAAN, Marketing Technology, AdTech & MarTech Services, with a secondary code of BPAFACAJ, Performance Analytics, Attribution & Measurement (MMM/MTA). Its NAICS code is 541910 and its SIC code is 7311.