DriveRightData
DriveRightData provides API-based vehicle classification, wheel, and tyre fitment data to automotive manufacturers, retailers, dealerships, and e-commerce platforms globally, covering 150,000+ vehicles across 77 countries under Infopro Digital Automotive ownership.
- Company typePrivate
- Founded2001
- HeadquartersNuneaton, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What DriveRightData does
DriveRightData (legal entity DR Publishing Ltd) is a UK-headquartered automotive data provider founded in 2001 by Richard Bailey and operating as part of the Infopro Digital Automotive group. The company maintains a cloud-based global database that classifies vehicles by make, model, chassis, and variant and matches each to original-equipment and optional wheel and tyre fitment specifications, including speed and load index, pressure, PCD, hub bore, TPMS data, and nut/bolt combinations. Coverage spans more than 150,000 vehicles across 77 countries, with historical data back to 1946 and forecasts up to six years ahead.
The platform is delivered API-first through both REST JSON and SOAP XML interfaces, supporting license-plate (VRM) lookup, year/make/model search, EU-compliant tyre labelling, parc intelligence, configurator/visualizer tools, and an AI-powered tyre price comparison product called TyreTrack. An SFI-accredited wheel testing center in Fullerton, California, and a German regional entity (DriveRight Deutschland GmbH) extend technical and commercial reach. The company sells data licenses to enterprise customers including tyre and wheel manufacturers, motor manufacturers, dealerships, tyre and wheel retailers, e-commerce platforms, vehicle leasing firms, and developers; named partners include Audi, Continental, Michelin, Goodyear-Dunlop, Bridgestone, Yokohama, Nokian, Momo, Oxigin, eBay, Bisnode, and CDK Global (Fortellis).
The business model is B2B data licensing on a quote-based, contract-driven basis with recurring API subscriptions and channel-led distribution through CDK Global's Fortellis marketplace and Bisnode's Nordic AIS platform. Go-to-market relies on enterprise field sales supported by 'Request a Demo' CTAs, content marketing, industry events (AUTOMEC, Autopromotec, Tire Expo Asia, NADA), and direct sales offices in the UK, Germany, Brazil, and the US. Pricing is not publicly disclosed; revenue is not reported, consistent with private-company status under conglomerate ownership.
DriveRightData firmographics
Firmographics- Name
- DriveRightData
- Legal name
- DR Publishing Ltd
- Website
- https://driveright-data.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DriveRightData provides API-based vehicle classification, wheel, and tyre fitment data to automotive manufacturers, retailers, dealerships, and e-commerce platforms globally, covering 150,000+ vehicles across 77 countries under Infopro Digital Automotive ownership.
- Ownership category
- akta.pro rank
DriveRightData industry classification
Industry- Product category
- Automotive Data Services
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Tire Pressure Monitoring (TPMS) & Tire Telematics (TLAEAFAK)
- akta.pro secondary industry
- Wheel Alignment / Steering Geometry Measurement & Calibration (TLAKANAC)
Keywords
Where DriveRightData is headquartered
LocationHeadquarters
- HQ city
- Nuneaton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
DriveRightData business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- API Data Services: B2B data licensing providing vehicle, wheel, and tyre fitment data through REST JSON and SOAP XML APIs. Customers integrate data into websites, DMS, e-commerce platforms, and internal inventory systems. Revenue likely based on API usage, subscriptions, or per-query pricing.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
DriveRightData product offering
Product offeringCore offering
DriveRightData provides B2B vehicle classification, wheel and tyre fitment data, and vehicle identification services delivered through REST JSON and SOAP XML APIs. The company also offers related products such as parc data reports, tyre product data with images, TPMS data and manuals, EU-compliant tyre labels, and a tyre toxicity and emissions dataset, serving automotive manufacturers, retailers, and e-commerce platforms globally.
Product overview
DriveRightData is a cloud-based automotive data platform providing comprehensive vehicle classification, wheel, and tyre fitment databases. The core offering consists of Vehicle Fitment Data and VRM (Vehicle Identification) Search products, complemented by a Global VRM for multi-country lookups. The portfolio includes Wheel Product/Fitment Data, Tyre Product Data with Images, TPMS Data, and Tyre Emissions Data. Advanced offerings include TyreTrack (AI-powered market intelligence), Parc Data Reports for market analysis, 2021 EU Compliant Tyre Labels, Configurator/Visualizer tools, and Technical Services including CAD analysis and wheel testing. All data is accessible via REST JSON and SOAP XML APIs, covering over 150,000 vehicles with 16 million monthly fitment searches globally.
Differentiator
Problem solved
Functional benefit
Brands
- Tyrefit5: Online tyre and wheel fitment database application, offered free for 3 months during COVID-19 pandemic to help businesses weather the storm.
Products and services
- Vehicle Fitment Data Authoritative vehicle classification and fitment data covering 150,000+ vehicle records, delivered to automotive businesses for use in product catalogues, configurators, and e-commerce platforms.
- VRM | Vehicle Identification Search UK vehicle registration lookup API that returns vehicle make, model, and specification data for a given registration number, supporting retailers, configurators, and aftersales systems.
- Global VRM | Global Vehicle Identification Search Global extension of the VRM lookup service, providing vehicle identification across the 77 countries covered by DriveRightData.
- Parc Data Reports Reports describing the vehicle parc for given markets, supplied to manufacturers, retailers, and analysts for sizing, planning, and demand forecasting.
- Tyre Product Data with Images Structured tyre product data including specifications and images, supplied for use in retailer catalogues, configurators, and e-commerce platforms.
- TyreTrack Tracking and matching product powered by AI to keep tyre data and fitment recommendations current with the evolving vehicle parc.
- 2021 EU Compliant Tyre Labels Dataset of EU-compliant tyre labels covering rolling resistance, wet grip, and noise, aligned with the 2021 EU tyre labelling regulation.
- TPMS Data | TPMS Manuals TPMS sensor fitment data and manuals covering sensor types, relearn procedures, and vehicle applications for the TPMS aftermarket.
- Wheel Product | Wheel Fitment Data Wheel product catalogue and fitment dataset that maps wheels to compatible vehicles, used by wheel manufacturers, retailers, and configurators.
- Configurator | Visualizer Configurator/Visualizer tool that lets end users visualize wheels, tyres, and accessories on specific vehicles, integrated by retailers and manufacturers into their websites and dealer systems.
- Tyre Toxicity and Emissions Data Dataset covering tyre toxicity and emissions characteristics, supplied to support regulatory compliance, sustainability reporting, and product evaluation.
Quantifiable outcome
- 16 Million fitment searches per month globally
- +3 more outcomes
Companies that use DriveRightData
Customer profileNamed customers12 records
Segments9 records
Ideal customer profiles3 records
DriveRightData technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature8 records
DriveRightData partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- BisnodecoreBisnode, a European data and analytics leader, partnered with DriveRightData to provide wheel and tyre fitment data for their Nordic AIS platform. The partnership enables businesses to access original equipment wheel and tyre data to quickly locate correct vehicle information and compatible wheels/tyres. The cooperation has existed for several years focusing on Nordic automotive aftermarket markets (Norway, Finland, Sweden) and was officially extended to a new level in October 2020 to include Scandinavian and other European markets.
- CDK Global (Fortellis)coreDriveRightData partnered with CDK Global to provide vehicle identification and product matching data through the Fortellis Automotive Commerce Exchange platform. The collaboration combines market-leading data provision with the open Fortellis platform to enhance customer experience around aftermarket upgrade options through online retail. Dealers can access DriveRightData APIs via Fortellis to integrate vehicle, wheel, and tyre data including manufacturer fitments and secondary market upgrade information into their systems.
- Infopro Digital AutomotivecoreDriveRightData is part of Infopro Digital Automotive, a larger automotive data and publishing group. The company operates under this parent organization alongside IPDA branding visible on their website footer.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
DriveRightData competitors and assessment
Company assessmentBroad incumbents
- CDK Global: CDK Global is a major DMS and dealership technology vendor whose Fortellis Automotive Commerce Exchange distributes DriveRightData APIs. Comparable as an adjacent incumbent in dealer data and software, and as a strategic distribution partner rather than a head-to-head competitor.
- Cox Automotive: Cox Automotive owns Dealertrack, Kelley Blue Book, Autotrader, and Manheim, supplying dealer and consumer automotive data and software at scale. Comparable as a broad incumbent that consumes fitment-grade data to power dealer workflows that DriveRightData also serves.
Others
- AutoZone: AutoZone is a major US aftermarket parts retailer that relies heavily on fitment data (including ACES/AAIA standards) to power its online parts lookup. It is not a direct competitor but a flagship customer profile for the kind of B2B tyre/wheel data business DriveRightData serves.
- Bisnode / Dun & Bradstreet: Bisnode (now part of Dun & Bradstreet) is a Nordic and European B2B data and analytics provider that resells DriveRightData fitment data inside its Nordic AIS platform. It is an ecosystem channel partner and adjacent data vendor rather than a direct fitment competitor.
Emerging players
- Wheel-Size.com: Wheel-Size.com operates a popular tyre/wheel fitment database and APIs targeted at enthusiast and small-retailer users. Comparable to DriveRightData on the wheel/tyre fitment use case but at smaller scale and with a consumer-leaning product experience.
- Otonomo: Otonomo operates a connected-vehicle data platform aggregating OEM telematics and fleet signals for smart-city, insurance, and mobility use cases. Comparable to DriveRightData as an automotive data platform, though focused on live/connected signals rather than static fitment data.
Direct peers
- HaynesPro: HaynesPro provides vehicle specification, repair, and maintenance data to workshops, fleets, and parts distributors across Europe. Comparable to DriveRightData as a B2B vehicle/tyre data provider serving aftermarket and fleet channels.
- MOTOR Information Systems: MOTOR (a Hearst company) supplies parts fitment data, labour guides, and repair information to North American aftermarket parts retailers, distributors, and service shops. It is one of the closest US-centric comparables to DriveRightData's ACES/AAIA-aligned fitment product.
- JATO Dynamics: JATO Dynamics provides vehicle specifications, pricing, and component data to OEMs, fleets, and aftermarket customers across more than 50 markets. Its global vehicle data catalogue and dealer/OEM focus place it in direct competition with DriveRightData's fitment and parc offerings.
- S&P Global Mobility: S&P Global Mobility (formed from the merger of IHS Markit Automotive and Polk) is the largest global provider of vehicle specification, VIN decoding, and parts fitment data to OEMs, dealers, and aftermarket. It competes directly with DriveRightData in fitment data licensing and parc analytics, but at substantially larger scale and broader product scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
DriveRightData social profiles
Digital presenceDriveRightData financial estimates
Financial estimateRevenue estimate
Valuation estimate
DriveRightData leadership team
Management profileNumber of profiles
Profiles2 records
DriveRightData subsidiaries and ownership
Company hierarchySubsidiaries1 record
DriveRightData funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DriveRightData M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DriveRightData
What does DriveRightData do?
DriveRightData provides B2B vehicle classification, wheel and tyre fitment data, and vehicle identification services delivered through REST JSON and SOAP XML APIs. The company also offers related products such as parc data reports, tyre product data with images, TPMS data and manuals, EU-compliant tyre labels, and a tyre toxicity and emissions dataset, serving automotive manufacturers, retailers, and e-commerce platforms globally.
Is DriveRightData a public or private company?
DriveRightData is a private company. It is classified as corporate owned and is currently operating.
When was DriveRightData founded?
DriveRightData was founded in 2001. It employs 11 to 50 people.
Where is DriveRightData based?
DriveRightData is headquartered in Nuneaton, United Kingdom, in the Europe region.
How does DriveRightData make money?
One revenue line is on record: API Data Services.
Who are DriveRightData's main competitors?
Broad incumbents on record are CDK Global and Cox Automotive. Others are AutoZone and Bisnode / Dun & Bradstreet. Emerging players are Wheel-Size.com and Otonomo. Direct peers are HaynesPro, MOTOR Information Systems, JATO Dynamics and S&P Global Mobility.
Does DriveRightData have an API?
Yes. DriveRightData offers both REST JSON and SOAP XML API interfaces for integration. The APIs enable search by License Plate (VRM), Year/Make/Model, and support vehicle, wheel, and tyre fitment data integration. Data integrates with DMS (Dealer Management Systems), e-commerce platforms, and internal back-office systems. APIs are available via Fortellis (CDK Global) platform and directly. Developer support team is available to answer questions. Tyrefit5 is the named online application available via API webservices. Developer documentation is at www.driveright-data.com/integrated-solutions.
What industry is DriveRightData in?
DriveRightData's product category is Automotive Data Services. Its primary akta.pro industry code is TLAEAFAK, Tire Pressure Monitoring (TPMS) & Tire Telematics, with a secondary code of TLAKANAC, Wheel Alignment / Steering Geometry Measurement & Calibration. Its SIC code is 4700.