MOTOR Information Systems
MOTOR Information Systems is a Troy, Michigan-based, Hearst-owned provider of standardized automotive aftermarket data and SaaS — including TruTech, FleetCross, AccuPI, and Developer Hub APIs — serving 200,000+ repair shops, parts suppliers, fleets, technology providers, and OEMs across light- to heavy-duty vehicles in the U.S. and Canada.
- Company typePrivate
- Founded1903
- HeadquartersTroy, United States
- Headcount5,001–10,000
- GTM typeB2B
- OfferingSoftware
What MOTOR Information Systems does
MOTOR Information Systems is a privately held Troy, Michigan-based provider of standardized automotive aftermarket data and software, founded in 1903 and operating as a subsidiary of Hearst Corporation within the Hearst Transportation division (alongside CAMP Systems, Black Book, and Noregon). The company sells cloud-based SaaS applications and underlying data products spanning vehicle Classes 1-8, covering light-duty through heavy-duty trucks in the United States and Canada, including TruTech (light-duty repair data), FleetCross (Class 4-8 heavy-duty truck parts cross-reference and labor times), AccuPI (OEM part supersession histories), TireTech (tire fitment), BulkX (heavy-duty parts cross-reference), TruSpeed Repair (white-label OEM repair content), and the Connect Platform (Shop Connect, Campaign Connect, Inventory Connect). Supporting offerings include discrete data sets (Estimated Work Times, DTCs, Service Procedures, Wiring Diagrams, TSBs, Maintenance Schedules, etc.), data services such as PartSaver, Many-to-One E-Commerce, and the Developer Hub (RESTful APIs), as well as the Insights Navigator market-intelligence product built on aggregated industry repair-order data.
The business model centers on subscription-based SaaS licensing and data product monetization across five customer segments: Service & Repair Providers (independent shops, dealerships, MSOs), Parts Suppliers, Fleets (light-, medium-, and heavy-duty), Technology Providers (software vendors, system integrators, e-commerce platforms), and OEMs. Direct sales operate through a dual-track motion — Channel Sales (independent shops, dealerships, 800.426.6867 Option 2) and National Accounts (large enterprises, 800.426.6867 Option 0) — supplemented by an exclusive Matco Tools distribution channel for physical MOTOR Books and an API/Developer Hub self-service path for technology providers. Quantitative scale signals include 200,000+ repair facility clients, 10,000+ enterprise clients, 12 million collision estimates processed yearly, 8.9-9+ billion data relationships, 3B+ annual API calls, 97% customer retention, and content/distribution agreements with customers such as UPS, GM, Volvo Trucks, TI Automotive, TA Petro, Rush Truck Centers, Autel, TEXA, and Karmak. Pricing is contact-based and tiered by customer type rather than publicly disclosed, consistent with an enterprise/vertical-SaaS model. The company is not venture-backed and does not file public financials; it operates as a strategic subsidiary within Hearst Transportation.
MOTOR Information Systems firmographics
Firmographics- Name
- MOTOR Information Systems
- Legal name
- MOTOR Information Systems
- Website
- https://motor.com
- Company type
- Private
- Founded year
- 1903
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- MOTOR Information Systems is a Troy, Michigan-based, Hearst-owned provider of standardized automotive aftermarket data and SaaS — including TruTech, FleetCross, AccuPI, and Developer Hub APIs — serving 200,000+ repair shops, parts suppliers, fleets, technology providers, and OEMs across light- to heavy-duty vehicles in the U.S. and Canada.
- Ownership category
- akta.pro rank
MOTOR Information Systems industry classification
Industry- Product category
- Automotive Aftermarket Data
- akta.pro primary industry
- Maintenance & Diagnostics Telematics (OBD/CAN, Predictive) (TLABAJAH)
- akta.pro secondary industry
- Maintenance, service & repair (MSR) parts distribution (filters, belts, hoses, wipers, fluids) (CRAOANAB)
Keywords
Where MOTOR Information Systems is headquartered
LocationHeadquarters
- HQ city
- Troy
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MOTOR Information Systems business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain
Revenue model
- SaaS Software Subscriptions: MOTOR's primary revenue stream derives from cloud-based software applications (TruTech, FleetCross, AccuPI, TireTech, Insights Navigator, Connect Platform) offered via subscription licensing. These are delivered as SaaS with annual or multi-year contract billing, supporting enterprise, mid-market, and SMB customers across the automotive aftermarket.
- Data Products & Services: Revenue generated from web-based data products (Estimated Work Times, Parts, Maintenance Schedules, Fluids, Component Locations, DTCs, Service Procedures, Specifications, TSBs, Wiring Diagrams, Vehicle Identification, Commercial Parts) and customized data services packages (PartSaver, Many-to-One E-Commerce, Developer Hub API access). These are sold as standalone data licenses or bundled with software subscriptions.
- Print Manuals & Guides: Physical and electronic auto repair manuals and labor time guides sold through exclusive distributor Matco Tools, including the Brake Specification Guide, Emission Control Vacuum Hose Routing Guide, Interior Panel Removal Guide, and custom print solutions.
- Licensing & Standards Content: MOTOR produces specialized reference publications for industry bodies, such as the annual Lifting Points Guide produced for the Automotive Lift Institute (ALI), sold via digital and print versions through the ALI online shop.
Go-to-market motion3 records
Distribution channels6 records
Marketing channels10 records
MOTOR Information Systems product offering
Product offeringCore offering
MOTOR Information Systems provides standardized automotive aftermarket data and software solutions covering vehicles Class 1-8 (light-, medium-, and heavy-duty). Its offerings include SaaS applications (TruTech, FleetCross, AccuPI, BulkX, TruSpeed Repair), discrete data products (Estimated Work Times, Parts, Maintenance Schedules, DTCs, Wiring Diagrams, etc.), data services (PartSaver, Many-to-One E-Commerce, Developer Hub APIs), insights tools, and print manuals. Data is sourced directly from OEMs and updated within days of publication.
Product overview
MOTOR Information Systems offers a comprehensive platform-plus-modules architecture delivering automotive data solutions across multiple categories. The core software applications include TruTech (light-duty vehicle service/repair data), TruSpeed Repair (white-labeled OEM content delivery), AccuPI (part number supersession histories), FleetCross (medium/heavy-duty truck parts and labor data), and BulkX (heavy-duty parts cross-reference). Supporting data products provide discrete data sets including Estimated Work Times, Parts, Maintenance Schedules, Fluids, Component Locations, Diagnostic Trouble Codes, Service Procedures, Specifications, Technical Service Bulletins, TireTech, Vehicle Identification, Wiring Diagrams, and Commercial Parts. Data services include PartSaver (data cleansing), Many-to-One E-Commerce (catalog unification), and Developer Hub (API access). Insights tools encompass Insights Navigator (market intelligence), Shop Connect (performance visibility), Campaign Connect (targeted engagement), and Inventory Connect (inventory control). The company also publishes MOTOR Books and manuals distributed through Matco Tools. All offerings are delivered via flexible options including SaaS applications, web-based data products, and secure RESTful web services.
Differentiator
Problem solved
Functional benefit
Brands
- TruTech: Cloud-based software providing vehicle service and repair data for domestic and import cars, light trucks, vans and SUVs.
- FleetCross
- AccuPI
- TruSpeed Repair
- BulkX
- TireTech
- MOTOR Magazine
Products and services
- TruTech Cloud-based software application providing up-to-date vehicle service and repair data within days of OEM publication for domestic and import cars, light trucks, vans, and SUVs.
- FleetCross Industry-leading tool for medium- and heavy-duty truck part cross-references, accurate labor times, and repair information across Class 4-8 vehicles in the U.S. and Canada, trusted for over 25 years.
- AccuPI Provides OEM part number supersession histories for most OEMs selling parts in the U.S. and Canadian markets.
- TruSpeed Repair White-labeled version of the MOTOR TruTech solution that delivers OEM service and repair content quickly, enabling enterprises to deploy and customize for faster time-to-market.
- BulkX Empowers part suppliers with the largest part cross-reference database available, connecting them with thousands of medium and heavy-duty manufacturers.
- Estimated Work Times Expertly crafted labor time estimates for light-, medium-, and heavy-duty vehicles supporting accurate job planning and operational efficiency.
- Parts Data Expansive database providing accurate and up-to-date information on parts for a wide range of vehicles.
- Maintenance Schedules Expertly developed maintenance schedules aligned with OEM recommendations to protect vehicle longevity and reliability.
- Fluids Detailed, authoritative data on fluid types, capacities, and specifications tailored to each vehicle.
- Component Locations Exact, reliable data on the precise locations of vehicle components to accelerate repair times.
- Diagnostic Trouble Codes Market-leading, up-to-date repository of diagnostic trouble codes for diagnostic excellence.
- Service Procedures OEM-verified service procedures ensuring every repair meets the highest standards.
- Specifications Detailed, OEM-standard specifications ensuring repairs are performed with precision.
- Technical Service Bulletins Real-time access to critical OEM technical service bulletins and recalls.
- TireTech Accurate, up-to-date tire fitment data across a wide range of light- and medium-duty vehicles.
- Vehicle Identification & Premium Options VIN-based identification and detailed data on premium vehicle options for pinpoint accuracy.
- Wiring Diagrams Detailed, OEM-verified wiring diagrams for precise and efficient electrical repairs.
- Commercial Parts Industry's most comprehensive parts cross-reference database for medium- and heavy-duty parts.
- PartSaver Empowers parts suppliers and fleet managers by cleaning, validating, and standardizing parts data.
- Many-to-One E-Commerce Revolutionizes parts sourcing by merging multiple vendor catalogs into one powerful, unified platform.
- Developer Hub Comprehensive API and developer resources enabling technology providers to build applications using MOTOR's platform, with secure RESTful web services for flexible data delivery.
- Insights Navigator Market intelligence platform providing near real-time data from aggregated industry repair orders, dashboard views of demand and pricing trends, and export-ready analytics for aftermarket leaders.
- Shop Connect Provides visibility into shop performance and helps identify opportunities to improve service delivery and customer satisfaction.
- Campaign Connect Enables targeted engagement by leveraging customer and market data.
- Inventory Connect Helps stay in control of parts inventory, ensuring right products available at the right time.
- MOTOR Brake Specification Guide Go-to reference manual for brake specifications on cars and light duty trucks, covering 1996-2021 domestic and imported vehicles. Distributed exclusively by Matco Tools.
- MOTOR Emission Control Vacuum Hose Routing Guide Manual covering 2020-2021 domestic and import vehicles with emissions inspection information required for California test-only smog shops.
- MOTOR Interior Panel Removal Guide Replacement procedures for interior door panels, instrument panels, floor consoles, latch, overhead consoles, and exterior mirrors. Coverage: 1991-2007 domestic and import vehicles.
- Lifting Points Guide Annual reference resource produced for the Automotive Lift Institute (ALI) listing OEM-recommended vehicle lifting points for cars, SUVs, vans, and light trucks sold in the U.S. and Canada, with over 250 undercarriage images for compliance with ANSI/ALI safety standards.
Quantifiable outcome
- 97% customer retention rate across all client segments
- +7 more outcomes
Companies that use MOTOR Information Systems
Customer profileNamed customers13 records
Segments7 records
Ideal customer profiles5 records
MOTOR Information Systems technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature12 records
MOTOR Information Systems partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered major, minor and core.
- TA PetromajorTA Petro selected MOTOR to support its nationwide truck service operations. MOTOR provides fleet data solutions enabling TA Petro to maintain and service trucks across its network of truck service locations throughout the United States.
- SiriusXMminorMOTOR collaborated with SiriusXM to help reach drivers where they service vehicles, supporting targeted engagement and communication with vehicle owners at service locations.
- TEXAmajorTEXA and MOTOR Information Systems partnered to provide MOTOR's OEM repair information through TEXA's diagnostic platforms, enabling TEXA to deliver comprehensive OEM repair data to workshop technicians through TEXA's diagnostic tools.
- AutelmajorAutel partnered with MOTOR to leverage MOTOR's automotive intelligence in North America, bringing OEM repair data to Autel's Ultra Series diagnostic tablets, enhancing the diagnostic capabilities available to service technicians.
- Hearst CorporationcoreMOTOR Information Systems is a subsidiary of Hearst Corporation, specifically part of Hearst Transportation alongside CAMP Systems, Black Book, and Noregon. Hearst is a diversified media and information company with global operations across financial services, healthcare, television, newspapers, and digital services. The parent company's resources and network support MOTOR's operational scale and market reach.
- Matco ToolscoreMatco Tools is the exclusive distributor for MOTOR Books (print manuals and guides), making MOTOR's physical publications available through Matco's catalog and network of tool distributors across the United States.
- Automotive Lift Institute (ALI)minorMOTOR produces the annual Lifting Points Guide for ALI, a reference resource listing OEM-recommended vehicle lifting points for vehicles sold in the U.S. and Canada from 2000 through 2026. The guide includes over 250 undercarriage images to help professional shops comply with ANSI/ALI safety standards.
- Hearst Transportation (CAMP Systems, Black Book, Noregon)minorWithin the Hearst Transportation division, MOTOR operates alongside CAMP Systems (fleet management), Black Book (vehicle valuation), and Noregon (diagnostics), enabling cross-platform synergies and integrated automotive data solutions.
Scale indicators15 records
Recent moves6 records
Expansion highlights6 records
MOTOR Information Systems competitors and assessment
Company assessmentDirect peers
- Noregon Systems: Noregon is a Hearst Transportation sister company providing commercial vehicle diagnostics and fleet maintenance software (JPRO, DLA+, TruckCheck). Despite being under the same parent, it competes directly with MOTOR's heavy-duty diagnostics data and shares the Class 4-8 customer base.
- AllData (Autozone): AllData, owned by AutoZone, provides OEM-accurate repair information to professional service shops. It is a direct competitor to MOTOR TruTech and TruSpeed Repair, serving the same independent repair and collision shop customer base with comparable data products.
- OEConnection (OEC): OEConnection provides parts data, ordering, pricing, and e-commerce solutions to the automotive aftermarket, overlapping with MOTOR's Commercial Parts, AccuPI, and Many-to-One E-Commerce offerings. Both serve parts suppliers, distributors, and dealers with standardized OEM parts information.
- Mitchell 1: Mitchell 1 is a direct competitor offering automotive repair information, estimating, and shop management software to service professionals. It provides highly comparable product lines (ProDemand, Manager SE, OnDemand5) targeting the same independent repair shops and dealerships that MOTOR serves.
- CCC Intelligent Solutions: CCC is a leading provider of software and data to the automotive collision repair and insurance ecosystem, overlapping with MOTOR's collision estimates (12M annually) and repair data products. Both serve repair shops, parts suppliers, and insurance carriers with standardized automotive data.
- ShopKey Pro (Snap-on): ShopKey Pro is Snap-on's flagship automotive repair information platform and a direct competitor to MOTOR TruTech. Both serve the same independent shops with repair procedures, TSBs, wiring diagrams, and labor time data sourced from OEMs.
- Chilton (Cengage): Chilton provides automotive repair manuals and labor guides, directly comparable to MOTOR's manual/guide product line distributed through Matco Tools. Both target professional technicians with reference content on repair procedures and specifications.
- Identifix (now part of Snap-on): Identifix, owned by Snap-on, provides direct-hit vehicle diagnostics and repair information to shops and technicians. It is a direct competitor to MOTOR's TruTech and AccuPI offerings, with overlapping customer base of independent repair shops and technicians.
Broad incumbents
- Solera Holdings: Solera is a broad incumbent in automotive data, software, and services across the vehicle lifecycle (claims, repair, salvage, fleet). It competes with MOTOR in adjacent data categories and serves many of the same enterprise customers with overlapping but wider portfolio offerings.
Emerging players
- J.D. Power Valuation Services: J.D. Power's automotive data and valuation services, including its guides and analytics, intersect with MOTOR's market intelligence (Insights Navigator) offerings. While more focused on valuation and consumer data, J.D. Power increasingly provides repair and parts market intelligence that overlaps with MOTOR's analytics products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
MOTOR Information Systems social profiles
Digital presenceMOTOR Information Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
MOTOR Information Systems leadership team
Management profileNumber of profiles
Profiles2 records
MOTOR Information Systems funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MOTOR Information Systems M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MOTOR Information Systems
What does MOTOR Information Systems do?
MOTOR Information Systems provides standardized automotive aftermarket data and software solutions covering vehicles Class 1-8 (light-, medium-, and heavy-duty). Its offerings include SaaS applications (TruTech, FleetCross, AccuPI, BulkX, TruSpeed Repair), discrete data products (Estimated Work Times, Parts, Maintenance Schedules, DTCs, Wiring Diagrams, etc.), data services (PartSaver, Many-to-One E-Commerce, Developer Hub APIs), insights tools, and print manuals. Data is sourced directly from OEMs and updated within days of publication.
Is MOTOR Information Systems a public or private company?
MOTOR Information Systems is a private company. It is classified as corporate owned and is currently operating.
When was MOTOR Information Systems founded?
MOTOR Information Systems was founded in 1903. It employs 5,001 to 10,000 people.
Where is MOTOR Information Systems based?
MOTOR Information Systems is headquartered in Troy, United States, in the North America region.
How does MOTOR Information Systems make money?
Four revenue lines are on record. SaaS Software Subscriptions are the primary driver. The others are data Products & Services, print Manuals & Guides and licensing & Standards Content.
Who are MOTOR Information Systems's main competitors?
Direct peers on record are Noregon Systems, AllData (Autozone), OEConnection (OEC), Mitchell 1, CCC Intelligent Solutions, ShopKey Pro (Snap-on), Chilton (Cengage) and Identifix (now part of Snap-on). Solera Holdings is listed as a broad incumbent. J.D. Power Valuation Services is listed as an emerging player.
Does MOTOR Information Systems have an API?
Yes. MOTOR offers a Developer Hub providing resources and tools for building applications with their platform. The platform supports flexible delivery options including secure RESTful web services for data integration. Developer documentation is at www.motor.com/developer-hub.
What industry is MOTOR Information Systems in?
MOTOR Information Systems's product category is Automotive Aftermarket Data. Its primary akta.pro industry code is TLABAJAH, Maintenance & Diagnostics Telematics (OBD/CAN, Predictive), with a secondary code of CRAOANAB, Maintenance, service & repair (MSR) parts distribution (filters, belts, hoses, wipers, fluids).