Infopro Digital Automotive
Infopro Digital Automotive is the B2B software, data, and marketplace division of Infopro Digital, serving automotive distributors, workshops, OEMs, and fleets across 35 countries with proprietary technical repair data, parts catalogues, ERP/DMS systems, and B2B e-commerce platforms.
- Company typePrivate
- Founded2001
- HeadquartersAntony, France
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What Infopro Digital Automotive does
Infopro Digital Automotive is the automotive division of the French B2B information group Infopro Digital, providing software, data, and marketplace services to the European and Central Asian automotive aftermarket. The company builds cloud-based SaaS platforms organized around four product pillars: technical repair data (Atelio Data combining ETAI and HaynesPro, with 500,000 technical drawings, 500,000 electrical diagrams, 1 million repair methods, and 99% vehicle coverage); parts catalogues and B2B platforms (OnePro Shop, Ino'Shop, Atelio Aftermarket International, DriveRightData for tyres/wheels, OATS for lubricants, VRM Lookup); ERP and dealer management systems (AtelioPro, Carooline on Odoo, Inovaxo, IsiParts, Winpro); and business intelligence/predictive marketing (OE Data Research, AtelioFid). The company serves automotive distributors, repair workshops, OEMs and parts manufacturers, and fleet/insurance companies, processing 9.5 million orders annually through 60+ ERP/DMS integrations across more than 150,000 users in 35 countries.
The company earns revenue primarily through SaaS subscriptions (annual billing, quote-based by module, users, and tier), transactional marketplace fees on the Datatruck B2B parts platform, professional services for ERP deployment, and advertising/sponsored listings on marketplace surfaces. Go-to-market combines direct enterprise field sales with regional sales offices in France (Paris, Lyon), the UK (Birmingham), Spain (Madrid, Barcelona), and Italy (Milan), supplemented by channel partnerships (e.g., ADIRA in France), trade show presence (Solutrans, Automechanika, EQUIP AUTO), and localized country-specific websites across 12+ markets. The business has been built primarily through serial acquisitions — Autronica (2006), Inovaxo (2012), HaynesPro (2020), ISI Condal (2021), Sogexis/Carooline (2022), DriveRightData (2024), and Eucon/GiPA/Aurelis (2025) — with the unified Infopro Digital Automotive brand consolidated globally in 2023.
Infopro Digital Automotive firmographics
Firmographics- Name
- Infopro Digital Automotive
- Legal name
- IPD
- Website
- https://infopro-digital-automotive.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Infopro Digital Automotive is the B2B software, data, and marketplace division of Infopro Digital, serving automotive distributors, workshops, OEMs, and fleets across 35 countries with proprietary technical repair data, parts catalogues, ERP/DMS systems, and B2B e-commerce platforms.
- Ownership category
- akta.pro rank
Infopro Digital Automotive industry classification
Industry- Product category
- Automotive Aftermarket Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
- akta.pro secondary industries
- Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD), B2B/EDI & Supply Chain Process Automation Platforms (HDAEAHAK), Automotive Parts, Tools & Accessories Marketplaces (CRAFABAJ)
Keywords
Where Infopro Digital Automotive is headquartered
LocationHeadquarters
- HQ city
- Antony
- HQ country
- France
- HQ region
- Europe
Offices6 records
Markets served
Infopro Digital Automotive business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Subscriptions: Annual or multi-year subscription fees for access to data platforms (Atelio Data, Datatruck), workshop management tools, and ERP solutions. Pricing varies by module, user count, and functionality tier.
- Transactional Marketplace Fees: Transaction-based fees and take rates on parts ordering and fulfillment through the Datatruck marketplace connecting suppliers and workshops.
- Professional Services: Implementation, training, and consulting services for enterprise clients deploying ERP and data solutions.
- Advertising and Sponsorship: Sponsored listings, promotional placements, and advertising services for suppliers and manufacturers on marketplace and data platforms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise tier for large distributors and manufacturers requiring comprehensive data, ERP, and marketplace capabilities. |
| Subscription | Annual | Professional tier for mid-market automotive businesses requiring workshop management and parts data solutions. |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
Infopro Digital Automotive product offering
Product offeringCore offering
Infopro Digital Automotive develops and sells B2B software, data platforms and digital services for the automotive aftermarket, providing automotive parts distributors, repair workshops, manufacturers, and fleet operators with technical repair databases, parts catalogues, ERP/DMS systems, B2B e-commerce and marketplace platforms, and business intelligence tools. The company delivers these solutions via country-specific platforms across more than 12 countries, integrating with over 60 ERP and DMS systems and processing 9.5 million orders annually.
Product overview
Infopro Digital Automotive is a leading provider of automotive aftermarket data and software solutions, offering an integrated ecosystem of products organized around four main pillars: Technical Data and Vehicle Repair Information (Atelio Data, HaynesPro, VESA), Parts Catalogues and B2B Platforms (OnePro Shop, Ino'Shop, Atelio Aftermarket International, DriveRightData, OATS, VRM Lookup), ERP and Dealer Management Systems (AtelioPro, ERP for Distributors, Inovaxo, Carooline, IsiParts, WinPro), and Business Intelligence and Digital Marketing (OE Data Research, AtelioFid, Ino'Cube). The company serves over 150,000 users across 35 countries through a portfolio of acquired brands including ETAI, HaynesPro, Autronica, OATS, Inovaxo, ISI Condal, DriveRightData, Eucon, and Carooline, processing 9.5 million orders annually through more than 60 ERP/DMS integrations.
Differentiator
Problem solved
Functional benefit
Brands
- Atelio: Technical repair database for workshops
- HaynesPro
- ProFit
- OnePro Shop
- VRM Lookup
- OATS
- Atelio Aftermarket International
- DriveRightData
- AtelioPro
- OE Data Research
- AtelioFid
Products and services
- Atelio Data
- HaynesPro
- OnePro Shop
- Ino'Shop
- Carooline ERP
- DriveRightData
- OATS
- AtelioPro
- Inovaxo
- Datatruck
- E3 Technical
- WorkshopData
- IsiParts ERP
- GTA Pro
- AtelioFid
Quantifiable outcome
- Automotive data platform serving B2B aftermarket across 5+ countries
- +1 more outcomes
Companies that use Infopro Digital Automotive
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles4 records
Infopro Digital Automotive technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability4 records
Feature5 records
Infopro Digital Automotive partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- ADIRAcoreADIRA is a French automotive parts distributor that partnered with Infopro Digital to integrate and distribute the company's automotive data solutions. The partnership enables ADIRA to provide enhanced data services to its network of automotive customers, leveraging Infopro Digital's Atelio Data platform and industry expertise in the French market.
- DriveRightDatacoreInfopro Digital Automotive acquired DriveRightData, a company providing automotive data and pricing intelligence for vehicle valuation, parts pricing, and market analysis. This acquisition strengthens Infopro Digital's proprietary data assets and expands its automotive data capabilities in vehicle valuation and pricing segments.
Scale indicators3 records
Recent moves10 records
Expansion highlights6 records
Infopro Digital Automotive competitors and assessment
Company assessmentDirect peers
- TecAlliance (TecDoc): European-headquartered provider of automotive aftermarket parts data, catalogue standards (TecDoc), and data management solutions serving parts manufacturers, distributors, and workshops. Direct competitor to Infopro Digital Automotive's Atelio Aftermarket International, DriveRightData, and Datatruck offerings across Europe.
- Mitchell 1: Provider of automotive repair information, shop management systems, and estimating solutions for professional service shops in North America. Directly comparable to Infopro Digital Automotive's Atelio Data, VESA, and AtelioPro products in workshop software and technical repair content.
- AllData: US-based provider of OEM-correct repair, collision, and estimating data plus shop management software to professional automotive service shops. Direct peer in the technical repair database and workshop management categories.
- Epicor: ERP and business management software vendor with a strong vertical in automotive parts distribution and aftermarket. Competes head-on with Infopro Digital Automotive's Ino'Shop, Carooline, WinPro, IsiParts, and ERP-for-Distributors modules for parts distributor customers.
- MAM Software (Fullbay): Provider of business management, parts catalogue, and ecommerce software for the automotive aftermarket, including parts distributors and tire dealers. Closely comparable to Infopro Digital Automotive's ERP, catalogue, and ecommerce product set.
Broad incumbents
- Solera (Audatex): Global automotive data, claims, and repair estimation platform with strong OEM and insurance ties. Competes with Infopro Digital Automotive in repair data, vehicle valuation, and workshop workflow software across Europe and North America.
- Cox Automotive: Large diversified automotive data and technology group spanning dealer software, vehicle valuations (Kelley Blue Book, Manheim), and digital marketing. Broader incumbent that overlaps with Infopro Digital Automotive in dealer/aftermarket data and software categories.
- Snap-on Business Solutions: Diagnostics, shop management, and aftermarket software suite for professional workshops globally. Overlaps with Infopro Digital Automotive's AtelioPro, VESA diagnostic guidance, and workshop management offerings, particularly in franchised workshop networks.
- CDK Global: Large-scale dealer management systems and automotive retail technology provider serving franchised dealers primarily in North America. Comparable on the DMS layer that competes for the same dealership and distributor IT budgets that Infopro Digital Automotive targets with AtelioPro and ERP solutions.
Emerging players
- Haynes Publishing: Legacy automotive and motorcycle repair manual publisher whose brand heritage is now part of the HaynesPro product line inside Infopro Digital Automotive. Comparable on workshop repair content; emerging as a digital-only player post-divestiture.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Infopro Digital Automotive social profiles
Digital presenceInfopro Digital Automotive compliance and trust
Trust signalCompliance1 record
Infopro Digital Automotive financial estimates
Financial estimateRevenue estimate
Valuation estimate
Infopro Digital Automotive leadership team
Management profileNumber of profiles
Profiles15 records
Infopro Digital Automotive subsidiaries and ownership
Company hierarchySubsidiaries11 records
Infopro Digital Automotive funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Infopro Digital Automotive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Infopro Digital Automotive
What does Infopro Digital Automotive do?
Infopro Digital Automotive develops and sells B2B software, data platforms and digital services for the automotive aftermarket, providing automotive parts distributors, repair workshops, manufacturers, and fleet operators with technical repair databases, parts catalogues, ERP/DMS systems, B2B e-commerce and marketplace platforms, and business intelligence tools. The company delivers these solutions via country-specific platforms across more than 12 countries, integrating with over 60 ERP and DMS systems and processing 9.5 million orders annually.
Is Infopro Digital Automotive a public or private company?
Infopro Digital Automotive is a private company. It is classified as corporate owned and is currently operating.
When was Infopro Digital Automotive founded?
Infopro Digital Automotive was founded in 2001. It employs 501 to 1,000 people.
Where is Infopro Digital Automotive based?
Infopro Digital Automotive is headquartered in Antony, France, in the Europe region.
How does Infopro Digital Automotive make money?
Four revenue lines are on record. SaaS Subscriptions are the primary driver. The others are transactional Marketplace Fees, professional Services and advertising and Sponsorship.
Who are Infopro Digital Automotive's main competitors?
Direct peers on record are TecAlliance (TecDoc), Mitchell 1, AllData, Epicor and MAM Software (Fullbay). Broad incumbents are Solera (Audatex), Cox Automotive, Snap-on Business Solutions and CDK Global. Haynes Publishing is listed as an emerging player.
Does Infopro Digital Automotive have an API?
Yes. HaynesPro Workshop Data API enables third-party platforms and mobile applications to integrate comprehensive workshop data including maintenance data, repair data, electronics data, VESA Technical Information, and SmartPack. The API allows delivery of high-quality technical content directly within third-party applications, supporting API-driven data integration for the automotive sector.
What industry is Infopro Digital Automotive in?
Infopro Digital Automotive's product category is Automotive Aftermarket Software. Its primary akta.pro industry code is BPAMAGAD, B2B Marketplaces & Wholesale Platforms, with a secondary code of CRAFAHAD, Automotive Parts, Tires & Workshop Supplies Marketplaces. Its NAICS code is 518210 and its SIC code is 5013.