Prestarocket

What Prestarocket does

Prestarocket (legally JUST WEB S.A.R.L.) is a Lille, France-based e-commerce agency founded in 2010 that delivers custom development, migrations, and performance optimization work primarily on Shopify and PrestaShop. Its core services include bespoke Shopify theme development, PrestaShop module creation, platform migrations (from PrestaShop, WooCommerce, and Magento into Shopify, plus PrestaShop version upgrades), and Lighthouse-driven performance work. The firm operates a horizontal segment model, taking projects from brands regardless of size or sector, and its revenue is generated through project-based professional services engagements under quote-based pricing.

The agency's technical differentiation rests on a portfolio of internally built tools rather than third-party apps. Its Symfony/PHP customer sync tool supports idempotent metafield-based imports with predictive GraphQL API cost calculation and bulk JSONL ingestion, and a separate Symfony utility compares client PrestaShop databases against the default schema to surface custom tables before migration. On Shopify, the firm composes native solutions using Shopify Flow, Meta Objects, and Metafields paired with Cloudflare Workers — for example, a Trustpilot scraper, a content scheduling system with cache invalidation, and a Metaobjects-driven store locator on OpenStreetMap/Leaflet. A GitHub Actions-based Lighthouse CI workflow enforces a 0.9 performance threshold on every theme commit. Select clients include enterprise retailers such as Taklope, Foot.fr, Oviala, Comptoir des Millésimes, 1001 HOBBIES, and Matériel Vélo, several of which were ranked in Capital's 2023 list of best French e-commerce sites.

Go-to-market is consultative and content-led: organic inbound is driven by a technical blog on PrestaShop and Shopify topics, an X/Twitter handle, a LinkedIn company page, and a GitHub organization (prestarocket-agence) for open-source contributions, complemented by direct agency outreach for larger engagements. Distribution is exclusively B2B direct sales with a regional (France) emphasis, and the firm maintains a PrestaShop add-ons storefront at addons.prestarocket.com. Legal structure is a French SARL (RCS Lille 530 269 174), founder-owned and bootstrapped with no external funding, parent entity, or institutional investors; the only disclosed officer is Adonis Karavokyros as Director of Publication.

Name

Prestarocket

Legal name

JUST WEB S.A.R.L.

Website

https://prestarocket.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Prestarocket is a Lille-based e-commerce agency founded in 2010 specializing in Shopify and PrestaShop development, custom migrations, and performance optimization for brands of all sizes. It delivers project-based consulting using proprietary Symfony migration tools and Cloudflare Worker-based integrations.

Ownership category

akta.pro rank

Product category

Ecommerce Development Services

NAICS

Computer Systems Design Services (541512), Graphic Design Services (541430)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Industry-Specific Low-Code Platforms (Vertical App Platforms) (HDAEAKAL)

Keywords

• Ecommerce development services
• Shopify development
• PrestaShop development
• Ecommerce platform migration
• Custom theme development

Headquarters

HQ city

Lille

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Ecommerce Agency Services: Professional services revenue from Shopify and PrestaShop development, custom theme creation, module development, ecommerce migrations, and performance optimization projects. Services are tailored to each client's needs with project-based engagement.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Prestarocket is a Lille-based ecommerce agency providing bespoke Shopify and PrestaShop development, custom theme creation, platform migrations (PrestaShop, WooCommerce, Magento to Shopify), and performance optimization. They operate a professional services practice delivering tailor-made solutions for ecommerce brands of any size or sector, and also operate a PrestaShop add-ons store selling their internally developed modules.

Product overview

Prestarocket is a Lille-based e-commerce agency (since 2010) offering Shopify and PrestaShop development and migration services. Their core offering spans custom theme development, platform migrations, and performance optimization for both platforms. They operate a portfolio of reusable technical solutions documented through their blog: a customer migration tool (Symfony-based, with RGPD-compliant consent mapping and idempotent upserts), a Trustpilot integration (Cloudflare Worker + Shopify Flow, app-free), a Lighthouse CI workflow (GitHub Actions-based, 0.9 performance threshold), a store locator (Metaobjects + OpenStreetMap/Leaflet), a content scheduling system (Cloudflare Worker + Shopify Flow), and a breadcrumb component (Metafields + Liquid). They also maintain a PrestaShop add-ons store. Their methodology emphasizes avoiding paid apps in favor of native platform features.

Differentiator

Problem solved

Functional benefit

Products and services

• E-commerce Agency Services (Shopify & PrestaShop) Full-service ecommerce agency engagement covering custom Shopify and PrestaShop theme development, bespoke module development, platform migrations (PrestaShop version upgrades, PrestaShop to Shopify), and performance optimization projects delivered to ecommerce brands.
• Shopify Theme Development Bespoke Shopify theme development using Liquid templating, with Lighthouse CI-enforced performance thresholds and accessibility compliance (WCAG/RGAA). Delivered to ecommerce brands seeking high-performing, conversion-focused storefronts.
• PrestaShop Development & Migration PrestaShop development services including version migrations (1.6 to 1.7 to 8.1), database analysis, custom module development, and performance optimization. Backed by in-house Symfony tooling for database comparison and migration execution.
• PrestaShop Add-ons Store Online store for PrestaShop modules and add-ons developed by Prestarocket, available to merchants at addons.prestarocket.com.

Quantifiable outcome

• Page load time reduced from 120ms to 52ms average with PrestaShop module caching optimization
• +2 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability2 records

Feature7 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• 14h (Quatorze Heures): French PrestaShop-focused agency offering development, hosting, and migration services. Comparable in platform specialization and French market focus, though slightly larger in scope including managed hosting.
• Eastside Co: UK-based Shopify Plus agency offering theme development, migration, and CRO services for enterprise ecommerce brands. Directly comparable on Shopify expertise, premium positioning, and migration methodology, though serving UK/US markets.
• MadeInWeb: French ecommerce agency specializing in PrestaShop and Shopify development, with similar service scope covering theme customization, migrations, and module development. Direct competitor for the same French SMB-to-mid-market segment.
• OuterBox: US-based ecommerce design and development agency with strong Shopify and Magento credentials. Comparable service mix (design, development, SEO) for mid-market and enterprise ecommerce, though broader platform coverage and larger team.
• The Stable: North American Shopify Plus agency focused on enterprise ecommerce brands with end-to-end design, development, and digital marketing. Comparable premium Shopify positioning and brand-led GTM motion.
• WeArePepper: French Shopify and PrestaShop ecommerce agency offering custom development, migrations, and CRO services. Closely comparable on platform specialization, geography, and target client base (mid-market French ecommerce brands).

Broad incumbents

• Accenture Interactive (Accenture Song): Global digital agency within Accenture offering large-scale ecommerce implementations on Shopify, Adobe Commerce, and SAP. Comparable on ecommerce delivery capability but operates at vastly larger scale and serves enterprise/Global 2000 accounts.
• Vaimo: Global ecommerce agency specializing in Adobe Commerce (Magento) and Shopify, with European heritage. Comparable on migration expertise and enterprise ecommerce delivery, though platform emphasis skews more toward Adobe Commerce than Prestarocket's PrestaShop roots.

Regional players

• Swanky: UK-based Shopify Plus agency with strong D2C brand portfolio and similar premium positioning. Comparable service offering (Shopify Plus development, apps, CRO) but primarily serves UK and Australian markets rather than France.

Others

• PrestaShop (MBE Worldwide): Open-source ecommerce platform vendor and key ecosystem partner for Prestarocket. Not a direct competitor but defines the technology stack and partner program that Prestarocket's services business depends on.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Prestarocket
• GitHubgithub.com/prestarocket-agence
• LinkedInlinkedin.com/company/prestarocket/about

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prestarocket