What Glow Studio does

Glow Studio is a privately held experiential design and fabrication agency founded in 2000 and headquartered in El Segundo, California, with execution teams and long-standing partners across nine cities on five continents including London, Singapore, Hong Kong, Barcelona, New York, Cannes, Munich, and Las Vegas. The company operates an integrated three-pillar service model covering Design and Creative (creative direction, 3D visualization, environmental design, experiential storytelling, interactive lighting and AV concepts), Fabrication and Build (custom exhibits, pop-up experiences, retail and mobile activations, props, sculptures, graphic production), and Management and Logistics (turn-key event production, global logistics, talent and staffing, on-site execution). Its revenue model is enterprise B2B professional services with project-based pricing on bespoke builds, typically delivered via direct enterprise sales and complemented by a complimentary GlowCheck™ risk diagnostic and a free Event Launch Checklist used as lead-generation tools. The firm reports 1-10 employees in firmographics, names approximately eight distinct professionals in its leadership, and relies on an extended network of longstanding local fabrication partners. Notable named clients include Netflix, Nickelodeon, Paramount, NBC Universal, TikTok, Dodge, and Toyota, with the company earning best-in-show recognition for the Nickelodeon Avatar activation at San Diego Comic-Con 2025.

The business is founder-led, with principals James Schnauer (Creative Director), Bronagh Schnauer (Accounts), and Andy Woods (Production) holding CXO-equivalent roles alongside a Controller, Art Director, Senior Account Manager, Business Development Manager, and Senior Designer. The value proposition centers on designing with fabrication, logistics, and real-world constraints in mind from the first conversation rather than acting as a concept shop that hands ideas downstream, positioning itself as a single accountable leadership structure that carries work from concept through installation. The company is privately held with no disclosed institutional ownership, no funding rounds, no M&A activity, and no regulatory actions in the input data. Core technology is operations and craft, not proprietary software, with no APIs, SDKs, or integrations disclosed and no AI/ML capabilities mentioned.

Name

Glow Studio

Legal name

Glow Studio

Website

https://glowstudio.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Glow Studio is a privately held experiential design and fabrication agency that designs and builds immersive brand activations for global enterprise clients in entertainment, automotive, technology, and consumer verticals. Operating across nine cities on five continents, the firm delivers integrated creative, fabrication, and logistics services from concept through installation.

Ownership category

akta.pro rank

Product category

Experiential Design & Fabrication Services

NAICS

Graphic Design Services (541430), Interior Design Services (54141)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Brand Activations & Experiential Campaign Design (MPAAAGAA)

akta.pro secondary industries

Activation/Experiential Creative Agencies (MPAAAAAO), Integrated Full-Service Creative Agencies (MPAAAAAA), Event Theming, Mood Boards & Concept Design (HSACAOAH)

Keywords

• Experiential design services
• Brand activation fabrication
• Custom exhibit design
• Event production logistics
• Environmental design agency

Headquarters

HQ city

Marina Del Rey

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Design and Creative Services: Creative direction, art direction, 3D visualization, environmental design, experiential storytelling, and interactive lighting/AV concepts developed from concept through execution.
2. Fabrication and Build Services: Custom exhibits, pop-up experiences, retail and mobile activations, props, sculptures, specialty pieces, graphic production, and visual merchandising fabrication.
3. Management and Logistics Services: Turn-key event production, talent and staffing, global logistics and fulfillment, location support, surveying, storage, and on-site execution management.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels9 records

Core offering

Glow Studio is an experiential design and fabrication agency that plans, designs, fabricates, and executes immersive brand experiences—custom exhibits, pop-ups, retail and mobile activations, event booths, scenic builds, props, and live event installations—for global enterprise brands, entertainment studios, and platforms. The agency runs an integrated single-team model covering creative direction, 3D visualization, environmental design, custom fabrication, and turn-key event production with global logistics, operating across five continents from its El Segundo, California headquarters.

Product overview

Glow Studio is an experiential design and fabrication agency that offers a unified suite of services for creating immersive brand experiences. The core offering consists of three integrated service pillars: Design & Creative (creative direction, art direction, 3D visualization, environmental design, experiential storytelling, interactive lighting and AV concepts), Fabrication & Build (custom exhibits, pop-up experiences, retail and mobile activations, props, sculptures, specialty pieces, graphic production, visual merchandising), and Management & Logistics (turn-key event production, talent and staffing, global logistics and fulfillment, location support, surveying, storage). The company also provides two supplementary offerings: GlowCheck™ (a complimentary 30-minute event risk diagnostic) and an Event Launch Checklist (a free 25-point PDF resource for pre-production planning). The work is organized across three project categories: Exhibitions, Events/Interiors, and Experiences.

Differentiator

Problem solved

Functional benefit

Brands

• GlowCheck™: A complimentary 30-minute Event Risk Diagnostic service that uncovers hidden vulnerabilities before they become costly onsite problems.

Products and services

• Design & Creative Services Creative direction, art direction, 3D visualization, environmental design, experiential storytelling, and interactive lighting / AV concepts developed with fabrication and logistics constraints in mind, intended for enterprise brands, studios, and agencies commissioning large-scale experiential engagements.
• Fabrication & Build Services Custom exhibits, scenic builds, pop-up experiences, retail and mobile activations, props, sculptures, specialty pieces, graphic production, and visual merchandising fabricated to install cleanly and perform reliably for global enterprise brands and entertainment clients.
• Management & Logistics Services Turn-key event production, talent and staffing, global logistics and fulfillment, location support, surveying, storage, and on-site execution management delivered across Glow's partner network in London, Singapore, Hong Kong, Barcelona, New York, Cannes, Munich, Las Vegas, and Los Angeles.

Quantifiable outcome

• Best in show recognition at San Diego Comic-Con 2025 for Nickelodeon Avatar anniversary activation
• +1 more outcomes

Named customers22 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Local Fabrication and Production PartnerscoreImplementation/ SI/ Consulting PartnerGlow maintains long-standing partnerships with trusted contractors and fabricators in key markets including London, Singapore, Hong Kong, Barcelona, New York, and other key experiential markets. Many of these contractors have been part of the Glow team for over 20 years, enabling high-quality fabrication at competitive prices while maintaining the high standards Glow expects for every project.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• HLW International: HLW is an integrated design firm with a strong experiential and exhibit design practice, serving enterprise and entertainment clients with branded environments and activations. Its design-led, environment-focused approach overlaps with Glow's experiential and interior design work, though HLW is more architecture-rooted.

Direct peers

• MKG: MKG is a NYC-based experiential marketing agency focused on brand experiences, events, and integrated campaigns. It shares Glow's positioning as a creative-led shop that designs and executes immersive activations for global consumer and entertainment brands.
• George P. Johnson Experience Marketing: GPJ is a long-established experience marketing agency specializing in trade show exhibits, events, and immersive brand environments for technology and enterprise clients. It is comparable to Glow in deliverable mix (design + build + logistics) and in serving large B2B and consumer brands.
• Sparks: Sparks is a large global experiential marketing agency designing trade show exhibits, brand activations, and event environments for enterprise clients. Like Glow, it integrates creative, fabrication, and logistics under a single accountable team and serves marquee Fortune 500 brands across multiple verticals.
• Mirrorball: Mirrorball is a live event and experiential agency producing brand activations, custom environments, and pop-up experiences. It directly parallels Glow's integrated creative-fabrication model for entertainment and consumer clients.

Broad incumbents

• Jack Morton Worldwide: Jack Morton is a global brand experience agency (part of the IPG network) producing events, exhibits, and experiential campaigns at scale. It overlaps with Glow on entertainment and enterprise experiential work but operates as a much larger, multi-discipline incumbent with broader service lines.
• 160over90: 160over90 is a full-service creative agency with deep experiential, sponsorship, and event capabilities (part of the Endeavor network). It competes with Glow on premium brand activations and entertainment marketing, but at meaningfully greater scale and broader service scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/glowexhibitions
• Instagraminstagram.com/glow_studio_la
• Xx.com/glowexhibitions

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Glow Studio