In Sight
- Company typePrivate
- Founded2008
- HeadquartersOslo, Norway
- Headcount11–50
- GTM typeB2B
- OfferingServices
In Sight firmographics
Firmographics- Name
- In Sight
- Legal name
- In Sight AS
- Website
- https://in-sight.no
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
In Sight industry classification
Industry- Product category
- Advertising & Media Services
- NAICS
- Media Buying Agencies (54183), Media Buying Agencies (541830), Indoor and Outdoor Display Advertising (54185), Media Representatives (541840)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Out-of-Home (OOH) Media Planning & Buying (MPAAABAG)
- akta.pro secondary industries
- Out-of-Home (OOH) Media Buying (Billboards, Transit, DOOH) (BPAFABAE), Place-Based / Retail & Venue Media (Malls, Gyms, Cinema, Office Buildings) (BPAFALAE)
Keywords
Where In Sight is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices2 records
Markets served
In Sight business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Media Agency Fees and Commission: In Sight operates as a traditional media agency earning revenue through media buying fees and commissions. They purchase media space (TV, radio, digital, outdoor, print, DM) on behalf of clients and earn revenue from the spread or fees charged on those purchases. The agency explicitly differentiates itself from opaque kickback models, emphasizing transparent pricing, no time-based billing, and direct cost savings for clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom agency services – pricing not publicly disclosed |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
In Sight product offering
Product offeringCore offering
In Sight AS is a full-service Norwegian media agency that plans, buys, and executes advertising campaigns for clients across digital and traditional channels. Services span media buying (TV, radio, cinema, OOH, print, direct mail, digital), programmatic advertising, creative production (banners, animations, video), and real-time campaign reporting via a custom dashboard. The agency serves as the Norwegian member of the Local Planet international network of independent agencies.
Product overview
In Sight is a full-service Norwegian media agency offering both digital and traditional advertising services. The agency provides media buying across channels (TV, Radio, Cinema, OOH/Outdoor, DM, Print, Digital), programmatic ad purchasing, creative production services (banners, animations, video), and a real-time campaign dashboard for reporting. Services are organized around client campaign management for major Nordic retailers including Europris, Synsam, Weber, Jensen, Fjellsnaret, and Maxbo, with the agency serving as the Norwegian member of the Local Planet international network of independent agencies.
Differentiator
Problem solved
Functional benefit
Products and services
- Produksjon (Creative Production) Creative, design, and digital production services including banners, animations, video content, and campaign materials for client advertising campaigns.
- Custom Campaign Dashboard A visual, real-time reporting dashboard that gives customers full overview of ongoing campaigns across all distribution channels, both digital and traditional. Updated continuously during campaign periods, with easy comparison to previous campaigns across all channels.
- Programmatic Media Buying Automated purchasing of digital display ads enabling time-efficient work within a broader universe of websites, with real-time optimization and control of campaigns during execution. Allows messaging changes outside normal business hours by bypassing intermediaries.
- Digital Out-of-Home (DOOH) 2.0 Flexible and dynamic purchasing of campaigns on digital outdoor screens, including time-of-day control, live streaming, continuous material updates, weather and traffic-based messaging, geographic targeting, frequency control, and SOV (share of voice) management.
- Full-Service Media Buying (Traditional & Digital) Media buying services across all channels including TV, radio, cinema, OOH/outdoor, print, direct mail (DM), and digital. Plans and purchases media space on behalf of clients with transparent pricing and no time-based billing.
Quantifiable outcome
- Synsam ranked #1 in BI sustainability barometer for optician chains after In Sight-led media campaign
- +4 more outcomes
Companies that use In Sight
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
In Sight technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
In Sight partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Local PlanetcoreIn Sight AS is the Norwegian member of the Local Planet international agency network. Local Planet is described as the world's largest network of independent agencies, comprising 54 agencies operating in 67 markets with approximately 12 billion USD in combined turnover (2018). The network enables In Sight to serve international clients, share insights and experiences with sister agencies, and provide cross-border media strategies for clients expanding beyond Norway. Local Planet agencies are described as 100% transparent in their business models, with agility and problem-solving as core characteristics.
- ThumbAdcoreThumbAd is a transparent, programmatic-only trading desk that is part of THE NEW COMMunitY ecosystem. In Sight AS (led by Geir Kjærnes) invested in ThumbAd at the end of the previous year, taking an ownership stake. ThumbAd specializes exclusively in programmatic advertising, and together with In Sight forms the core of a disruptive, transparent media offering in Norway targeting advertiser demands for openness and reduced intermediary costs.
- Omega Media ASminorOmega Media AS, led by Erling Løken Andersen, is part of THE NEW COMMunitY strategic alliance alongside In Sight and ThumbAd. The alliance focuses on cutting intermediaries, giving more control to advertisers, sharing expertise, and improving results for clients.
- Big BlueminorBig Blue, represented by Alf Bendik Bendixen, is part of THE NEW COMMunitY strategic alliance. The alliance comprises experienced entrepreneurs from the media industry focused on creating significant value from limited resources.
- DoIt (Event division)minorDoIt is an event-focused venture within THE NEW COMMunitY, founded by Trond Killingstad (formerly P4) and Harald Strømme (formerly Discovery Networks). In Sight participates in this alliance to offer event-driven marketing capabilities alongside its media buying and creative services.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
In Sight competitors and assessment
Company assessmentDirect peers
- TRY Apt: One of Norway's largest media and creative agencies, offering media buying across traditional and digital channels. Direct competitor for large Norwegian retail accounts.
- Mediebyrået: Independent Norwegian media agency offering multi-channel media buying and planning for Norwegian brands. Direct domestic competitor to In Sight in media planning and buying.
- Mediabureauet Hej (Hej Media): Independent Norwegian media agency providing media strategy, buying and digital services to Norwegian brands. Closest niche/positioning peer given independent status and Nordic focus.
- Bolster Media (Local Planet member): Fellow Local Planet network member providing media agency services. Sister agency through shared ownership/network structure, offering comparable independent media-agency positioning across European markets.
Broad incumbents
- Publicis Norway: Norwegian operations of Publicis Groupe, providing media and creative services to retail and consumer brands. Competes for Norwegian enterprise RFPs and multi-channel campaigns.
- Starcom Norway: Norwegian operations of Publicis-owned global media agency, offering media planning, buying and analytics. Competes for similar retail and consumer brand clients across digital and traditional channels.
- PHD Norway: Media agency within the Omnicom network operating in Norway; offers multi-channel media planning and buying for enterprise clients. Comparable on services, scale and category.
- GroupM Norway (WPP): Norwegian operations of the world's largest media investment group (WPP), housing agencies like Wavemaker, Mindshare and Essence. Competes for large enterprise clients and offers global buying scale In Sight cannot match directly.
- Carat Norway: Media agency within Dentsu operating in Norway, focused on digital and traditional media planning/buying. Direct comparability on media buying services and target client segment (major Norwegian brands).
- Dentsu Norway: Norwegian arm of global agency network Dentsu, offering media planning/buying and programmatic services. Competes for Norwegian enterprise media budgets with the backing of a global holding company.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
In Sight social profiles
Digital presenceIn Sight financial estimates
Financial estimateRevenue estimate
Valuation estimate
In Sight leadership team
Management profileNumber of profiles
Profiles3 records
In Sight funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
In Sight M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about In Sight
What does In Sight do?
In Sight AS is a full-service Norwegian media agency that plans, buys, and executes advertising campaigns for clients across digital and traditional channels. Services span media buying (TV, radio, cinema, OOH, print, direct mail, digital), programmatic advertising, creative production (banners, animations, video), and real-time campaign reporting via a custom dashboard. The agency serves as the Norwegian member of the Local Planet international network of independent agencies.
Is In Sight a public or private company?
In Sight is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was In Sight founded?
In Sight was founded in 2008. It employs 11 to 50 people.
Where is In Sight based?
In Sight is headquartered in Oslo, Norway, in the Europe region.
How does In Sight make money?
One revenue line is on record: media Agency Fees and Commission.
Who are In Sight's main competitors?
Direct peers on record are TRY Apt, Mediebyrået, Mediabureauet Hej (Hej Media) and Bolster Media (Local Planet member). Broad incumbents are Publicis Norway, Starcom Norway, PHD Norway, GroupM Norway (WPP), Carat Norway and Dentsu Norway.
Does In Sight have an API?
No public API is recorded for In Sight.
What industry is In Sight in?
In Sight's product category is Advertising & Media Services. Its primary akta.pro industry code is MPAAABAG, Out-of-Home (OOH) Media Planning & Buying, with a secondary code of BPAFABAE, Out-of-Home (OOH) Media Buying (Billboards, Transit, DOOH). Its NAICS code is 54183 and its SIC code is 7311.