ESG Asia Pacific

What ESG Asia Pacific does

ESG Asia Pacific is a privately held, family-owned supplier of away-from-home washroom products and solutions, headquartered in Wellington, New Zealand with operations across Australia, New Zealand, and Singapore. Founded in 1923 as E. Sime and Co. Ltd., the company is now in its fourth generation of Sime family ownership and operates a Singapore-based converting facility that produces 100% recycled controlled-use toilet tissue and paper towels, alongside distribution operations in Kurnell, Australia and Lower Hutt, New Zealand.

The company's core offering is the ESG 100% Recycled Controlled-Use Paper System, which combines proprietary Slim Core and Cornerstone dispensing hardware with engineered paper products designed to reduce waste, pilferage, and blockages. ESG distributes GOJO and PURELL hand hygiene products under a Master Distribution Partnership dating to 1991, supplies Nilodor bio-enzymatic and water-soluble odour control solutions, and offers the TerraCyclic Bio Bin degradable sanitary disposal system in three sizes. Dispensers are provided free of charge to customers under multi-year supply agreements, with revenue generated primarily through recurring consumable sales, supplemented by an obligation-free trial process and a curated distribution partner network that shares the company's environmental values.

ESG serves commercial facilities including offices, healthcare sites, hotels, restaurants, and public washrooms across the Asia Pacific region, with a sales-led go-to-market driven by regional Business Development Managers and Solution Specialists. The company operates the ESG Foundation, which donates 10% of profits to youth-focused charitable causes, reinforcing a purpose-driven brand position in the sustainability-led segment of the washroom consumables market.

Name

ESG Asia Pacific

Legal name

ESG Asia Pacific

Website

https://esgasiapacific.com

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

11–50 employees

Short description

ESG Asia Pacific is a family-owned supplier of away-from-home washroom products and solutions across New Zealand, Australia, and Singapore, offering 100% recycled controlled-use paper systems, GOJO/PURELL hygiene products, Nilodor odour control, and TerraCyclic sanitary disposal for commercial facilities.

Ownership category

akta.pro rank

Product category

Commercial Washroom Supplies

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Polish and Other Sanitation Good Manufacturing (325612), Soap and Cleaning Compound Manufacturing (32561)

SIC

Specialty Cleaning, Polishing And Sanitation Preparations (2842), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Restroom & Hygiene Dispensing Systems (Commercial/Industrial) (IMAHALAH)

akta.pro secondary industries

Hygiene Packaging & Dispensing Systems (Dispenser Systems, Packs) (IMAMAGAJ), Paper Towels & Napkins (Disposable Wipes) (CRAJAGAH), Restroom Hygiene & Consumables Services (Supplies, Dispensers, Matting) (BPABABAI)

Keywords

• Commercial washroom supplies
• Controlled-use dispensing systems
• Recycled paper products
• Hand hygiene solutions
• Sanitary disposal systems

Headquarters

HQ city

Kurnell

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Washroom Paper Products: Sale of 100% recycled controlled-use toilet tissue, paper towels, and multi-fold towels through dispensing systems. Products sourced from Singapore manufacturing facility and distributed through regional partners.
2. Dispensing Equipment Supply: Dispensers provided free of charge during agreed supply relationship period, with installation covered. Revenue generated through ongoing consumable supply contracts rather than equipment sales.
3. GOJO/PURELL Hand Hygiene Products: Distribution of hand sanitizers, hand washes, surface disinfectants, and heavy-duty hand cleaners under GOJO and PURELL brands. ESG Asia Pacific has been Master Distribution Partner since 1991.
4. Nilodor Odour Control Products: Water soluble deodorisers, bio-enzymatic cleaners, urinal screens, room fresheners, and associated dispensers for comprehensive odour neutralisation programs.
5. TerraCyclic Sanitary Disposal: Sale of degradable cartridge refills and rental/disposal services for Bio Bin sanitary disposal units.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

ESG Asia Pacific manufactures and distributes away-from-home washroom solutions, including 100% recycled controlled-use toilet tissue and paper towel systems, hand hygiene products (GOJO/PURELL), odour control solutions (Nilodor), and degradable sanitary disposal systems (TerraCyclic). Products are produced at a Singapore manufacturing facility and sold to commercial facilities across Australia, New Zealand, and Singapore through a selective distribution partner network.

Product overview

ESG Asia Pacific offers a comprehensive away-from-home washroom product portfolio built around its core "Thoughtful Consumption" philosophy. The product range consists of three main pillars: (1) the ESG 100% Recycled Controlled-Use Paper System including ESG Slim and Cornerstone dispensing systems with various toilet tissue dispensers (3-roll, 2-roll) and paper towel dispensers (roll towel, multi-fold counter mount, wall mount multi-fold); (2) Skin Health and Hygiene Solutions featuring distributed GOJO and PURELL brand hand sanitisers, hand washes, heavy-duty cleaners, and surface disinfectants; and (3) Odour Control solutions under the Nilodor brand including water soluble deodorizers, bio-enzymatic cleaners, urinal screens, and air fresheners. The portfolio is complemented by the TerraCyclic Bio Bin sanitary disposal system available in three sizes. The company also operates the ESG Foundation, a charitable initiative donating 10% of profits to youth education programs. All products emphasize environmental sustainability through 100% recycled materials, controlled-use technology to minimize consumption, and biodegradable or recyclable components.

Differentiator

Problem solved

Functional benefit

Brands

• GOJO / PURELL: Skin health and hygiene solutions - hand sanitizers, hand soaps, and surface disinfectants. ESG Asia Pacific has been a Master Distribution Partner for GOJO within the region since 1991.
• Nilodor
• TerraCyclic
• ESG Slim
• ESG Cornerstone
• ESG Simplicity
• ESG Foundation

Products and services

• ESG Slim 3-Roll Controlled-Use Toilet Tissue Dispenser
• ESG Slim 2-Roll Controlled-Use Toilet Tissue Dispenser
• ESG Simplicity Controlled-Use Mechanical Roll Towel Dispenser
• ESG Counter Mount Multi-Fold Towel Dispenser
• ESG Wall Mount Multi-Fold Towel Dispenser
• ESG Cornerstone Controlled-Use Dispensing System
• ESG 100% Recycled Controlled-Use Paper Consumables
• PURELL Hand Sanitisers and Waterless Surgical Scrub
• GOJO Hand Wash and Hand, Hair & Body Wash
• GOJO Heavy Duty Hand Cleaner
• GOJO Surface Disinfectants and Sanitisers
• LTX Touch-Free Hand Hygiene Dispensers
• Nilodor Water Soluble Deodoriser
• Nilodor Bio-Enzymatic Urine Digester
• Nilodor Urinal Screens and Toilet Bowl Clips
• Ultra Air Room Fresheners
• TerraCyclic Bio Bin Sanitary Disposal System
• ESG Foundation Charity Program

Quantifiable outcome

• ESG Slim dispenser uses 47% less plastic compared to previous 3-roll dispensers
• +4 more outcomes

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• GOJO Industries, Inc.coreChannel Partner/ Reseller/ Distributor · 1 January 1991ESG Asia Pacific has been a proud Master Distribution Partner for GOJO within the region since 1991. GOJO is the leading global producer and marketer of skin health and hygiene solutions for away-from-home settings. The partnership includes distribution of GOJO and PURELL brand products including hand cleaners, hand washes, hand sanitisers, and skin care formulations under both brand names.
• TerraCycliccoreTechnology or IntegrationTerraCyclic provides the Bio Bin degradable sanitary disposal system, featuring non-toxic, biodegradable cartridges that break down in 1-5 years. The TerraCyclic Bio Bin has been awarded Carbon Footprint Accreditation for its innovative environmental design.
• Project YouthcoreStrategic or Co-development PartnerProject Youth is an Australian organization helping young people in difficult situations. ESG Foundation financially supports Project Youth and the partnership includes labour hire arrangements with several ESG team members hired through Project Youth.
• Ignite SportcoreStrategic or Co-development PartnerIgnite Sport is a volunteer-based youth development organization based in Petone, New Zealand, engaging 14 local schools, 946 students, and over 3,300 community members. ESG Foundation has funded the Aspire Leadership Program with a 4-year commitment. Ignite Sport won the Wellington Region Business Excellence Award - Not for Profit Category.
• Singapore Children's SocietyminorOthersCharitable organization looking after the welfare of children in Singapore. ESG supported through a Charity Football Match held in October 2016 to coincide with the opening of ESG Asia Pacific's Singapore converting facility.
• South Coast Youth Leadership Forum (SCYLF)minorOthersYouth leadership forum inspiring youth of the Shoalhaven region to 'Be the Change' in their community. SCYLF has joined forces with local businesses to assist young people by providing opportunities and resources.
• Australian Packaging Covenant Organisation (APCO)minorStrategic or Co-development PartnerESG Asia Pacific is a Member of APCO and Signatory to the Australian Packaging Covenant, which sets how governments and businesses share responsibility for managing environmental impacts of packaging in Australia. APCO's strategic plan includes establishing improved recycling targets, sustainable alternatives, and minimising waste to landfill.

Scale indicators4 records

Recent moves10 records

Expansion highlights4 records

Broad incumbents

• Rubbermaid Commercial Products: Rubbermaid Commercial Products is a major provider of washroom accessories, dispensing systems, and waste/recycling solutions for commercial facilities. Its dispensing and washroom hardware portfolio overlaps with ESG's Cornerstone and Slim Core dispenser range across shared B2B facility customers.
• Essity (Tork): Essity's Tork brand is one of the largest global suppliers of away-from-home washroom products including dispensers, tissue, paper towels, and hand hygiene. Tork competes directly with ESG's controlled-use dispensing and 100% recycled paper positioning across commercial facilities globally, including in ANZ and APAC.
• Georgia-Pacific Professional: Georgia-Pacific Professional (now part of Koch) supplies away-from-home paper towels, tissue, and dispensing systems under brands like enMotion and Brawny. It competes with ESG's controlled-use paper and dispenser portfolio across commercial facilities, with broader category coverage and larger scale in the Americas and select APAC markets.
• Kimberly-Clark Professional: Kimberly-Clark Professional is the global leader in away-from-home washroom and hygiene solutions, offering competing tissue, paper towel, and skin care systems under brands like Scott, Kleenex, and WypAll. It directly competes with ESG across the same B2B commercial facility channel, though with substantially broader geographic reach and product breadth.

Emerging players

• San Jamar: San Jamar is a US-headquartered specialist in washroom hygiene, paper dispensing, and food safety solutions. It offers comparable controlled-use tissue and towel dispensers to ESG's Slim and Cornerstone ranges, with particular overlap in away-from-home and hospitality customer segments.
• Hospeco: Hospeco is an Australasian-focused supplier of away-from-home hygiene products including washroom paper, dispensers, and sanitary disposal. It overlaps directly with ESG's product range and ANZ commercial customer base, and competes for the same distributors and facility management contracts.

Direct peers

• GOJO Industries: GOJO Industries is the inventor and global manufacturer of PURELL hand sanitiser and GOJO hand cleaners, and has been ESG's exclusive Master Distribution Partner since 1991. While a partner rather than competitor, GOJO's own skin health and hygiene portfolio directly overlaps with ESG's distributed product range and is a comparable away-from-home hygiene specialist.
• Bobrick Washroom Equipment: Bobrick is a long-established manufacturer of washroom accessories including paper towel and tissue dispensers, hand dryers, and sanitary disposal units. It directly competes with ESG's Slim, Cornerstone, and TerraCyclic dispenser portfolios across commercial washrooms, with comparable focus on durable stainless-steel controlled-use designs.
• Nilodor (parent: Hub Hygiene/Brand partners): Nilodor is a brand of professional odour control products including water-soluble deodorizers and bio-enzymatic cleaners—product categories that ESG distributes under the same Nilodor label. Comparable business in matching customer segments (commercial washrooms) with similar product technologies.
• Cascades Tissue Group: Cascades is a North American leader in recycled tissue and away-from-home hygiene products, with a strong focus on sustainable, 100% recycled fibre paper. Comparable to ESG's 100% recycled controlled-use paper positioning, though Cascades has a broader North American/European footprint rather than APAC concentration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ESGAsiaPacific
• LinkedInlinkedin.com/company/esg-asia-pacific

Revenue estimate

Valuation estimate

Number of profiles

Profiles22 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ESG Asia Pacific