TerraCyclic

What TerraCyclic does

TerraCyclic International Ltd. is a New Zealand-based private manufacturer (founded 2007, headquartered in Petone, Lower Hutt) that designs and produces sanitary waste disposal units for commercial washrooms and, increasingly, residential bathrooms. The company's core product is a modular disposal bin available in three capacities (Small 6.5L, Regular 13L, Large 26L) built around a proprietary disposable 'lid and liner' cartridge system, in which the lid and inner liner are bonded during manufacturing so that the full cartridge is replaced when full, eliminating cleaning. Cartridges integrate BioSphere biodegradable plastic additives and antimicrobial/deodorising chemistry, and the units can be configured with retrofit foot-pedals, base plinths, wall-mounts, or battery-powered auto-sensors for hands-free operation.

The business operates a razor/blade commercial model: bases are sold once (NZD 25-50 at consumer pricing for the 6.5L unit) while replacement cartridges generate recurring consumable revenue. Commercial sales are routed through a global network of regional distributors covering at least 13 countries across Oceania, Europe, North America, and India (including Piazza bvba in Europe and ESG Asia Pacific as Core-tier partners); residential sales go direct-to-consumer in New Zealand via the 'Urbin' sub-brand on terracyclic.com. Pricing is publicly disclosed only for the NZ residential channel; commercial terms are negotiated through distributors. The company holds Carbon Footprint Accreditation and a 2021 Biodegradability Certificate as sustainability credentials, and identifies offices, hotels, restaurants, petrol stations, shopping centres, factories, recreational venues, sports facilities, and households as its end-user segments.

Revenue, ownership structure, and headcount beyond the 11-50 employee band are not publicly disclosed, and no external investors, M&A activity, or material capital raises have been recorded — the only known funding event is a NZD 26,232 Callaghan Innovation grant from 2013. The company is privately held, founder-operated (Chris is the primary contact), and dependent on its distributor channel for nearly all non-New Zealand revenue.

Name

TerraCyclic

Legal name

TerraCyclic International Ltd.

Website

https://terracyclic.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

TerraCyclic is a New Zealand manufacturer of modular sanitary waste disposal units built around a proprietary disposable 'lid and liner' cartridge, selling to commercial facilities globally via distributors and to households via its Urbin sub-brand.

Ownership category

akta.pro rank

Product category

Sanitary Waste Disposal Equipment

NAICS

Plastics Materials and Basic Forms and Shapes Merchant Wholesalers (424610)

SIC

Miscellaneous Plastics Products (3080)

akta.pro primary industry

Hygiene Packaging & Dispensing Systems (Dispenser Systems, Packs) (IMAMAGAJ)

akta.pro secondary industries

Compostable & Biodegradable Disposable Supplies (CRAJAGAK), Compostable Materials & Certified Compostables (IMAEAOAC), Mono-Material & Recyclability-Designed Packaging (Design-for-Recycling, Barrier Alternatives) (IMALAMAD)

Keywords

• Sanitary waste disposal
• Biodegradable cartridges
• Washroom hygiene products
• Feminine hygiene disposal
• Hygiene consumables

Headquarters

HQ city

Lower Hutt

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Sanitary Waste Disposal Unit Sales: Sale of the main sanitary waste disposal units (bases) to customers. Units come in three sizes (6.5L, 13L, 26L) with various configurations including manual, foot-pedal, and auto-sensor operation.
2. Disposable Cartridge Refills: Recurring sales of replacement 'lid and liner' cartridges that contain the sanitary waste. Cartridges are sold in packs of 6 in white or black colors. This creates a recurring revenue stream as cartridges need regular replacement.
3. Retrofit Components: Sales of retrofit components including foot-pedals, base plinths, auto-sensors, and wall-mounts that can be added to existing units.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

TerraCyclic designs, manufactures, and sells modular sanitary waste disposal units built around a proprietary disposable 'lid and liner' cartridge that uses BioSphere biodegradable plastic additives. The company sells the hardware (bases in 6.5L, 13L, and 26L sizes with optional foot-pedal, auto-sensor, base plinth, and wall-mount retrofits) along with recurring replacement cartridges, distributing these through a global network of regional distributors for commercial customers and through its own e-commerce storefront for residential customers in New Zealand under the Urbin sub-brand.

Product overview

TerraCyclic offers a modular sanitary waste disposal system consisting of the core TerraCyclic Sanitary Waste Disposal Unit and its associated disposable cartridge system. The system is available in three sizes (Large 26L, Regular 13L, Small 6.5L) and can be configured with optional retrofit components including foot-pedal, auto-sensor, base plinth, and wall-mounts. The proprietary 'lid and liner' disposable cartridge uses BioSphere biodegradable additive technology. A residential sub-brand called Urbin serves the household market. All products feature antimicrobial additives and self-deodorising properties.

Differentiator

Problem solved

Functional benefit

Brands

• Urbin: Residential product line brand for TerraCyclic's home-use sanitary waste disposal units. Products include Urbin White and Urbin Black Sanitary Waste Disposal Units in 6.5 litre capacity.

Products and services

• TerraCyclic Sanitary Waste Disposal Unit

Quantifiable outcome

• Eliminates need for large trucks or cleaning facilities compared to traditional systems
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

15 partnerships are on record, tiered regional and core.

• AbcoregionalChannel Partner/ Reseller/ DistributorAustralian distributor of TerraCyclic products. Contact: Steve Bagshaw, phone 1800 177 399, email [email protected].
• AlscoregionalChannel Partner/ Reseller/ DistributorNew Zealand distributor of TerraCyclic products. Contact: Gavin Smith, phone +64 9 524 3227, email [email protected].
• Bio-ZymeregionalChannel Partner/ Reseller/ DistributorNew Zealand distributor of TerraCyclic products. Contact: Bill Harris, phone +64 21 527 808, email [email protected].
• C.H.CleansetregionalChannel Partner/ Reseller/ DistributorCyprus distributor of TerraCyclic products. Contact: Takis Hadjicosta, phone +357 9966 3901, email [email protected].
• CleanContain USAregionalChannel Partner/ Reseller/ DistributorUnited States distributor of TerraCyclic products. Contact: Carrie Adams, phone +1 404-840-6102, email [email protected].
• Direct365regionalChannel Partner/ Reseller/ DistributorUnited Kingdom distributor of TerraCyclic products. Contact: Carly Davis, phone 0800 612 9688, email [email protected].
• Piazza bvbacoreChannel Partner/ Reseller/ DistributorEuropean distributor covering Germany, Benelux, France, Scandinavia, and Switzerland. Contact: Bruno Ianna, phone +32 3 366 25 45, email [email protected].
• Enviro-SaveregionalChannel Partner/ Reseller/ DistributorUnited Kingdom distributor of TerraCyclic products. Contact: Alex Burton, phone +44 07714013365, email [email protected].
• ESG Asia PacificcoreChannel Partner/ Reseller/ DistributorDistributor covering Australia and New Zealand. Contact Australia: Peter Feehan, phone +61 2 9525 5102. Contact New Zealand: phone +64 4 568 4126, email [email protected].
• Fresh & CleanregionalChannel Partner/ Reseller/ DistributorAustralian distributor of TerraCyclic products. Contact: Robert Carlile, phone +612 1300 733 177, email [email protected].
• HygienetechregionalChannel Partner/ Reseller/ DistributorIndian distributor of TerraCyclic products. Contact: Anil P. Sanghvi, phone 9867088776, email [email protected].
• Hygolet IberiaregionalChannel Partner/ Reseller/ DistributorDistributor covering Spain and Portugal. Contact: Miguel Ángel Palacios, phone +34 944 712 303, email [email protected].
• Nova CleenregionalChannel Partner/ Reseller/ DistributorIndian distributor of TerraCyclic products. Contact: Daya Kumar, phone +91 22 6521 5316, email [email protected].
• Rochester MidlandregionalChannel Partner/ Reseller/ DistributorCanadian distributor of TerraCyclic products. Contact: Caesar Borges, phone 585 336 2203, email [email protected].
• Seccure IncregionalChannel Partner/ Reseller/ DistributorCanadian distributor of TerraCyclic products. Contact: Shane Ferris, phone +1 647 291 5383, email [email protected].

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Rubbermaid Commercial Products: Large commercial cleaning and waste-handling products brand whose commercial waste/cleaning portfolio overlaps TerraCyclic's washroom-bin offering to facilities and service-provider accounts.
• Initial Group (Rentokil Initial Hygiene): Global hygiene services and products business operating commercial washroom and feminine hygiene bins, often bundled with servicing contracts. Larger-scale incumbent competing for the same end customers TerraCyclic targets.
• Kimberly-Clark Professional: Commercial division of a global personal-care company selling washroom hygiene products and dispensing systems to corporate and hospitality customers — broad incumbent with overlapping channels.
• Tork (Essity): Global professional hygiene brand offering washroom solutions including dispensers and waste-handling products; large-scale incumbent competing for the same commercial washroom procurement budgets.

Emerging players

• Tipa Corp: Developer of compostable bio-based packaging and films addressing the same end-markets (single-use plastic replacement) and leveraging similar sustainability narratives; overlapping buyer profiles in sustainability-conscious retail and commercial accounts.
• Hako / Greenspeed: Eco-focused cleaning and hygiene supplies vendor with disposable cart-based washroom systems and biodegradable consumables; partial overlap in distributor channels serving environmentally minded commercial customers.
• Simplehuman: Premium smart home hygiene brand selling sensor-operated trash bins and dispensers; comparable positioning around hands-free, sensor-operated disposal hardware, primarily in residential and upscale-light-commercial channels.

Direct peers

• Vectair Systems: UK-based manufacturer of washroom hygiene products including sanitary disposal units, air fresheners, and dosing systems sold through distributors — the most direct head-to-head comparison for TerraCyclic in the commercial sanitary-bin category.
• Cannon Hygiene (PHS Group): UK femcare and sanitary bin specialist providing commercial sanitary waste disposal units and consumables to offices, hospitality, and facilities — directly comparable product category and customer base.

Others

• BioSphere Plastic: Supplier of the biodegradable plastic additive technology TerraCyclic integrates; ecosystem participant rather than competitor, but a strategic enabler and de-facto technology partner for TerraCyclic's sustainability claims.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TerraCyclic