BEES

What BEES does

BEES is a Paris-based independent marketing agency founded in 2014 that delivers integrated customer relationship management (CRM), loyalty, shopper marketing, events, and data services to enterprise B2B clients. Operating as a SAS (Société par Actions Simplifiée) with €150,000 in capital and headquartered in Sèvres, France, the company positions itself as an independent agency "surrounded by independents" — a flexible network of specialized resources rather than a traditional large holding-company agency structure. Its service portfolio spans strategy, activation (CRM/loyalty and shopper marketing), data, creative (art direction, UX, brand content), and event production, unified by a proprietary "People First Process" methodology.

The company's technology stack centers on customer data infrastructure and analytics, with offerings that include custom Customer Data Platforms (CDPs), CRM/Fidelity platform design, data quality audits, BI/data visualization, and applied AI/DataScience for predictive scoring and segmentation. Its most distinctive standalone product is Ticket Commerçant®, a registered-trademark digital voucher platform that channels purchasing power from local authorities and major brands to small neighborhood businesses. Ticket Commerçant® won 1st prize at the Nuit des Rois 2024 (Commerce Connecté Phygital category) and is financially backed by Banque des Territoires, signaling public-sector validation of the concept.

BEES generates revenue through project-based and retainer consulting engagements with major French and international enterprise clients across hospitality, food/agriculture, automotive, publishing, and tourism verticals. Marquee clients include Louvre Hotels Group, Lactalis, Bayard, Michelin, Groupe Roullier, Logis Hôtels, and Maison Foody / Labeyrie Fine Foods. The agency employs 11–50 people and operates primarily in France, though it has executed international assignments (e.g., the Guide Michelin Belgium launch and a Madrid convention for Groupe Roullier). Pricing is quote-based and not publicly disclosed.

Name

BEES

Legal name

BEES

Website

https://bees.paris

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

BEES is a Paris-based independent marketing agency founded in 2014, delivering CRM, loyalty, shopper marketing, events, and data analytics services to enterprise B2B clients across France, with a proprietary Ticket Commerçant® digital voucher platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Consulting and Professional Services: BEES generates revenue through consulting engagements, strategy advisory services, and implementation support for CRM programs, customer loyalty schemes, and event management. Revenue is typically project-based or retainer arrangements with corporate clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

BEES is an independent French marketing agency that designs and delivers customer relationship and customer experience services for major brands. Its offering spans CRM strategy, loyalty program design, shopper marketing, event creation and management, data services (CDP, AI/DataScience, BI, data quality), and creative production. Its proprietary standalone product, Ticket Commerçant®, is a digital purchasing power platform that distributes buying power from local authorities and brands to neighborhood small businesses.

Product overview

BEES is an independent agency founded in 2014, dedicated to customer relations and experience. The company operates as a single unified agency offering multiple integrated service lines: CRM & Loyalty programs (including Ticket Commerçant®), Shopper Marketing, Events, and Data services (AI/DataScience, Dataviz, Data Quality, CRM Platform, Data Management, Digital Transformation). The offering includes creative services (Conception, Brand Content, Art Direction, UX) supported by the proprietary 'People First Process' methodology. Ticket Commerçant® is a notable standalone product—a digital purchasing power platform that won the 2024 Nuit des Rois Commerce Connecté Phygital award.

Differentiator

Problem solved

Functional benefit

Brands

• Ticket Commerçant®: A digital platform providing purchasing power distributed by local authorities and major brands to support local small businesses. Won the 1st prize at the Nuit des Rois 2024, Grand Prix du Marketing Digital by Viuz, in the Commerce Connecté Phygital category.

Products and services

• Ticket Commerçant®

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Artefact: Paris-headquartered data and AI consultancy. Comparable on AI/DataScience, CDP, and data-driven CRM consulting for enterprise marketing teams.
• Ekimetrics: Paris-based data and AI consulting firm focused on marketing analytics and customer data. Overlaps with BEES' AI/DataScience and CDP offerings for French enterprise clients.
• Fifty-Five (55): French data and customer analytics consultancy owned by Brandtech Group. Comparable on data activation, CDP, and customer analytics mandates.
• Ekstera Group: French independent CRM and customer engagement agency serving major retail and consumer brands. Comparable in size, structure (independent), and CRM/loyalty scope.

Broad incumbents

• Accenture Song France: Large consulting-led customer transformation practice. Competes for CRM/digital transformation mandates at French enterprises, with deeper resources and global delivery capability.
• Capgemini Invent: Global digital and customer experience consultancy inside Capgemini. Competes for CRM, data, and digital transformation work, with cross-border delivery that BEES cannot match.

Direct peers

• Publicis ETO: Publicis Groupe's French CRM and customer engagement specialist. Overlaps with BEES on loyalty programs, CRM platforms, and multi-channel activation for major French brands.
• Proximity BBDO: Direct/digital CRM agency within BBDO/Publicis, co-founded in 1998 by BEES partner Bertrand Forges. Direct overlap in CRM, loyalty, and shopper activation work for French enterprise brands.
• BETC: French creative and CRM agency within Havas, historically led by Emmanuel Miclo as President of BETC Digital. Same CRM/loyalty/shopper marketing domain and overlapping client base in France.
• Wunderman Thompson France: Global CRM, data, and customer experience agency with a strong Paris footprint. Closely comparable on CRM programs, loyalty design, and data activation work for enterprise clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xtwitter.com/bees_paris
• LinkedInlinkedin.com/company/bees---people-first

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BEES