What Boulder Vision Associates does

Boulder Vision Associates is a privately held, single-location optometry practice founded in 1993 by Dr. Richard Cross, O.D., operating from 5305 Spine Rd STE B, Boulder, CO. The practice provides comprehensive eye and vision examinations, contact lens fittings (including standard, toric, multifocal, scleral, rigid gas permeable, hybrid, and Ortho-K lenses), prescription eyeglasses and frames, and prescription sunglasses, alongside a broad suite of medical and specialty services: dry eye treatment, diabetic eye care, glaucoma diagnosis and management, cataract evaluation and co-management, LASIK/PRK co-management, macular degeneration treatment, myopia management, pediatric eye exams, computer vision treatment, sports vision testing, eye allergy treatment, and red eye evaluation. Its clinical technology stack centers on conventional diagnostic instrumentation (corneal mapping, tonometry, phoropter, auto-refractor, keratometer) used for specialty contact lens fittings and ocular disease management, with the Opticwash ultraviolet germicidal eyeglass-cleaning system as a sponsored in-office adjunct.

The business operates as a direct-to-consumer professional services practice, with revenue generated per appointment from exam fees, contact lens and frame sales, medical treatments, and surgical co-management fees, accepting vision insurance, FSA, cash, check, and credit cards. Patients schedule by phone or online, and contact lens reorders are facilitated through a Yourlens.com integration. The practice serves a horizontal mix of consumer segments — pediatric, adult, and senior patients, plus specialty cohorts with keratoconus, dry eye, and diabetic retinopathy — with no enterprise or institutional customers. The company has 11–50 employees and reports no funding rounds, M&A activity, or parent-company relationships; it remains founder-owned and operated.

Dr. Cross is also the founder and President of the Eye Health Institute, a separate nonprofit that runs two annual mission trips to Jamaica examining approximately 200 patients per week, and collaborates with the University of Michigan's 3rd Century Initiative Project on a custom shipping-container clinic for developing-country eye care. These nonprofit activities generate reputational and brand capital but are not part of the practice's commercial revenue base.

Name

Boulder Vision Associates

Legal name

Boulder Vision Associates

Website

https://bouldervision.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Boulder Vision Associates is a privately held, single-location optometry practice in Boulder, CO, founded in 1993 by Dr. Richard Cross, providing comprehensive eye exams, specialty contact lens fittings, eyeglasses, and medical eye care to individual consumer patients across pediatric, adult, and senior segments.

Ownership category

akta.pro rank

Product category

Optometry Services

NAICS

Offices of Optometrists (62132), Optical Goods Retailers (45613)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Optometry Clinics (Primary Eye Care) (HLAKAKAB)

akta.pro secondary industries

Contact Lens Specialty & Myopia Control (HLAKAKAK), Glaucoma Specialists (HLAKAKAG), Cornea, External Disease & Refractive Surgery (LASIK/PRK) (HLAKAKAF)

Keywords

• Optometry services
• Eye care
• Contact lens fittings
• Dry eye treatment
• Vision exams

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Eye Exams: Comprehensive eye and vision exams for patients of all ages, including pediatric exams, routine checkups, and diagnostic evaluations
2. Contact Lens Sales: Sale of contact lenses including daily, toric, multifocal, and specialty options along with fitting services
3. Eyeglasses and Frames: Sale of prescription eyeglasses, frames, lenses, and sunglasses with lens options
4. Medical Treatments: Treatment services for eye conditions including dry eye therapy, cataract co-management, glaucoma management, diabetic eye care, and macular degeneration treatment
5. Surgical Co-Management: Cataract surgery and LASIK pre/post-operative care coordination

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Boulder Vision Associates is a private optometry practice delivering comprehensive eye and vision examinations, prescription eyewear (frames, lenses, sunglasses), and contact lens fittings including specialty designs for keratoconus, irregular corneas, and severe dry eye. The practice also provides clinical management and co-management for ocular conditions such as dry eye syndrome, glaucoma, diabetic retinopathy, cataracts, macular degeneration, and pre/post-operative LASIK care, with additional services in myopia management, pediatric eye exams, and computer vision treatment.

Product overview

Boulder Vision Associates is an optometry practice offering comprehensive eye care services centered around three core offerings: Eye & Vision Exams (routine and comprehensive examinations for all ages), Frames and Prescription Eyewear (eyeglasses, prescription sunglasses, frame selection and replacements), and Contact Lenses (standard exams, fittings, and specialty options). The practice provides specialized eye disease management services including Dry Eye Treatment, Glaucoma Treatment, Diabetic Eye Care, Macular Degeneration Treatment, Cataract Evaluation & Co-Management, and LASIK Eye Surgery Co-Management. Advanced specialty services include Scleral Contact Lenses, Ortho-K (orthokeratology), Hard to Fit Contacts, Myopia Management for children/teens, Pediatric Eye Exams, Computer Vision Treatment, Sports Vision, and Eye Allergy Treatment. Additional offerings include Opticwash (sponsored eyeglass cleaning system), Repairs and Adjustments, and Cosmetic/Prosthetic Contact Lenses. The practice integrates with Yourlens.com for online contact lens ordering.

Differentiator

Problem solved

Functional benefit

Products and services

• Eye & Vision Exams Comprehensive eye and vision examinations that evaluate visual acuity, eye health, depth perception, color vision, eye coordination, and screen for conditions such as glaucoma and dry eye. Offered to patients of all ages.
• Frames (Eyeglasses) Wide selection of eyeglass frames with premium lens options for clear, comfortable vision, including frame replacements and virtual frame inventory.
• Contact Lens Exams Comprehensive evaluation to determine contact lens prescription requirements, including refractive error assessment using phoropter or automated instruments.
• Contact Lens Fittings Precise sizing process using auto-refractor and keratometer to match patients with correct contact lens prescriptions for comfort and optimal vision correction.
• Scleral Contact Lenses Large-diameter lenses that vault over the cornea, creating a fluid-filled chamber for constant hydration. Ideal for keratoconus, irregular corneas, severe dry eye, and astigmatism correction.
• Hard to Fit Contacts Specialized contact lens solutions for patients with astigmatism, dry eyes, keratoconus, presbyopia, or Giant Papillary Conjunctivitis (GPC).
• Dry Eye Treatment Personalized dry eye treatment evaluating tear film function and prescribing eye drops, eyelid hygiene, nutritional support, or specialty contact lenses for moisture retention.
• Diabetic Eye Care Comprehensive diabetic eye exams and treatment for diabetic retinopathy, glaucoma, and cataracts, including early detection and management to prevent blindness.
• Glaucoma Treatment Diagnosis and treatment of open-angle and closed-angle glaucoma using eye medications (daily eye drops) and laser eye surgery to reduce intraocular pressure.
• Cataract Evaluation & Co-Management Cataract evaluation and co-management including pre-operative assessment and post-operative follow-up care for cataract removal surgery.
• LASIK Eye Surgery Co-Management Pre- and post-operative care for LASIK surgery patients, including evaluation, referral to surgery centers, and follow-up appointments over six months.
• Macular Degeneration Treatment Screening and treatment for age-related macular degeneration (AMD), including dry AMD management with vitamins/supplements and wet AMD treatment with medications or photodynamic therapy.
• Myopia Management Program to slow the progression of nearsightedness in children and teens using specialized contact lenses and evidence-based treatments.
• Ortho-K (Orthokeratology) Non-surgical corneal reshaping technique using specialized contact lenses worn overnight to temporarily correct vision, providing clear daytime vision without glasses or contacts.
• Pediatric Eye Exams Comprehensive pediatric vision care evaluating visual acuity, eye alignment, focusing ability, depth perception, and overall eye health for children.
• Computer Vision Treatment Diagnosis and treatment for computer vision syndrome including specialized testing, computer-specific prescriptions, and recommendations for reducing digital eye strain.
• Sports Vision Vision testing and training for athletes including visual acuity assessment, contrast sensitivity testing, ocular alignment tests, and eye dominance testing.
• Prescription Sunglasses Prescription sunglasses with UV protection, polarized lenses, and tint options for glare reduction and eye protection.
• Repairs and Adjustments Professional repair and adjustment services for eyeglasses including frame replacements, lens re-fitting, and custom adjustments.
• Opticwash Eyeglass cleaning and disinfecting system using ultraviolet germicidal irradiation to kill 99.9% of pathogens. Chemical-free using reverse osmosis water.
• Eye Allergy Treatment Treatment for allergic conjunctivitis including prescription or over-the-counter antihistamine eye drops, artificial tears, cold compresses, and allergen avoidance guidance.
• Red Eye Evaluation & Treatment Evaluation and treatment for eye redness caused by allergies, irritation, infections, dry eye, or other conditions with appropriate medications.
• Specialty Contact Lenses Custom-designed contact lenses for irregular corneas, keratoconus, high astigmatism, presbyopia, and chronic dry eye using scleral, rigid gas permeable, and hybrid lens designs.

Quantifiable outcome

• Early detection of eye diseases before vision loss occurs
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Eye Health InstitutecoreStrategic or Co-development PartnerFounded by Dr. Richard Cross, the Eye Health Institute is a nonprofit organization dedicated to providing vision services to underserved populations in Jamaica. The organization takes two trips per year with teams of optometrists, surgeons, nurses, and volunteers, examining approximately 200 patients per week and providing glasses, medications, and cataract surgery.
• University of MichiganminorStrategic or Co-development PartnerCollaboration with University of Michigan's 3rd Century Initiative Project to help improve health care in developing countries. The Eye Health Institute uses a custom-designed clinic built into a shipping container created in collaboration with the university.
• OpticwashminorGTM or Marketing PartnerBoulder Vision Associates is a proud sponsor of Opticwash, an eyeglass cleaning and disinfecting system using ultraviolet germicidal irradiation technology. The practice offers this service to patients for cleaning eyewear.
• ColoradoGives.orgminorGTM or Marketing PartnerThe Eye Health Institute accepts donations through ColoradoGives.org, with a portion of donations matched by Colorado Gives. This platform helps support the nonprofit's mission trips to Jamaica.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Pearle Vision: Franchised optical retail chain providing eye exams, eyeglasses, and contact lenses. Overlaps directly with Boulder Vision's core services at greater geographic scale and franchise-driven brand presence.
• MyEyeDr. PE-backed optometry chain operating hundreds of locations across the U.S. Provides comprehensive eye exams, frames, contact lenses, and disease management — directly comparable service mix to Boulder Vision, but at significantly greater scale.
• Warby Parker: Vertically integrated DTC and retail eyewear brand offering eye exams, prescription glasses, and contact lenses. Competes directly with Boulder Vision on routine exams and frame sales but with a national digital-first delivery model.
• Visionworks: National optical retail chain offering eye exams, frames, and contact lenses. Overlaps with Boulder Vision on primary vision care services and contact lens dispensing.
• Target Optical: In-store optical retail at Target locations offering eye exams and eyewear. Operates in adjacent retail-grocery locations, competing for routine exam and frame customers in the same Boulder-area market.
• America's Best Contacts & Eyeglasses: High-volume value optical chain offering bundled eye exam + eyewear packages. Targets price-sensitive consumers in the same exam-and-eyewear category as Boulder Vision's core offering.
• LensCrafters: Largest U.S. mall-based optical retail chain offering eye exams, prescription eyewear, and contact lenses. Operates at much larger scale than Boulder Vision across the same primary care categories (exams, frames, contacts).
• 1-800 Contacts: Largest U.S. online contact lens retailer. Competes with Boulder Vision's contact lens revenue stream by offering direct-to-consumer ordering, potentially bypassing the practice for reorders from existing patients.
• Stanton Optical: Multi-state optical retail chain emphasizing value-priced eye exams and eyewear. Comparable to Boulder Vision's core routine-care offering with a similar retail-led, multi-clinician model.
• Costco Optical: Warehouse-club optical department offering low-priced eye exams, eyeglasses, and contact lenses. Competes for routine vision correction spending with Boulder Vision, particularly within Boulder-area Costco shoppers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/boulder-vision-associates

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boulder Vision Associates