Sievers
Sievers is a family-owned German specialty coffee retailer headquartered in Gifhorn with a second showroom in Braunschweig, selling premium espresso machines from ECM, Profitec, La Marzocco, and JURA, alongside proprietary house-roasted coffee beans, in-house repair services, and commercial kitchen planning for gastronomy clients.
- Company typePrivate
- Founded1904
- HeadquartersGifhorn, Germany
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Sievers does
Sievers (legal entity: Sievers GmbH & Co. KG) is a German specialty coffee retailer and premium espresso machine dealer headquartered in Gifhorn, Lower Saxony, with a secondary showroom in Braunschweig. Founded in 1904 per firmographic records, the company is family-owned and led by Managing Director Bernd Sievers. Its core business is the retail sale of premium espresso machines and grinders from four flagship brands — ECM, Profitec, La Marzocco, and JURA — alongside a proprietary line of house-roasted coffee bean blends (No1, Bar Crema, Delicato Espresso, exclusive, Armonia Mild, Nero Angelo, and decaffeinated variants) sold under the Sievers Kaffeehausmischung label.
The business operates on a consultation-led, sales-driven go-to-market: products are presented through physical showrooms and a virtual online catalog, but espresso machines and accessories require in-store purchase with expert guidance. Pricing is transactional with hardware ticket sizes ranging from approximately €1,070 (entry-level Profitec GO) to €3,358 (premium Profitec Pro 800), and house-roasted beans priced at €24.50–€26.00 per kilogram. An in-house workshop provides maintenance, repair, and spare parts for espresso machines and commercial kitchen equipment, and the company has extended into commercial gastronomy kitchen planning for restaurants, cafés, and bars using partners such as Bravilor Bonamat, Bartscher, NordCap, and Robot-Coupe.
The customer base is primarily individual home-barista enthusiasts (private consumers), with secondary segments in gastronomy businesses and small offices/practices. Distribution is regional, limited to two physical stores plus a Shopify-based online shop for coffee beans only. Marketing relies on Facebook and Instagram presence, the website as a virtual showroom, and word-of-mouth driven by documented five-star customer testimonials. The business is independently operated with no disclosed external investment, and operates as a traditional specialty retail enterprise rather than a software or technology platform.
Sievers firmographics
Firmographics- Name
- Sievers
- Legal name
- Sievers GmbH & Co. KG
- Website
- https://sievers-gifhorn.de
- Company type
- Private
- Founded year
- 1904
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sievers is a family-owned German specialty coffee retailer headquartered in Gifhorn with a second showroom in Braunschweig, selling premium espresso machines from ECM, Profitec, La Marzocco, and JURA, alongside proprietary house-roasted coffee beans, in-house repair services, and commercial kitchen planning for gastronomy clients.
- Ownership category
- akta.pro rank
Sievers industry classification
Industry- Product category
- Specialty Coffee Equipment Retail
- NAICS
- All Other Food Manufacturing (31199)
- akta.pro primary industry
- Coffee, Espresso & Tea Appliances Retail (CRACADAC)
- akta.pro secondary industry
- Food Preparation Equipment & Smallwares Wholesale (AFAIALAK)
Keywords
Where Sievers is headquartered
LocationHeadquarters
- HQ city
- Gifhorn
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Sievers business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Espresso Machine and Grinder Sales: Retail sales of premium espresso machines, grinders, and accessories from brands including ECM, Profitec, La Marzocco, and JURA. Products sold through physical retail stores with personal consultation.
- House-Roasted Coffee Beans: Sale of proprietary coffee bean blends roasted in-house. Products include various Arabica/Robusta blends in 1000g packages.
- Service and Maintenance: Professional maintenance, repair services and spare parts for espresso machines and commercial kitchen equipment from their in-house workshop.
- Commercial Kitchen Planning: Planning and conceptualization of professional gastronomy kitchens for restaurants, cafés, and other food service businesses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Entry-level espresso machines |
| One time/ perpetual license | Pay-as-you-go | Mid-range espresso machines |
| One time/ perpetual license | Pay-as-you-go | Premium espresso machines |
| Unit Pricing | Pay-as-you-go | House-roasted coffee beans (1kg) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Sievers product offering
Product offeringCore offering
Sievers is a German specialty coffee retailer that sells premium espresso machines, grinders, and accessories from brands such as ECM, Profitec, La Marzocco, and JURA through two physical showrooms in Gifhorn and Braunschweig. The company also roasts and sells its own line of proprietary coffee bean blends (Sievers Kaffeehausmischung), and operates an in-house workshop offering maintenance and repair services for espresso machines and commercial kitchen equipment. Additionally, Sievers provides professional planning and conceptualization services for gastronomy kitchens (cafés, bars, restaurants).
Product overview
Sievers operates as a specialty coffee retailer and espresso machine specialist with two retail locations in Gifhorn and Braunschweig, Germany. The product portfolio centers on premium espresso machines from ECM, Profitec, La Marzocco, and JURA brands, complemented by espresso grinders and Sievers' own house-roasted coffee beans. Additional offerings include barista accessories, professional gastrokitchen planning services, and maintenance/repair services through an in-house workshop. The company functions as a traditional retail business rather than a software platform.
Differentiator
Problem solved
Functional benefit
Products and services
- ECM Espresso Machines German-manufactured espresso machines combining Italian espresso tradition with German engineering precision. Features include PID temperature control, dual-boiler systems, and E61 brewing groups for home and commercial use. Sold through in-store consultation.
- Profitec Espresso Machines German engineering espresso machines with Italian brewing tradition. Features PID control, stainless steel housings, and minimalist aesthetics for home baristas. Sold through in-store consultation.
- La Marzocco Espresso Machines Handcrafted espresso machines from Florence, Italy since 1927. Includes Linea Mini, GS3, Leva X1, and Strada X1 models for home and professional use.
- JURA Fully Automatic Coffee Machines Swiss-engineered fully automatic coffee machines for household and professional use. Includes JURA GIGA10 and Z10 models with intuitive operation.
- Espresso Grinders High-quality espresso grinders from ECM and Profitec for fresh-ground coffee. Includes manual and automatic models with precise grind settings.
- Sievers House-Roasted Coffee Beans House-roasted proprietary coffee bean blends including Espresso Entkoffeiniert, No1, Delicato Espresso, Nero Angelo, Armonia Mild, exclusive, and Bar Crema in 1000g packages. Available both online and in-store.
- Premium Accessories and Spare Parts Original accessories and spare parts from ECM, Profitec, La Marzocco, and JURA including barista tools, tampers, portafilters, milk pitchers, knock boxes, and cleaning accessories.
- Service and Maintenance Professional maintenance, repair, and spare parts service for espresso machines and commercial kitchen equipment performed in Sievers' in-house workshop.
- Commercial Kitchen Planning and Conceptualization Professional planning and realization of commercial gastronomy kitchens from needs analysis to finished kitchen, including equipment consultation and installation services for cafés, bars, and restaurants.
Companies that use Sievers
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Sievers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Sievers partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- ECMcorePremium reseller of ECM espresso machines and grinders. ECM is a German manufacturer known for high-quality espresso machines combining Italian tradition with German engineering. Sievers offers 24+ ECM products including Synchronika II, Technika VI, Mechanika series, and Classika PID.
- ProfiteccorePremium reseller of Profitec espresso machines. Profitec represents German engineering combined with Italian brewing tradition, offering precision machines with PID technology and minimalist aesthetics. Sievers offers 11+ Profitec products including Pro 300, Pro 400, Pro 800, and grinders.
- La MarzoccocorePremium reseller of La Marzocco espresso machines since 1927. Italian manufacturer known for handcrafted machines with excellent temperature stability and timeless design. Products include Linea Mini, GS3, Leva X1, Strada X1, and professional grinders.
- JURAcorePremium reseller of JURA automatic coffee machines for home and professional use. Swiss manufacturer known for innovation and engineering excellence. Product lines include JURA household devices and JURA Professional coffee fully automatic machines.
- Bravilor BonamatminorCommercial beverage equipment partner for professional gastronomy kitchen planning, offering coffee brewing systems for professional use.
- BartscherminorProfessional kitchen equipment partner for commercial gastronomy planning, providing foodservice equipment and appliances.
- NordCapminorProfessional kitchen equipment supplier partner for commercial kitchen planning and equipment supply.
- Robot-CoupeminorCommercial food preparation equipment partner for professional gastronomy kitchen planning.
Scale indicators1 record
Recent moves7 records
Expansion highlights5 records
Sievers competitors and assessment
Company assessmentBroad incumbents
- Melitta: Major German coffee, filter and household brand with significant coffee machine manufacturing. Comparable as a large established German coffee-and-equipment player, though with a broader mass-market portfolio rather than a specialist retail offering.
- Tchibo: Major German coffee retailer with broad grocery, capsule, and machine offerings. Comparable as a large-scale German coffee-and-machine retail incumbent, but with mass-market positioning rather than Sievers' specialist premium focus.
- J.J. Darboven: Hamburg-based German coffee company behind brands like Eilles and Idee Kaffee, with both retail and foodservice lines. Comparable to Sievers as a German coffee operator combining retail and gastronomy channels, but with a much broader and more mass-market portfolio.
- Lavazza: Global Italian coffee brand with retail presence and professional/hospitality equipment. Comparable to Sievers in espresso machine distribution and premium coffee positioning, but at global scale rather than regional specialty retail.
Direct peers
- The Barn Coffee Roasters: Berlin specialty coffee roaster with flagship café and online shop. Comparable to Sievers in the German specialty coffee segment — proprietary roasted beans, premium equipment curation, and a consultation-led retail experience.
- Bonanza Coffee Roasters: Berlin specialty coffee roaster with its own cafés and retail operations. Comparable to Sievers as a German specialty coffee operator combining in-house roasting with brick-and-mortar retail and a curated equipment range.
- Coffee Circle: Berlin-based specialty coffee roaster and online retailer selling single-origin beans and home brewing equipment. Directly comparable to Sievers as a German specialty coffee retailer combining proprietary roasted beans with curated equipment offerings, though at much larger scale and via digital-first distribution.
- Elbgold Kaffee: Hamburg specialty coffee roaster operating multiple cafés and retail stores in northern Germany. Closely comparable to Sievers geographically and operationally — regional specialty roaster with multi-location retail and equipment offerings.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Sievers social profiles
Digital presenceSievers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sievers leadership team
Management profileNumber of profiles
Profiles1 record
Sievers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sievers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sievers
What does Sievers do?
Sievers is a German specialty coffee retailer that sells premium espresso machines, grinders, and accessories from brands such as ECM, Profitec, La Marzocco, and JURA through two physical showrooms in Gifhorn and Braunschweig. The company also roasts and sells its own line of proprietary coffee bean blends (Sievers Kaffeehausmischung), and operates an in-house workshop offering maintenance and repair services for espresso machines and commercial kitchen equipment. Additionally, Sievers provides professional planning and conceptualization services for gastronomy kitchens (cafés, bars, restaurants).
Is Sievers a public or private company?
Sievers is a private company. It is classified as family owned and is currently operating.
When was Sievers founded?
Sievers was founded in 1904. It employs 11 to 50 people.
Where is Sievers based?
Sievers is headquartered in Gifhorn, Germany, in the Europe region.
How does Sievers make money?
Four revenue lines are on record. Espresso Machine and Grinder Sales are the primary driver. The others are house-Roasted Coffee Beans, service and Maintenance and commercial Kitchen Planning.
Who are Sievers's main competitors?
Broad incumbents on record are Melitta, Tchibo, J.J. Darboven and Lavazza. Direct peers are The Barn Coffee Roasters, Bonanza Coffee Roasters, Coffee Circle and Elbgold Kaffee.
Does Sievers have an API?
No public API is recorded for Sievers.
What industry is Sievers in?
Sievers's product category is Specialty Coffee Equipment Retail. Its primary akta.pro industry code is CRACADAC, Coffee, Espresso & Tea Appliances Retail, with a secondary code of AFAIALAK, Food Preparation Equipment & Smallwares Wholesale. Its NAICS code is 31199.