ID Card
ID Card Group is a US e-commerce retailer and authorized multi-brand distributor of ID card printers, consumables, credentials, and accessories, serving SMB and mid-market customers in education, corporate, healthcare, government, and retail.
- Company typePrivate
- Founded2003
- HeadquartersTigard, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What ID Card does
ID Card Group (legally DiscountID.com LLC) is a Tigard, Oregon-based e-commerce retailer founded in 2003 that operates as an authorized multi-brand distributor of physical ID card printing solutions. The company sells printers from approximately ten manufacturers spanning entry-level to high-security retransfer systems priced from $899 to $10,600, including AlphaCard (its proprietary or closely-affiliated brand featuring built-in AlphaGuard watermark security), Evolis, Zebra, Fargo/HID, Magicard, Datacard/Entrust, IDP, Authentys, Matica, and Nisca. The core offering is organized around the card-issuance lifecycle: printers, branded consumables (color and monochrome ribbons, overlaminates, cleaning kits), PVC and composite card stock, proximity and smart credentials (AlphaPass, HID, MIFARE), ID accessories (lanyards, badge reels, holders), card design software (Cloudbadging, AlphaCard ID Builder, CardExchange, AsureID by HID), visitor management hardware, and tools/parts.
The business runs a direct-to-end-user e-commerce model through idcardgroup.com, supplemented by inside sales via phone (877-868-0012) and live chat staffed by factory-trained ID experts, targeting SMB and mid-market buyers across K-12 schools, universities, corporate offices, healthcare facilities, government and military, health and fitness clubs, retail, and associations in the United States. Revenue is generated primarily through one-time hardware sales with recurring consumable pull-through, under a published "Guaranteed Lowest Prices" price-match policy; the AlphaPass proprietary credential line is positioned at up to 23% below HID pricing with 1-4 day lead times versus 2-3 weeks. The company maintains coast-to-coast US warehouses, claims the largest in-stock inventory in the category, and reports a 5-star Shopper Approved rating across more than 7,000 verified customer reviews. The firm is privately held with no disclosed venture or private equity backing, no M&A activity, no public revenue figure, and a stated headcount of 1-10 employees.
ID Card firmographics
Firmographics- Name
- ID Card
- Legal name
- DiscountID.com LLC
- Website
- https://idcardgroup.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ID Card Group is a US e-commerce retailer and authorized multi-brand distributor of ID card printers, consumables, credentials, and accessories, serving SMB and mid-market customers in education, corporate, healthcare, government, and retail.
- Ownership category
- akta.pro rank
Where ID Card is headquartered
LocationHeadquarters
- HQ city
- Tigard
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ID Card business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- ID Card Printers & Systems: Sales of ID card printers from multiple brands including AlphaCard, Evolis, Zebra, Fargo, Magicard, Datacard, IDP, Authentys, Matica, and Nisca. Revenue generated through one-time hardware sales with varying price points from entry-level ($899) to high-security retransfer printers ($10,000+).
- Printer Supplies & Consumables: Ribbons (color and monochrome), overlaminates, cleaning supplies, and laminating pouches for all supported printer brands. Recurring consumable revenue from printer supplies.
- PVC & Composite Cards: Sales of blank PVC cards, composite cards, custom printed cards, magnetic stripe cards, and specialty cards.
- ID Accessories: Lanyards, badge reels, badge holders, strap clips, wristbands, luggage tags, and custom printed accessories.
- Card Design Software: Sales of ID card design software including Cloudbadging, AlphaCard ID Builder, AlphaCard School ID Software, CardExchange, and AsureID by HID.
- Proximity Cards & Readers: Sales of proximity cards, smart cards (HID iCLASS), MIFARE cards, and card readers from multiple manufacturers.
- Visitor Management Systems: Complete visitor ID systems, signature capture devices, ID cameras, expiring badges, and visitor management software.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level ID Card Printers |
| Unit Pricing | Pay-as-you-go | Mid-range Professional Printers |
| Unit Pricing | Pay-as-you-go | High-Security & High-Volume Printers |
| Unit Pricing | Pay-as-you-go | AlphaPass vs HID Proximity Cards Comparison |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
ID Card product offering
Product offeringCore offering
ID Card Group is an authorized multi-brand e-commerce retailer that sells ID card printers, card design software, ribbons and printer supplies, PVC/composite cards, proximity/smart cards, lanyards and badge accessories, visitor management systems, and related tools and parts. The company bundles these into complete ID card systems for customers ranging from small organizations needing low-volume badges to enterprises and government agencies requiring high-security retransfer and laminating printers. Distribution is direct-to-customer online with phone/live-chat sales support and U.S.-wide warehouse shipping.
Product overview
ID Card Group operates as a multi-brand distributor and retailer of ID card printing solutions, offering a comprehensive portfolio of products organized around the ID card issuance lifecycle. The core offering includes multiple branded ID card printer lines: AlphaCard (their proprietary brand), Authentys, Datacard/Entrust, IDP, Evolis, Magicard, Zebra, Fargo/HID, Nisca, and Matica printers ranging from entry-level single-sided to high-volume retransfer laminating systems. These printers are complemented by complete ID Card Systems that bundle printers with software, ribbons, cards, and cameras. The product ecosystem extends through five key add-on categories: (1) Card Design Software including Cloudbadging, AlphaCard ID Builder, CardExchange, and AsureID; (2) Ribbons & Printer Supplies covering all major brands; (3) PVC & Composite Cards including custom and specialty cards; (4) Proximity & Smart Cards including HID and MIFARE credentials; and (5) ID Holders & Accessories featuring lanyards, badge reels, and holders. Additional offerings include Visitor ID & Data Capture solutions and Tools/Parts/Equipment. The company positions itself as a one-stop shop for organizations needing complete ID card programs, combining hardware, software, consumables, and accessories.
Differentiator
Problem solved
Functional benefit
Products and services
- AlphaCard ID Card Printers ID Card Group's proprietary brand of ID card printers spanning entry-level to professional-grade models (PRO 100, PRO 500, PRO 550, PRO 750, Pilot), each featuring built-in AlphaGuard watermark security technology and backed by lifetime AlphaCare support for organizational and institutional buyers.
- Authentys ID Card Printers Authorized reseller offering the Authentys Pro RT1 retransfer ID card printer with single or dual-sided printing, a 4-year printer warranty, and lifetime printhead warranty for high-quality retransfer printing.
- Datacard (Entrust) ID Card Printers Full-line of Datacard (Entrust) ID card printers including Sigma SL1, Sigma SL2, Sigma SL3, SR200 Retransfer, and SR300 Retransfer models for standard ID badges up to high-security government credentialing.
- IDP ID Card Printers IDP-manufactured ID card printers including Smart-31, Smart-51, Smart-51L, Smart-70, SOLID-310SE, SOLID-510SE, and SOLID-810SE models featuring FINE Imaging Technology, flexible modular design, and ISO9001/ISO14001 certified manufacturing.
- Evolis ID Card Printers Full line of Evolis card printers including Zenius, Primacy, Primacy 2, Avansia, Badgy, Tattoo, Tattoo 2 RW, and Agilia models using dye sublimation, retransfer, and rewritable printing technologies for organizations of all sizes.
- Magicard ID Card Printers Magicard ID card printers including Pronto, 300, 600, and Ultima models, all featuring built-in HoloKote anti-counterfeiting watermark technology and Custom HoloKote capabilities for visual card security.
- Zebra ID Card Printers Zebra (formerly Eltron) ID card printers including ZC100, ZC300, ZC350, ZC10L, ZXP Series 7, and ZXP Series 9 models using dye sublimation and reverse transfer printing technologies known worldwide for reliability and print quality.
- Fargo (HID Global) ID Card Printers Fargo by HID Global ID card printers including DTC1500, DTC1500 XE, DTC4250e, DTC4500e, HDP5000e, and HDP6600 XE models, featuring Fargo Secure Mark Technology and retransfer HDP printing for high-security credential issuance.
- Nisca ID Card Printers Nisca-manufactured ID card printers and laminators including the PR5302 Laminator Module, known for 24-bit 300 dpi image quality and reliability since 1994.
- Matica ID Card Printers Matica EDIsecure desktop ID card printers including MC110, MC210, and MC310 models with direct-to-card printing and optional encoding capabilities, marketed for superior print quality and reliability.
- ID Card Systems (bundled packages) Complete bundled ID card maker systems that combine a badge printer, color ribbons, PVC cards, a photo ID webcam, and card design software for immediate badge printing, including dedicated AlphaCard, Evolis, Magicard, Zebra, and Fargo printer system configurations plus budget and high-volume editions.
- Card Design Software ID card design and issuance software offerings including Cloudbadging (cloud-based), AlphaCard ID Builder for Mac, AlphaCard School ID Software, CardExchange, and AsureID by HID, used to design and print badges for organizational programs.
- Ribbons & Printer Supplies Replacement ribbons and supplies including color ribbons, monochrome ribbons, overlaminates, cleaning kits, and laminating pouches for all major printer brands offered by ID Card Group, providing recurring consumable revenue tied to installed printer bases.
- PVC & Composite Cards Blank card stock including custom PVC cards, generic PVC cards, composite cards, color PVC cards, and magnetic stripe HiCo cards used to produce photo ID badges, loyalty cards, and access-control credentials.
- Proximity & Smart Cards Proximity, contactless, and smart credential offerings including AlphaPass (proprietary), HID Proximity, HID iCLASS, Indala, Casi-Rusco, NXP MIFARE, Farpointe readers, and DuraProx for physical access control and identification applications.
- ID Holders & Badge Accessories Badge accessories including lanyards, badge clips, badge reels, badge holders, strap clips, wristbands, luggage tags, and custom printed options, used by organizations to display and wear issued ID cards.
- Visitor ID & Data Capture Solutions Visitor management and data capture solutions including signature capture devices, ID cameras, expiring badges, visitor lanyards, lobby ID systems, and Zebra wristband printers for facility front desks.
- Tools, Parts & Equipment Printer add-ons and production accessories including slot punches, corner rounders, photo ID backdrops, and laminators for organizations running their own ID card production.
Quantifiable outcome
- Save up to 23% over HID cards with AlphaPass credentials
- +2 more outcomes
Companies that use ID Card
Customer profileSegments7 records
Ideal customer profiles5 records
ID Card technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
ID Card partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- AlphaCardcoreID Card Group is an authorized dealer and likely exclusive or major reseller for AlphaCard brand ID card printers, including the AlphaCard PRO series (PRO 100, PRO 500, PRO 700, PRO 550, PRO 750) and AlphaCard Pilot. AlphaCard printers feature built-in AlphaGuard watermark security technology.
- EvoliscoreAuthorized Evolis card printer dealer offering the full product line including Zenius, Primacy, Avansia, Badgy, Tattoo, and Agilia retransfer printers. Evolis is noted as having emerged as a leader in plastic card printing with user-friendly interfaces.
- Zebra TechnologiescoreID Card Group is an authorized Premier Zebra dealer offering ZXP Series printers (ZC100, ZC300, ZC350, ZXP7, ZXP9) and Fargo printers. Zebra is known worldwide for reliability and print quality in card printing.
- Fargo (by HID Global)coreAuthorized Fargo dealer offering DTC1500, DTC4250e, DTC4500e, HDP5000, and HDP6600XE printers. Fargo printers are built on Fargo's Secure Mark Technology and now part of HID Global.
- MagicardcoreAuthorized Magicard ID printer dealer offering Pronto, Enduro, Rio Pro, 300, 600, and Ultima models. All Magicard printers feature built-in HoloKote anti-counterfeiting watermark technology.
- Datacard (Entrust)coreAuthorized Datacard dealer offering Sigma SL1, SL2, SL3, SD460, SR200, and SR300 retransfer printers. Datacard offers a full-line of ID card printers from school badges to high-security government credentials.
- IDP (International Document Privacy)coreAuthorized IDP dealer offering Smart-31, Smart-51, Smart-70, SOLID-310SE, SOLID-510SE, and SOLID-810SE printers. IDP printers feature FINE Imaging Technology and are manufactured in ISO9001 and ISO14001 certified processes.
- HID GlobalcoreAuthorized HID dealer offering proximity cards, iCLASS smart cards, prox card readers, and Farpointe readers. HID is a leading provider of secure identity solutions.
- NXP SemiconductorsminorReseller of NXP MIFARE cards (4K MIFARE HiCo), a widely used contactless smart card technology in access control and payment applications.
- AuthentysminorAuthorized Authentys dealer offering Pro RT1 retransfer ID card printer. Authentys is described as a global pioneer in ID card printing technology.
- Matica TechnologiesminorAuthorized Matica EDIsecure dealer offering MC110, MC210, and MC310 desktop card printers known for superior print quality and reliability.
- NiscaminorAuthorized Nisca dealer offering PR53xx series laminator modules. Nisca has manufactured ID card printers since 1994 known for 24-bit 300 dpi image quality and extreme reliability.
Scale indicators3 records
Recent moves1 record
Expansion highlights4 records
ID Card competitors and assessment
Company assessmentBroad incumbents
- Evolis: European-based OEM of card printers (Zenius, Primacy, Avansia) sold through ID Card Group. Direct sales arm competes with ID Card Group in mid-market and European geographies.
- Identiv: Broader identity and access-control company producing physical credentials, readers, and software. Overlaps with ID Card Group's proximity/smart card category but operates as an OEM with a much larger portfolio.
- Brady Corporation: Large identification solutions provider selling ID card printers, labels, and safety/identification products. Comparable in ID card printing and consumables but as part of a much broader industrial identification portfolio.
- Allegion: Access-control and credentialing major offering readers, credentials, and identity-management solutions adjacent to ID card printing. Competes in the broader physical identity ecosystem that ID Card Group serves.
- CDW: Large multi-category technology reseller carrying ID card printers and supplies as part of a broader IT catalog. Competes for the same mid-market and enterprise customers via scale and procurement contracts.
- HID Global: Major OEM of secure identity solutions (Fargo printers, iCLASS smart cards, readers). Both a supplier and a competitor to ID Card Group through direct sales and Fargo-branded offerings.
- Zebra Technologies: Global manufacturer of ZXP-series card printers and supplies that ID Card Group resells. Competes directly via its own e-commerce and partner channels and represents a major OEM relationship.
Emerging players
- CardLogix: Smaller specialty provider of smart cards, card personalization software, and ID issuance solutions. Overlaps with ID Card Group's smart card and software categories but with a more software-and-services orientation.
Direct peers
- ID Wholesaler: One of the most direct competitors to ID Card Group — a US e-commerce retailer specializing in ID card printers, ribbons, PVC cards, and badge accessories across multiple brands including Fargo, Zebra, Evolis, and Magicard.
- EasyBadge: Specialized e-commerce retailer of ID card printers, software, and supplies targeting SMBs and education customers; comparable product mix, customer base, and inside-sales GTM model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
ID Card social profiles
Digital presenceID Card financial estimates
Financial estimateRevenue estimate
Valuation estimate
ID Card leadership team
Management profileNumber of profiles
ID Card funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ID Card M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ID Card
What does ID Card do?
ID Card Group is an authorized multi-brand e-commerce retailer that sells ID card printers, card design software, ribbons and printer supplies, PVC/composite cards, proximity/smart cards, lanyards and badge accessories, visitor management systems, and related tools and parts. The company bundles these into complete ID card systems for customers ranging from small organizations needing low-volume badges to enterprises and government agencies requiring high-security retransfer and laminating printers. Distribution is direct-to-customer online with phone/live-chat sales support and U.S.-wide warehouse shipping.
Is ID Card a public or private company?
ID Card is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ID Card founded?
ID Card was founded in 2003. It employs 1 to 10 people.
Where is ID Card based?
ID Card is headquartered in Tigard, United States, in the North America region.
How does ID Card make money?
Seven revenue lines are on record. ID Card Printers & Systems are the primary driver. The others are printer Supplies & Consumables, PVC & Composite Cards, ID Accessories, card Design Software, proximity Cards & Readers and visitor Management Systems.
Who are ID Card's main competitors?
Broad incumbents on record are Evolis, Identiv, Brady Corporation, Allegion, CDW, HID Global and Zebra Technologies. CardLogix is listed as an emerging player. Direct peers are ID Wholesaler and EasyBadge.
Does ID Card have an API?
No public API is recorded for ID Card.