Bodensee.de

What Bodensee.de does

Bodensee.de is the official cross-border tourism marketing portal for the Lake Constance (Bodensee) region, covering destinations in Germany (Baden-Württemberg, Bavaria), Switzerland (Thurgau, Schaffhausen, St. Gallen), Austria (Vorarlberg), and Liechtenstein. Operated by Bodensee.de Tourismus Marketing GmbH & Co. KG under the managing entity Labhard Medien GmbH (a subsidiary of the Schwäbisch Media media group), the platform serves as a comprehensive trip-planning and booking resource for individual leisure travelers, families, and accommodation providers. The platform is built on the eZ publish (Community Edition) CMS, with third-party integrations covering analytics (Google Analytics, Hotjar), mapping (Google Maps), tag management, email (MailChimp), security (reCAPTCHA, 256-bit SSL), and social plug-ins.

Name

Bodensee.de

Legal name

Bodensee.de Tourismus Marketing GmbH & Co. KG

Website

https://bodensee.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Bodensee.de is the official cross-border tourism marketing portal for the Lake Constance region, operated under Schwäbisch Media, serving leisure travelers and SMB accommodation providers with destination content, booking integration via HOLIDU/Bookiply, and the Bodensee Card Plus network of 160+ attractions across four countries.

Ownership category

akta.pro rank

Product category

Regional Tourism Marketing

NAICS

Convention and Visitors Bureaus (561591), Other Travel Arrangement and Reservation Services (56159), Travel Agencies (561510)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA)

akta.pro secondary industries

Destination & Local Services Marketplaces (Transfers, Guides, City Passes) (THALAFAK), Hotel & Accommodation Booking Platforms (THALAFAB), Tours, Activities & Experiences Booking Marketplaces (THALAFAF), Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

Keywords

• Regional tourism marketing
• Accommodation booking
• Destination guides
• Vacation planning portal
• Guest card programs

Headquarters

HQ city

Konstanz

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Affiliate / Booking Commission: Bodensee.de drives bookings for accommodations (hotels, holiday apartments, camping) through its embedded booking platform powered by HOLIDU and Bookiply, earning commissions on completed bookings. The site states it has 'over 1 million happy vacationers' served through its booking system.
2. Magazine and Publication Sales: The platform operates the Labhard Shop (labhard-shop.de) selling publications including the Bodensee Magazin 2026, Camping Urlaub 2026 magazine, and other themed guides for Lake Constance enthusiasts.
3. Advertising and Sponsorship: The site carries display advertising and sponsored content from regional businesses. Social media promotions (Facebook advertising) are offered as an included benefit for hosting partners. The platform also features partner brands in editorial content.
4. Prospectus and Information Material Sales: The platform offers free and paid informational materials and brochures about the Lake Constance region. Prospectus ordering is managed via an iframe integration with Bodensee-Tourismus Service GmbH.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Bodensee.de is a regional tourism marketing portal that aggregates accommodations, attractions, events, and travel content for the cross-border Lake Constance region spanning Germany, Switzerland, Austria, and Liechtenstein. The platform enables visitors to discover destinations, browse seasonal editorial content, and book accommodations through integrated HOLIDU/Bookiply booking technology, with the Bodensee Card Plus providing bundled access to over 160 partner attractions. Revenue is generated primarily through affiliate booking commissions, advertising, and sales of regional publications via the Labhard Shop.

Product overview

Bodensee.de is a comprehensive tourism marketing platform for the Lake Constance region spanning three countries (Germany, Switzerland, Austria) and Liechtenstein. The core offering is the Bodensee.de Tourism Portal, which provides vacation planning tools including accommodation booking through Holidu and Bookiply partners, excursion destination guides, event calendars, and seasonal travel inspiration. The platform distributes several complementary products: the Bodensee Card Plus and Echt Bodensee Card (guest cards offering free/discounted access to 160+ regional attractions), the Bodensee Magazin and Camping Magazin (print publications), and informational resources about regional attractions like the Bodensee-SchiffsbetrieBe (lake shipping), Staatsweingut Meersburg (winery), vineum Bodensee (wine museum), and Bregenzer Festspiele (opera festival). The platform operates under Labhard Medien GmbH and serves as the primary digital presence for Bodensee tourism marketing.

Differentiator

Problem solved

Functional benefit

Products and services

• Bodensee.de Tourism Portal

Quantifiable outcome

• Over 1 million happy vacationers served through the platform's accommodation booking system
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• HOLIDU GmbHcoreChannel Partner/ Reseller/ Distributor · 1 January 2021HOLIDU GmbH (Munich, Germany) is Bodensee.de's primary booking partner, providing the accommodation search and booking engine integrated into the platform. Following the retirement of the TOMAS system in January 2021, HOLIDU became the exclusive booking technology partner enabling online bookable accommodations on bodensee.de. Together with Bookiply, they offer a complete hosting solution for accommodation providers.
• BookiplycoreChannel Partner/ Reseller/ Distributor · 1 January 2021Bookiply is the property management and booking operations partner for accommodation providers on Bodensee.de. The platform handles guest communication from booking through check-in, invoice management, photography guidance, and listing optimization. Bodensee.de drives over 1 million annual users to the partnership, making it a critical traffic and booking volume channel for listed properties.
• Bodensee-Tourismus Service GmbHminorOthersBodensee-Tourismus Service GmbH operates the prospectus and free catalog ordering system embedded as an iFrame on bodensee.de. All data related to brochure and directory orders is handled exclusively by Bodensee-Tourismus Service GmbH. This is a data-handling partnership with separate privacy terms.
• Bodensee-Schiffsbetriebe (BSB)coreStrategic or Co-development PartnerBSB operates the lake shipping fleet across the entire Bodensee and is a key strategic partner featured prominently on the platform. The partnership includes combination tickets (Schiff + attraction), joint event promotions (wine cruises, Advent cruises, autumn special excursions), and the Bodensee Card Plus integration. BSB is listed as a member of the Verband der Tourismuswirtschaft Bodensee (VTWB) / 'Bodenseesterne' program.
• Labhard Medien GmbHcoreOthersLabhard Medien GmbH (Am Seerhein 6, Konstanz; HRB 380898) is the operating company behind bodensee.de. It is part of the Schwäbisch Media media group. Labhard Medien is responsible for all website operations, editorial content, advertising sales, and partner management. The company's managing director is Steven Rückert.
• Schwäbisch MediacoreOthersSchwäbisch Media is the parent media group of Labhard Medien GmbH and the ultimate owner of Bodensee.de. The group's regional media footprint provides Bodensee.de with editorial resources, advertising relationships, and cross-promotional opportunities within the Schwäbisch media network.
• Verband der Tourismuswirtschaft Bodensee (VTWB) — Bodenseesterne ProgramcoreStrategic or Co-development PartnerVTWB is the Lake Constance tourism industry association. Bodensee.de is listed as a member and its featured attractions carry the 'Bodenseesterne – Das Beste am See' (Lake Constance Stars – The Best at the Lake) quality label. The association provides cross-regional marketing coordination and quality standards for the multi-country Bodensee tourism ecosystem.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• GetYourGuide: Global tours, activities, and experiences marketplace that lists Lake Constance attractions and competes for the same in-destination booking demand that bodensee.de's Bodensee Card Plus and attraction pages address, albeit at much larger scale.
• HRS (Hotel Reservation Service): Cologne-based hotel booking platform with strong DACH corporate and leisure presence; comparable in accommodation distribution focus and competes for the same hotel and pension inventory that Bodensee.de aggregates via HOLIDU.
• Schweiz Tourismus: National tourism board for Switzerland, covering the Swiss side of the Bodensee region (Thurgau, Schaffhausen, St. Gallen) as a subset of its broader country offering; comparable in mission (DMO portal with booking links) but operates at country rather than regional scale.

Regional players

• HolidayCheck: DACH-focused hotel review and booking platform integrated into Bodensee.de (HolidayCheck review plugin); competes for accommodation discovery and booking in the same German-speaking leisure travel segment, particularly for the Lake Constance region.

Others

• KOMPASS: European outdoor and hiking guide publisher and digital platform with content overlap on Lake Constance hiking, cycling, and water sports content; thematically adjacent as a content-led destination discovery platform rather than a direct booking competitor.

Direct peers

• Allgäu GmbH: Official tourism marketing portal for the Allgäu region bordering Lake Constance; operates an analogous mix of editorial content, accommodation booking, guest card programs, and seasonal content marketing for a defined German-speaking region.
• Schwarzwald Tourismus: Official regional DMO portal for the Black Forest region of Baden-Württemberg; directly comparable to Bodensee.de as a German state-level destination marketing website combining editorial content, accommodation listings, event calendars, and experience booking for a single defined geography.
• Bodensee-Tourismus Service GmbH: Official cross-border tourism service organization for the international Lake Constance region; operates as a closely related DMO with overlapping mandate, partnership ties (manages Bodensee.de's prospectus ordering), and comparable content/booking infrastructure for the same geography.
• Tourismus Vorarlberg: Official tourism portal for the Austrian federal state of Vorarlberg, which forms the Austrian shore of Lake Constance; directly comparable as a sub-national DMO portal with editorial content, accommodation listings, and event promotion for a defined cross-border-adjacent region.

Emerging players

• Outdooractive: German-founded outdoor activities and experiences platform with strong DACH presence in hiking, cycling, and water sports — directly overlapping with Bodensee.de's activity content but operating as a multi-region digital platform rather than a single-destination portal.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bodensee.de
• Instagraminstagram.com/bodensee.de
• LinkedInlinkedin.com/company/bodensee-magazin

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bodensee.de