Bookiply
Bookiply is a European vacation rental channel manager, operating as a brand under Holidu GmbH since 2015, that lets individual hosts publish a single listing to 27+ booking portals with synchronized calendars, free professional photography, and local advisor support across 20+ European offices.
- Company typePrivate
- Founded2015
- HeadquartersMunich, Germany
- Headcount101–250
- GTM typeB2C
- OfferingSoftware
What Bookiply does
Bookiply is a vacation rental channel manager for individual property hosts in Europe, operating as a brand under Holidu GmbH (Germany) since 2015. The platform lets a host publish a single property listing to 27+ major booking portals — including Airbnb, Booking.com, Holidu, Google, Vrbo, Hundredrooms, and Spain Holiday — through one synchronized calendar, eliminating the need to manage availability, content, and pricing manually across each portal individually. The product suite comprises the channel manager itself, a centralized booking calendar, a personal support service delivered through 20+ local offices across Europe, free professional photography and multilingual listing text in 8 languages, and native iOS and Android apps.
The company monetizes via a one-time activation fee plus a per-booking commission, with no fixed subscription or monthly charges, so revenue is realized only when a guest actually books through one of the connected portals. Distribution relies on a self-serve website with localized versions in at least 8 languages, organic and paid search targeting European destination markets, social media, app store presence, and a host referral program. Booking.com Premier Partner status (2021) and 4.5-star ratings on Trustpilot and Google reflect brand standing within the European host segment.
In 2026 Bookiply announced it is now called Holidu, redirecting host onboarding to the parent group's website and consolidating the host-facing product under the Holidu master brand. No revenue, headcount, or funding figures are publicly disclosed in the source material, and the company operates without disclosed venture capital or external investor information.
Bookiply firmographics
Firmographics- Name
- Bookiply
- Legal name
- Holidu GmbH
- Website
- https://bookiply.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Bookiply is a European vacation rental channel manager, operating as a brand under Holidu GmbH since 2015, that lets individual hosts publish a single listing to 27+ booking portals with synchronized calendars, free professional photography, and local advisor support across 20+ European offices.
- Ownership category
- akta.pro rank
Bookiply industry classification
Industry- Product category
- Vacation Rental Property Management Software
- NAICS
- Traveler Accommodation (7211), Other Traveler Accommodation (72119)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Full-Service Vacation Rental Property Management (THAMAKAA)
- akta.pro secondary industries
- Direct Booking Platforms & Booking Engines for Hosts/Managers (THAMALAE), Owner Services, Reporting & Portfolio Administration (THAMAKAI), Lodging & Vacation Rental Booking Platforms (BPAMAIAC), Full-Service Vacation Rental Property Management (BPAJAIAA)
Keywords
Where Bookiply is headquartered
LocationHeadquarters
- HQ city
- Munich
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Bookiply business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Commission per Booking: Bookiply charges a commission fee only when a guest books an accommodation through the platform. There is no charge if no bookings occur. This aligns the company's revenue with host success.
- One-Time Activation Fee: A one-time activation fee is charged when a host begins using the service, in addition to per-booking commissions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Commission-based model with one-time activation fee |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Bookiply product offering
Product offeringCore offering
Bookiply provides an all-in-one vacation rental property management platform that enables individual hosts to publish their properties to 27+ major booking portals (Airbnb, Booking.com, Holidu, Google, Vrbo, Hundredrooms, Spain Holiday) with a single click, using a synchronized booking calendar to prevent double bookings. The service includes free professional photography, multilingual listing optimization in 8 languages, expert pricing advice, customer service for hosts and guests, and personal local advisor support across more than 20 European offices. Revenue is earned through a per-booking commission plus a one-time activation fee, with no fixed monthly charges.
Product overview
Bookiply (now operating under the Holidu Group) offers an all-in-one vacation rental property management platform primarily designed for individual hosts. The core product, Holidu for Hosts (Bookiply), consists of a Channel Manager that distributes listings to 27+ booking portals (Airbnb, Booking.com, Holidu, Google, Vrbo, Hundredrooms, Spain Holiday), a Synchronized Booking Calendar for centralized reservation management, and Personal Support Service with local advisors across 20+ European offices. The platform is complemented by a Referral Program and mobile apps for iOS and Android. The offering operates on a commission-based model with no fixed fees and includes free professional photography services for qualifying properties in active regions.
Differentiator
Problem solved
Functional benefit
Brands
- Bookiply: Vacation rental property management platform for hosts, enabling listing on 27+ booking channels with synchronized calendars and personal support.
Products and services
- Holidu for Hosts (Bookiply) All-in-one vacation rental property management platform for individual hosts, enabling synchronized calendars and distribution of listings to 27+ booking channels (Airbnb, Booking.com, Holidu, Google, Vrbo), with professional photography, multilingual optimization in 8 languages, pricing advice, and personal local advisor support.
- Bookiply Mobile App Native iOS and Android application that allows vacation rental hosts to manage their properties, calendars, and bookings on-the-go via Google Play and Apple App Store.
- Personal Local Advisor Support Service
Quantifiable outcome
- Listings with professional photographs get up to 5x more bookings
Companies that use Bookiply
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles1 record
Bookiply technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature4 records
Bookiply partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- AirbnbcoreAirbnb is one of the 27+ booking portals through which Bookiply distributes host properties. Hosts can publish and manage their listings on Airbnb alongside other portals through the Bookiply platform.
- Booking.comcoreBooking.com is a primary distribution channel for Bookiply hosts. The company holds Premier Partner status with Booking.com (2021). Hosts distribute to Booking.com alongside other portals through Bookiply's unified platform.
- HoliducoreHolidu is both a parent company (Holidu Group) and a distribution portal for Bookiply. Bookiply is now called Holidu according to company messaging. Properties are distributed to Holidu's consumer-facing platform as part of the 27+ portal network.
- Vrbo (Expedia Group)coreVrbo is one of the 27+ major booking portals accessible through Bookiply's channel manager, allowing hosts to reach the Vrbo audience alongside other platforms.
- GoogleminorGoogle is listed as one of the supported booking portals for property distribution, allowing Bookiply-hosted properties to appear on Google's vacation rental search results.
- HundredroomsminorHundredrooms is one of the 27+ booking portals accessible through the Bookiply platform for property distribution.
- Spain HolidayminorSpain Holiday is one of the 27+ booking portals accessible through the Bookiply platform for property distribution.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
Bookiply competitors and assessment
Company assessmentDirect peers
- Avantio: Avantio is a vacation rental software provider offering PMS, channel manager, and website builder solutions primarily to vacation rental agencies and property managers across Europe — comparable to Bookiply on product functionality and European focus.
- Guesty: Guesty is a leading vacation rental property management platform offering a channel manager, PMS, and guest communication tools. It serves individual hosts and property managers across multiple geographies and is the closest direct competitor in scope to Bookiply's channel manager offering.
- Smoobu: Smoobu is a European-focused vacation rental channel manager and PMS serving individual hosts and small property managers. Its European footprint and SMB-host focus make it a close direct competitor to Bookiply in target market and product.
- Lodgify: Lodgify is a vacation rental software platform offering website building, channel manager, and booking engine for individual hosts and small property managers. It overlaps directly with Bookiply's channel management and host-facing tooling.
- Hostaway: Hostaway provides a vacation rental channel manager and PMS with synchronized calendars, multi-platform distribution, and automation tools aimed at vacation rental hosts and managers — directly comparable to Bookiply's core product offering.
- Tokeet: Tokeet is a vacation rental management platform combining PMS, channel manager, and unified inbox for individual hosts and small property managers. Its feature set and target customer directly overlap with Bookiply's core channel management and calendar synchronization offering.
- Rentals United: Rentals United is a channel manager and API connectivity layer for vacation rental properties, distributing listings across 80+ booking sites. It competes with Bookiply's multi-portal distribution and synchronized calendar functionality for property managers.
Broad incumbents
- Airbnb: Airbnb is the dominant vacation rental marketplace and a key distribution channel for Bookiply hosts. While not a direct SaaS peer, Airbnb's evolving host tools (simplified onboarding, native PMS) represent both a partner dependency and competitive threat to third-party channel managers like Bookiply.
- Vacasa: Vacasa is a large full-service vacation rental property manager operating across the US, Europe, and Latin America. While broader in scope (vertically integrated operations rather than pure SaaS), Vacasa competes for the same host supply and offers overlapping property management services that Bookiply channel-mans.
Emerging players
- Hospitable.com: Hospitable.com is an Airbnb-focused short-term rental automation platform offering messaging automation, multi-platform calendar sync, and cleaning scheduling for individual hosts. It is an emerging niche player targeting a subset of Bookiply's SMB host market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Bookiply social profiles
Digital presenceBookiply financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bookiply leadership team
Management profileNumber of profiles
Bookiply funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bookiply M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bookiply
What does Bookiply do?
Bookiply provides an all-in-one vacation rental property management platform that enables individual hosts to publish their properties to 27+ major booking portals (Airbnb, Booking.com, Holidu, Google, Vrbo, Hundredrooms, Spain Holiday) with a single click, using a synchronized booking calendar to prevent double bookings. The service includes free professional photography, multilingual listing optimization in 8 languages, expert pricing advice, customer service for hosts and guests, and personal local advisor support across more than 20 European offices. Revenue is earned through a per-booking commission plus a one-time activation fee, with no fixed monthly charges.
Is Bookiply a public or private company?
Bookiply is a private company. It is classified as corporate owned and is currently operating.
When was Bookiply founded?
Bookiply was founded in 2015. It employs 101 to 250 people.
Where is Bookiply based?
Bookiply is headquartered in Munich, Germany, in the Europe region.
How does Bookiply make money?
Two revenue lines are on record. Commission per Booking is the primary driver. The others are one-Time Activation Fee.
Who are Bookiply's main competitors?
Direct peers on record are Avantio, Guesty, Smoobu, Lodgify, Hostaway, Tokeet and Rentals United. Broad incumbents are Airbnb and Vacasa. Hospitable.com is listed as an emerging player.
Does Bookiply have an API?
No public API is recorded for Bookiply.
What industry is Bookiply in?
Bookiply's product category is Vacation Rental Property Management Software. Its primary akta.pro industry code is THAMAKAA, Full-Service Vacation Rental Property Management, with a secondary code of THAMALAE, Direct Booking Platforms & Booking Engines for Hosts/Managers. Its NAICS code is 7211 and its SIC code is 6531.