Passmate

Guest Experience Softwarepassmate.us

Passmate is a Chicago-based private software company (founded 2019) that provides a digital mapping platform and mobile companion app to amusement parks, local attractions, and outdoor venues, enabling interactive maps, geo-tagged push notifications, and real-time attraction updates via a subscription model.

Company typePrivate
Founded2020
HeadquartersChicago, United States
Headcount1–10
GTM typeB2B
OfferingSoftware

What Passmate does

Passmate is a Chicago-based, privately held software company (founded 2019, 1-10 employees) that operates a digital mapping and guest engagement platform for the attractions industry. Its product consists of a cloud-hosted digital mapping platform paired with a mobile companion application (iOS and Android) that delivers interactive maps, geo-tagged information layers, triggered push notifications, and real-time attraction updates such as ride wait times. The company serves three vertical segments — amusement parks, local attractions (museums, family entertainment centers), and outdoor venues (farmers' markets, outdoor concert venues, gardens, preserves) — with positioning that emphasizes cost savings of approximately 75% versus custom app development.

The platform is sold through a sales-led, demo-based enterprise GTM motion managed directly by the founding team, with quote-based annual subscription pricing that is not publicly disclosed. Distribution combines direct B2B enterprise sales (domestic scope) with consumer-facing mobile app store listings that function as the guest-side download channel. Passmate reports two named strategic partnerships — Santa's Village Dundee and Glacier Ridge — both of which are featured as logo customers on the company's website with publicly attributed testimonials.

The company is privately held with no disclosed funding rounds, revenue figures, patents, certifications, or management team beyond co-founder Sam Stamper. Its website's secondary landing page carries a "Coming Soon" notice and routes several platform/company tabs back to that same page, indicating that product, marketing, and corporate pages remain under development. There is no evidence of AI/ML features, API or SDK offerings, geographic expansion beyond the United States, or formal investor backing.

Passmate firmographics

Firmographics

Name: Passmate
Legal name: Passmate
Website: https://passmate.us
Company type: Private
Founded year: 2020
Operating status: Operating
Headcount range: 1–10 employees
Short description: Passmate is a Chicago-based private software company (founded 2019) that provides a digital mapping platform and mobile companion app to amusement parks, local attractions, and outdoor venues, enabling interactive maps, geo-tagged push notifications, and real-time attraction updates via a subscription model.
Ownership category
akta.pro rank

Passmate industry classification

Industry

Product category: Guest Experience Software
NAICS: Amusement and Theme Parks (713110)
SIC: Services-Amusement & Recreation Services (7900)
akta.pro primary industry: Consumer Navigation & Turn-by-Turn Apps (BPAMANAA)

Keywords

Guest experience platform
Digital mapping software
Attraction engagement tools
Mobile companion apps
Venue navigation platform

Where Passmate is headquartered

Location

Headquarters

HQ city: Chicago
HQ country: United States
HQ region: North America

Markets served

Passmate business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

Platform Subscription: SaaS-based digital mapping platform provided to attraction operators, likely through subscription pricing with per-attraction or usage-based components

Pricing tiers

Model	Billing	Price
Other	Annual	Contact sales for custom pricing

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Passmate product offering

Product offering

Core offering

Passmate provides a digital mapping platform with mobile companion apps for iOS and Android that enables attractions such as amusement parks, local attractions, and outdoor venues to deliver interactive maps, geo-tagged information, real-time attraction updates (including ride wait times), and location-triggered push notifications to guests. The platform is offered as an alternative to expensive custom app development at approximately a quarter of the cost, without requiring operator-side developer teams.

Product overview

Passmate is an engagement platform for attractions comprising a digital mapping platform and a mobile companion app. The platform enables attractions (amusement parks, local attractions, and outdoor venues) to deliver interactive maps, geo-tagged information, and real-time attraction details to guests via a mobile app, while the companion app provides guests with navigation, wait times, and push notification features.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

Cost reduction to approximately 25% of custom app development costs

Companies that use Passmate

Customer profile

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Passmate technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

Passmate partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered core.

Santa's Village DundeecoreStrategic or Co-development PartnerSanta's Village Dundee is a family entertainment park that partners with Passmate for digital mapping and guest engagement solutions. The partnership provides real-time guest information and interactive map capabilities for the amusement venue. The partner has provided positive testimonial about the hands-on, supportive relationship with the Passmate team.
Glacier RidgecoreStrategic or Co-development PartnerGlacier Ridge is an amusement park that partners with Passmate for digital guest engagement solutions including interactive maps and real-time attraction information.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Passmate competitors and assessment

Company assessment

Direct peers

Attractions.io: Attractions.io builds mobile apps and guest experience platforms for theme parks, zoos, and visitor attractions. It is the closest direct competitor to Passmate in delivering digital maps, wayfinding, and engagement content to attraction guests.
RocketRez: RocketRez provides a cloud-based operations and guest experience platform for attractions, tours, and rentals including ticketing, reservations, and digital guest tools. It overlaps with Passmate's digital guest engagement wedge while also offering backend operations software.
The Experience Engine (TE2): TE2 delivers mobile guest experience platforms for theme parks and attractions including interactive maps, ride information, and push notifications. Its feature set closely mirrors Passmate's geo-tagged information layer and real-time attraction updates.

Broad incumbents

Active Network: Active Network provides recreation management, activity registration, and event technology used by municipalities, YMCAs, and attractions. It is a broader incumbent in adjacent guest-facing software for attractions.
Tessitura Network: Tessitura is an integrated CRM, ticketing, and guest engagement platform widely used by cultural attractions, zoos, and performing arts venues. It represents a larger, more enterprise-oriented alternative for operators considering Passmate.
Gateway Ticketing Systems: Gateway is a long-established ticketing and guest management platform for the attractions industry. While focused on ticketing rather than mapping, it competes for the same attraction-operator budget that Passmate targets.

Emerging players

Zaplox: Zaplox offers mobile digital keys, ticketing, and guest experience apps for hotels and attractions. While its core is access control, its mobile guest app layer competes with Passmate's companion app at attractions.
Cuseum: Cuseum builds digital engagement tools for museums, zoos, and cultural attractions, including mobile guides and interactive content. It overlaps with Passmate's 'local attractions' use case (educational and exploration prompts) though with a stronger museum bias.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Passmate financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Passmate leadership team

Management profile

Number of profiles

Profiles1 record

Passmate funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Passmate M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Passmate

What does Passmate do?

Is Passmate a public or private company?

Passmate is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Passmate founded?

Passmate was founded in 2020. It employs 1 to 10 people.

Where is Passmate based?

Passmate is headquartered in Chicago, United States, in the North America region.

How does Passmate make money?

One revenue line is on record: platform Subscription.

Who are Passmate's main competitors?

Direct peers on record are Attractions.io, RocketRez and The Experience Engine (TE2). Broad incumbents are Active Network, Tessitura Network and Gateway Ticketing Systems. Emerging players are Zaplox and Cuseum.

Does Passmate have an API?

No public API is recorded for Passmate.

What industry is Passmate in?

Passmate's product category is Guest Experience Software. Its primary akta.pro industry code is BPAMANAA, Consumer Navigation & Turn-by-Turn Apps. Its NAICS code is 713110 and its SIC code is 7900.