Noor
Noor is a bootstrapped Hyderabad-based design agency, founded in 2006, offering UI/UX, brand strategy, and creative marketing services to global enterprises and growth-stage brands across 500+ projects in its history.
- Company typePrivate
- Founded2006
- HeadquartersHyderabad, India
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Noor does
Noor Inc. is a privately held, bootstrapped design agency founded in 2006 and headquartered in Hyderabad, India, with US corporate registration. The company employs 51-100 people and operates under founder and CEO Donny Darko. Noor provides three integrated service lines: UI/UX Design & Development, Brand Strategy & Design, and Creative Marketing & Content Design. Its core methodology is a five-stage research-driven design process—Understanding What Matters, Mapping the Experience, Design That Works, Feedback Testing & Refining, and Launch & Beyond—designed to embed client collaboration at key milestones.
The firm serves two primary segments: Global Enterprises requiring comprehensive design solutions across digital and brand touchpoints, and Startups and Growing Brands seeking to establish digital-first market positioning. Noor's client portfolio spans F&B (Pizza Hut, KFC, Slurrp Farm, Open Secret), consumer electronics (BoAt, Orient Electric), pharmaceuticals (GSK), luxury retail (RAS Luxury), entertainment (Apple, Disney, Marvel, StarWars), and marketing technology (Lemnisk, Marmeto), with cumulative project count exceeding 500. Long-tenure engagements of 3-4+ years with select clients indicate relationship stickiness.
Revenue is generated through professional services on a custom quote-based, project-by-project basis, with typical engagements spanning 4-12 weeks. GTM is sales-led, relying on direct client engagement, portfolio showcasing, and referrals rather than performance marketing or channel partnerships. The company distributes via direct consultative sales globally while remaining operationally centralized in Hyderabad. No funding rounds, acquisitions, AI/ML capabilities, patents, or certifications are disclosed.
Noor firmographics
Firmographics- Name
- Noor
- Legal name
- Noor Inc.
- Website
- https://getnoor.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Noor is a bootstrapped Hyderabad-based design agency, founded in 2006, offering UI/UX, brand strategy, and creative marketing services to global enterprises and growth-stage brands across 500+ projects in its history.
- Ownership category
- akta.pro rank
Where Noor is headquartered
LocationHeadquarters
- HQ city
- Hyderabad
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Noor business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Design Consulting Services: Professional design services including UI/UX design & development, brand strategy & design, and creative marketing & content design. Revenue is generated through project-based engagements with typical timelines of 4-12 weeks depending on scope and complexity. Long-term client relationships indicate recurring engagement opportunities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Noor product offering
Product offeringCore offering
Noor is a B2B design agency delivering strategy-led UI/UX design and development, brand strategy and design, and creative marketing and content design services to global enterprise and growth-stage clients. Engagements follow a research-driven, five-stage process and typically span 4-12 weeks, with revenue generated through custom project-based pricing determined by scope and complexity.
Product overview
Noor is a design agency offering a unified portfolio of strategy-led design services. The core offerings consist of three integrated service lines: UI/UX Design & Development (digital product design and interface creation), Brand Strategy & Design (brand identity and positioning), and Creative Marketing & Content Design (visual marketing and content). These services are designed to work together cohesively to deliver complete design solutions that drive meaningful growth for businesses. The company operates with a research-driven approach, emphasizing collaboration with clients and delivering experiences that balance vision with practicality.
Differentiator
Problem solved
Functional benefit
Products and services
- UI/UX Design & Development
- Brand Strategy & Design
- Creative Marketing & Content Design
Companies that use Noor
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles2 records
Noor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Noor partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Noor competitors and assessment
Company assessmentRegional players
- Elephant Design: India-based multi-disciplinary design firm with brand, packaging, and communication design offerings. Comparable to Noor on geographic base and breadth of brand and creative design services.
- Quicksand: India-based UX design and research studio focused on experience design for global brands and social enterprises. Comparable to Noor on India base and UX-led, research-driven methodology.
- PixelCrayons: India-based design and development agency offering UI/UX, web, and mobile design for global clients. Comparable to Noor in delivery model (India-based, serving international brands) and UI/UX focus.
Direct peers
- R/GA: International design and innovation agency spanning brand, product, and marketing experiences. Comparable to Noor in addressing enterprise digital transformation and brand-led design engagements.
- Pentagram: Independent design partnership specializing in brand identity and design strategy for marquee global clients. Directly comparable to Noor's brand strategy practice though operating on a partner-led model.
- NetBramha Studios: India-based UX and digital design agency serving global enterprise and D2C clients. Closest headcount and geographic comparable to Noor among Indian agencies, with overlapping focus on UX, branding, and digital experiences.
- Huge: Global digital experience agency combining strategy, brand, and product design for enterprise clients such as Google, Nike, and Emirates. Competes with Noor for cross-disciplinary enterprise design mandates.
- Frog Design: Global design and innovation consultancy delivering product, brand, and experience design for large enterprises. Overlaps with Noor across UI/UX, brand strategy, and creative marketing for global brand clients.
- IDEO: Pioneering global design firm offering strategy, brand, and product design to enterprises including Fortune 500 clients. Directly comparable to Noor in service mix (UX, branding, strategy-led design), though materially larger in scale.
Broad incumbents
- Landor & Fitch: Global brand strategy and design consultancy within WPP, serving multinational clients. Overlaps with Noor's brand strategy and design service line but operates at significantly larger scale and broader portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Noor social profiles
Digital presenceNoor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Noor leadership team
Management profileNumber of profiles
Profiles1 record
Noor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Noor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Noor
What does Noor do?
Noor is a B2B design agency delivering strategy-led UI/UX design and development, brand strategy and design, and creative marketing and content design services to global enterprise and growth-stage clients. Engagements follow a research-driven, five-stage process and typically span 4-12 weeks, with revenue generated through custom project-based pricing determined by scope and complexity.
Is Noor a public or private company?
Noor is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Noor founded?
Noor was founded in 2006. It employs 51 to 100 people.
Where is Noor based?
Noor is headquartered in Hyderabad, India, in the Asia region.
How does Noor make money?
One revenue line is on record: design Consulting Services.
Who are Noor's main competitors?
Regional players on record are Elephant Design, Quicksand and PixelCrayons. Direct peers are R/GA, Pentagram, NetBramha Studios, Huge, Frog Design and IDEO. Landor & Fitch is listed as a broad incumbent.
Does Noor have an API?
No public API is recorded for Noor.