Sat.1
- Company typePrivate
- Founded1984
- HeadquartersUnterföhring, Germany
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
Sat.1 firmographics
Firmographics- Name
- Sat.1
- Legal name
- Seven.One Entertainment Group GmbH
- Website
- https://sat1.de
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Sat.1 industry classification
Industry- Product category
- Broadcast Television
- NAICS
- Television Broadcasting Stations (51612), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- Virtual MVPDs (Live TV Streaming Bundles) (MPABAHAE)
- akta.pro secondary industry
- First-Run Syndication (Original Non-Network Programming) (MPABAMAB)
Keywords
Where Sat.1 is headquartered
LocationHeadquarters
- HQ city
- Unterföhring
- HQ country
- Germany
- HQ region
- Europe
Markets served
Sat.1 business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Advertising: Standard broadcast television advertising model with pre-roll, mid-roll, and display ads integrated into programming. Free content supported by advertising revenue.
- Subscription (Joyn PLUS+): Premium subscription service offering ad-free viewing, HD quality, and access to additional channels including SAT.1 emotions. The subscription is managed through Joyn's platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free streaming tier with ads |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Sat.1 product offering
Product offeringCore offering
Sat.1 is a German free-to-air television channel operated by Seven.One Entertainment Group GmbH. It distributes its programming primarily through the Joyn streaming platform, offering a free live stream of the complete Sat.1 broadcast schedule and a video-on-demand mediathek with thousands of episodes of reality shows, quiz shows, drama series, talent competitions, and morning programming. A premium pay TV channel, SAT.1 emotions, is available via the Joyn PLUS+ subscription tier with ad-free HD content.
Product overview
Sat.1 is a German free-to-air television channel operated by Seven.One Entertainment Group. The company offers two core products: a free Sat.1 Live-Stream broadcasting the complete TV program in real-time, and the Sat.1 Mediathek—a video-on-demand library available through the Joyn streaming platform featuring thousands of episodes from the channel's diverse show portfolio. An optional premium tier, SAT.1 emotions, provides ad-free, HD content through Joyn PLUS+. The content portfolio spans multiple genres including reality dating shows (Hochzeit auf den ersten Blick), quiz shows (The Floor, Das 1% Quiz), talent competitions (The Voice of Germany), reality TV (Promi Big Brother, Auf Streife), baking competitions (Das große Backen franchise), morning programming (SAT.1-Frühstücksfernsehen), German drama series (Die Landarztpraxis, Die Spreewaldklinik, Der letzte Bulle), and comedy (Die dreisten drei).
Differentiator
Problem solved
Functional benefit
Brands
- SAT.1-Frühstücksfernsehen: Germany's most successful morning show
- SAT.1 emotions
Products and services
- Sat.1 Live-Stream Free live streaming of the complete Sat.1 TV program available on web, mobile, and connected TV devices through the Joyn platform, allowing viewers to watch the full broadcast schedule in real-time.
- Sat.1 Mediathek Free video-on-demand library providing thousands of episodes from Sat.1 shows, series, and reality programming, with new episodes typically available shortly after broadcast. Accessible to German viewers through the Joyn platform.
- SAT.1 emotions Pay TV channel available through the Joyn PLUS+ premium subscription, offering dramas, romantic films, crime series, and emotional content without advertisements and in HD quality for German viewers.
Companies that use Sat.1
Customer profileSegments1 record
Ideal customer profiles2 records
Sat.1 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sat.1 partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- JoyncoreJoyn is the exclusive streaming platform partner for Sat.1 content distribution. The partnership provides Sat.1 with a comprehensive digital distribution channel including live streaming, on-demand mediathek, and multi-device accessibility. Joyn hosts the Sat.1 Mediathek with thousands of episodes available on-demand, along with free live TV streaming. The platform also enables premium subscription services (Joyn PLUS+) including access to SAT.1 emotions channel without ads and in HD quality.
Recent moves4 records
Expansion highlights6 records
Sat.1 competitors and assessment
Company assessmentBroad incumbents
- ZDF: Germany's largest public broadcaster and a significant competitor for mass audiences, particularly in news, sports, family entertainment, and event TV. Funded by the Rundfunkbeitrag, ZDF competes for share-of-attention that drives Sat.1's ad inventory even without selling ads itself.
- Netflix Germany: Global SVOD leader and the dominant streaming competitor in Germany for premium scripted and entertainment spend. Disrupts Sat.1's audience retention and ad-load inventory even though Netflix itself does not sell traditional broadcast ads in Germany.
- Sky Deutschland: Premium pay-TV and streaming operator in Germany with strong sports (Bundesliga) and scripted (HBO/Max) rights. Competes with SAT.1 emotions pay tier and Joyn PLUS+ in subscription-based premium entertainment and represents a reference model for premium content monetization.
- ARD (Das Erste): Consortium of German public broadcasters operating the flagship Das Erste channel. Competes with Sat.1 for premium scripted, news, sports rights and family entertainment with no commercial imperative, structurally capping Sat.1's pricing power on high-value content categories.
- Amazon Prime Video Germany: Global AVOD/SVOD platform carrying premium scripted originals and live sports rights. Increasingly bundles entertainment with broader retail/Prime benefits that compete for the same household entertainment wallet as Joyn PLUS+.
Direct peers
- VOX: A flagship RTL Group channel positioned similarly to Sat.1 — general-interest German entertainment with reality, scripted drama, and magazine formats. VOX shares Sat.1's target advertiser base (FMCG, retail) and competes for the same evening prime-time audiences.
- RTL+ (formerly TVNOW): The streaming platform of RTL Group, directly comparable to Joyn in serving RTL-family content plus originals. Operates a hybrid ad-supported and subscription model similar to Joyn PLUS+ and competes for the same German free-to-air-plus-streaming audience.
- RTL Germany (RTL Group): Germany's largest private commercial broadcaster and Sat.1's most direct competitor. Both target mass German-speaking audiences with a mix of scripted, reality, and entertainment programming and compete head-to-head for advertising budgets and streaming subscribers (Joyn vs RTL+).
- Kabel Eins: Another ProSiebenSat.1 sister channel sharing the Joyn platform. Targets a similar German mass-market audience with US series, reality, and factual programming; competes for AdTech and brand budgets alongside Sat.1 within the same sales house.
- ProSieben: Sister channel within ProSiebenSat.1 alongside Sat.1 — a comparable German mass-market entertainment channel with scripted US-series, comedy, and entertainment shows. Operates within the same Joyn streaming umbrella and competes with Sat.1 for shared ProSiebenSat.1 inventory and audience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Sat.1 social profiles
Digital presenceSat.1 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sat.1 leadership team
Management profileNumber of profiles
Sat.1 subsidiaries and ownership
Company hierarchySubsidiaries2 records
Sat.1 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sat.1 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sat.1
What does Sat.1 do?
Sat.1 is a German free-to-air television channel operated by Seven.One Entertainment Group GmbH. It distributes its programming primarily through the Joyn streaming platform, offering a free live stream of the complete Sat.1 broadcast schedule and a video-on-demand mediathek with thousands of episodes of reality shows, quiz shows, drama series, talent competitions, and morning programming. A premium pay TV channel, SAT.1 emotions, is available via the Joyn PLUS+ subscription tier with ad-free HD content.
Is Sat.1 a public or private company?
Sat.1 is a private company. It is classified as corporate owned and is currently operating.
When was Sat.1 founded?
Sat.1 was founded in 1984. It employs 11 to 50 people.
Where is Sat.1 based?
Sat.1 is headquartered in Unterföhring, Germany, in the Europe region.
How does Sat.1 make money?
Two revenue lines are on record. Advertising is the primary driver. The others are subscription (Joyn PLUS+).
Who are Sat.1's main competitors?
Broad incumbents on record are ZDF, Netflix Germany, Sky Deutschland, ARD (Das Erste) and Amazon Prime Video Germany. Direct peers are VOX, RTL+ (formerly TVNOW), RTL Germany (RTL Group), Kabel Eins and ProSieben.
Does Sat.1 have an API?
No public API is recorded for Sat.1.
What industry is Sat.1 in?
Sat.1's product category is Broadcast Television. Its primary akta.pro industry code is MPABAHAE, Virtual MVPDs (Live TV Streaming Bundles), with a secondary code of MPABAMAB, First-Run Syndication (Original Non-Network Programming). Its NAICS code is 51612 and its SIC code is 4833.