Sale Golf Club

What Sale Golf Club does

Sale Golf Club is a private members golf club founded in 1913 and located at Sale Lodge, Golf Road, Sale, Cheshire, England (M33 2XU). The club operates an 18-hole gently undulating parkland course with a standard scratch of 70, supported by a historic clubhouse (the lodge of Sale Old Hall, circa 1830) that houses dining, bar, function, and meeting facilities. It serves five primary customer groups: full members across multiple subscription tiers (£74.50 Social to £1,389 7-Day), pay-as-you-go green-fee visitors (£40-£55), golf societies and corporate groups, private function clients (weddings, birthdays, christenings), and corporate meeting clients. Junior and beginner pipelines (HSBC Golf Roots Centre, one of four Cheshire Junior Starter Centres, Ladies Get Into Golf programme) provide feeder member acquisition.

The club's technology footprint is light: it relies on the third-party BRS Golf tee-time booking system, a swipe-card member system used for clubhouse/bar access and discounted member purchases, and Google Forms for membership applications. Coaching is delivered by PGA Professional Luke Elwers (joined 2020, previously at Mellor & Townscliffe, Marple, and in Dubai) and Pete Mackenzie (25 years' coaching experience) using a computerised coaching system. Ex-Tour Professional Joanne Morley (former Solheim Cup Vice Captain and current Club President) anchors the Ladies Get Into Golf programme.

Sale Golf Club generates revenue through a hybrid model combining recurring membership subscriptions, one-time green fees, society/group packages, function and meeting room hire (weddings from £250, marquee from £1,000), pro shop and coaching sales, and corporate tee sponsorships (9 named sponsors at £550+VAT per tee per year). The club holds England Golf accreditations for 'Respect in Golf', 'Safe Golf' and 'Women in Golf', a 2022 SafeGolf Award, and reciprocal playing agreements with at least nine North West England golf clubs. Distribution is exclusively direct-to-consumer via the website, BRS Golf, phone, email, and on-site bookings, with no intermediaries or third-party resellers.

Name

Sale Golf Club

Legal name

Sale Golf Club

Website

https://salegolfclub.com

Company type

Private

Founded year

1913

Operating status

Operating

Headcount range

11–50 employees

Short description

Sale Golf Club is a private members golf club in Sale, Cheshire, founded in 1913, operating an 18-hole parkland course, clubhouse, function rooms, and junior/ladies development programmes for members, visitors, societies, and corporate clients.

Ownership category

akta.pro rank

Product category

Golf Club Services

NAICS

Golf Courses and Country Clubs (713910), Sporting Goods Retailers (45911)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Clubs & Club Fitting Retail (CRAMAGAA)

Keywords

• Golf club services
• Membership subscriptions
• Golf coaching
• Event venue hire
• Junior golf development

Headquarters

HQ city

Sale

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Green Fees: Revenue from visitor green fees for rounds of golf. Standard weekday fees are £45, with higher rates on bank holidays and Sundays at £55. Buggy hire available for £30.
2. Membership Subscriptions: Annual subscriptions ranging from £74.50 (Social) to £1,389 (7-Day) with joining fees of £300-£500. Additional categories include Intermediate, Junior, Country, and Student memberships. CUGC & England Golf affiliation fees of £20.50 apply to all playing members plus £50 annual bar levy.
3. Society and Group Bookings: Specialized packages for golf societies and corporate golf days with discounted rates (£40 weekday, £45 Sunday societies vs standard £45/£55). Catering packages available through the club's chef.
4. Open Competitions: Hosting various open competitions throughout the year including Mens Seniors Open, Ladies Open, and Team Opens with entry fees.
5. Clubhouse Functions: Revenue from private events including weddings (from £250), birthday parties, christenings, corporate meetings (up to 40 people), and funeral room hire (£100). Marquee hire available from £1,000.
6. Pro Shop Sales and Services: Golf equipment sales, repairs (90% done in-house), and golf coaching/tuition services. Shop open 364 days a year with latest equipment and major brands.
7. Tee Sponsorship: Tee sponsorship opportunities at £550 per year plus VAT, offering exposure to approximately 200 golfers per day (65,000 visits annually). Includes complimentary six fourballs per year and conference facility use on six occasions.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Sale Golf Club operates an 18-hole parkland golf course and a historic 1830 clubhouse, providing year-round golf play, multiple membership tiers, visitor green fees, society and corporate golf day packages, open competitions, PGA professional coaching and equipment sales, junior and ladies beginner programmes, and event hire (functions, weddings, corporate meetings) supported by on-site catering.

Product overview

Sale Golf Club offers a comprehensive golf club experience built around its 18-hole parkland golf course founded in 1913. The club provides visitor access through green fee play and society bookings, various membership packages for men, women, juniors, and social members, professional shop and tuition services, and extensive event facilities including a function room for weddings and private hire, meeting rooms for corporate use, and catering services. Junior and beginner programmes including the Ladies Get Into Golf series and HSBC Golf Roots Centre status support golfer development. The clubhouse facilities complement the golfing offerings with bar service, dining, and event hosting capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• 18-Hole Parkland Golf Course 18-hole gently undulating parkland course with a standard scratch of 70, providing year-round play maintained to the highest standards, featuring water hazards, tree-lined fairways, and challenging greens. Available to members and visiting golfers.
• Clubhouse Facilities (Sale Lodge, circa 1830) Historic clubhouse offering bar service, dining room, casual room with patio, meeting rooms, and a function room overlooking the manicured lawn and flower beds. Available to members and private event bookers.
• Golf Membership Packages Annual membership categories including 7-Day (£1,389 + £500 joining fee), 6-Day (£1,134 + £400), 5-Day (£942 + £300), Intermediate tiers by age, Junior tiers from £45, Country (£191 for 35+ miles away), Annual Weekend Twilight (£420), Social (£74.50), and 3-month Ladies Get Into Golf. Includes CUGC and England Golf affiliation fees and a £50 annual bar levy for playing members.
• Visitor Green Fees and Tee Times Pay-as-you-go green fee access for non-member visitors, weekday rate £45, weekend and bank holiday £55, with buggy hire at £30. Bookable via BRS Golf online system, phone, or email.
• Societies and Groups Golf Days Group golf day packages for golf societies and corporate groups, with 2026 weekday rate £40 and Sunday rate £45 per person (2027: £45 weekday, £50 Sunday), plus catering packages arranged with the club's Chef.
• Open Competitions Hosted open competitions throughout the year including Men's Seniors Open, Ladies Open, and team opens in 3-man and 4-man formats, with entry fees and bookings handled via BRS Golf.
• Professional Golf Shop and Tuition On-site pro shop offering golf equipment sales from major brands, in-house repairs (90% done in-house), and PGA coaching from Luke Elwers and Pete Mackenzie (25 years coaching experience, computerised coaching system) for individuals and groups, adults and children.
• Ladies Get Into Golf Programme Structured 4-week beginner programme for ladies coached by Ex-Tour Professional Joanne Morley at £40 per person, plus a 3-month transition membership (£rate per Get Into Golf page) for those progressing from taster sessions to full practice and limited course play.
• Junior Golf Programme Junior development programme with Beaver section (ages 6-9) and Junior section (ages 10-17), including group coaching, competitions, and junior inter-club matches, supported by HSBC Golf Roots Centre status and England Golf Safe Golf accreditation.
• Function Room and Event Hire Hire of the clubhouse function room for weddings (from £250), birthday parties, christenings (£150), funeral receptions (£100, up to 5 hours), and marquee hire (from £1,000), with capacity for approximately 55 guests and catering via the club's chef.
• Meeting Room Hire Upstairs boardroom facility with theatre-style seating for up to 40 people or boardroom layout for 25, with wifi and air conditioning, available for corporate meetings, training, seminars, and team building, with catering options.
• Tee Sponsorship Annual tee sponsorship at £550 per year plus VAT, providing sponsor exposure to approximately 200 golfers per day (65,000+ visits annually) and including six complimentary fourballs per year and use of the conference facility on six occasions.

Quantifiable outcome

• Course described as 'best I have ever seen it' by existing members
• +2 more outcomes

Named customers7 records

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

18 partnerships are on record, tiered minor.

• The Vue GroupminorGTM or Marketing PartnerSponsor of 1st Tee. Receives exposure to approximately 200 golfers per day. Part of £550/year sponsorship package including six complimentary fourballs per year and conference facility use on six occasions.
• HandelsbankenminorGTM or Marketing PartnerSponsor of 3rd and 10th tees. Receives exposure to approximately 200 golfers per day per tee. Part of £550/year sponsorship package.
• Slater Heelis LLCminorGTM or Marketing PartnerSponsor of 4th and 10th tees. Receives exposure to approximately 200 golfers per day per tee. Solicitors firm based in Sale.
• Heineken PLCminorGTM or Marketing PartnerSponsor of 5th Tee. Receives exposure to approximately 200 golfers per day. Part of £550/year sponsorship package.
• Ship-it AppliancesminorGTM or Marketing PartnerSponsor of 11th and 12th tees. Receives exposure to approximately 200 golfers per day per tee. Part of £550/year sponsorship package.
• DCS RecruitmentminorGTM or Marketing PartnerSponsor of 13th Tee. Receives exposure to approximately 200 golfers per day. Part of £550/year sponsorship package.
• Buchanan & CompanyminorGTM or Marketing PartnerSponsor of 15th Tee. Receives exposure to approximately 200 golfers per day. Part of £550/year sponsorship package.
• Jigsaw FinanceminorGTM or Marketing PartnerSponsor of 17th Tee. Receives exposure to approximately 200 golfers per day. Part of £550/year sponsorship package.
• LSH Auto MercedesminorGTM or Marketing PartnerSponsor of 18th Tee. Receives exposure to approximately 200 golfers per day. LSH Auto dealership. Part of £550/year sponsorship package.
• Ashton under Lyne Golf ClubminorStrategic or Co-development PartnerReciprocal agreement partner. Members of Sale Golf Club can play at partner club and vice versa.
• Darwen Golf ClubminorStrategic or Co-development PartnerReciprocal agreement partner. Members of Sale Golf Club can play at partner club and vice versa.
• Dean Wood Golf ClubminorStrategic or Co-development PartnerReciprocal agreement partner. Members of Sale Golf Club can play at partner club and vice versa.
• Dunscar Golf Club (Bolton)minorStrategic or Co-development PartnerReciprocal agreement partner. Members of Sale Golf Club can play at partner club and vice versa.
• Helsby Golf ClubminorStrategic or Co-development PartnerReciprocal agreement partner. Members of Sale Golf Club can play at partner club and vice versa.
• Prenton Golf ClubminorStrategic or Co-development PartnerReciprocal agreement partner. Members of Sale Golf Club can play at partner club and vice versa.
• Preston Golf ClubminorStrategic or Co-development PartnerReciprocal agreement partner. Members of Sale Golf Club can play at partner club and vice versa.
• Warrington Golf ClubminorStrategic or Co-development PartnerReciprocal agreement partner. Members of Sale Golf Club can play at partner club and vice versa.
• Other clubs founded in 1913minorStrategic or Co-development PartnerReciprocal agreements with other golf clubs also founded in 1913, providing member access across the network.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Warrington Golf Club: Reciprocal partner in Cheshire. Traditional members club with green fees, society bookings, and clubhouse events directly comparable to Sale's model.
• Ashton-under-Lyne Golf Club: Reciprocal agreement partner of Sale Golf Club. Operates a similar parkland course in the Greater Manchester area serving a comparable regional membership base with society and visitor green-fee offerings.
• Helsby Golf Club: Reciprocal partner in Cheshire. Similar 18-hole members club with visitor green fees, society bookings, and comparable fee structure to Sale.
• Prenton Golf Club: Reciprocal partner on the Wirral. Operates as a private members club with visitor access, society days and competitions, mirroring Sale's go-to-market mix.
• Dunscar Golf Club: Reciprocal partner located in Bolton. Comparable parkland course profile and member-club operating model serving a North West England catchment similar to Sale's.
• Dean Wood Golf Club: Reciprocal partner operating a parkland course in the North West with traditional members-club structure and society/group packages analogous to Sale.

Others

• BRS Golf: Provider of the tee-time booking platform (brsgolf.com/sale) that Sale uses for visitor bookings. Enabling technology vendor in the UK private-club ecosystem rather than a competitor.
• England Golf: The national governing body that has awarded Sale its SafeGolf, Respect in Golf, and Women in Golf accreditations. Sets the regulatory and accreditation framework within which Sale and its direct peers operate.

Broad incumbents

• Royal Birkdale Golf Club: Elite Open Championship rota club on the Lancashire coast. Far larger and more prestigious than Sale but exemplifies the broader UK private members-golf club category Sale operates within.
• The Belfry: Premier UK golf resort and members club with multiple courses, hotel and large-scale corporate/wedding events business. Substantially larger than Sale but operates in the same UK private-club/event space and competes for society and corporate golf-day spend.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/salegolfclub
• Facebookfacebook.com/SaleGolfClub
• Instagraminstagram.com/sale_golf_club
• LinkedInlinkedin.com/company/sale_golf_club

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sale Golf Club