DEANWOOD PARK GOLF CLUB LIMITED

What DEANWOOD PARK GOLF CLUB LIMITED does

Deanwood Park Golf Club Limited is a privately held 9-hole golf club located in Stockcross, near Newbury in Berkshire, United Kingdom. Founded in May 1995 by Allan Snook and acquired in 2015 by The Donnington Valley Group (Sir Peter Michael), the club operates a pay-and-play model alongside tiered memberships (Premier, Lifestyle, Lifestyle Flex) and serves a mixed base of local members, society and corporate groups, casual green-fee visitors, beginners, and Therapy Centre clients.

The venue combines a 9-hole course with a covered three-bay driving range, a Trackman I/O-equipped indoor simulator facility branded The Bunker, and PGA-led tuition and custom-fitting services. Membership administration, tee-time booking, and handicapping run on the IntelligentGolf platform; the club migrated to the World Handicap System in 2024. A co-located Therapy Centre delivers physiotherapy, sports therapy, osteopathy, beauty treatments, and (from June 2024) Manual Lymphatic Drainage, deliberately extending the asset base beyond golf into wellness and broadening the addressable customer base. Online gift vouchers and simulator bookings extend reach beyond the immediate West Berkshire catchment.

The business is operated by approximately 10 staff under a community-led, family-character positioning that explicitly differentiates it from "soulless, corporate-style venues." Revenue is generated across six streams: memberships, green fees, range and simulator income, lessons and custom fitting, Therapy Centre services, and society/corporate packages. The principal growth levers are service-mix expansion (notably therapy and simulator), cross-promotion within the Donnington Valley Group ecosystem, and incremental society/corporate bookings rather than geographic or format expansion.

Name

DEANWOOD PARK GOLF CLUB LIMITED

Legal name

Deanwood Park Golf Club Limited

Website

https://deanwoodpark.co.uk

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Deanwood Park Golf Club Limited operates a 9-hole pay-and-play golf club in Stockcross, Berkshire, offering memberships, Trackman-simulator bays, PGA-led lessons, a covered driving range, and an on-site Therapy Centre to local golfers, societies, and wellness customers.

Ownership category

akta.pro rank

Product category

Golf Club & Recreational Services

NAICS

Golf Courses and Country Clubs (713910), Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Simulators, Nets & Practice Equipment Retail (CRAMAGAI), Athletic Field & Golf Course Groundskeeping (IMAIAIAH)

Keywords

• Golf course operations
• Golf membership subscriptions
• Golf simulator facility
• Pga professional lessons
• Therapy wellness services

Headquarters

HQ city

Stockcross, Newbury

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Golf Membership Subscriptions: Annual membership fees including Flexible Membership (point-based system at £250 for 250 points), 5-Day Membership at £995 per annum, Junior Gold Membership at £330 per annum, and Premier Membership at £1260 per annum. Revenue is recurring annually with optional easy payment scheme over six months.
2. Green Fee Play: Pay-as-you-play green fees for visitors: 18 holes at £41 per person, 9 holes at £20.50 per person. Fourball packages available at £152 for 18 holes and £76 for 9 holes. Revenue is transactional and varies by day and time.
3. Golf Simulator (The Bunker): Pay-and-play golf simulator bookings seven days a week, 7am-9pm, with memberships available from £60 per month. Group bookings of up to 24 people, custom club fitting sessions, and tuition in purpose-built teaching bays.
4. Golf Lessons and Tuition: PGA professional lessons for members and guests. Nigel Hart offers 30-minute lessons at £34-£36 (members) or £37-£39 (guests). Ollie Tite offers similar pricing. 4-for-3 deals available. On-course playing lessons and simulator sessions also offered.
5. Driving Range: Covered driving range open 364 days a year with token-based ball purchase at £4.50 for a basket of 35 balls. Irons-only facility with lessons available.
6. Therapy Centre Services: Multi-service therapy centre with independent practitioners offering hairdressing, remedial massage (£35-£70), aromatherapy massage (£55-£70), reflexology, footcare, beauty and waxing, physiotherapy, and manual lymphatic drainage. Appointment-based service.
7. Society and Group Bookings: Society bookings for groups of minimum 12 people with bespoke pricing. Group tuition can be arranged. Payment required in full on day with deposits for larger parties.
8. Gift Vouchers: GiftPro-powered gift voucher sales including 18 holes (£41), 9 holes (£20.50), flexible membership (£250), fourball packages, golf lessons, and therapy centre vouchers (£25).

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Deanwood Park Golf Club operates a 9-hole golf course in Stockcross, Newbury, offering pay-and-play green fees, multiple annual membership tiers, PGA professional tuition, a covered driving range, an on-site Therapy Centre with multiple wellness practitioners, and The Bunker — a Trackman-powered indoor golf simulator facility with three bays. The club also hosts societies and groups, gift voucher sales, and an active seniors program.

Product overview

Deanwood Park Golf Club operates a 9-hole golf course with clubhouse, covered driving range, and PGA professional instruction as its core offerings. The club provides multiple membership tiers and accommodates societies and groups. The property also houses a Therapy Centre with complementary health services, and The Bunker—a Trackman-powered golf simulator facility with three bays. The portfolio is unified under the Deanwood Park brand, with The Bunker operating as a distinct sub-brand. Additional services include gift vouchers and organized seniors programs.

Differentiator

Problem solved

Functional benefit

Brands

• The Bunker: Golf simulator center powered by Trackman technology offering virtual golf experiences with 350+ courses, pay & play, tuition, custom fitting with Wilson Sports, and group bookings for up to 24 people.
• Therapy Centre

Products and services

• Golf Course Play
• Golf Membership
• Professional Golf Lessons
• Covered Driving Range
• The Bunker Golf Simulators
• Therapy Centre Services
• Societies & Group Bookings
• Gift Vouchers

Quantifiable outcome

• Approximately 15-19 rounds of 9 holes included with Flexible Membership (250 points)
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Wilson SportscoreStrategic or Co-development PartnerWilson Sports is the venue sponsor for The Bunker golf simulator facility. The partnership includes state-of-the-art custom fit technology for club fitting sessions, with discounts available on all purchases made through a custom fitting session.
• TrackmancoreTechnology or IntegrationTrackman I/O technology powers all three golf simulation bays at The Bunker. Trackman tracks and displays full trajectory of shots from short putts to 400-yard drives with superior accuracy, mapping 3D trajectory in real-time with impact and launch information.
• IntelligentGolfcoreTechnology or IntegrationThe website and member management platform is provided by Intelligent Golf on behalf of Deanwood Park. Services include competition management, World Handicap System synchronisation, online tee time booking, and membership ID/PIN authentication for member access.
• England GolfminorOthersDeanwood Park is affiliated to England Golf (English Golf Union) and the BB&O County Golf Union. Members may obtain official club handicaps recognised by all approved golf courses, enabling participation in club competitions.
• Donnington Valley Golf ClubminorGTM or Marketing PartnerCross-promotional relationship between Deanwood Park and Donnington Valley & Co. Members of both clubs receive reciprocal benefits including 6 free visits to Donnington & Co for either 9 or 18 holes.

Scale indicators7 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Castle Royle Golf Club: Larger full-service golf and leisure club with spa and F&B; competes for the same leisure-spend wallet in the same region with wider amenity offering.
• American Golf: UK-wide golf retailer and fitting operator; competes indirectly with The Bunker on club fitting technology and gift voucher retail, while also operating in adjacent categories.

Direct peers

• The Berkshire Golf Club: Established 36-hole club in the same Berkshire region; competes for premium membership and society bookings with a more traditional full-service offering.
• Newbury Golf Centre: Nearby pay-and-play golf facility in West Berkshire; competing for the same casual and society market with a comparable 9-hole/short-course proposition.
• Sonning Golf Club: Traditional members' club in the same region; comparable membership-driven golf model with a stronger championship heritage.

Emerging players

• Topgolf: Tech-enabled golf entertainment venue; competes with The Bunker for group entertainment, simulator-based casual play, and corporate event spend.

Regional players

• East Berkshire Golf Club: County-level membership club in the Thames Valley; comparable member subscription model and competitive for society days in the same catchment.
• Basingstoke Golf Club: Regional membership golf club in Hampshire; serves a similar commuter/weekend golfer segment in the same broader catchment area.
• Donnington Valley Golf Club: Sister club under the same Donnington Valley Group ownership; operates a similar 9-hole offer with reciprocal membership benefits. Direct peer in geography, scale, and customer base.
• Goring & Streatley Golf Club: Small membership-focused 9-hole course in West Berkshire; closest direct match on course format and casual membership positioning.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/deanwood-park-golf-club-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DEANWOOD PARK GOLF CLUB LIMITED