What Studiorats does

Studio Rats is a Netherlands-based creative agency specializing in business event production, operating for over 25 years from a single headquarters in Boxtel. The firm delivers tailor-made creative solutions across the full event lifecycle, offering twelve integrated services: overall production, art direction, concept creation, content development, event and media design, technical consultancy, video and animation, multiscreen authoring, showcontrol, crew and supplier casting, software development, and artificial intelligence combined with the human touch. Its technology stack centers on in-house capabilities for design, editing, authoring, and multiscreen programming, supplemented by an on-demand network of specialist freelancers and partner agencies assembled per project.

The company serves enterprise clients directly (EY, DAF Trucks, DELA, KLM, Brabantia) and indirectly through Dutch event agencies such as Verwiel, AvK, Bax Projects, NEOC, Marketing Techniek, PTB Events, and Perfect Events, which subcontract specialized work to Studio Rats. Visible project work spans automotive trade shows (IAA for DAF in 2016, 2018, and 2024; ISE for BenQ in 2019 and 2020), recurring corporate events (EY Tax & Law Day annually from 2017 through 2025), luxury brand activations (Dom Perignon for LVMH), and consumer brand experiences (Nespresso at Lowlands, Nike in Portland). Geographic reach is described as Netherlands and international, though delivery is primarily project-driven rather than office-driven.

Studio Rats is a privately held, founder-operated business led by Danny Rats, who serves as the single named contact across sales and delivery. Revenue is generated through project-based professional services fees with no public pricing tiers; deal sizes and contract structures are not disclosed. The firm shows no external investors, parent company, subsidiaries, or institutional funding, and its operating status is active with recent project deliveries through 2024-2025.

Name

Studiorats

Legal name

Studio Rats

Website

https://studiorats.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Studio Rats is a privately held Dutch creative agency specializing in business event production, offering twelve integrated services from concept to execution. It serves enterprise clients directly and via event agencies across automotive, professional services, technology, luxury, and consumer goods sectors.

Ownership category

akta.pro rank

Product category

Event Production Services

NAICS

Motion Picture and Video Production (51211)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

akta.pro secondary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Event production services
• Corporate event production
• Multiscreen authoring
• Show control systems
• Creative event direction

Headquarters

HQ city

Boxtel

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Event Production Services: Studio Rats generates revenue through project-based fees for event production, creative services, and technical consultancy. Services include overall production, art direction, concept creation, video & animation, and technical implementation for business events.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Studiorats is a creative partner for business events providing tailor-made end-to-end event production services. The company delivers overall production management, art direction, concept creation, content development, event and media design, technical consultancy, video and animation, multiscreen authoring, showcontrol, crew and supplier casting, custom software development, and AI-augmented creative work for corporate clients across multiple industries.

Product overview

Studiorats is a creative partner for business events offering a comprehensive suite of production services. Their portfolio consists of 12 integrated service offerings that span the entire event production lifecycle: concept development, art direction, content creation, technical consultancy, video and animation production, multiscreen authoring, showcontrol, crew and supplier casting, and software development. The company differentiates itself by combining AI capabilities with human creative expertise. They operate as a unified service offering rather than discrete products, serving corporate clients across industries including finance (EY, ABN AMRO), automotive (DAF, BMW, Volvo, Toyota), technology (Microsoft, Signify, Philips), and retail (Nike, Nespresso, Brabantia).

Differentiator

Problem solved

Functional benefit

Products and services

• Overall Production Services Comprehensive production management service overseeing all aspects of business events from concept through execution, delivered as the lead producer role for corporate clients and event agencies.
• Art Direction Creative visual direction service for business events, ensuring aesthetic coherence and brand alignment across the event experience.
• Concept Creation Development of event concepts and themes tailored to client objectives and audience engagement for business events.
• Content Development Creation and curation of event content including presentations, multimedia materials, and messaging for business events.
• Event & Media Design Design services for events and media productions, including visual branding and spatial design for business events.
• Technical Consultancy Expert technical guidance for AV equipment, technology stack, and production requirements of business events.
• Video & Animation Production of video content and animated graphics for business events and presentations.
• Multiscreen Authoring Programming and authoring of multi-screen presentations and interactive display systems for live events.
• Showcontrol Technical show control systems for orchestrating multimedia elements during live business events.
• Crew & Supplier Casting Coordination and selection of production crew and third-party suppliers for business events.
• Software Development Custom software development for event applications, interactive experiences, and production tools used in business events.
• Artificial Intelligence Services Integration of AI technologies combined with human creative expertise for enhanced business event experiences.

Named customers21 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Freeman: Freeman is the world's largest brand-experience company producing trade shows, corporate events, expositions and hybrid experiences for enterprise clients. It is the global benchmark that a scaled-up Studio Rats would compete against — comparable on event production and integrated content creation, but operates at vastly greater scale, multi-region and with direct client relationships.
• BCD Meetings & Events: BCD Meetings & Events is a large global meetings, events and incentives management agency with corporate clients across industries. Comparable in serving enterprise event budgets (especially ones like EY) but operates as a broad incumbent on the management/strategy side, often the prime contractor that would engage firms like Studio Rats as specialist delivery partners.
• Jack Morton Worldwide: Jack Morton is a global brand experience agency creating live, virtual and hybrid events with in-house content, video and show production. Comparable to Studio Rats in combining creative concept, content, video/animation and event technology for enterprise clients, but structured as a full-service incumbent with worldwide offices.
• George P. Johnson (GPJ): GPJ is a long-established experience-marketing agency producing corporate events, product launches, trade shows and brand activations globally. It is directly comparable in offering (event content + production + technology) to what Studio Rats delivers for clients like BMW, Volvo and Nike, but operates at much larger scale with direct enterprise relationships rather than as a specialist subcontractor.

Regional players

• MAS Event Design: MAS Event Design is a Dutch creative event-production agency delivering corporate events, congresses and brand experiences from the Netherlands. Same geography and overlapping client base as Studio Rats (Benelux enterprises), making it a direct regional peer in event design and production services.
• Live Communications: Live Communications is a Dutch live-communications and event agency producing corporate events, conferences, incentives and brand activations across Benelux. Direct regional peer to Studio Rats in event production services for corporate clients, with similar scale and service portfolio (creative + technical + content).
• emotion: emotion is a Dutch brand-activation and event agency combining creative concept, video/content production and live experiences. Headquartered in the same Benelux market as Studio Rats with a comparable offering (concept + creation + execution) and overlapping enterprise clients, positioning it as a regional peer competing for similar Dutch corporate briefs.

Direct peers

• Sparks: Sparks is a global brand-experience agency producing events, exhibits, video and digital experiences for corporate clients. Operates in the same niche as Studio Rats — combining creative direction with technical event production and content — and would be a natural head-to-head competitor for accounts like BMW, Volvo, Microsoft and Nike.
• MKG: MKG is a boutique-to-mid-sized experiential marketing and event production agency that combines creative, content production and live event execution for brand clients. Closely mirrors Studio Rats' model of integrated creative + technical production for corporate events and would compete head-to-head for similar briefs.

Others

• AV Dimensions / Bazelmans AV: Bazelmans AV is a Netherlands-based audiovisual and show-control technology provider for live events. Not a direct competitor but an adjacent enabler: Bazelmans appears inside Studio Rats' own portfolio as a 'Showcase' partner, illustrating the ecosystem of technical AV providers that Studio Rats cooperates with — and competes against for technical delivery scope on events.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/in/dannyrats
• Facebookfacebook.com/studiorats

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studiorats