Blue Print

What Blue Print does

Blue Print Inc. (株式会社ブループリント) is a Tokyo-based mobile game developer and publisher established in April 2015 as a spin-off of the game business division of D2C Inc., with current operations based in Ginza, Chuo-ku. The company designs, develops, and publishes freemium smartphone games distributed globally on Apple's App Store, Google Play, and Oculus Store across 173 countries, with titles spanning RPG (Lost Crusade 2, VenusRumble), casual puzzle (Sugumachi, SAGITTARIUS), 3D shooting (Motivator), racing (Tap Drift Racing), and AR experiences, alongside a Nintendo Switch release (10秒走RETURNS).

The company's underlying technology is anchored by the proprietary VRUE game framework, which supports VR headset compatibility (Google Cardboard, MilboxTouch, Gear VR) alongside built-in IAP, ad serving, push notifications, SNS integration, multilingual support, and game data management. Building on this framework, Blue Print markets the VRx (クロス) concept — a dual-mode gaming approach in which a single app runs as both a standard smartphone game and a VR experience (patent-pending as of April 2017). The company also developed a blockchain game asset system, first implemented with VenusScramble in 2019, which separates game content from tokenized NFT character assets held in user Ethereum wallets — the first such implementation in Japan for a mobile app game.

Blue Print monetizes primarily through in-app purchases in free-to-play mobile games, with secondary revenue from paid app versions (¥360–¥500), Nintendo Switch digital sales, and a nascent B2B line offering blockchain game conversion services to other game companies in partnership with CryptoGames. Distribution is entirely digital and self-serve through global app store marketplaces. Leadership includes President Kobayashi Isao, CTO Kubo Kazuto, and CMO Sugimoto Seiji, with two board seats held by representatives of the spin-off parent D2C. The company also operates the Miyazaki Contribution Center for customer support and QA, established in 2016 in partnership with Miyazaki City.

Name

Blue Print

Legal name

株式会社ブループリント

Website

https://b-print.co.jp

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Blue Print is a Tokyo-based mobile game developer and publisher, spun off from D2C in 2015, that builds freemium smartphone games distributed globally across iOS, Android, Oculus, and Nintendo Switch, with proprietary VR (VRUE/VRx) and blockchain (NFT) technology.

Ownership category

akta.pro rank

Product category

Mobile Game Publishing & Development

NAICS

Software Publishers (5132)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Mobile Game Publishing & App Game Stores (BPAMAKAB)

akta.pro secondary industries

Web3/Blockchain Game Studios (MPAFAAAO), Blockchain Game Studios & Game Development (FSAPAGAC)

Keywords

• Mobile game publishing
• Mobile game development
• VR game development
• Blockchain gaming services
• Game marketing promotion

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. In-App Purchases / Item Sales: Blue Print's primary revenue source is free-to-play mobile games (iOS/Android) where users purchase virtual items and currencies within the app. Games like 'スグマチ!' use an item monetization model (基本プレイ無料・アイテム課金制). Some titles also have paid versions (e.g., Gear VR version of 'Tap Drift Racing' at ¥490, AR version at ¥360).
2. Game Publishing / Distribution Fees: Blue Print publishes and operates multiple game titles, earning revenue from in-app purchases across their portfolio of games including Lost Crusade, VenusRumble, Sagittarius, Motivator, Sugumachi, and Tap Drift Racing. They also publish games for other platforms including Nintendo Switch ('10秒走RETURNS' at ¥500).
3. Blockchain Game Development Services: Blue Print offers blockchain game conversion development services to other game companies, helping them add blockchain/NFT characteristics to existing mobile games. This is offered as a paid service to game companies seeking to tokenize in-game assets.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Blue Print develops and publishes mobile games for iOS and Android platforms across multiple genres (RPG, puzzle, racing, shooting), with proprietary VR-enabled gameplay via its VRUE framework and VRx dual-mode concept. The company also develops and ports games to Nintendo Switch and offers blockchain game development services to other game companies, enabling NFT tokenization and conversion of existing social games to blockchain games.

Product overview

Blue Print is a mobile game development and publishing company founded in 2015, operating as a single-brand portfolio of games and supporting technologies. The product portfolio centers on mobile games for iOS/Android (Lost Crusade 2, VenusRumble/VenusScramble blockchain version, Motivator, Tap Drift Racing, Sugumachi, SAGITTARIUS) with supporting VR capabilities (VRUE framework, VRx cross-platform VR support), a Nintendo Switch title (10秒走RETURNS), and a proprietary game development framework (VRUE). The company also offers blockchain game development services and conversion of existing social games to blockchain games. Services span game publishing, game app development, marketing, and promotion.

Differentiator

Problem solved

Functional benefit

Brands

• VRx(クロス): VRとスマホの両方で体験可能なゲームアプリブランド。1つのアプリでスマートフォン ModeとVRモードの両方を楽しめる

Quantifiable outcome

• Multiple mobile game titles operated for over 2-3 years as long-running hits
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core, minor and secondary.

• CryptoGamescoreStrategic or Co-development Partner · 3 December 2019Blue Print and CryptoGames entered a partnership to make blockchain game conversion easier for social games. The first joint project converted Blue Print's 'VenusRumble' into VenusScramble, a blockchain game. This partnership enables other game companies to leverage Blue Print's mobile game development expertise combined with CryptoGames' blockchain technology to add NFT asset features to existing mobile apps — making Blue Print the first company in Japan to add blockchain characteristics to a mobile app game.
• Square Enix (スクウェア・エニックス)coreStrategic or Co-development Partner · 31 August 2017Blue Print co-developed the new harem RPG 'VenusRumble (ヴィーナスランブル)' with Square Enix. Square Enix provided the IP and creative direction while Blue Print handled development and publishing. The game launched August 31, 2017 on iOS/Android with pre-registration starting August 9, 2017.
• Miyazaki City Government (宮崎市役所)minorOthers · 18 February 2017Miyazaki city and Blue Print signed an agreement to establish the Miyazaki Contribution Center (MCC), an operational base for customer support and QA/debugging functions. The signing ceremony was held at Miyazaki City Hall on February 18, 2016.
• Color Bottle (カラーボトル)secondaryGTM or Marketing Partner · 17 November 2016Blue Print collaborated with rock band Color Bottle to feature their original song '俺たちのテトレーション' as an in-game event in 'スグマチ!'. The collaboration included a special in-game stage, VR-exclusive remix, and links to purchase the track — creating a new music PR venue within the game. Color Bottle is a 3-member rock band from Sendai formed in 2004.
• Loyalty Marketing / Ponta (ロイヤリティ マーケティング / Ponta)secondaryStrategic or Co-development Partner · 14 October 2015Blue Print partnered with Loyalty Marketing to integrate the Ponta point service into the game 'あにまるポンポン', allowing players to earn Ponta points through gameplay. This was a new initiative combining mobile gaming with a common point service, enhancing user retention through real-world rewards.

Scale indicators3 records

Recent moves10 records

Expansion highlights5 records

Emerging players

• COLOPL Next: COLOPL's VR-focused subsidiary that developed location-based VR titles like Dragon Quest VR; relevant peer because Blue Print's VRx/VRUE strategy targets the same smartphone-to-VR pipeline as COLOPL Next's mid-tier VR projects.
• Silicon Studio: Silicon Studio provides middleware and engines used in game and VR pipelines (Mizuchi, Xinta); comparable as a Japan-headquartered technology-for-games/VR player adjacent to Blue Print's VRUE middleware stance.

Direct peers

• DeNA: DeNA is a Japanese mobile/online game publisher (mobage, Nintendo collaborations) that operates app-store distributed F2P games — directly comparable in product format and go-to-market to Blue Print.
• GREE: GREE is a Japanese mobile and social-game platform; comparable to Blue Print as a domestic publisher with mobile/social free-to-play titles, app-store distribution, and a long-running Japanese IP catalogue.
• COLOPL: COLOPL (now Happinet after a brand transition) developed and published Japanese mobile games including location-based and casual titles; comparable to Blue Print as a smaller Japanese mobile studio with free-to-play titles.
• Akatsuki: Akatsuki is a Japanese mobile-game developer (Dragon Ball Z Dokkan Battle collaborator); comparable to Blue Print as a mid-sized Tokyo-based mobile games studio with partnerships and IP-licensed titles.
• KLab: KLab is a Japanese mobile-game developer known for Love Live! School Idol Festival and other mobile hits; comparable as a Japan-based mobile-game studio distributing through global app stores with long-running F2P titles.

Broad incumbents

• mixi: mixi operates Monster Strike and other mobile hits in Japan; a Japanese mobile-game incumbent overlapping with Blue Print's freemium mobile focus though at much larger scale and with social/community mechanics.
• CyberAgent / Cygames: Cygames is a Japanese mobile/console game developer (Granblue Fantasy, Uma Musume, Shadowverse) and a subsidiary of CyberAgent; comparable to Blue Print as a Japan-based mobile-first game studio with a multi-IP catalogue, but materially larger and more diversified.

Others

• CryptoGames: CryptoGames is the blockchain-games firm that partnered with Blue Print on VenusScramble; not a direct competitor but the closest ecosystem peer for evaluating Blue Print's blockchain-game-conversion services.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BE%E3%83%96%E3%83%AB%E3%83%BC%E3%83%97%E3%83%AA%E3%83%B3%E3%83%88official-1143949742298351
• Xx.com/BluePrint_game

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blue Print