KidsAndCars.org

What KidsAndCars.org does

KidsAndCars.org (legal name: Kids and Car Safety) is a 501(c)(3) nonprofit founded in 2003 and headquartered in the Kansas City, Kansas area, dedicated to reducing child and pet fatalities and injuries in and around motor vehicles. The organization operates a community-led advocacy model focused on five pillars: data collection and research on nontraffic vehicle incidents, public education and awareness campaigns, policy change at federal and state levels, product redesign advocacy with automakers, and grief support for affected families. Vehicle incidents are positioned as the number one killer of children in the United States, with hot car heatstroke alone causing roughly 23-40 child deaths per year.

The organization's core products are digital rather than physical: the kidsandcars.org content hub, a comprehensive statistics and child stories database, topic-specific resource hubs (hot cars, frontovers, backovers, carbon monoxide, vehicle submersion, trunk entrapment, power windows), a free e-learning platform at courses.kidsandcars.org, an online merchandise shop, and a family grief support service. Underlying technology is conventional web infrastructure rather than proprietary platforms; no AI, APIs, integrations, or mobile applications are disclosed. The organization documents but does not manufacture vehicle safety technologies, serving instead as an information clearinghouse on automaker child presence detection systems (Hyundai, Kia, Genesis, Volvo, Audi, Toyota, VinFast) and child seat brands.

The business model is donation-led. Primary revenue is individual and organizational charitable giving processed through the Network for Good fundraising page, with secondary contributions from a small set of corporate sponsors (notably Honda), e-learning courses (some free to childcare providers), and merchandise sales. Pricing is not publicly disclosed for most offerings, and there is no subscription, enterprise contract, or paid media product. GTM motion is community-led: the organization engages through grief support programs, survivor advocacy networks, volunteer mobilization, speaking engagements, and earned media coverage, with a small leadership team under Director Amber Rollins.

Name

KidsAndCars.org

Legal name

Kids and Car Safety

Website

https://kidsandcars.org

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

KidsAndCars.org is a 501(c)(3) nonprofit founded in 2003 that uses data collection, education, policy advocacy, and grief support to prevent child and pet fatalities in and around motor vehicles across the United States.

Ownership category

akta.pro rank

Headquarters

HQ city

Kansas City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Donations: The organization relies on charitable donations from individuals and organizations to fund operations, awareness campaigns, and advocacy efforts. Donations are accepted through their Network for Good fundraising page.
2. E-learning Courses: Online training courses available through courses.kidsandcars.org, including free hot cars training for childcare providers and others.
3. Merchandise Shop: Online shop selling safety-related merchandise and educational materials.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

KidsAndCars.org is a nonprofit advocacy organization that delivers public education, data collection, research, policy advocacy, and grief support services focused on saving the lives of children and pets in and around motor vehicles. Its tangible offerings include free e-learning safety courses, an online merchandise shop, and dedicated resource hubs covering hot cars, frontovers, backovers, vehicle submersion, carbon monoxide, and related nontraffic dangers.

Product overview

KidsAndCars.org is a nonprofit child and pet vehicle safety advocacy organization, not a technology product company. The organization operates primarily as an educational and advocacy platform offering free safety resources, data collection services, e-learning courses, grief support, and policy advocacy. Their core offerings include an E-learning Courses platform (courses.kidsandcars.org) for safety training, the Childproof Your Ride program for child passenger safety guidance, a Statistics database tracking nontraffic vehicle fatalities, and topic-specific resource hubs covering dangers like hot cars, frontovers, backovers, carbon monoxide, and vehicle submersion. The organization also operates a Shop for safety merchandise and provides Family Grief Support services. Additionally, the site serves as a technology information hub, documenting and advocating for vehicle safety technologies including rear seat detection systems, child presence detection, and rear seat reminders from various automakers (Hyundai, Kia, Genesis, Volvo, Audi, Toyota, VinFast, Evenflo, Babyark, Doona).

Differentiator

Problem solved

Functional benefit

Products and services

• E-learning Courses Online educational courses focused on child and pet vehicle safety, providing training for parents, caregivers, educators, and safety professionals on preventing hot car deaths, backovers, frontovers, and other vehicle-related dangers; includes free hot cars training for childcare providers.
• Childproof Your Ride A comprehensive safety program and resource hub providing guidance on child passenger safety, car seats, booster seats, seat belt use, and vehicle child safety locks for parents and caregivers.
• Online Shop Online shop offering safety-related products and merchandise to support child and pet vehicle safety awareness.
• Family Grief Support Support services for families who have lost children in vehicle-related incidents, helping channel grief into positive change and advocacy.

Quantifiable outcome

• Near-50% reduction in severe injuries from backover incidents following backup camera mandate
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• Network for GoodminorGTM or Marketing PartnerNetwork for Good provides the donation platform for Kids and Car Safety, enabling online charitable contributions through their fundraising infrastructure.
• Pop-A-LockminorStrategic or Co-development PartnerPop-A-Lock, North America's largest locksmith network, partnered with Kids and Car Safety to prevent child heatstroke fatalities. The partnership aims to raise awareness about preventing hot car deaths.
• Animal Care Organizations AllianceminorStrategic or Co-development PartnerKidsAndCars.org announced an alliance with Animal Care Organizations including Pet Night on Capitol Hill to save lives of both children and pets in and around vehicles.
• Tucson Medical CenterminorStrategic or Co-development PartnerPartnership with Tucson Medical Center for 'Mama Chat' video content related to child and car safety education.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• National Safety Council: Long-established nonprofit focused on eliminating preventable deaths in workplaces, communities, and roadways. Comparable in nonprofit safety advocacy model, but operates as a broad incumbent across all safety domains rather than specializing in child vehicle-specific dangers.
• Consumer Reports (Auto Safety): Major independent product testing and advocacy organization with significant vehicle safety coverage. Comparable in advocacy influence and consumer education role, but operates as a broad incumbent across all consumer product categories, not specializing in child vehicle safety like KidsAndCars.org does.

Others

• Mothers Against Drunk Driving (MADD): High-profile survivor-led nonprofit advocacy organization focused on drunk driving prevention. Comparable in advocacy-only nonprofit model built around survivor testimony and policy change, but addresses a different vehicle safety threat (impaired driving vs. nontraffic child incidents). A relevant structural peer rather than a direct competitor.
• American Academy of Pediatrics: Professional association of pediatricians with active injury prevention and child passenger safety programs (including car seat guidance). Comparable as an authoritative source reaching parents and child caregivers, but operates as a medical professional body rather than a dedicated child vehicle safety advocacy nonprofit.

Emerging players

• ASPCA: Major animal welfare organization that addresses pet safety issues including heatstroke in vehicles. Comparable via KidsAndCars.org's pet safety mission and existing Animal Care Organizations Alliance partnership, though ASPCA's scope spans all animal welfare rather than vehicle-specific incidents.
• RedRover: Nonprofit focused on animal welfare, including pets left in hot vehicles. Comparable via KidsAndCars.org's secondary pet safety mission, though RedRover's scope is broader animal welfare and emergency boarding rather than vehicle-specific advocacy.
• Insurance Institute for Highway Safety (IIHS): Independent nonprofit scientific and educational organization that researches vehicle safety and rates vehicles. Comparable in data-driven vehicle safety research and influence on automaker design, but focused on crash outcomes for all occupants rather than child-specific nontraffic incidents.

Direct peers

• Center for Auto Safety: Consumer advocacy nonprofit focused on vehicle safety, defect reporting, and automotive regulation. Closely parallels KidsAndCars.org in nonprofit advocacy model, federal policy engagement, and data-driven consumer protection — though broader in scope (covers all vehicle defects, not just child-specific dangers).
• Safe Kids Worldwide: Global nonprofit dedicated to preventing childhood injuries, including vehicle-related incidents. Highly comparable to KidsAndCars.org in mission (preventing child injury/death), target audience (parents and caregivers), and advocacy model (education + policy). The closest direct peer by purpose and audience, though broader in scope (covers all injury types, not just vehicle-specific).
• Advocates for Highway and Auto Safety: Alliance of consumer, health, and safety groups focused on highway and vehicle safety policy advocacy. Directly comparable to KidsAndCars.org in operating model (nonprofit advocacy + lobbying), though broader in scope (focuses on traffic crashes and occupant protection). Both organizations push federal vehicle safety regulations and engage automakers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/KidsAndCars
• LinkedInlinkedin.com/company/kidsandcars

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KidsAndCars.org