PhysioClick
PhysioClick is an Israeli online marketplace that matches patients with vetted, Ministry of Health-licensed physiotherapists across Israel, using a proprietary methodology and an AI-assisted 24/7 guidance product to deliver condition-specific, home- or clinic-based rehabilitation.
- Company typePrivate
- Founded1989
- HeadquartersKadima, Israel
- Headcount1–10
- GTM typeB2C
- OfferingServices
What PhysioClick does
PhysioClick is an Israeli online marketplace that matches patients with vetted, Israeli Ministry of Health-licensed physiotherapists across a network of hundreds of practitioners spanning the entire country, from the Arava region in the south to Metulla in the north. The platform is built around a proprietary therapist-to-condition matching methodology developed by founder and CEO Orna Yariv, a licensed physiotherapist with 35 years of experience, and supported by an AI-assisted 'Physio Express' guidance system that delivers 24/7 recommendations, photographed exercises, and ongoing patient support between sessions. Underlying technology consists of the matching engine, a senior-physiotherapist-supervised screening pipeline, multi-stage therapist vetting (license verification, specialization check, patient review monitoring, insurance compliance), and integrations with WhatsApp for intake and Zoom for remote guided exercise sessions. The company is headquartered in Kadima, Israel, and serves individual consumers directly through a sales-led GTM motion in which a personal physiotherapy consultant conducts intake by phone, WhatsApp, or website, then books the patient with a matched therapist — typically within 24 hours — for treatment either at home or at a partner clinic.
PhysioClick firmographics
Firmographics- Name
- PhysioClick
- Legal name
- PhysioClick
- Website
- https://physioclick.co.il
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PhysioClick is an Israeli online marketplace that matches patients with vetted, Ministry of Health-licensed physiotherapists across Israel, using a proprietary methodology and an AI-assisted 24/7 guidance product to deliver condition-specific, home- or clinic-based rehabilitation.
- Ownership category
- akta.pro rank
PhysioClick industry classification
Industry- Product category
- Private Physiotherapy Matching & Rehabilitation Services
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Home Health Care Services (62161)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Virtual PT/OT/MSK & Rehab Programs (Payer-Sponsored) (HLALACAI)
- akta.pro secondary industry
- Orthopedics & Sports Medicine Telemedicine Platforms (HLALAGAO)
Keywords
Where PhysioClick is headquartered
LocationHeadquarters
- HQ city
- Kadima
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
PhysioClick business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Physiotherapy Treatment Sessions: PhysioClick generates revenue by facilitating physiotherapy treatment sessions between patients and vetted physiotherapists in their network. Sessions are priced at 250-350 ILS per 45-60 minute treatment (aligned with Israeli Physiotherapy Association guidelines), with discounts available from the second session onwards. The company also offers bundled treatment plans (10 sessions with significant discounts). Revenue is earned as a service facilitation fee per treatment session booked through the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard treatment session: 250-350 ILS per 45-60 minutes |
| Unit Pricing | Multi-year contract | 10-session treatment plan with discounted pricing from session 2 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
PhysioClick product offering
Product offeringCore offering
PhysioClick is an Israeli online marketplace that connects individual patients with a national network of vetted, Ministry of Health-licensed physiotherapists through a proprietary matching methodology. Each patient is paired with a dedicated physiotherapy consultant who conducts intake, recommends a specialist matched to the patient's condition and location, and provides ongoing accompaniment including insurance reimbursement support. Treatments are delivered at the patient's home or at partner clinics nationwide, with sessions priced at 250–350 ILS per 45–60 minutes.
Product overview
PhysioClick operates as a national physiotherapy matching platform offering the proprietary PhysioClick Method alongside specialized treatment services. The core offering is a physiotherapy matching service that connects patients with vetted, Ministry of Health-licensed physiotherapists across Israel. Key products include: the PhysioClick Method (proprietary matching methodology), Physio Express (quick response service with AI consultant), and specialized modules for neurological rehabilitation, elderly care, sports injuries, pelvic floor therapy, respiratory physiotherapy, and IDF soldiers rehabilitation. Services are available at home or at clinics nationwide.
Differentiator
Problem solved
Functional benefit
Products and services
- PhysioClick Method (שיטת פיזיוקליק) A proprietary, consultant-led physiotherapy matching and accompaniment methodology developed by Orna Yariv. Each patient is paired with a dedicated physiotherapy consultant who conducts an intake interview, recommends a condition-matched therapist, and monitors satisfaction throughout treatment. Targeted at Israeli patients seeking private physiotherapy with personal guidance.
- Physio Express (פיזיו אקספרס) An AI-assisted instant guidance service providing 24/7 access to immediate physiotherapy recommendations, photographed exercises, and ongoing support between sessions. Targeted at patients needing immediate triage or interim guidance while awaiting or between in-person treatments.
- Private Physiotherapy Matching Core marketplace matching service that pairs patients with vetted, Ministry of Health-licensed physiotherapists across Israel, with multi-stage therapist screening including license verification, senior physiotherapist oversight, condition-specific training checks, and patient review monitoring.
- Neurological Rehabilitation Specialized neurological rehabilitation for stroke recovery, Parkinson's disease, multiple sclerosis, traumatic brain injury, spinal cord injury, ALS, Guillain-Barré syndrome, Huntington's disease, ataxia, dystonia, myasthenia gravis, post-polio syndrome, concussion syndrome, and post-neurological hospitalization care. Targeted at patients recovering from neurological conditions who require ongoing specialist care.
- Home Physiotherapy Services In-home physiotherapy treatment delivered at the patient's residence, with same-day appointments available. Targeted at mobility-limited patients, elderly individuals, post-surgical cases, and residents of remote areas; covers all Israeli regions from Arava in the south to Metulla in the north.
- Elderly Care Physiotherapy (גיל שלישי) Specialized geriatric physiotherapy for adults aged 65+ with mobility decline, balance issues, fall risk, and independence concerns. Includes fall prevention, mobility improvement, balance training, muscle strengthening, and home safety adaptation.
- Sports Injury Treatment Physiotherapy treatment for sports injuries, muscle tears, tendon damage, and return-to-sport rehabilitation. Targeted at athletes and active individuals needing specialist sports rehabilitation.
- Pelvic Floor Physiotherapy Specialized treatment for pelvic floor dysfunction including bladder/bowel dysfunction, urinary incontinence, pelvic pain, sexual pain, constipation, post-partum rehabilitation, and prostate-related issues. Targeted at patients who require specialist pelvic floor care not readily available in the public system.
- Respiratory Physiotherapy Treatment for respiratory conditions including shortness of breath, chronic lung diseases, asthma, COPD, and bronchitis. Targeted at patients needing specialist breathing and lung-function rehabilitation.
- Back and Neck Pain Treatment Specialized physiotherapy for back pain (upper and lower), neck pain, herniated discs, sciatica, and chronic spinal conditions. Targeted at patients seeking to avoid surgery or accelerate post-surgical recovery.
- IDF Soldiers Rehabilitation Specialized rehabilitation program for IDF veterans and combat-injury patients eligible for Israel Ministry of Defense coverage. Covers blast injuries, limb injuries, amputations, traumatic brain injuries, combat injuries, respiratory rehabilitation, and Ministry of Defense eligibility processing. Provided at no cost to eligible patients with assistance navigating Ministry of Defense claims.
Quantifiable outcome
- Same-day or next-day appointment availability across Israel
- +4 more outcomes
Companies that use PhysioClick
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles3 records
PhysioClick technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
PhysioClick partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Parkinson's Association Israel (עמותת פרקינסון ישראל)corePhysioClick has established a dedicated Parkinson's physiotherapy center with specialized treatment protocols for movement disorders, including freezing of gait, balance, rigidity, and tremor management. The partnership provides patients with access to condition-specialist physiotherapists and coordination with the broader Parkinson's care ecosystem.
- MS Association Israel — Multiple Sclerosis Association (עמותת MS טרשת נפוצה ישראל)corePhysioClick partners with the Israeli MS Association to provide specialized physiotherapy for Multiple Sclerosis patients, offering condition-specific exercise programs, fatigue management, balance training, and ongoing accompaniment adapted to the fluctuating nature of the disease.
- Naaman Association (עמותת נאמן)minorPartnership with Naaman Association for rehabilitation support services, likely related to neurological injury rehabilitation and patient support programs.
- Israel Ministry of Defense — Rehabilitation Division (משרד הביטחון)corePhysioClick operates a dedicated program for IDF veterans and combat injury patients under Ministry of Defense coverage. The company assists patients with the complex eligibility and claims process, provides treatment at no cost for eligible patients, and works with Ministry of Defense case managers to ensure full patient rights are exercised. Treatment covers blast injuries, limb injuries, amputations, traumatic brain injuries, and spinal cord injuries.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
PhysioClick competitors and assessment
Company assessmentDirect peers
- BookPhysio.com: International online booking marketplace specifically for physiotherapy appointments. Most directly comparable to PhysioClick in terms of PT-specific matching marketplace model and patient-facing booking flow.
- Practo: International healthcare marketplace for booking doctor and wellness appointments, with strong presence in India and Southeast Asia. Comparable patient-clinician matching platform with reviews and teleconsult add-ons.
- Zocdoc: US healthcare appointment-booking marketplace that connects patients with doctors and specialists. Closely comparable marketplace business model and patient-to-clinician matching flow, though broader than PT.
- Doctoralia: Global doctor-booking and patient-review platform owned by Docplanner. Directly comparable patient-to-clinician matching marketplace model with searchable specialist profiles.
- Sesame: US marketplace for direct-pay healthcare appointments across specialties. Comparable marketplace business model connecting patients with vetted providers at transparent prices.
Broad incumbents
- BetterHelp: Largest online therapy marketplace connecting patients with licensed therapists via messaging and live sessions. Comparable digital marketplace matching model applied to allied health rather than PT.
- K Health: Digital health company combining AI triage with virtual visits across primary care, mental health, and specialty conditions. Overlaps with PhysioClick's AI-guided patient support and online care delivery.
- Doctolib: Largest healthcare booking platform in Europe, offering appointment booking for doctors, allied health, and teleconsultations. Overlapping marketplace functionality but at much larger scale and broader scope than PhysioClick.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
PhysioClick social profiles
Digital presencePhysioClick compliance and trust
Trust signalCompliance1 record
PhysioClick financial estimates
Financial estimateRevenue estimate
Valuation estimate
PhysioClick leadership team
Management profileNumber of profiles
Profiles1 record
PhysioClick funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PhysioClick M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PhysioClick
What does PhysioClick do?
PhysioClick is an Israeli online marketplace that connects individual patients with a national network of vetted, Ministry of Health-licensed physiotherapists through a proprietary matching methodology. Each patient is paired with a dedicated physiotherapy consultant who conducts intake, recommends a specialist matched to the patient's condition and location, and provides ongoing accompaniment including insurance reimbursement support. Treatments are delivered at the patient's home or at partner clinics nationwide, with sessions priced at 250–350 ILS per 45–60 minutes.
Is PhysioClick a public or private company?
PhysioClick is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PhysioClick founded?
PhysioClick was founded in 1989. It employs 1 to 10 people.
Where is PhysioClick based?
PhysioClick is headquartered in Kadima, Israel, in the Middle East region.
How does PhysioClick make money?
One revenue line is on record: physiotherapy Treatment Sessions.
Who are PhysioClick's main competitors?
Direct peers on record are BookPhysio.com, Practo, Zocdoc, Doctoralia and Sesame. Broad incumbents are BetterHelp, K Health and Doctolib.
Does PhysioClick have an API?
No public API is recorded for PhysioClick.
What industry is PhysioClick in?
PhysioClick's product category is Private Physiotherapy Matching & Rehabilitation Services. Its primary akta.pro industry code is HLALACAI, Virtual PT/OT/MSK & Rehab Programs (Payer-Sponsored), with a secondary code of HLALAGAO, Orthopedics & Sports Medicine Telemedicine Platforms. Its NAICS code is 62134 and its SIC code is 8011.