Continental Real Estate Group

What Continental Real Estate Group does

Continental Real Estate Group, Inc. is a privately-held real estate brokerage and appraisal services firm headquartered in Hackensack, New Jersey, operating since 1992. The company runs two core service lines: a state-of-the-art brokerage distributing residential and commercial listings across more than 60 Multiple Listing Services spanning 13 states plus the District of Columbia, and a wholly-owned appraisal subsidiary, Continental Real Estate Services, Inc., providing USPAP- and FIRREA-compliant property valuations across the Northeast, Mid-Atlantic, and South Florida. The brokerage leverages virtual tours, electronic Realtor lockboxes, and a caller-ID-based buyer lead capture system, while the appraisal division employs 30+ certified appraisers and an in-house review appraiser to deliver a standard 72-hour turnaround with 100% electronic reporting via Acrobat PDF or Electronic Data Interchange (EDI) through Lighthouse and Appraisal Port. Continental has been digital-first since the early 1990s, integrating Windows-based workflows, electronic sketching, digital photography, and electronic mapping, and it maintains FHA roster approval for 203B and 203K loan programs.

The firm generates revenue through two primary streams: transaction-fee-based real estate brokerage commissions on residential and commercial property sales and rentals, and professional services fees for property appraisals across asset classes including single/multi-family, condominium, cooperative, office, industrial, retail, mixed-use, and special-purpose properties. It serves over 100 corporate appraisal clients, described as including most of the nation's largest lenders, alongside law firms, insurance corporations, and individual property owners and buyers. Pricing is quote-based rather than publicly listed, with all commissions negotiable by law as disclosed for NY and TX jurisdictions. Distribution combines direct brokerage sales, 60+ MLS syndication, an online appraisal portal, EDI delivery to lender clients, and a VMS Cloud-based client and staff self-service platform.

Name

Continental Real Estate Group

Legal name

Continental Real Estate Group, Inc.

Website

https://continentalrealestate.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Continental Real Estate Group is a privately-held, Hackensack-based real estate brokerage and appraisal firm operating across 13 states plus DC via 60+ MLSs, with 30+ certified appraisers serving over 100 corporate lender clients and individual property owners and buyers.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage and Appraisal Services

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Tenant Representation & Corporate Services Brokerage (BPAJABAJ)

Keywords

• Residential property brokerage
• Commercial property brokerage
• Property appraisal services
• Real estate valuation
• MLS listing services

Headquarters

HQ city

Hackensack

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Real Estate Brokerage Services: Commission-based real estate brokerage services for residential and commercial property sales and rentals. Operates across 60+ MLSs in 13 states and DC.
2. Appraisal Services: Property appraisal services for residential and commercial properties including single/multi-family dwellings, condominiums, cooperatives, office, industrial, retail, mixed use and special purpose properties. Catering to over 100 corporate clients including major lenders.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Continental Real Estate Group is a real estate brokerage and appraisal firm that offers residential and commercial property sales, rentals, and listing services across 60+ MLSs spanning 13 states plus the District of Columbia. Through its appraisal division (Continental Real Estate Services, Inc.), it provides USPAP- and FIRREA-compliant property valuations for residential and commercial properties with a standard 72-hour turnaround and 100% electronic reporting via PDF or EDI.

Product overview

Continental Real Estate Group operates as a dual-service real estate company offering Brokerage Services and Appraisal Services as its core product lines. The Brokerage division lists residential and commercial properties across 13 states plus D.C. through 60+ MLSs, featuring virtual tours and electronic lockboxes. The Appraisal Services division provides property valuations for lenders and homeowners throughout the Northeast and Mid-Atlantic, with 30+ certified appraisers and 72-hour turnaround. Additional services include FHA appraisals, electronic report delivery via PDF/EDI, caller ID lead capture, and online client portals for status tracking.

Differentiator

Problem solved

Functional benefit

Products and services

• Brokerage Services Full-service real estate brokerage offering residential and commercial property sales and rentals for individual owners, buyers, and tenants across 13 states and Washington D.C. via integration with 60+ Multiple Listing Services (MLSs).
• Appraisal Services Full-service property appraisal covering the Northeast and Mid-Atlantic region, offered to lenders, corporations, law firms, insurance companies, and homeowners. Includes residential and commercial valuations (single/multi-family dwellings, condominiums, cooperatives, office, industrial, retail, mixed use, special purpose). Performed by 30+ certified appraisers with 72-hour standard turnaround, USPAP/FIRREA/NAR Code of Ethics compliance, and 100% electronic reporting via PDF or EDI through Lighthouse and Appraisal Port.
• FHA Appraisal Services FHA-approved property appraisals for 203B and 203K loan programs, enabling government-backed mortgage financing on qualifying residential properties and supporting lender compliance with FHA requirements.

Quantifiable outcome

• 72-hour standard turnaround for appraisals
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• Lighthouse (Appraisal Platform)coreTechnology or IntegrationElectronic Data Interchange (EDI) integration for transmitting appraisals via Lighthouse platform, enabling direct delivery of electronic appraisal reports to clients.
• Appraisal PortcoreTechnology or IntegrationEDI integration for transmitting appraisals via Appraisal Port platform, complementing Lighthouse integration for comprehensive electronic delivery.
• MLS (Multiple Listing Services)coreChannel Partner/ Reseller/ DistributorActive participation in over 60 MLS systems spanning 13 states and DC, enabling broad property listing distribution and visibility.
• Online Real Estate Data Providers (MLS, Win2Data, FEMA, Comps Inc., Ordinance.com)coreTechnology or IntegrationIntegration with multiple real estate data sources including MLS, Win2Data, FEMA, Comps Inc., and Ordinance.com for comprehensive property data access during appraisals.
• National LenderscoreChannel Partner/ Reseller/ DistributorOver 100 corporate clients including most of the nation's largest lenders who use Continental's appraisal services for mortgage lending decisions.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Redfin: Technology-led residential brokerage and real estate portal with a national agent network. Comparable on residential brokerage product and digital-first customer experience, and a direct competitor for online-savvy home buyers and sellers in Continental's footprint.
• Compass: Tech-enabled national real estate brokerage combining agent services with proprietary technology platform. Comparable to Continental on residential brokerage product, but Compass competes aggressively for the same agent and listing pool in major Northeast markets where Continental is active.

Broad incumbents

• RE/MAX: Global real estate franchise with a large US agent network focused on residential brokerage. Comparable to Continental on core residential brokerage offering, though RE/MAX operates at national/international scale via franchisees rather than a regional direct-agent model.
• Coldwell Banker: One of the oldest and largest US residential real estate franchise networks, offering brokerage services across all 50 states. Comparable to Continental on residential sales and rentals product offering, but operating at vastly larger national scale through a franchised agent model.
• Keller Williams Realty: Largest US real estate franchise by agent count, with a heavy focus on residential brokerage and a tech-forward operating model. Comparable to Continental on residential brokerage activity, though at much greater scale and with significant proprietary technology investment.
• Century 21 Real Estate: Global residential and commercial real estate franchise with significant US presence. Comparable on core brokerage services for both residential and commercial property types, though Century 21 is far larger and more brand-driven.
• Berkshire Hathaway HomeServices: National residential real estate franchise affiliated with Berkshire Hathaway. Comparable to Continental on residential and luxury brokerage product offering, but with substantially greater national reach and brand recognition.

Others

• Zillow Group: Leading US real estate marketplace and Zillow Offers/iBuying platform. Not a direct brokerage competitor, but Zillow materially shapes how consumers shop for homes and properties, and its partner agent and appraisal programs represent both an opportunity and a disintermediation risk for firms like Continental.
• CoreLogic: Major provider of real estate data, analytics, and property valuation services to lenders and appraisal management companies. Comparable to Continental on the property valuation/appraisal side of the business, though CoreLogic operates as a data and technology vendor rather than a producing appraisal firm.

Direct peers

• Weichert Realtors: Headquartered in Morris Plains, NJ, Weichert is one of the largest privately-held residential real estate brokerages in the US, with deep penetration across New Jersey, New York, and the Mid-Atlantic. Directly comparable to Continental on regional brokerage footprint, product mix, and target customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/continental-real-estate-group-inc-

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Continental Real Estate Group