What WildPress does

WildPress is a London-based, privately held web development agency founded in 2013 that builds and maintains WordPress, WooCommerce, and Astro websites for UK small businesses, creative agencies, education and research institutions, and small e-commerce operators. Its service portfolio is organized around a four-stage lifecycle of Build (custom WordPress, WooCommerce, Astro, and bespoke plugin development), Maintain (monthly WordPress care plans, emergency support, and managed hosting), Improve (website audits, PageSpeed optimization, and senior technical consulting), and Grow (self-hosted business automations and integrations built around n8n). Technically, WildPress works primarily on open-source stacks — WordPress with the Roots Sage theme and Advanced Custom Fields, Astro with Pages CMS / Keystatic / TinaCMS / Decap CMS for Git-based content management, and self-hosted n8n for workflow automation — and explicitly positions against closed platforms such as Wix, Squarespace, and Shopify, citing client ownership of digital assets and lower long-term SaaS spend as differentiators. AI capabilities are limited to assistive OCR and transcription workflows used in archive digitization projects.

The business operates a senior-led, direct-engagement model in which the principal technical lead (James) is the primary delivery contact on each project, with services billed at £90 per hour or £540 per day, fixed-price per statement of work with seven-day payment terms, and recurring monthly revenue from maintenance packages. The company is registered and governed under English law, operates as a founder-run consultancy with between 1 and 10 employees, and holds professional indemnity insurance with a £50,000 per-claim minimum. Go-to-market is content- and referral-driven, with technical blog content, portfolio case studies, named-client testimonials, and organic SEO serving as the primary inbound channels, supplemented by a direct project enquiry form on its website; there are no resellers, channel partners, or paid acquisition programs evident in the source materials. The customer base is a long tail of small, named engagements spanning real estate, fashion retail, entertainment, recruitment, beverages, nonprofit, and academic research, with no anchor enterprise accounts and no disclosed institutional investment, parent company, or external funding.

Name

WildPress

Legal name

WildPress

Website

https://wildpress.co

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

WildPress is a London-based WordPress, WooCommerce, and Astro development agency serving UK small businesses, creative agencies, education and research institutions, and small e-commerce operators with senior-led build, maintenance, and automation services.

Ownership category

akta.pro rank

Product category

Web Development Services

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Management Services (8741)

akta.pro primary industry

Technical SEO (Audits, Crawl/Indexing, Site Architecture) (BPAFAJAA)

akta.pro secondary industries

Content Strategy & Planning (BPAFAIAG), On-Page SEO (Content Optimization, Internal Linking) (BPAFAJAB)

Keywords

• WordPress development
• WooCommerce development
• Astro web development
• WordPress maintenance services
• Website automation integrations

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Professional Services - Hourly/Day Rate: Time and materials billing at £90/hour or £540/day for all services including consulting, technical development, creative development, project management, and training. Applies when no fixed pricing is specified in Statement of Work.
2. Project-Based Fixed Pricing: Fixed pricing for defined deliverables as specified in individual Statements of Work. Payment terms of 7 days from invoice date.
3. WordPress Maintenance Packages: Monthly WordPress care plans providing ongoing updates, backups, security monitoring, performance checks, and priority technical help for UK business websites.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

WildPress is a London-based senior-led web development agency that custom-designs, builds, and maintains WordPress and Astro websites for UK small businesses and creative agencies. Its core offering spans the full Build–Maintain–Improve–Grow lifecycle, including custom WordPress and Astro development, WooCommerce e-commerce, bespoke plugin development, managed hosting, maintenance subscriptions, audits, and self-hosted business automations built on n8n.

Product overview

WildPress is a London-based WordPress and Astro development agency offering a full lifecycle of website services: Build (WordPress Development, WooCommerce Development, Astro Website Development, Custom Plugin Development), Maintain (WordPress Maintenance and Support, Emergency WordPress Support, Managed WordPress Hosting), Improve (Website Audits, PageSpeed Insights Optimization, Technical Consulting), and Grow (Business Automations & Integrations). The service portfolio is structured as individual offerings that can be combined based on client needs, rather than a unified platform with modules. They also maintain internal tooling (WildPress Astro Boilerplate) to accelerate new Astro builds.

Differentiator

Problem solved

Functional benefit

Products and services

• WordPress Development Custom WordPress website design and build for UK small businesses, with custom theme development using Roots Sage and Advanced Custom Fields, performance-first setup, secure scalable architecture, and easy content management for non-technical teams.
• WooCommerce Development Conversion-ready WooCommerce e-commerce builds for small UK brands, including payment and shipping setup, custom checkouts and integrations (Stripe, Paddle), and bespoke subscription checkout journeys for recurring revenue.
• Astro Website Development Fast Astro website development and SEO-safe WordPress-to-Astro migrations, with editing workflows tailored to the client's content team and integration with Git-based CMS options such as Pages CMS, Keystatic, TinaCMS, or Decap CMS.
• Custom Plugin Development Bespoke WordPress plugin development for CRMs, newsletters, ATS systems, internal tools, and recurring tasks, where off-the-shelf plugins are too broad, too expensive, or do not fit business workflows.
• WordPress Maintenance and Support Monthly recurring WordPress care plans providing updates, backups, security monitoring, performance checks, and priority technical help for UK business websites.
• Emergency WordPress Support Fast-response recovery for WordPress websites that are down, broken, or under attack, including post-incident hardening to protect customer trust, leads, and revenue.
• Managed WordPress Hosting Managed WordPress hosting with optimized server stack, security hardening, and uptime monitoring, designed to reduce operational stress for small business teams.
• Website Audits In-depth technical and strategic audit of an existing website setup, with clear findings and practical recommendations on whether to fix, improve, or rebuild.
• PageSpeed Insights Optimization Hands-on implementation to raise PageSpeed scores across the four Lighthouse metrics: Performance, Accessibility, Best Practices, and SEO.
• Technical Consulting Senior technical guidance for small businesses without full-time overhead, including fractional CTO support, delivery oversight, and vendor/stack guidance.
• Business Automations & Integrations Self-hosted business automations and integrations designed to cut SaaS spend and manual work, connecting websites with CRM (Monday.com), analytics, and internal systems using n8n workflows.

Quantifiable outcome

• Self-hosted n8n workflows connect the website with Monday.com, inbound channels, analytics, and internal processes, reducing manual administrative work
• +3 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability5 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core.

• Pages CMScoreTechnology or IntegrationPrimary Git-based CMS recommended for Astro sites. Defined in YAML config file including navigation, collections, fields, and editable content. Publishes directly to GitHub, enabling content changes to trigger deployment through GitHub workflow. Reference field can store a slug while displaying a more useful human label from related entry.
• n8ncoreTechnology or IntegrationSelf-hosted workflow automation platform. WildPress builds and manages n8n workflows connecting websites with Monday.com, inbound channels, analytics, and internal systems. Reduces manual handling of leads and operational tasks.
• Monday.comcoreTechnology or IntegrationProject management platform integrated with client websites through n8n automations. WildPress connects Monday.com with websites, inbound activity, and internal recruitment processes.
• Advanced Custom FieldscoreTechnology or IntegrationWordPress plugin for custom field management. Preferred approach for WordPress development alongside Roots Sage theme. Enables structured content management and custom Gutenberg block development.
• Roots SagecoreTechnology or IntegrationWordPress starter theme with modern development workflow. Preferred theme framework for WordPress development, working well with Advanced Custom Fields.

Recent moves5 records

Expansion highlights5 records

Direct peers

• WebDevStudios: WebDevStudios is a WordPress design and development agency offering custom builds, WooCommerce, and ongoing support. It is a direct competitor in the SMB-to-mid-market WordPress agency segment.
• XWP: XWP is a WordPress engineering agency specializing in custom theme and plugin development for enterprise publishers and platforms. It is comparable to WildPress on the custom WordPress development and Gutenberg capability axis.
• Human Made: Human Made is an enterprise WordPress agency offering custom development, platform engineering, and ongoing support. It is directly comparable to WildPress as a WordPress-specialist agency, though it serves a larger enterprise tier.
• Atomic Smash: Atomic Smash is a UK-based WordPress and WooCommerce agency serving small businesses with build, support, and hosting services. It is the closest direct competitor on geography, services, and customer profile.
• 10up: 10up is a WordPress-focused digital agency delivering custom builds, content tooling, and managed services. It mirrors WildPress's core WordPress development and maintenance offerings at a larger scale.
• Saucal: Saucal is a WooCommerce-specialist agency focused on subscription and recurring-revenue commerce builds. It overlaps directly with WildPress's custom WooCommerce subscription checkout work.

Broad incumbents

• WP Engine: WP Engine is a leading managed WordPress hosting platform with a broader portfolio than WildPress. It is comparable on the managed hosting and WordPress maintenance dimension but operates at a vastly larger scale.
• Pressable: Pressable is a managed WordPress hosting provider offering automated backups, security, and scalability. Comparable to WildPress's managed hosting service line from a platform-vendor angle.
• Kinsta: Kinsta is a managed WordPress hosting provider offering performance-optimized infrastructure and support. Comparable to WildPress's managed hosting service but as a specialist platform rather than an agency.
• Pagely: Pagely is an enterprise WordPress hosting provider focused on high-traffic publishers and brands. It is comparable on managed WordPress hosting services but targets a more enterprise tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WildPress