Rahul Commerce
Rahul Commerce is an Indian Value-Added Reseller and authorized distributor, founded 1999 in Pune, supplying 40+ global broadcast, animation, streaming, VFX, and VR technology brands to enterprise, government, education, and media customers across India.
- Company typePrivate
- Founded1999
- HeadquartersPune, India
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Rahul Commerce does
Rahul Commerce is an Indian Value-Added Reseller (VAR) and authorized distributor, founded in 1999 and headquartered in Pune with a second office in Mumbai, that supplies professional broadcast, streaming, animation, motion-capture, VFX, and virtual-reality technology to enterprise, government, education, and research buyers across India. Rather than developing proprietary technology, the company functions as a one-stop channel partner for more than 40 global principals including Blackmagic Design, Adobe, Autodesk, Toon Boom, Wowza, Skaarhoj, Osprey, DekTec, MainConcept, IHSE, Eizo, ATTO, Zixi, AI-Media, and a suite of motion-capture and haptic-VR brands (Manus, SenseGlove, Weart, Haption, CyberGlove, 5DT). Its product portfolio is organized across 15 categories — Broadcast & TV, KVM Extenders & Camera CCU, Motion Capture, Broadcast & Streaming Software, Capture & Encoders, Virtual Reality, Test & Measurement, OTT, Storage & MAM, Audio Conferencing & Digital Signage, Specialised Software & SDK, Animation, Design & Viz, Render, and Multimedia — assembled to cover end-to-end production and distribution workflows for studios, broadcasters, and creative teams.
The company's customer base includes marquee Indian and multinational logos such as Zee Entertainment, The Walt Disney Company India, Yash Raj Films, Red Chillies Entertainment, Eros International, Prime Focus, Technicolor India, Toonz Animation, ChuChu TV Studios, Whistling Woods International, Shemaroo, Zee Entertainment, B4U Television, ISRO, CDAC, Films Division, FTII, SRFTI, IIT Kanpur, IIT Madras, Accenture, Tech Mahindra, HCL Infosystems, and Tata Communications, with stated relationships exceeding 25 years on both the principal and customer sides.
Revenue is generated primarily through one-time resale of hardware and software licenses on a quote-based, multi-year contract model, with pricing handled through direct sales outreach ([email protected]) rather than published lists. The go-to-market is enterprise field sales across Media & Entertainment (primary), Government & Defence, Corporate Enterprise, and Education & Research verticals, distributed via the company's own website, a monthly newsletter, downloadable brochures, and toll-free lines (1800-313-7355, 1800-2707-666). Service coverage has expanded beyond Maharashtra to at least 19 Indian states and union territories. The company also operates a compliance partnership with Global Waste Solution for India's Extended Producer Responsibility (EPR) e-waste obligations.
Rahul Commerce firmographics
Firmographics- Name
- Rahul Commerce
- Legal name
- Rahul Commerce
- Website
- https://rahulcom.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rahul Commerce is an Indian Value-Added Reseller and authorized distributor, founded 1999 in Pune, supplying 40+ global broadcast, animation, streaming, VFX, and VR technology brands to enterprise, government, education, and media customers across India.
- Ownership category
- akta.pro rank
Where Rahul Commerce is headquartered
LocationHeadquarters
- HQ city
- Pune
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Rahul Commerce business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Product Sales - Hardware & Software Reselling: Revenue generated through the resale of hardware and software products from authorized brand partnerships. As an authorized supplier of global leader brands, they distribute broadcast equipment, streaming solutions, animation software, motion capture systems, virtual reality products, and related technology across multiple categories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based custom pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Rahul Commerce product offering
Product offeringCore offering
Rahul Commerce is an authorized Value-Added Reseller (VAR) and distributor of professional technology products from over 40 global brands, serving enterprise customers in India across media, entertainment, broadcast, animation, VFX, motion capture, streaming, and virtual reality workflows. The company resells hardware and software (including Blackmagic Design, Adobe, Autodesk, Toon Boom, Wowza, Eizo, and others) and adds integration plus technology support as a service layer on top of product distribution.
Product overview
Rahul Commerce is an authorized distributor and supplier of professional technology products serving the media, entertainment, broadcast, and creative industries. Rather than a unified software platform, the company offers a portfolio of 15 distinct product categories spanning professional broadcast equipment (Broadcast & TV, KVM Extenders & Camera CCU), creative production tools (Animation, Design & Viz, Render, Multimedia), streaming and delivery solutions (OTT, Broadcast & Streaming Software, Capture & Encoders), immersive technology (Virtual Reality, Motion Capture), and enterprise infrastructure (Storage & MAM Solution, Audio Conferencing & Digital Signage, Test & Measurement, Specialised Software & SDK). The product portfolio is organized around core industry workflows including Streaming, Animation, Motion Capture, VFX, Editing, and Virtual Reality. Customers include organizations in Media, Entertainment, Corporate, Defence, Government, Education, and Research sectors across India.
Differentiator
Problem solved
Functional benefit
Products and services
- Broadcast & TV Professional broadcast and television equipment and solutions including control panels, video routing, broadcast controllers (e.g., Skaarhoj), and broadcast infrastructure for TV networks, broadcasters, and production houses.
- KVM Extenders & Camera CCU Keyboard Video Mouse (KVM) extenders and Camera Control Units (e.g., Adder Technology) for remote device operation and signal extension in broadcast and post-production environments.
- Motion Capture Motion capture systems and accessories (e.g., 5DT, Manus, SenseGlove, CyberGlove, Haption, Weart) for capturing real-world movement for animation, VFX, gaming, and virtual reality applications.
- Broadcast & Streaming Software Software solutions for broadcast operations, streaming workflows, video processing, and media asset management for OTT and broadcast applications.
- Capture & Encoders Video capture cards and encoding hardware (e.g., Osprey Video) for digitizing and compressing video content for broadcast and streaming delivery.
- Virtual Reality Virtual reality hardware, software, and accessories including VR headsets, haptic motion gloves, and force-feedback devices for immersive VR applications.
- Test & Measurement Testing and measurement equipment (e.g., DekTec) for broadcast signals, video quality analysis, and technical validation.
- OTT Over-the-top media delivery solutions including the Wowza streaming platform for streaming video content directly to consumers via internet platforms.
- Storage & MAM Solution Storage systems and Media Asset Management (MAM) solutions (e.g., X-Dream, Flowworks, ATTO) for organizing, storing, and retrieving digital media content in broadcast workflows.
- Audio Conferencing & Digital Signage Professional audio conferencing equipment and digital signage solutions (e.g., Telelogos) for corporate communication and information display.
- Specialised Software & SDK Specialized software development kits and applications (e.g., MainConcept codecs) for media processing, video encoding, and visual effects development.
- Animation 2D and 3D animation software, rendering solutions, VFX plugins, and entertainment creation suites (e.g., Toon Boom, Autodesk Maya) for film, TV, gaming, and animation production.
- Design & Viz 3D design, visualization, and CAD software (e.g., Autodesk AutoCAD, 3ds Max) for architectural visualization, product design, and creative visualization workflows.
- Render Professional rendering software and render management solutions (e.g., Arnold) for 3D visualization and animation production.
- Multimedia Multimedia creation and editing software (e.g., Adobe Creative Cloud) including image viewing, graphic design, video editing, and creative suite applications.
Companies that use Rahul Commerce
Customer profileNamed customers27 records
Segments4 records
Ideal customer profiles4 records
Rahul Commerce technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rahul Commerce partnerships and signals
Strategic signalPartnerships
27 partnerships are on record, tiered core.
- DekTeccoreAuthorized supplier relationship for broadcast and test & measurement equipment products including DekTec's professional video broadcast solutions.
- Adder TechnologycoreAuthorized distribution partnership for KVM extenders and remote device management solutions.
- Wowza Media SystemscoreAuthorized reseller for Wowza streaming platform solutions including streaming software and encoders for OTT and broadcast applications.
- Blackmagic DesigncoreAuthorized distribution partnership for Blackmagic Design broadcast equipment, cameras, capture devices, and post-production software.
- SkaarhojcoreAuthorized supplier for Skaarhoj broadcast controllers, camera control units, and broadcast automation solutions.
- Osprey VideocoreAuthorized distribution partner for Osprey video capture cards and streaming encoders.
- IntinorcoreAuthorized supplier for Intinor broadcast and streaming solutions for reliable video transport.
- IHSEcoreAuthorized distributor for IHSE KVM extenders and switchers for broadcast and post-production applications.
- Niagara VideocoreAuthorized supplier for Niagara broadcast video servers and streaming solutions.
- Woody TechnologiescoreAuthorized distribution partner for Woody Technologies broadcast and streaming solutions.
- Capella SystemscoreAuthorized reseller for Capella advanced video processing and streaming solutions.
- MainConceptcoreAuthorized distribution partnership for MainConcept video codecs, encoders, and streaming SDK solutions.
- TelelogoscoreAuthorized supplier for Telelogos media asset management and digital signage solutions.
- AdobecoreAuthorized reseller for Adobe Creative Cloud, creative software including animation, video editing, and design tools.
- AutodeskcoreAuthorized distribution partnership for Autodesk software including Maya, 3ds Max, Motion Builder, Flame for animation, VFX, and design applications.
- Toon Boom AnimationcoreAuthorized reseller for Toon Boom Harmony, Storyboard Pro, and animation production workflow solutions.
- EizocoreAuthorized supplier for Eizo professional monitors for color-accurate display in broadcast and graphics applications.
- ATTO TechnologycoreAuthorized distributor for ATTO storage and network connectivity solutions for media workflows.
- AI-MediacoreAuthorized reseller for AI-Media automatic subtitling and captioning solutions for broadcast and streaming.
- ZixicoreAuthorized distribution partner for Zixi live video streaming protocol and error correction solutions.
- 5DTcoreAuthorized supplier for 5DT data gloves and VR accessories for motion capture and virtual reality applications.
- ManuscoreAuthorized distributor for Manus quantum metagloves for motion capture and VR tracking.
- SenseGlovecoreAuthorized supplier for SenseGlove haptic VR gloves for realistic virtual reality interaction.
- WeartcoreAuthorized distribution partner for Weart haptic VR gloves for virtual reality applications.
- HaptioncoreAuthorized supplier for Haption force feedback devices and haptic VR solutions.
- CyberGlove SystemscoreAuthorized distributor for CyberGlove data gloves for motion capture and animation applications.
- Global Waste SolutionPartnership for E-waste collection and recycling as per India's Extended Producer Responsibility (EPR) regulations. Global Waste Solution is an authorized dismantler and recycler with authorization from Haryana Pollution Control Board, handling e-waste collection, transportation, storage, segregation, dismantling, and recycling on PAN India basis.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Rahul Commerce competitors and assessment
Company assessmentBroad incumbents
- TD SYNNEX: Global IT distribution and solutions aggregator with India presence, distributing enterprise software, hardware, and cloud solutions — comparable role but as a broad incumbent rather than a media/broadcast specialist.
- Ingram Micro (India operations): Global IT distribution giant with Indian operations distributing enterprise hardware, software, and cloud services. Overlaps Rahul Commerce's authorised-distribution role but at vastly greater scale and across all enterprise verticals.
Direct peers
- Rashi Peripherals: Indian value-added distributor of IT hardware, peripherals, software, and consumer electronics, operating nationally with a similar authorised-distributor model and broad multi-brand portfolio.
- Compuage Infocom: Indian distributor of IT hardware, peripherals, software, and security products serving enterprise and SMB customers across India with a similar VAR/distributor business model.
- Savex Computers: Indian IT distribution company distributing enterprise hardware, software, and storage solutions to the Indian B2B market — comparable authorised-distributor economics and customer base in India.
- Netweb Technologies India: Indian technology company designing and distributing high-performance computing, storage, and AI/HPC infrastructure solutions to enterprises, government, and research organisations — comparable B2B technology distribution into media/research/government accounts.
- Redington India: One of India's largest IT and technology product distributors, distributing hardware, software, and enterprise solutions to channel partners and end customers across India — directly comparable business model to Rahul Commerce's authorised distribution model.
Regional players
- JB&A Distribution: North American value-added distributor specialising in broadcast, post-production, streaming, and pro AV technologies from brands such as Blackmagic, NewTek, and others — comparable media/broadcast VAR business model but operating in a different geography.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Rahul Commerce social profiles
Digital presenceRahul Commerce financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rahul Commerce leadership team
Management profileNumber of profiles
Rahul Commerce funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rahul Commerce M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rahul Commerce
What does Rahul Commerce do?
Rahul Commerce is an authorized Value-Added Reseller (VAR) and distributor of professional technology products from over 40 global brands, serving enterprise customers in India across media, entertainment, broadcast, animation, VFX, motion capture, streaming, and virtual reality workflows. The company resells hardware and software (including Blackmagic Design, Adobe, Autodesk, Toon Boom, Wowza, Eizo, and others) and adds integration plus technology support as a service layer on top of product distribution.
Is Rahul Commerce a public or private company?
Rahul Commerce is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rahul Commerce founded?
Rahul Commerce was founded in 1999. It employs 11 to 50 people.
Where is Rahul Commerce based?
Rahul Commerce is headquartered in Pune, India, in the Asia region.
How does Rahul Commerce make money?
One revenue line is on record: product Sales - Hardware & Software Reselling.
Who are Rahul Commerce's main competitors?
Broad incumbents on record are TD SYNNEX and Ingram Micro (India operations). Direct peers are Rashi Peripherals, Compuage Infocom, Savex Computers, Netweb Technologies India and Redington India. JB&A Distribution is listed as a regional player.
Does Rahul Commerce have an API?
No public API is recorded for Rahul Commerce.