Insurance and Financial Services

What Insurance and Financial Services does

Insurance and Financial Services (IFS) is a privately held, full-service employee benefits consulting agency headquartered in Spokane, Washington, with additional offices in San Diego, Tacoma, San Jose (two locations), Scottsdale, and Vancouver, British Columbia. Founded in 1991 per firmographic data (with company history sources showing 2017 as an alternative founding reference), the firm serves employers ranging from small non-profits to multinational corporations, providing health insurance brokerage, dental and vision benefits, retirement planning including 401(k) administration, wellness programs, healthcare reform compliance (ACA, CARES Act, American Rescue Plan Act), benefits analytics, employee handbook creation, and specialized support for mergers and acquisitions transitions and global workforce benefits.

IFS operates through a consultative, sales-led distribution model with dedicated account management teams assigned to each client and engagement driven by quote requests and contact forms rather than self-service channels. Revenue is generated through three streams: insurance carrier commissions on placed health, dental, and vision coverage; securities commissions and advisory fees routed through its partnership with Cambridge Investment Research Inc. and Cambridge Investment Research Advisors Inc. (FINRA/SIPC) for retirement and investment products; and professional services fees for benefits administration, compliance management, and ongoing consulting. Supporting technology includes online employee benefits portals, mobile applications, and individualized benefits administration portals — described in terms of ease of use and customizability rather than AI or automation — which complement the human-delivered consulting practice.

The customer base spans six targeted verticals — medical and dental groups, construction, IT, religious organizations, and car dealerships — plus a secondary multinational corporate segment served through Global Client Services. Documented client relationships extend 10–20+ years across healthcare, non-profit, education, and technology segments. The firm is privately held with no disclosed institutional investors, no subsidiaries, and no public M&A or funding history; geographic expansion beyond the existing six offices is not signaled in the available data.

Name

Insurance and Financial Services

Legal name

Insurance & Financial Services, Inc.

Website

https://ifsagency.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Insurance and Financial Services is a privately held, full-service employee benefits consulting agency based in Spokane with six offices across the US and Canada, serving SMB, non-profit, and multinational employers with health insurance brokerage, retirement planning, compliance, wellness, and global benefits services.

Ownership category

akta.pro rank

Product category

Employee Benefits Consulting

NAICS

Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242), Portfolio Management and Investment Advice (523940), Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292)

SIC

Insurance Agents, Brokers & Service (6411), Investment Advice (6282), Accident & Health Insurance (6321)

akta.pro primary industry

Employee Benefits Brokerage & Consulting (FSAEADAC)

akta.pro secondary industries

Annuity & Insurance-Based Retirement Solutions Advisory (FSAEABAH), Flexible Benefits Administration (FSA/HSA/HRA) (HLAEALAK), Self-Funded (ASO) Group Health Plans & Stop-Loss (FSAIAFAB)

Keywords

• Employee benefits consulting
• Insurance brokerage services
• Benefits administration
• Retirement planning services
• Wellness program management

Headquarters

HQ city

San Jose

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage Commissions: IFS earns commissions from insurance carriers for placing employee health insurance, dental, vision, and related benefit coverage for their client employers. As a licensed insurance agency, they serve as the intermediary between employers and insurance providers.
2. Securities and Advisory Services: Securities offered through Cambridge Investment Research Inc. for retirement planning products including 401(k)s, and advisory services through Cambridge Investment Research Advisors Inc. for investment advisory services. Revenue generated through advisory fees and securities transaction commissions.
3. Benefits Consulting and Administration Services: Consulting fees for services including benefits administration, compliance management, employee handbook creation, and ongoing support for healthcare reform requirements under ACA, CARES Act, and American Rescue Plan Act.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

IFS (Insurance and Financial Services) is a full-service benefits consulting agency and licensed insurance brokerage that places employee health, dental, vision, and related benefit coverage with insurance carriers, and delivers consulting services including wellness programs, healthcare reform compliance (ACA, CARES Act, American Rescue Plan Act), benefits administration, employee handbook creation, employee benefits analytics, mergers and acquisitions benefits transitions, and global benefits strategy for multinational employers. Securities and advisory services for retirement planning including 401(k) plans are offered through partnerships with Cambridge Investment Research Inc. and Cambridge Investment Research Advisors Inc.

Product overview

IFS (Insurance and Financial Services) is a full-service benefits consulting agency offering a portfolio of distinct service offerings rather than a unified software platform. The core services include Wellness Programs, Healthcare Reform Compliance, Mergers and Acquisitions Benefits Consulting, Global Client Services, Benefits Handbook Services, Employee Benefits Analytics, Benefit Administration Services, Benefit Resources, and Travel Insurance (via partner). These services are delivered through a combination of human consulting expertise and supporting technology including online employee benefits portals and mobile apps, with dedicated account management teams assigned to each client. The company primarily operates as a traditional insurance brokerage and benefits consulting firm rather than a technology product company.

Differentiator

Problem solved

Functional benefit

Products and services

• Wellness Programs Corporate wellness programs designed to help employees adopt healthy behaviors, reduce absenteeism, lower workers compensation claims, and improve productivity. Targeted at employers seeking to improve workforce health outcomes.
• Healthcare Reform Compliance Advisory services helping employers navigate the Affordable Care Act (ACA), CARES Act, and American Rescue Plan Act requirements and maintain ongoing compliance. Targeted at employers needing regulatory compliance support.
• Mergers and Acquisitions Benefits Consulting Strategic consulting for employee benefits transitions during mergers and acquisitions transactions, including analysis of defined benefit pension liabilities, retiree medical liabilities, and ACA compliance. Targeted at employers undergoing M&A activity.
• Global Client Services Employee benefits brokerage and consulting services for multinational companies, addressing country-by-country compliance and global workforce benefit strategies. Targeted at multinational corporations with international operations.
• Benefits Handbook Services Consulting services for developing and administering employee handbooks that communicate employer-employee responsibilities and meet regulatory requirements. Targeted at employers needing compliant employee handbooks.
• Employee Benefits Analytics Market comparison analytics enabling employers to evaluate their benefits package competitiveness, cost-sharing measures, plan design, and total compensation strength. Targeted at employers seeking to benchmark and optimize their benefits offerings.
• Benefit Administration Services ACA compliance management including systems integration, auditing processes, open enrollment strategy, benefits cost analysis, and employee education. Targeted at employers needing ongoing benefits administration.
• Travel Insurance Travel insurance products, including Schengen visa insurance, offered through a partner platform (ifsagency.tmquotes.com). Targeted at individuals needing travel and Schengen visa-compliant insurance.
• Employee Benefits Insurance Brokerage Licensed insurance brokerage placing employee health insurance, dental, vision, and related benefit coverage with insurance carriers on behalf of employer clients. IFS serves as intermediary earning carrier commissions. Targeted at employers of all sizes.
• Retirement Planning and 401(k) Services Securities and advisory services for retirement planning products including 401(k)s offered through Cambridge Investment Research Inc. (broker-dealer, FINRA/SIPC member) and Cambridge Investment Research Advisors Inc. (registered investment advisor). Available only to California residents for securities. Targeted at employers seeking retirement plan solutions for their workforce.

Quantifiable outcome

• Reduced workers compensation claims and disability expenses through wellness programs
• +3 more outcomes

Named customers5 records

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hub International: North American insurance brokerage providing employee benefits, commercial, and personal insurance. Comparable on benefits brokerage plus advisory services for mid-market employers, with a regional office footprint similar to IFS.
• Alliant Insurance Services: Specialty insurance brokerage with a strong employee benefits and financial services group serving mid-market and niche verticals. Comparable on benefits consulting focus and vertical specialization strategy.
• USI Insurance Services: Middle-market insurance brokerage with strong employee benefits consulting, property/casualty, and retirement offerings. Closely aligned with IFS on benefits-led go-to-market and mid-market employer focus.
• Lockton: Largest privately held insurance brokerage globally with deep employee benefits consulting and global multinational capabilities. Comparable in benefits consulting focus and privately held structure, though considerably larger.
• OneDigital: US-focused employee benefits and HR consulting firm combining brokerage, benefits administration, and technology. Highly comparable to IFS in target market (mid-market employers), service mix, and consultative sales model.

Broad incumbents

• Brown & Brown: Large publicly traded insurance brokerage offering employee benefits, property/casualty, and risk management across the US. Comparable as a broad-based benefits and insurance intermediary, though substantially larger and more diversified than IFS.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm with a large employee benefits consulting practice. Comparable on benefits brokerage, consulting, and global multinational capabilities, though operating at vastly greater scale.
• Marsh McLennan: Parent of Marsh and Mercer, providing global insurance brokerage, benefits consulting (Mercer), and risk advisory. Direct overlap with IFS's benefits consulting and global client services offerings, but at enterprise scale.

Others

• Assurex Global / Marsh Commercial Networks: Broker network and partnership consortiums that enable regional brokers like IFS to deliver multinational benefits solutions. Relevant as an ecosystem counterpart enabling IFS's Global Client Services practice.

Regional players

• The Partners Group: Pacific Northwest-based insurance, employee benefits, and wealth management firm headquartered in the same regional footprint as IFS. Directly comparable on benefits brokerage plus retirement advisory, with overlapping Pacific Northwest employer clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/IFS_Agency
• LinkedInlinkedin.com/company/ifs-insurance-and-financial-services

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Insurance and Financial Services