What Finmas does

Finmas is an Indonesia-based private company that, per firmographic metadata, operates in financial services offering mobile technology, mobile lending, and credit scoring services. However, the company's digital presence under the brand "Super Charge" (finmas.co.id) presents a divergent profile: a no-code SaaS platform marketed as enabling businesses to build, launch, and scale websites without coding, with claimed capabilities including workflow automation, AI-powered insights, advanced analytics, smart alerts, and seamless integrations. The platform is horizontally positioned for small-to-medium businesses (SMBs), with a self-serve free trial entry point and a sales-assisted demo channel for mid-market and enterprise prospects. The company claims to power 20,000+ businesses.

The technical foundation is built on the third-party SaasLauncher WordPress theme by CozyThemes — a template-based SaaS marketing site framework — rather than proprietary infrastructure. The product is complemented by a bundle of professional services (UI/UX Design, Business Strategy, Digital Marketing, Branding, CRM Integration), suggesting a hybrid SaaS-plus-services go-to-market. Pricing is not publicly disclosed, and revenue figures, funding history, and management team information are unavailable in the source data.

Critical inconsistencies warrant noting: the website contains Lorem Ipsum placeholder copy across multiple feature sections, the listed testimonials use names consistent with stock template content (Liana Potmen, Robert Mathew, Peter Brandson, Aliana Lorel), and the page footer contains outbound sponsor links to gambling sites (dewa303, virus88, singa8, etc.). The contact address listed as "14th Street, Caltech, New Jersey, Alabama" is geographically incoherent. These signals, combined with the gap between the firm's stated fintech business description and its actual website presentation, materially undermine the credibility of the company's stated scale, products, and operations.

Name

Finmas

Legal name

Finmas

Website

https://finmas.co.id

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Finmas is an Indonesia-based private company whose website presents "Super Charge," a no-code SaaS platform targeting SMBs for website building, workflow automation, and AI-powered business tools, despite firmographic metadata describing fintech and mobile lending services.

Ownership category

akta.pro rank

Product category

No-code SaaS Platform

SIC

Personal Credit Institutions (6141), Miscellaneous Business Credit Institution (6159)

akta.pro primary industry

Underwriting Automation & Income/Employment Verification (FSAGAHAD)

akta.pro secondary industries

Credit & Overdraft Enablement (Credit Lines, Underwriting Integrations) (FSAGAAAJ), Embedded Lending & Credit (POS, Working Capital, Credit Lines) (FSAGALAD)

Keywords

• No-code SaaS platform
• Website builder software
• Workflow automation tools
• AI business analytics
• Digital marketing services

Headquarters

HQ city

Menteng Dua

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Subscription: Primary revenue likely derived from SaaS subscription plans, though specific pricing tiers were not publicly disclosed on the website. The platform offers a free trial and demo scheduling as entry points.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Finmas offers a no-code SaaS platform called "Super Charge" that allows businesses to build, launch, and scale websites without coding, supplemented by embedded workflow automation, AI-powered insights, advanced analytics, smart alerts, and seamless integrations. Alongside the platform, the company lists professional services including CRM Integration, UI/UX Design, Business Strategy, Digital Marketing, and Branding.

Product overview

Finmas operates as a SaaS platform provider offering a unified product called Super Charge, a no-code website building and scaling solution. The platform is complemented by a suite of professional services including CRM Integration, UI/UX Design, Business Strategy, Digital Marketing, and Branding. Key capabilities embedded within the platform include Analytics & Reporting, AI Automation, Smart Alerts & Notifications, Workflow Automation, and Advanced Analytics, which work together to enable businesses to power their operations and drive growth without requiring technical expertise.

Differentiator

Problem solved

Functional benefit

Products and services

• Super Charge Super Charge is a SaaS platform that enables businesses to build, launch, and scale websites without coding, offering scalability, workflow automation, AI-powered insights, advanced analytics, smart alerts, and seamless integrations for business growth.
• CRM Integration Integration services connecting customer relationship management systems to enhance business operations and data synchronization for Finmas platform users and clients.
• UI/UX Design User interface and user experience design services for creating intuitive and engaging digital products for businesses.
• Business Strategy Strategic consulting services to help businesses define goals, optimize operations, and drive growth.
• Digital Marketing Marketing services focused on online channels to reach and engage target audiences effectively.
• Branding Services to develop and strengthen brand identity, including visual design and messaging strategies for businesses.

Quantifiable outcome

• Claims to power 20,000+ businesses

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature6 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Modalku (Funding Societies): Southeast Asian digital lending platform providing SME financing with embedded credit decisioning. Comparable to Finmas on digital credit underwriting, SME focus, and Indonesian market exposure.
• KoinWorks: Indonesian fintech operating a P2P lending and credit-scoring platform for consumers and SMEs. Comparable to Finmas on credit scoring, digital lending infrastructure, and Indonesian regulatory positioning.
• Investree: Indonesian P2P lending and fintech platform offering credit products and credit-scoring infrastructure. Comparable to Finmas on OJK-supervised lending, credit decisioning, and Indonesian SMB market.
• Kredivo: Indonesian digital lending and credit-scoring fintech offering paylater and personal credit products to consumers and SMBs. Comparable to Finmas's stated mobile lending and credit scoring focus, and a benchmark for OJK-licensed digital credit in Indonesia.
• Akulaku: Indonesia- and Southeast Asia-focused fintech providing digital credit, paylater, and lending products via mobile. Comparable to Finmas on mobile-first lending, credit underwriting, and Indonesian market presence.

Broad incumbents

• Dana: Indonesian e-wallet and digital payments platform with embedded financial services including credit. Comparable to Finmas on Indonesian consumer and merchant fintech, and embedded credit offerings.
• Xendit: Major Indonesian and Southeast Asian payments and fintech infrastructure provider offering APIs for payments, disbursements, and credit-enabling services. Comparable to Finmas on Indonesian fintech infrastructure ambitions and SMB GTM.
• OVO: One of Indonesia's largest e-wallet and digital financial services platforms, with embedded credit and lending products. Comparable to Finmas as a benchmark for Indonesian digital financial services at scale.

Emerging players

• Julo: Indonesian digital lending app providing cash loans and paylater with proprietary credit scoring. Comparable to Finmas on mobile-first lending, credit decisioning, and Indonesian consumer credit focus.
• Atome: Asia-focused paylater and digital credit provider operating in Indonesia with embedded credit scoring and merchant integrations. Comparable to Finmas on mobile credit products and Southeast Asian market presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Customer concentration

• Xx.com/finmascare
• Facebookfacebook.com/finmasid

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Finmas