Prediger
Prediger is a German specialty lighting retailer founded in 1921, selling designer lamps and fixtures through six showrooms and e-commerce, serving residential and commercial customers across Germany with proprietary brands and curated premium manufacturer assortments.
- Company typePrivate
- Founded1921
- HeadquartersHamburg, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Prediger does
Prediger (legal entity Carl Prediger GmbH & Co. KG) is a Hamburg-headquartered, privately held German specialty lighting retailer founded in 1921, operating under the brand name Prediger Lichtberater. The company sells designer lamps and lighting fixtures for both interior and exterior applications through an omnichannel model combining a national e-commerce platform (prediger.de) with six physical showrooms in Hamburg, Berlin, Düsseldorf, Frankfurt, Köln, and München. Its product portfolio includes two proprietary brands — prediger.base (functional technical lighting spanning spotlights, downlights, wall, ceiling, outdoor, and portable battery fixtures) and prediger.select (premium design luminaires) — sold exclusively through Prediger, alongside curated assortments from over 50 premium international lighting manufacturers including Artemide, Occhio, BEGA, Flos, Vibia, Foscarini, Luceplan, Catellani & Smith, IP44.DE, Tecnolumen, Fritz Hansen, Oluce, and Marset.
The company differentiates through a free professional lighting consultation service (Lichtberatung) delivered in-showroom, by phone or video, and via mobile on-site visits, staffed by 40+ certified lighting consultants. Prediger claims implementation of 1,500+ lighting projects monthly and holds a Shopauskunft-certified 4.76/5 rating across 4,442+ verified reviews. Underlying product technology emphasizes LED with high color rendering (CRI>90), dim-to-warm functionality, tunable white, smart-home compatibility via WiZ (no bridge required), and IP44-IP65 outdoor ratings. Pricing spans from ~€15 entry-level downlights to €3,000+ premium designer pieces, with up to 70% off in warehouse/B-grade clearance.
The business model is primarily direct-to-consumer product sales through retail and e-commerce, supplemented by a B2B sales partnership program that authorizes third-party resellers to distribute exclusive CHRISTOPH and prediger.base products. Revenue is not publicly disclosed; the company is family-controlled with no identified institutional investors, parent company, subsidiaries, or M&A activity. Geographic footprint is Germany-only (DACH focus), with no disclosed international expansion.
Prediger firmographics
Firmographics- Name
- Prediger
- Legal name
- Carl Prediger GmbH & Co. KG
- Website
- https://prediger.de
- Company type
- Private
- Founded year
- 1921
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Prediger is a German specialty lighting retailer founded in 1921, selling designer lamps and fixtures through six showrooms and e-commerce, serving residential and commercial customers across Germany with proprietary brands and curated premium manufacturer assortments.
- Ownership category
- akta.pro rank
Where Prediger is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices7 records
Markets served
Prediger business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales (E-commerce and Showroom): Revenue generated from direct sale of designer lamps and lighting fixtures through online store and 6 physical showrooms across Germany. Products range from entry-level (~€15 for GU10 downlights) to premium design pieces (€3,000+). Own brands prediger.base (technical lighting) and prediger.select (design lighting) are sold exclusively through Prediger.
- B2B Sales Partnership: B2B distribution partnership program where partners sell exclusive products from CHRISTOPH and prediger.base brands. Partners apply to become authorized resellers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level products (GU10 compatible, basic fixtures) |
| Unit Pricing | Pay-as-you-go | Mid-range LED fixtures with advanced features |
| Unit Pricing | Pay-as-you-go | Premium design lamps and exclusive collections |
| Unit Pricing | Pay-as-you-go | Warehouse Sale and B-Ware (Clearance) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Prediger product offering
Product offeringCore offering
Prediger is a German specialty retailer of designer lamps and lighting fixtures operating an omnichannel model with 6 physical showrooms across major German cities and a comprehensive e-commerce platform. The company sells a curated portfolio of premium international lighting brands alongside two exclusive own brands (prediger.base for technical lighting and prediger.select for premium design luminaires), supported by 40+ professional lighting consultants who provide personalized in-person, phone, video, and on-site consultation services.
Product overview
Prediger is a German lighting specialist and retailer offering a comprehensive portfolio of designer lamps and luminaires with professional lighting consultation services. The product portfolio consists of two proprietary brands (prediger.base for functional technical lighting and prediger.select for premium design luminaires) alongside curated selections from 50+ international lighting manufacturers including Artemide, BEGA, Flos, Occhio, Vibia, Foscarini, Luceplan, Catellani & Smith, IP44.DE, and Tecnolumen. Prediger.base focuses on technical indoor and outdoor luminaires including ceiling lights, downlights, spotlights, recessed lights, portable battery lights, and garden lighting with LED technology and smart home options (WiZ). Prediger.select offers exclusive premium design luminaires available only at Prediger. The company operates 6 showrooms in German cities and provides lighting consultation services to help customers design personalized lighting concepts.
Differentiator
Problem solved
Functional benefit
Brands
- prediger.select: Exclusive design lighting brand featuring precise light technology, high-quality materials, and elegant surfaces in timeless design. Available exclusively through Prediger.
- prediger.base
Products and services
- prediger.base Prediger's own-brand technical lighting collection covering nearly every application in private and commercial spaces, including ceiling lights, wall lights, downlights, recessed lights, spotlights, outdoor fixtures, and portable battery lamps. Features LED technology with high CRI, dim-to-warm and tunable white options, and WiZ smart home integration.
- prediger.select Prediger's exclusive premium design lighting brand featuring precise lighting technology, high-quality materials, and elegant surfaces in timeless designs. Available exclusively through Prediger, including pendants, floor lamps, wall lights, and table lamps.
- Curated Premium Brand Portfolio Curated retail collection of designer lamps and luminaires from 50+ premium international lighting manufacturers including Artemide, BEGA, Flos, Occhio, Vibia, Foscarini, Luceplan, Catellani & Smith, IP44.DE, Tecnolumen, Fritz Hansen, Oluce, and Marset. Spans interior and exterior lighting with price points from entry-level to premium design pieces exceeding €3,000.
- Lichtberatung (Lighting Consultation) Professional lighting consultation service delivered by 40+ certified lighting consultants (Lichtberater), available in showrooms, via phone, video call, or mobile on-site visits. Helps customers design personalized light concepts for residential and commercial projects, implementing 1,500+ projects monthly.
Quantifiable outcome
- 40+ professional lighting consultants
- +3 more outcomes
Companies that use Prediger
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles4 records
Prediger technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Prediger partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core.
- ArtemidecorePremium Italian lighting manufacturer. Products featured prominently on Prediger platform with dedicated brand page and comprehensive product catalog.
- OcchiocoreGerman premium lighting brand. Featured as one of the top brands with dedicated brand presence on Prediger.
- BEGAcoreGerman manufacturer of architectural lighting. Products featured including outdoor fixtures like garden and pathway lights with mounting plates.
- FloscoreItalian lighting manufacturer. Featured with products like Bellhop portable outdoor lamp.
- VibiacoreSpanish lighting brand. Featured with products including Meridiano floor lamps and Africa portable table lamps.
- FoscarinicoreItalian lighting manufacturer. Featured with outdoor products like Twiggy Grid Outdoor.
- LuceplancoreItalian lighting brand known for design excellence. Featured in premium brand section.
- Catellani & SmithcoreItalian manufacturer of decorative lighting. Featured as top brand on platform.
- TecnolumencoreGerman manufacturer specializing in Bauhaus-style lighting reproductions. Featured in top brands.
- Fritz HansencoreDanish furniture and lighting manufacturer. Featured as premium brand on platform.
- OlucecoreItalian lighting manufacturer. Featured in top brands with products like Atollo table lamp.
- IP44.DEcoreGerman outdoor lighting specialist (IP44 Schmalhorst GmbH & Co. KG, Rheda-Wiedenbrück). Specializes in weatherproof lighting with IP44-IP65 ratings. Products include Cherry Bubbles, Como Ivylight, Dia LED, portable and solar lamps.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Prediger competitors and assessment
Company assessmentDirect peers
- Lightology: US-based modern lighting retailer with showrooms in Chicago and New York, focused on premium designer brands and architectural lighting — a close international peer to Prediger's showroom-plus-consultation model.
- Lumens: US-based premium modern lighting retailer with showrooms and e-commerce, selling designer brands such as Artemide, Flos, and Vibia — the US analog of Prediger's curated premium-lighting retail model.
- Lampenwelt: Germany's largest online lighting specialist, Lampenwelt sells designer and functional lamps across a comparable premium-mid-market assortment via pure e-commerce — Prediger's closest head-to-head German competitor without physical showrooms.
- Beleuchtung.de: German online lighting retailer offering designer and technical luminaires to residential and commercial customers, operating in the same D2C lighting category as Prediger.
- Light24: German lighting e-commerce retailer carrying international designer brands and functional luminaires, directly comparable to Prediger's catalog breadth in the German D2C lighting market.
- Westwing: German premium home and lifestyle e-commerce retailer carrying designer lighting among broader home furnishings, partially overlapping Prediger's premium residential design-light customer base in Germany.
Broad incumbents
- Flos: Iconic Italian premium lighting manufacturer with flagship stores and direct-to-consumer channels, simultaneously a Prediger partner brand and a broad incumbent competing for premium lighting mind-share in the German market.
- Signify (Philips Hue): Global lighting incumbent and parent of Philips Hue, the dominant smart-lighting ecosystem — competes with Prediger's premium-fixture model as consumer lighting shifts toward integrated smart systems.
- Artemide: Italian premium architectural and designer lighting manufacturer with global flagship stores and direct sales, a key Prediger partner brand and a broader incumbent whose direct channels compete with Prediger's retail proposition.
- Occhio: German premium lighting brand combining modular designer fixtures with own showrooms across Germany, both a Prediger partner brand and a domestic premium-lighting incumbent with overlapping customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Prediger social profiles
Digital presencePrediger financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prediger leadership team
Management profileNumber of profiles
Profiles1 record
Prediger funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prediger M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prediger
What does Prediger do?
Prediger is a German specialty retailer of designer lamps and lighting fixtures operating an omnichannel model with 6 physical showrooms across major German cities and a comprehensive e-commerce platform. The company sells a curated portfolio of premium international lighting brands alongside two exclusive own brands (prediger.base for technical lighting and prediger.select for premium design luminaires), supported by 40+ professional lighting consultants who provide personalized in-person, phone, video, and on-site consultation services.
Is Prediger a public or private company?
Prediger is a private company. It is classified as family owned and is currently operating.
When was Prediger founded?
Prediger was founded in 1921. It employs 11 to 50 people.
Where is Prediger based?
Prediger is headquartered in Hamburg, Germany, in the Europe region.
How does Prediger make money?
Two revenue lines are on record. Product Sales (E-commerce and Showroom) is the primary driver. The others are B2B Sales Partnership.
Who are Prediger's main competitors?
Direct peers on record are Lightology, Lumens, Lampenwelt, Beleuchtung.de, Light24 and Westwing. Broad incumbents are Flos, Signify (Philips Hue), Artemide and Occhio.
Does Prediger have an API?
No public API is recorded for Prediger.