Trotting

What Trotting does

Coach Cycling (operating under Trotting) is a Valencia, Spain-based web platform that delivers subscription-based indoor cycling and spinning classes to fitness enthusiasts. Founded in 2014 with a team of 1-10 employees, the company offers a structured content library spanning five class types (Graphs, Instructor-led, Live, Mindfulness, Podcasts) and nine genres (Aerobic, Crossfit, HIIT, Power, Explosive, Recover, Running, Spinning, Trotting), with class durations ranging from under five minutes to over ten minutes. The platform features RPM Live for real-time streamed workouts and a multi-filter discovery system that allows users to search by type, genre, duration, and average rating.

The underlying technology is a web-based fitness streaming platform with dedicated class-access URLs (teams.coachcycling.com, rpm.coachcycling.com) supporting self-serve enrollment. The platform does not have a native mobile app based on available data. Content delivery is structured through organized class catalogs rather than adaptive AI-driven personalization. A supplementary blog serves as a content marketing channel for top-of-funnel engagement.

The business model is a pure monthly subscription offering with a 20% discount on the first month as a customer acquisition incentive. Go-to-market is product-led and self-serve: users discover and sign up directly through the coachcycling.com website, with email capture as the primary conversion mechanism. The company targets individual consumers (B2C) in a horizontal fitness segment and operates within a single domestic geography (Spain). No funding rounds, partnerships, enterprise customers, management team details, or geographic expansion signals are disclosed.

Name

Trotting

Website

https://trottingexperience.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Coach Cycling (Trotting) is a Valencia, Spain-based subscription web platform offering indoor cycling and spinning classes with live streaming, multi-filter class discovery, and structured training plans for fitness enthusiasts.

Ownership category

akta.pro rank

Product category

Online Fitness Streaming

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Cycling/Spin Classes (HSADABAE)

Keywords

• Indoor cycling classes
• Spinning workouts
• Live fitness streaming
• Cycling training plans
• Online fitness subscription

Headquarters

HQ city

Valencia

HQ country

Spain

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Membership: Monthly subscription model for access to indoor cycling classes and training plans. First-month discount of 20% available for new subscribers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Trotting operates Coach Cycling, a web-based subscription platform delivering structured indoor cycling and spinning workout classes, training plans, and live-streamed RPM sessions to fitness enthusiasts. The platform organizes content by class type, genre, duration, and rating, and includes instructor-led, live, mindfulness, and podcast-style sessions designed to deliver measurable fitness results.

Product overview

Coach Cycling is a single unified platform offering indoor cycling and spinning workouts. The core offering includes RPM Live real-time classes, structured indoor cycling class sessions (with types such as Graphs, Instructor-led, Live, Mindfulness, and Podcasts), and comprehensive training plans. The platform organizes content by genre categories including Aerobic, Crossfit, HIIT, Power, Explosive, Recover, Running, Spinning, and Trotting, with a supplementary blog section for fitness content.

Differentiator

Problem solved

Functional benefit

Products and services

• Coach Cycling Platform Subscription-based web platform offering structured indoor cycling and spinning workout classes and training plans designed to achieve real fitness results for individual fitness enthusiasts.
• RPM Live
• Indoor Cycling Classes
• Training Plans

Quantifiable outcome

• 20% discount on first month subscription

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Zwift: The dominant virtual indoor cycling and running platform, offering structured training plans, live events, and a gamified 3D environment. Directly comparable to Coach Cycling's indoor cycling training positioning but with far greater scale, mobile/TV apps, and capital.
• Wahoo SYSTM (formerly The Sufferfest): Subscription-based indoor cycling and triathlon training platform with structured workouts, video instruction, and mental training. Closely matches Coach Cycling's structured indoor cycling curriculum model and live/on-demand mix.
• Rouvy: Virtual indoor cycling and running app with augmented reality routes, structured workouts, and route library. Competes in the same European market and offers similar structured training paradigms to Coach Cycling.
• TrainerRoad: Subscription indoor cycling training platform focused on structured, adaptive workouts and FTP-based progression. Same product category — structured indoor cycling training delivered digitally to subscribers.
• FulGaz: Real-video indoor cycling app where riders ride actual footage of real roads — a subscription-based indoor cycling platform directly comparable in delivery model.

Regional players

• Bkool: Spanish-founded virtual indoor cycling platform offering a 3D simulator and structured training. Highly comparable regional competitor operating from Spain with similar product positioning and target market.

Broad incumbents

• Peloton: Connected fitness giant offering live and on-demand indoor cycling classes as a core product line, alongside strength, yoga, and running. Operates in the same indoor cycling category but with hardware lock-in and vastly larger scale.
• iFit: Connected fitness platform pairing equipment (treadmills, bikes, ellipticals) with live and on-demand classes including cycling. Overlaps with Coach Cycling's class-subscription model as part of a broader multi-discipline fitness portfolio.
• Les Mills: Global group fitness brand with the RPM (cycling) program — directly overlaps with Coach Cycling's spinning-focused class ecosystem as one of many group fitness verticals (BODYCOMBAT, BODYATTACK, etc.).

Others

• Strava: Cycling- and running-focused subscription social fitness platform. Not a direct indoor cycling trainer, but a key ecosystem destination for Coach Cycling's target persona and an indirect competitor for their subscription wallet share.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/trottingexp
• Facebookfacebook.com/trottingexperience

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trotting