Vectorial

What Vectorial does

Vectorial SAS is a privately held Colombian digital agency founded in 2000 and headquartered in Cali, with national coverage across Colombia and an 11–50 employee footprint. The company operates a hybrid professional services and productized SaaS model, generating the bulk of its revenue from consulting, web development, online marketing (SEO, Google AdWords, email), social media management, collaborative intranet implementation, and custom software development for Android, iOS, and web platforms. Its client base is concentrated in Colombian enterprises and multinationals, with the only documented case study being Fundación WWB Colombia (a non-profit supporting women entrepreneurs).

Beyond traditional agency services, Vectorial has developed and operates three proprietary HR technology products: Ikano Smart Desempeño (performance evaluation), Ikano Smart Selección (recruitment management, commercialized as SaaS for 7 years and managing 14,000 resumes with ~60 monthly selection processes), and Sicovar (Balanced Scorecard-driven variable compensation calculation, processing ~4,000 people over 4+ years). These products represent a domain-specialized SaaS offering that differentiates the agency from generic digital competitors.

Vectorial's go-to-market is consultative and sales-led, supported by thought leadership content, Google Partners Academy participation (Bogoá, Medellín, Cali), and a full-service inbound methodology encompassing strategy, web presence, promotion, and interaction channels. The company is founder-owned, has not raised external funding, has no disclosed M&A activity, and operates exclusively in Colombia. Revenue is not publicly disclosed and no recent headcount or expansion signals were evidenced beyond the 2014–2015 period covered in the source data.

Name

Vectorial

Legal name

Vectorial SAS

Website

https://vectorial.co

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Vectorial SAS is a Cali-based Colombian digital agency founded in 2000 that sells digital strategy, web development, online marketing, social media management, and custom software to medium and large Colombian enterprises, alongside three proprietary SaaS HR tools (Ikano Smart Desempeño, Ikano Smart Selección, and Sicovar).

Ownership category

akta.pro rank

Product category

Digital Marketing and Web Development Services

NAICS

Advertising Agencies (541810), Software Publishers (5132), Custom Computer Programming Services (541511), Marketing Consulting Services (541613)

SIC

Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

akta.pro secondary industry

Marketing Automation Platforms & Services (BPAFAFAC)

Keywords

• Digital strategy consulting
• Web development services
• Online marketing services
• Social media management
• Custom software development

Headquarters

HQ city

Cali

HQ country

Colombia

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital Strategy Consulting: Consulting services to define the digital direction and strategy for organizations, including benchmarking, strategic web objectives, and User Persona definition using inbound marketing methodology. This is a high-value, project-based or retainer-based service.
2. Web Solutions and Portal Development: Design and development of web portals, blogs, and intranet platforms. Custom web development tailored to client needs. Revenue generated through project-based engagements or ongoing retainer arrangements.
3. Online Marketing Services: Online marketing services including SEO, persuasive scenarios, email marketing, and Google AdWords management. Services are billed as ongoing retainer or project fees.
4. Social Media Management: Social media strategy and community management services including content creation, posting, engagement, and social media advertising management.
5. SaaS HR Solutions (Ikano Smart): Ikano Smart Selección is commercialized under a SaaS (Software as a Service) model, providing ongoing subscription revenue from the talent selection platform.
6. Custom Software Development: Custom-built software solutions for organizations, including HR applications (performance evaluation, selection, variable compensation), and mobile applications for Android, iOS, and other platforms.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Vectorial is a Colombian digital agency that builds integrated digital ecosystems for organizations, combining digital strategy consulting, web and mobile application development, online marketing (SEO, AdWords, email), social media management, and collaborative intranet platforms. The firm also commercializes proprietary HR technology products — Ikano Smart Desempeño (performance evaluation), Ikano Smart Selección (SaaS recruitment management), and Sicovar (variable compensation calculation) — serving both Colombian national companies and multinational corporations.

Product overview

Vectorial is a Colombian digital agency offering an integrated portfolio of services rather than a single unified platform. The company provides custom web and mobile application development alongside proprietary HR technology products. The core product lineup includes Ikano Smart Desempeño for performance evaluation and Ikano Smart Selección for recruitment management, along with Sicovar for variable compensation calculations. These applications serve Colombian and multinational organizations and are offered primarily via SaaS model. Services include digital strategy using inbound marketing methodology, web solutions (portals, blogs), online marketing (SEO, AdWords, email), social media management, collaborative intranet platforms, talent attraction and employer branding, and custom software development for Android and iOS.

Differentiator

Problem solved

Functional benefit

Products and services

• Estrategia Digital (Digital Strategy) Consulting service that helps organizations define their digital presence and objectives using an inbound marketing methodology, including benchmarking, strategic web objectives, and User Persona definition.
• Soluciones Web (Web Solutions) Web development service including web portals, blog creation, and custom web design tailored to client needs.
• Marketing Online (Online Marketing) Online marketing services including SEO, email marketing, Google AdWords management, persuasive scenario design, and digital advertising campaigns.
• Redes Sociales (Social Media) Social media strategy and community management services including content creation, posting, engagement, and social media advertising management.
• Intranet Colaborativa (Collaborative Intranet) Collaborative intranet platform service that functions as an internal social network for corporate communication and employee collaboration.
• Atracción del Talento (Talent Attraction) Talent attraction and employer branding services leveraging digital channels to attract candidates and support employer brand positioning.
• Desarrollo a la Medida (Custom Development) Custom software development service including web applications, mobile apps for Android and iOS, and tailored business solutions for organizations.
• Ikano Smart Desempeño (Performance Evaluation Application) Proprietary performance evaluation application that administers employee performance assessments with criteria for business objectives, development actions, and competencies. Generates individual, managerial, and tracking reports with PDF and Excel export capability. Used by national and multinational companies.
• Ikano Smart Selección (Recruitment and Selection Application) Proprietary recruitment and selection management application that automates the hiring process from CV submission through pre-selection, technical testing, finalist evaluation, and final candidate selection. Currently manages 14,000 resumes and approximately 60 monthly selection processes. Commercialized as SaaS.
• Sicovar (Variable Compensation Calculation Application) Proprietary application for liquidating variable compensation in organizations, performing calculations from Balanced Scorecard indicator target ranges, compensation matrices, salary data, and payment rules. Delivers bonus values to payroll systems. Operational for 4+ years, processing ~4,000 people.

Quantifiable outcome

• Processed variable compensation for approximately 4,000 people via Sicovar
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• GoogleminorGTM or Marketing Partner · 1 September 2014Vectorial participated in the Google Partners Academy training program, a Google initiative for partner agencies. The program covered AdWords, Analytics, Google Trends, remarketing, and advanced web analytics. Vectorial attended in-person training sessions in Bogotá, Medellín, and Cali, working toward certification as a Google strategic partner. The relationship provides Vectorial with product training and certification while positioning the agency as a Google-credentialed digital marketing provider.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Bumeran: Major LatAm job board and recruitment platform owned by Navent Group. Partially comparable to Ikano Smart Selección as a recruitment technology serving Colombian and broader LatAm employers, though focused on job marketplace rather than full ATS workflow.
• Bizneo HR: Spanish HR SaaS suite covering recruitment, performance, time tracking, and compensation modules with growing LatAm presence. Comparable to Vectorial's combined Ikano Smart + Sicovar offering as a multi-module HR SaaS player targeting Spanish-speaking enterprises.
• Hiring Suite: Colombian/LatAm applicant tracking and recruitment management SaaS platform. Directly comparable to Vectorial's Ikano Smart Selección as an ATS/selection software serving the same LatAm HR buyer segment with similar use cases.

Direct peers

• Sancho BBDO Colombia: Colombian creative and digital agency and BBDO network affiliate offering advertising and digital services to local brands. Comparable as another established full-service agency competing for the same Colombian enterprise and mid-market clients.
• MullenLowe SSP3 Colombia: Colombian branch of MullenLowe SSP3, a full-service advertising and digital agency operating in the same Colombian market with comparable digital strategy, creative, and media capabilities serving enterprise and mid-market clients.
• DDB Colombia: Colombia office of DDB Worldwide, offering full-service advertising and digital marketing services to Colombian brands across strategy, creative, and digital channels. Directly comparable as another full-service agency serving the same enterprise buyer segment.
• Wunderman Thompson Colombia: Colombia office of WPP's Wunderman Thompson, a digital-first agency combining data, creative, and technology. Comparable as an integrated digital agency targeting similar enterprise clients in Colombia with technology-enabled marketing services.
• Making Science: Spain-based digital marketing and adtech company with significant LatAm presence. Closely comparable as a digital agency that combines marketing services with proprietary technology platforms, operating across Spanish-speaking markets.

Broad incumbents

• Publicis Colombia: Colombia office of Publicis Groupe, offering integrated communications, digital, and media services as part of a global network. Comparable as a broader incumbent in the Colombian market with overlapping digital strategy and martech capabilities, but operating at much larger scale.
• Ogilvy Colombia: Colombia office of WPP's Ogilvy, a global creative and digital network. Comparable through overlapping digital strategy, social media, and martech services, though Ogilvy serves a much wider range of clients globally and offers a broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks1 record

Key highlights6 records

Customer concentration

• Xx.com/VectorialCO
• Facebookfacebook.com/vectorialagencia

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vectorial