Pabobo
Pabobo is a Paris-based brand (part of Angelcare Group, operated through RSCU Europe) that designs and sells sleep solutions for infants and young children — plush LED projectors with cry detection, portable and wall-mounted nightlights, and educational sleep clocks — distributed via its e-commerce site, online retailers including Hatch, and baby stores primarily in France.
- Company typePrivate
- Founded2003
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Pabobo does
Pabobo is a Paris-based brand founded in 2003 and operated through RSCU Europe (S.A.S., €100,956 capital, RCS Paris 450 455 407), part of the Angelcare Group family of baby and childcare brands. The brand specializes in sleep solutions for infants, toddlers, and young children, with a product portfolio organized around three interconnected categories: plush LED projectors with soothing projections and sound (Aqua Dream series including Tortue and Baleine, Champignon star projector, Béluga plush nightlight), standalone nightlights (Little Moon, Nomade, Murale, Shakies, LumiBlo, Ours Lumicolor), and educational sleep clocks and sleep companions (Kid'Sleep range, Koala) that help children learn bedtime and wake-time concepts.
The underlying technology stack is built on cold-light LED illumination, multi-track sound playback (lullabies, intrauterine heartbeat, rain, waves, white/pink noise), automatic timers (typically 15-25 minutes), and increasingly USB-C rechargeable batteries. Differentiated features include cry-detection sensors that auto-reactivate projections, removable electronic modules enabling machine-washable plush at 30°C, and Oeko-Tex Standard 100 certified plush materials with CE marking for use from birth. The company reaches parents through a direct-to-consumer model augmented by multi-channel retail distribution: its own e-commerce platform, online retailer networks including Hatch, and physical baby stores and pharmacies primarily in France.
Revenue is generated through hardware unit sales at price points of approximately €30-50 per unit, supported by content marketing assets (sleep guides, blog), social media presence across Facebook, Instagram, Pinterest, YouTube, Twitter, and Vimeo, and an interactive product-finder tool. The brand has received multiple industry recognitions including Etoiles du Jouet 2023, Prix des Parents 2024, and Made for Mums awards in 2023 and 2024. Headcount is reported at 11-50 employees, and the entity serves primarily the French market with broader EMEA distribution reach via Angelcare Group channels.
Pabobo firmographics
Firmographics- Name
- Pabobo
- Legal name
- RSCU Europe
- Website
- https://pabobo.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pabobo is a Paris-based brand (part of Angelcare Group, operated through RSCU Europe) that designs and sells sleep solutions for infants and young children — plush LED projectors with cry detection, portable and wall-mounted nightlights, and educational sleep clocks — distributed via its e-commerce site, online retailers including Hatch, and baby stores primarily in France.
- Ownership category
- akta.pro rank
Pabobo industry classification
Industry- Product category
- Baby & Children's Sleep Aids and Nursery Lighting
- NAICS
- Small Electrical Appliance Manufacturing (335210)
- SIC
- Electric Housewares & Fans (3634), Dolls & Stuffed Toys (3942)
- akta.pro primary industry
- Kids & Baby Sleep Products Retail (Cribs, Toddler Mattresses, Sleep Aids) (CRAIABAG)
Keywords
Where Pabobo is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Pabobo business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Night Lights & Projectors: Sale of physical products including night lights, projectors, and plush toys with lighting and sound features. Products sold at various price points ranging from approximately 30-50 EUR.
- Educational Clocks: Sale of sleep coaching clocks that help children learn time management for bedtime and wake time.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Champignon Star Projecteur - Blue |
| Unit Pricing | Pay-as-you-go | Champignon Star Projecteur - Rose |
| Unit Pricing | Pay-as-you-go | Baleine Aqua Dream - Bleu canard |
| Unit Pricing | Pay-as-you-go | Baleine Aqua Dream - Bleu marine |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Pabobo product offering
Product offeringCore offering
Pabobo designs, manufactures, and sells sleep-aid and soothing products for babies and young children, including ambient night lights, star projectors, plush toys with light/sound features, and educational sleep-training clocks. The brand is currently positioned as a sleep-solutions line within the Angelcare Group's nursery-product portfolio and is sold to consumer households and through retail channels.
Product overview
Pabobo is a specialized manufacturer of sleep solutions for babies and children, founded in Paris in 2003. The product portfolio consists of three interconnected product families: (1) Coucher facile (Easy Bedtime) - projector nightlights and plush projectors featuring aquatic effects, star projections, lullabies, and white noise sounds; (2) Bon dodo (Good Sleep) - standalone nightlights including portable, wall-mounted, and lantern-style options; and (3) À la bonne heure (On Time) - educational sleep clocks that teach children time concepts through visual indicators. All products share core technologies including LED lighting with color-changing capabilities, sound playback (lullabies, white noise, heartbeat), and intelligent sensors for cry detection and automatic operation.
Differentiator
Problem solved
Functional benefit
Products and services
- Night lights for babies and children Plug-in or portable LED night lights designed to provide calming, low-heat ambient illumination in a child's bedroom or nursery, intended for parents of infants and young children.
- Star and night-sky projectors Bedroom projectors that project stars and night-sky patterns onto walls and ceilings to create a soothing, calming environment, targeted at parents of babies and young children.
- Plush toys with light and sound Soft plush toys with embedded light and gentle sound or melody modules that act as soothing bedtime companions for babies and toddlers.
- Educational sleep-training clocks Child-friendly clocks that use color and icon cues to signal bedtime and wake-up time, designed to help young children understand sleep routines and used by parents for early sleep-training.
Companies that use Pabobo
Customer profileSegments3 records
Ideal customer profiles1 record
Pabobo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Pabobo partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Angelcareparent_companyPabobo is a brand under Le Groupe Angelcare (The Angelcare Family), operating as part of a larger family of baby and child care brands including Angelcare monitoring products.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Pabobo competitors and assessment
Company assessmentBroad incumbents
- Munchkin: Munchkin is a large baby products brand with a broad portfolio spanning sleep and nursery, distributing at mass retail globally; Pabobo's plush night lights compete with Munchkin's higher-volume, price-led offerings.
- Fisher-Price: Fisher-Price, a Mattel brand, is a global incumbent in baby and toddler products with sleep-themed lights and sound devices; its mass-market reach gives it significant shared shelf with Pabobo at department stores and online marketplaces.
- VTech: VTech's baby/children electronics range (VTech Baby) covers sound, light and learning devices that overlap with Pabobo's projectors and educational sleep clocks at price-competitive consumer-electronics scale.
- Skip Hop: Skip Hop is an established broader baby/toddler brand with nursery products including night lights; the deep baby-retail footprint and U.S. distribution give it overlap with Pabobo's product use cases even though it's not sleep-specialized.
Direct peers
- Babymoov: Babymoov is a French baby-products brand with sleep-related SKUs (night lights, sound machines, baby monitors), competing with Pabobo in the same domestic French market and across overlapping shelf space in baby stores.
- Cloud b: Cloud b makes plush/electronic sleep aids for babies and toddlers, including the Twilight Turtle star projector line that competes head-to-head with Pabobo's plush projectors and aqua dream products.
- Hatch: Hatch (formerly Hatch Baby) sells connected Rest sound machines, night lights and sleep trainers; it overlaps directly with Pabobo's projectors, night lights and educational clocks on functionality and target parent.
- Zazu Kids: Zazu Kids is a small European children's-products brand with a comparable product set of plush sleep projectors, soother projectors and night lights targeting infant/child sleep routines, mirroring Pabobo's positioning.
Regional players
- Beaba: Beaba is a French nursery-products brand with a domestic retail presence similar to Pabobo; while its core is feeding/gear, its nursery lighting and sleep-adjacent offerings compete for shelf and parent attention in French retail.
Emerging players
- Yogasleep: Yogasleep (formerly Rohm) is a niche sleep-sound brand with white-noise machines and kids sleep products, sharing with Pabobo the infant sleep-aid category and competing for the same parent buyer in online channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Pabobo social profiles
Digital presencePabobo compliance and trust
Trust signalCompliance5 records
Pabobo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pabobo leadership team
Management profileNumber of profiles
Pabobo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pabobo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pabobo
What does Pabobo do?
Pabobo designs, manufactures, and sells sleep-aid and soothing products for babies and young children, including ambient night lights, star projectors, plush toys with light/sound features, and educational sleep-training clocks. The brand is currently positioned as a sleep-solutions line within the Angelcare Group's nursery-product portfolio and is sold to consumer households and through retail channels.
Is Pabobo a public or private company?
Pabobo is a private company. It is classified as corporate owned and is currently operating.
When was Pabobo founded?
Pabobo was founded in 2003. It employs 11 to 50 people.
Where is Pabobo based?
Pabobo is headquartered in Paris, France, in the Europe region.
How does Pabobo make money?
Two revenue lines are on record. Night Lights & Projectors are the primary driver. The others are educational Clocks.
Who are Pabobo's main competitors?
Broad incumbents on record are Munchkin, Fisher-Price, VTech and Skip Hop. Direct peers are Babymoov, Cloud b, Hatch and Zazu Kids. Beaba is listed as a regional player. Yogasleep is listed as an emerging player.
Does Pabobo have an API?
No public API is recorded for Pabobo.
What industry is Pabobo in?
Pabobo's product category is Baby & Children's Sleep Aids and Nursery Lighting. Its primary akta.pro industry code is CRAIABAG, Kids & Baby Sleep Products Retail (Cribs, Toddler Mattresses, Sleep Aids). Its NAICS code is 335210 and its SIC code is 3634.