Marm Assistance

What Marm Assistance does

Marm Assistance is Türkiye's first independent medical and roadside assistance company, founded in 1986 and headquartered in Pendik, Istanbul, with 51–100 employees and a regional office in Dubai serving the MENA region. The company operates a 24/7 alarm and operations center coordinating three core service verticals — medical assistance (international patient transfers, medical case management, medical cost containment, medical escort missions, and guarantee-of-payment services), roadside assistance (towing, on-spot repair, replacement vehicles, tire services, and EV mobile charging via m-şarj and m-şarjpack), and corporate travel services through its IATA and TÜRSAB-certified Marm Travel agency. It executes roughly 1,000 ground ambulance transports, 80 air ambulance missions, and 200 medical escort missions per year, supported by an in-house medical team of approximately 12 clinicians and a network of 10,000+ local service providers across Türkiye.

The company monetizes almost exclusively through B2B multi-year contracts with international and domestic insurance companies, automotive OEMs, fleet operators, rent-a-car firms, tire brands, and corporate clients, using quote-based pricing. Technology underpins operations through a self-developed Evidence-Based Medicine IT infrastructure with AI and telehealth components, the marm doctors online consultation platform, and proprietary service brands including m-şarj (Türkiye's first mobile EV charging service), m-şarjpack (portable charging unit), and m-oto (automotive sector support). Marm holds an unusually broad certification stack — ISO 9001, 18295, 10002, 27001, 14001, IATA, TÜRSAB, International Health Tourism, Temos accreditation, and DC Preferred Medical Travel Coordinator status — which it describes as a first-mover advantage among Turkish assistance providers.

The company is privately held with no disclosed external funding, parent, or institutional shareholders. Expansion is occurring along three vectors: geographic (Dubai office and MENA reach), product (m-şarj EV charging ecosystem and marm doctors telehealth), and credentialing (continuous addition of international accreditations to access new insurer and diplomatic client pools). Notable customer-outcome signals include 30% growth in medical provider network during COVID-19 and 25% savings delivered to customers in Egypt through direct billing agreements with hospitals and clinics.

Name

Marm Assistance

Legal name

Marm Assistance

Website

https://marmassistance.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

51–100 employees

Short description

Marm Assistance is Türkiye's first independent medical and roadside assistance company (founded 1986), serving international insurers, automotive brands, fleets, and corporates via a 10,000+ provider network, in-house medical escort team, and Dubai-based MENA operations.

Ownership category

akta.pro rank

Product category

Medical and Roadside Assistance Services

NAICS

Support Activities for Road Transportation (4884), Ambulance Services (62191), All Other Travel Arrangement and Reservation Services (561599)

SIC

Services-Automotive Repair, Services & Parking (7500), Services-Help Supply Services (7363)

akta.pro primary industry

Full-Service Fleet Management (Outsourced Fleet Programs) (THADAKAA)

Keywords

• Medical assistance services
• Roadside assistance
• International patient transfer
• Medical cost containment
• Travel assistance services

Headquarters

HQ city

Pendik

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Medical Assistance Services: Revenue generated from medical case management, international patient transfers, medical cost containment, and guarantee of payment services for insurance companies and healthcare payers.
2. Roadside Assistance Services: Revenue from towing, repair on-spot, replacement vehicle, tire services, and EV mobile charging services provided to automotive brands, fleet operators, rent-a-car companies, and insurance companies.
3. Travel Services (Marm Travel): Revenue from IATA and TÜRSAB-certified travel agency services including flight ticket bookings, custom tour arrangements, and corporate travel planning.
4. Medical Escort Services: Professional medical escort services for international patient transfers including ground ambulance, air ambulance, and medical repatriation missions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Marm Assistance provides medical, roadside, and travel assistance services on a B2B basis to insurance companies, automotive brands, fleet operators, rent-a-car companies, tire brands, and corporate clients. Services include international patient transfers, medical cost containment, telehealth consultations, ground and air ambulance medical escorts, towing and on-spot vehicle repair, EV mobile charging (m-şarj), and IATA-certified corporate travel booking through Marm Travel. The company operates a 24/7 multilingual operations center backed by a network of 10,000+ service providers across Türkiye, the MENA region, and Asia.

Product overview

Marm Assistance is a service platform offering three core assistance verticals: Medical Assistance (including international patient transfers, medical cost containment, online consultations via marm doctors, and medical escort services), Roadside Assistance (including towing, repair, tire services, and innovative EV charging solutions m-şarj and m-şarjpack), and Travel Services via Marm Travel. The company operates a 24/7 operations center with over 10,000 local service providers across Turkey and the MENA region, serving insurance companies, automotive brands, fleet operators, and individual clients. Key differentiators include Turkey's first mobile EV charging service (m-şarj) and an in-house medical team performing ground ambulance transports, air ambulance missions, and medical escort operations globally.

Differentiator

Problem solved

Functional benefit

Brands

• Marm Travel: IATA and TÜRSAB-certified travel agency providing professional solutions for individual and corporate travel planning, including flight ticket bookings and custom tour arrangements.
• m-sarj (m-şarj)
• m-oto
• m-şarjpack
• marm doctors

Products and services

• Medical Assistance Comprehensive medical assistance services including international patient transfers, medical case management, medical cost containment, and guaranteed payment processing for insurance companies, healthcare payers, and corporate clients across Türkiye, the MENA region, and Asia.
• Roadside Assistance Comprehensive roadside assistance services including towing, on-spot repair, replacement vehicle, tire services, and post-accident support delivered through a network of 10,000+ local service providers for insurance companies, automotive brands, fleet operators, and rent-a-car companies.
• m-şarj Mobile EV Charging Service First and only mobile charging service in Türkiye for electric vehicles, operating 24/7 in Istanbul. Provides 22 kW on-the-road charging delivering up to 80 km range in 20 minutes without the need for towing. Targets automotive brands, fleet companies, rent-a-car companies, insurance companies, and tire brands.
• Marm Travel IATA and TÜRSAB-certified travel agency providing professional travel planning solutions for individual and corporate clients including flight ticket bookings, custom tour arrangements, and corporate travel management.
• marm doctors (Telehealth Platform) Online consultation platform connecting users with expert doctors, psychologists, dietitians, and physiotherapists, enabling secure health data management and reducing waiting times for healthcare access.
• Medical Escort Service Medical professionals accompany patients during flights ensuring safe and comfortable medical travel for both emergency and routine needs; includes ground ambulance, air ambulance, and medical repatriation missions.
• Medical Cost Containment Cost optimization solutions for insurers and healthcare payers leveraging an extensive local healthcare network and evidence-based medicine approaches to reduce medical expenditure and improve outcomes.

Quantifiable outcome

• 30% growth in medical network during COVID-19 pandemic
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Acıbadem Hospitals GroupcoreOthersPartner hospital network providing medical care at international standards for Marm Assistance clients requiring emergency, specialist consultation, and advanced treatment services in Türkiye.
• Memorial Healthcare GroupcoreOthersPartner hospital providing swift and effective medical services for Marm Assistance clients, delivering care at international standards.
• Medical Park Hospitals GroupcoreOthersPartner hospital network offering comprehensive healthcare services for Marm Assistance beneficiaries requiring medical treatment in Türkiye.
• Anatolia Hospitals GroupcoreOthersPartner hospital network providing medical services for international patients coordinated through Marm Assistance.
• Başkent Hospitals GroupcoreOthersPartner hospital network providing healthcare services at international standards for Marm Assistance medical assistance cases.
• Egemed Hospitals GroupcoreOthersPartner hospital network offering medical services for Marm Assistance clients requiring healthcare in Türkiye.
• Yaşam Hospitals GroupcoreOthersPartner hospital network providing medical care for Marm Assistance beneficiaries requiring emergency and specialized treatment.
• Turkish AirlinescoreStrategic or Co-development PartnerPartnership enabling Marm Assistance (through its entity Marm Travel) to book stretcher arrangements and other medical transport accommodations with Turkish Airlines for international patient transfers and medical repatriations.
• Turkish Association for Electric & Hybrid Vehicles (TEHAD)minorStrategic or Co-development PartnerIndustry association providing market data on electric vehicle adoption in Turkey, referenced in the development of m-sarj mobile charging service.

Scale indicators8 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• Europ Assistance: Global assistance provider covering travel, health, automotive, and home assistance. Directly comparable as a multi-vertical assistance company serving insurance and automotive clients with roadside and medical services.
• Mapfre Asistencia: Global assistance arm of Mapfre offering travel, automotive, and health assistance services. Comparable multi-vertical assistance model with B2B insurer distribution.
• International SOS: Global leader in medical and travel security assistance services. Directly comparable to Marm Assistance's medical assistance, international patient transfer, and medical escort offerings, operating at significantly larger scale with similar B2B insurance and corporate client base.
• Falck: Denmark-headquartered ambulance, roadside assistance, and healthcare services provider. Directly comparable on ambulance and roadside assistance, particularly relevant as a precedent for an assistance company scaling emergency services.
• Global Rescue: Travel risk, medical evacuation, and security services provider. Directly comparable on medical escort, air ambulance, and cross-border patient transfer capabilities serving travelers and insurers.
• AXA Assistance: International travel, health, and automotive assistance business under the AXA group. Directly comparable in medical assistance, cost containment, roadside, and B2B insurance customer segments.
• AIG Travel (now Aon Travel): Travel assistance and medical services for policyholders and corporate clients. Comparable on cross-border medical assistance and travel insurance B2B relationships.
• Allianz Partners (formerly Allianz Global Assistance): World's largest assistance company, offering travel insurance assistance, medical case management, and roadside services. Directly comparable to Marm across all three of Marm's verticals and competes for the same international insurance company contracts.

Broad incumbents

• AAA (American Automobile Association): Major North American roadside assistance and travel services organization. Comparable on the roadside and travel verticals, though broader in scope and serving primarily consumer/member-based rather than B2B insurer clients.

Regional players

• ADAC: Germany's largest roadside assistance and mobility club, with extensive European roadside, medical repatriation, and travel services. Comparable on multi-vertical roadside/medical assistance but regionally focused on DACH and Europe rather than Türkiye/MENA/Asia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/marmassistance
• Facebookfacebook.com/marmassistance
• LinkedInlinkedin.com/company/marm-assistance
• Instagraminstagram.com/marmassistance

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marm Assistance