Normandy Farms

What Normandy Farms does

Normandy Farms is a privately held, family-owned luxury camping resort located in Foxboro, Massachusetts, on a 100+ acre property with more than 400 campsites. Founded as a campground in 1971 by the Daniels family — whose stewardship of the land traces to 1759 — the business operates today under the 7th through 10th generations of the family. It offers a full spectrum of accommodations ranging from tent and RV sites with tiered hookups (rates from $47 to $88 per night) to glamping units including Safari Tents, Yurts, A-Frame Cabins, and Lean-to platforms, supplemented by 7-month and 12-month seasonal contracts and trailer storage services.

The resort's core product is the on-property experience, anchored by a 20,000 sq ft Recreation Lodge and indoor pool complex, four swimming pools (including two Olympic-size outdoor), a 1.5-acre dog park, an 18-hole disc golf course, multiple sports courts, a barn with farm animals, a wellness center, and 40+ amenities and activities. Revenue is generated through a direct-to-consumer model combining per-night campsite fees, recurring monthly/seasonal site rentals, event hosting (weddings, corporate functions, themed birthday parties), on-site retail and food service (Kamper's Kitchen), golf cart rentals, RV/trailer storage, and ancillary services such as massage therapy. Distribution is primarily through the company's own website, the CampLife.com reservation platform, walk-in and phone sales, and dedicated event sales for group bookings, with awareness driven by earned media and consistent third-party endorsements (Good Sam 10/10*/10, Woodall's 5W, ARVC awards, USA Today #1 RV Campground 2025, Forbes Best RV Resort 2025). The primary customer segments are families and individual campers seeking outdoor recreation, extended-stay seasonal and monthly campers, and event organizers seeking a versatile venue — served within a single physical footprint in the New England market.

Name

Normandy Farms

Legal name

Normandy Farms Campground

Website

https://normandyfarms.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Short description

Normandy Farms is a privately held, family-owned luxury camping resort in Foxboro, Massachusetts, operating 400+ campsites and 40+ amenities on 100+ acres, serving families, RV campers, seasonal subscribers, and event clients across New England.

Ownership category

akta.pro rank

Product category

Outdoor Hospitality and Camping Resort

NAICS

RV (Recreational Vehicle) Parks and Recreational Camps (72121)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Campgrounds & RV Parks (Developed Sites) (THAGAOAA)

akta.pro secondary industry

Cabin & Cottage Campgrounds (THAMAJAD)

Keywords

• Luxury camping resort
• RV park accommodations
• Glamping rentals
• Outdoor hospitality services
• Family campground resort

Headquarters

HQ city

Foxboro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Campsite Fees: Primary revenue stream from overnight camping fees for RV sites, tent sites, and specialty accommodations (safari tents, yurts, A-frame cabins). Rates vary by season, site type, and hookup level (basic water/electric to full hookup with sewer and cable). Additional per-person charges for extra adults and children.
2. Seasonal/Monthly Camping: Extended-stay camping packages ranging from monthly rates ($1,842-$2,106 for 1-2 adults) to 7-month and 12-month seasonal contracts, providing predictable recurring revenue.
3. Event Hosting: Revenue from hosting special events including themed birthday parties ($325-$550), weddings and receptions (venues from $495-$2,950), corporate functions, and group gatherings in the Recreation Lodge, pavilions, and outdoor spaces.
4. On-site Retail and Services: Income from the Reception Center store and gift shop, Kamper's Kitchen snack bar, propane sales, golf cart rentals, wellness center massage services, and firewood bundles.
5. Trailer Storage: RV and trailer storage services offered daily ($15), weekly ($70), monthly ($150), and annual rates ($1,275 for 12 months).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Normandy Farms is a luxury family camping resort offering overnight RV and tent campsites, glamping rentals (Safari Tents, Yurts, A-Frame Cabins, standard Cabins), and monthly/seasonal site contracts on a 100+ acre property with 400+ campsites. The resort bundles accommodations with extensive amenities including multiple pools, indoor pool complex, dog park, disc golf, sports courts, recreation programming, wellness massage, on-site dining, and event hosting for weddings, birthdays, and corporate functions.

Product overview

Normandy Farms is a luxury family camping resort offering a comprehensive outdoor hospitality experience. The core product consists of diverse camping accommodations including RV campsites with various hookup levels (Premium at $88/night, Full Hookup at $83/night, Basic options starting at $71/night) and unique glamping rentals (Safari Tents, Yurts, Cabins, A-Frame Cabins). The resort features extensive amenities including a 20,000 sq ft Recreation Lodge with indoor pool, four swimming facilities, 1.5-acre dog park, 18-hole disc golf, and multiple sports courts. Additional offerings include wellness services (massage therapy), on-site dining (Kamper's Kitchen), golf cart rentals, RV storage, event hosting, and children's activity programs. The property spans over 100 acres with more than 400 campsites and has been operated by the Daniels family since 1971.

Differentiator

Problem solved

Functional benefit

Products and services

• RV and Tent Campsites

Quantifiable outcome

• Voted #1 Best RV Campground in the United States in USA Today's 2025 10Best Readers' Choice Awards
• +6 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Ryan RanchminorStrategic or Co-development PartnerNormandy Farms has partnered with Ryan Ranch to offer trail rides and pony rides for guests during the camping season. This partnership operates Monday through Saturday based on availability and requires advance sign-up. The horseback riding services are not operated directly by Normandy Farms but provided as an enhanced amenity for guests seeking equestrian activities.

Scale indicators6 records

Recent moves2 records

Expansion highlights6 records

Direct peers

• Encore RV Resorts: Membership-based RV resort network operating developed RV sites, vacation rentals, and amenity-rich parks — directly comparable to Normandy Farms in site quality, recurring seasonal revenue, and event-hosting capabilities.
• The Resort at Paws Up: Luxury ranch resort offering upscale outdoor accommodations (cabins, glamping) with extensive activities; directly comparable in premium 'Disneyland of campgrounds' positioning with high-touch experiences, weddings and group events.
• Under Canvas: Luxury safari-tent glamping resort operator near national parks; comparable in upscale outdoor lodging, glamping product (safari tents) and experiential amenity mix serving premium traveler segments.
• Kampgrounds of America (KOA): Largest campground/RV park franchise network in North America, providing the most directly comparable business model to Normandy Farms with developed RV and tent sites, premium amenities and multi-tier accommodation offerings (KOA Holiday, KOA Resort, KOA Journeys).
• AutoCamp: Luxury outdoor hospitality brand offering Airstream, cabin and tent accommodations with curated amenities; a direct competitor in the upscale New England/gateway-region glamping market where Normandy Farms competes for premium outdoor travelers.
• Sun RV Resorts (Sun Communities): Operator of premium RV resorts and luxury campgrounds across the U.S., overlapping Normandy Farms in upscale RV site offering, glamping accommodations and amenity-rich resort positioning.
• Thousand Trails: Membership-based network of RV resorts and campgrounds; comparable seasonal/extended-stay revenue model and RV-park operating mechanics to Normandy Farms' monthly and 7/12-month seasonal programs.
• Yogi Bear's Jellystone Park Camp Resorts: Family-focused franchise campground network with extensive amenities, themed events, cabins/lodges and glamping — directly comparable to Normandy Farms' family-oriented amenity-rich operating model and event-driven programming.

Emerging players

• Collective Retreats: Boutique luxury glamping operator with safari tents and luxury tents at destination locations; partial overlap with Normandy Farms' safari-tent offering and premium positioning but a smaller, more specialized footprint.

Broad incumbents

• Disney's Fort Wilderness Resort: Disney-operated destination campground with cabins, RV and tent sites and extensive recreation programming; comparable as a destination outdoor lodging resort with broad amenities, though embedded in a much larger entertainment ecosystem rather than standalone lodging.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/normandyfarmscg
• YouTubeyoutube.com/user/normandy72
• Facebookfacebook.com/normandyfarms
• Instagraminstagram.com/normandyfarmscg

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Normandy Farms