What EXR does

EXR (イクスアール株式会社) is a private Japanese XR (Extended Reality) software company founded March 9, 2018, and headquartered in Nagoya, Aichi Prefecture. The company develops AR, VR, and MR applications for industrial skill transfer, emergency response training, and virtual exhibitions, serving enterprise customers (Araki Seisakusho, Kojima Press Industries), government agencies (Tokyo Fire Department, Nagoya City, Aichi Prefecture), educational institutions (Kinjo Gakuin University, Nagoya University of Arts, Aichi Prefectural Technology High School), and event organizers. Its core product portfolio includes AR Manual (hands-free AR work-procedure guidance with automated reporting, deployed on Microsoft HoloLens 2), VR Training (immersive simulation for high-risk or high-cost practical training), the exhiVision virtual exhibition platform (browser-based, starting at ¥100,000 per booth), and the MR Evacuation Training System (mixed reality disaster drills). Supporting products include SpatialGridder (a spatial DX infrastructure platform launched November 2025) and an AI×XR turfgrass management solution combining computer-vision-driven heatmaps with WebAR visualization. Technology is built on Unity and integrates with hardware from Varjo, Microsoft, Meta, and Apple.

The company operates a project-based revenue model combining one-time XR software licensing, custom development and integration services, exhiVision booth rentals, and hardware bundling. Government-backed demonstration projects (Tokyo Fire Department VR procurement 2023, Nagoya City NAGOYA CITY LAB 2024, Hatch Technology NAGOYA 2025) serve as both revenue and credibility catalysts, supplemented by selection into multiple Japanese startup accelerator programs (FASTAR 2022, Accelerate Aichi by 500 Global Seed Program 2022, PRE-STATION Ai Founders Program 2022) and the Metaverse Standards Forum. Distribution is direct-to-customer via website inquiries, industry events, and accelerator demo days; no reseller network is in place. In May 2026, EXR entered a strategic partnership with ASK Corporation to combine NVIDIA AI infrastructure with Unity-based XR implementation for end-to-end enterprise DX solutions. The company also provides generative AI DX consulting to SMEs, leveraging third-party foundation models (OpenAI, Google, Anthropic).

Name

EXR

Legal name

イクスアール株式会社

Website

https://exr.co.jp

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

EXR (イクスアール株式会社) is a Nagoya, Japan-based XR software firm developing AR/VR/MR applications for industrial skill transfer, emergency response training, and virtual exhibitions for enterprise, government, and education customers.

Ownership category

akta.pro rank

Product category

Extended Reality (XR) Software

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF)

akta.pro secondary industries

Safety, Compliance & Risk Training Simulations (EHS, OSHA, Hazard Response) (EDAFAJAD), Digital Twins & Scenario-Based Systems Training (Equipment/Process Simulators) (EDAFAJAJ), XR Assessment & Skills Verification (Performance-Based Evaluation) (EDAFAJAI)

Keywords

• XR software development
• AR training solutions
• VR simulation systems
• Industrial skill transfer
• Virtual exhibition platforms

Headquarters

HQ city

Nagoya

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. XR Software Licensing & Subscription: Sale and licensing of proprietary AR/VR/MR software products including AR Manual, VR Training, and MR Evacuation Training systems to enterprise and government customers. Revenue is generated through one-time licensing fees and/or subscription models for software deployment, customization, and ongoing support.
2. Custom Development & Integration Services: Custom XR application development, system integration, and deployment services tailored to specific customer workflows and environments. Includes consulting, UI/UX customization, and integration with existing enterprise systems.
3. exhiVision Platform: Virtual exhibition platform service with a starting price of 100,000 yen per booth. Revenue generated through per-event booth rentals, with optional premium features (360-degree video, custom domain, enhanced attendee capacity).
4. XR Hardware Bundle: Sale of XR hardware (AR glasses, VR headsets) bundled with software solutions for enterprise deployments, particularly in training and simulation use cases.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

EXR develops and sells proprietary XR (Extended Reality) software — AR, VR, and MR applications — for visualization, simulation, and training across industrial and public safety use cases. Core offerings include AR Manual for hands-free skill transfer work guidance, VR Training for immersive simulation of dangerous or costly training scenarios, and exhiVision — a browser-based virtual exhibition platform — alongside MR Evacuation Training, SpatialGridder spatial DX infrastructure, and custom XR development services for enterprise and government clients.

Product overview

EXR offers a portfolio of XR (Extended Reality) software products for visualization, simulation, and training across industrial and public safety applications. The core product lineup consists of AR Manual (hands-free AR work guidance with automated reporting), VR Training (immersive VR simulation for practical skills), Metaverse System / exhiVision (virtual exhibition and remote communication platforms), and MR Evacuation Training (mixed reality disaster drills). Supporting products include SpatialGridder (spatial DX infrastructure), EQUIPX (enterprise VR education), VR Internship (VR-based recruitment), an AI×XR turfgrass management solution, and a VR emergency response training system for Tokyo Fire Department. The company also provides generative AI implementation support services for SMEs.

Differentiator

Problem solved

Functional benefit

Brands

• ARマニュアル: AR技術を活用したソフトウェアで，两手が空いた状態でマニュアルを確認しながら作業可能な技能伝承支援システム
• VRトレーニング
• メタバースシステム
• exhiVision
• SpatialGridder
• EQUIPX（イークイップス）

Products and services

• AR Manual (ARマニュアル) AR software that displays video and text manuals in 3D space via AR goggles (Microsoft HoloLens 2), enabling hands-free work while following procedures. Supports automated report generation from completed work steps, centralizing manual management and reducing skill transmission costs. Used for skill transfer in manufacturing and food processing facilities.
• VR Training (VRトレーニング) VR software that creates realistic virtual environments for dangerous or costly practical training scenarios, enabling efficient skill acquisition through immersive experience at reduced cost and risk. Used for industrial training, emergency response training, and product installation support.
• exhiVision (エキシビジョン) Browser-based virtual exhibition platform enabling virtual trade shows and events via browser without app installation. Offers customizable booths, avatar-based communication, CSV visitor management, and 24-hour availability. Simple plan starts at 100,000 yen per booth.
• MR Evacuation Training System (MR避難訓練システム) Mixed reality evacuation training system enabling high-immersion training anytime. Simulates fire, smoke, sprinkler activation, and fire door operations overlaid on real environments using MR goggles. Developed for Nadya Park under NAGOYA CITY LAB program.
• SpatialGridder (空間DX基盤) Spatial DX infrastructure platform that augments invisible digital information into physical spaces. Supports wide-area and long-term spatial operations, combining 3D models with real-world environments for mixed reality experiences.
• AI×XR Turfgrass Management Solution Sustainable turfgrass management solution combining AI image analysis with XR visualization. Features digital health maps, proprietary PII score (Pressure Impact Index), and WebAR for on-site park management.
• VR Emergency Response Training for Mass Casualty Incidents (多数傷病者発生現場での救急活動VR訓練) VR emergency response training for mass casualty incidents, featuring triage decision quizzes, patient assessment, and vital sign evaluation. Developed for Tokyo Fire Department digital technology program.
• EQUIPX (イークイツプス) Enterprise VR education solution for corporate training, announced March 2019.
• Metaverse System (メタバースシステム) Metaverse platform enabling immersive virtual communication for remote teams, featuring unconventional visual effects and intuitive 3D/360-degree video communication.
• VR Internship (VRインターンシップ) New graduate recruitment program package using VR technology for immersive recruitment experiences.

Quantifiable outcome

• 93.3% of NAGOYA CITY LAB participants rated the MR evacuation training as 'effective' or 'very effective'
• +3 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature7 records

Partnerships

Nine partnerships are on record, tiered core, minor and moderate.

• 株式会社アスク (ASK Corporation)coreStrategic or Co-development Partner · 15 May 2026EXR entered a strategic business partnership with ASK Corporation, an IT equipment general trading company, for AI solutions based on NVIDIA platforms and industrial development support using Unity. The partnership combines ASK's supply chain for cutting-edge computing infrastructure (NVIDIA high-end computing platforms) with EXR's expertise in field optimization and implementation, enabling end-to-end DX solutions from product selection through on-site integration and operational support.
• 'essence' Inc. (エッセンス株式会社)minorGTM or Marketing Partner · 17 August 2022EXR participated as an accepting company in the 11th itteki probono program, which connects large enterprise employees with startups and NPOs for business volunteering projects during non-working hours.
• Varjo Technologies OycoreTechnology or Integration · 5 July 2022EXR joined Varjo's Software Partner Program for high-resolution VR/XR hardware. EXR has developed training applications using the Varjo XR-3 headset, which features human-eye-level resolution (70+ PPD) and 115-degree field of view. The partnership enables EXR to deliver advanced industrial simulation environments that approach photorealistic visual fidelity.
• Araki Seisakusho (株式会社アラキ製作所)moderateStrategic or Co-development Partner · 10 November 2021Co-development of an AR crane inspection application under the Toyota City manufacturing-venture matching program, enabling visual overlay of inspection procedures on actual crane equipment.
• Kojima Press Industries (小島プレス工業株式会社)moderateStrategic or Co-development Partner · 10 November 2021Co-development of a VR pre-experience system for production equipment, allowing workers to virtually explore and familiarize themselves with machinery before operating actual equipment.
• Microsoft (HoloLens)coreTechnology or IntegrationEXR's AR Manual software is designed to work with Microsoft HoloLens 2 AR glasses, enabling hands-free guided work procedures in industrial environments. HoloLens 2 is used as the primary AR hardware for the Southern Market and other customer deployments.
• C-ASTEC / 中部航空宇宙産業技術センター (Chubu Aerospace Industry Technology Center)moderateChannel Partner/ Reseller/ DistributorEXR's exhiVision virtual exhibition platform was featured in C-ASTEC's booths at multiple aerospace trade shows including AeroMart Nagoya 2021 and Robot/Aerospace Festa Fukushima 2021, providing virtual venue presence for the aerospace industry association.
• xRTechNagoya / コミュニティスペースxRHouseminorGTM or Marketing PartnerEXR co-operates the community space xRHouse with xRTechNagoya founder Muromachi-san, providing a physical space in the Tokai region with multiple VR/AR/MR devices for community members to experience XR technology, support developers, and foster XR community networking.
• Sannei Electronics Co., Ltd. (サン電子株式会社)minorGTM or Marketing PartnerCo-sponsored an AR ideasathon event 'ARと未来を描くアイデASSン' organized by Sharebase coworking space, with Sannei providing AR device AceReal for participants to experience during the event.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Scope AR: AR work-instruction platform (WorkLink) for manufacturing, field service, and assembly. Closest direct peer to EXR's AR Manual product, with similar step-by-step procedural use cases for industrial customers.
• Apprentice.io: AR-based training and execution platform for manufacturing and life sciences. Comparable to EXR's AR Manual for industrial skill transfer, with focus on pharma/biotech manufacturing verticals.
• Talespin: VR-based immersive learning platform for enterprise soft skills and workforce training. Comparable to EXR's VR Training and skills-assessment solutions, with broader content library but similar product positioning.
• Holo-light: XR streaming and visualization platform for engineering and industrial use cases, including AR/VR data visualization. Comparable to EXR's SpatialGridder spatial DX platform for overlaying 3D data onto physical environments.
• PIXO VR: US-based extended reality (XR) training and support solutions for frontline workers, including AR work instructions. Comparable to EXR's AR Manual for industrial skill transfer and step-by-step procedural guidance.
• TRANSFR: VR simulation platform for skilled trades and workforce development. Comparable to EXR's VR Training for industrial skill acquisition, with focus on manufacturing and skilled trades job readiness.
• STRIVR: US-based VR training platform for enterprise workforce skills and soft skills development. Comparable to EXR's VR Training product for industrial and safety-critical skills, though STRIVR focuses on US enterprise customers.

Emerging players

• Mursion: VR-based simulation platform for soft skills and interpersonal training in healthcare, education, and corporate settings. Comparable to EXR's VR Training product, though focused on conversational AI-driven avatar interactions rather than industrial scenarios.

Broad incumbents

• TeamViewer (Pilio / Frontline): Remote connectivity and AR collaboration platform with enterprise workflow capabilities. Larger incumbent offering AR remote assistance and work instructions as part of a broader productivity suite, overlapping with EXR's industrial AR Manual use cases.
• PTC (Vuforia): Enterprise PLM and AR platform vendor (Vuforia Engine / Spatial Toolbox) used for industrial AR instructions and digital twins. Larger incumbent with comparable enterprise AR capabilities, but as part of a much broader PLM portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/exrinc
• YouTubeyoutube.com/channel/UCftVPvy89M05KNam0LpDXjg
• Facebookfacebook.com/EXRInc
• LinkedInlinkedin.com/company/exrinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EXR