Telemundo 40

What Telemundo 40 does

Telemundo 40 (KTLM) is an NBCUniversal-owned-and-operated local television station licensed to serve the McAllen / Rio Grande Valley DMA in South Texas. It broadcasts the Telemundo network's Spanish-language programming alongside locally produced news, weather, sports, and community content targeted at the region's Spanish-speaking population. Core products include Noticiero Telemundo 40 (local news, including the 10pm evening newscast), El Tiempo (regional weather forecasting and severe-weather coverage), Telemundo 40 Responde (consumer-protection investigations), and Acceso Total (entertainment news). Sub-branded community initiatives include Premio Amigos de Mascotas and the station's local participation in the national Desocupar los Albergues (Clear The Shelters) pet-adoption campaign.

The station distributes content through four parallel channels: over-the-air broadcast (spectrum licensed by the FCC), the telemundo40.com website and mobile properties, a 24/7 live-stream product branded "Ver," and Peacock for catch-up and on-demand viewing of network programming. National Telemundo content — including flagship telenovelas (El Señor de los Cielos, Lejos de Ti), reality formats (Operación Triunfo Estados Unidos), and Spanish-language U.S. broadcast rights for FIFA World Cup 2026 — flows down from NBCUniversal Local and is repackaged with local inserts and digital vertical content (Deportes, Inmigración, Orgullo 956, Vaqueros en Acción). Social channels on Facebook, Instagram, and YouTube, plus email newsletters, round out the audience-engagement stack. Partnerships with Hill's Pet Nutrition, Greater Good Charities, WeRescue, and The Black Dog support the Desocupar los Albergues campaign.

Monetization follows the classic local-broadcast model: spot advertising sales against linear inventory, digital advertising across owned properties, sponsorship integrations tied to branded content (Acceso Total, Responde, Desocupar los Albergues), and contribution to NBCUniversal's cross-platform ad sales. Revenue and headcount figures are not publicly disclosed at the station level; financial reporting occurs within NBCUniversal's segment results as part of Comcast Corporation (NASDAQ: CMCSA). The entity is legally NBCUniversal Media, LLC, operating from headquarters at 200 S. 10th Street, McAllen, Texas.

Name

Telemundo 40

Legal name

NBCUniversal Media, LLC

Website

https://telemundo40.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Telemundo 40 (KTLM) is an NBCUniversal-owned local Spanish-language TV station serving the McAllen/Rio Grande Valley market in South Texas, distributing local news, weather, Telemundo network programming, and community content via broadcast, web, mobile, and Peacock.

Ownership category

akta.pro rank

Headquarters

HQ city

Mcallen

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Distribution channels2 records

Marketing channels4 records

Core offering

Telemundo 40 (KTLM) is a Spanish-language local television station that produces and broadcasts local news, weather, sports, consumer protection, and entertainment content for the McAllen/Rio Grande Valley Hispanic community. The station distributes content via over-the-air broadcast, a digital website, mobile apps, 24/7 live streaming, and Peacock, while monetizing through advertising and sponsorships. It also runs community initiatives including the Desocupar los Albergues pet adoption campaign and the Premio Amigos de Mascotas award program.

Product overview

Telemundo 40 (KTLM) is an NBCUniversal-owned local television station serving the McAllen/Rio Grande Valley market in Texas. The station operates as a unified broadcast-digital product combining over-the-air television broadcasting with digital platforms. The core offering centers on the Noticiero Telemundo 40 local news broadcasts (including 10pm evening news), the El Tiempo weather forecasting section, and Telemundo 40 Responde consumer investigation unit. The station carries Telemundo network programming including telenovelas (El Señor de los Cielos Season 10, Lejos de Ti Season 2), reality competitions (Operación Triunfo Estados Unidos), and miniseries (El Turco, El Turco). Entertainment coverage is provided through Acceso Total, while the Deportes section covers FIFA World Cup 2026. Community initiatives include the Desocupar los Albergues pet adoption campaign and Premio Amigos de Mascotas award. Digital services include 24/7 live streaming via Ver, email newsletters, video on demand, and a programming guide. Content is distributed across broadcast, the Telemundo 40 website, Peacock streaming, and social media platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Acceso Total: Entertainment segment featuring celebrity news, lifestyle content, and entertainment show coverage.
• Telemundo 40 Responde
• Premio Amigos de Mascotas

Products and services

• Telemundo 40 (KTLM) Broadcast Station The Telemundo 40 local television station broadcasting local news, weather, entertainment, sports, and national Telemundo network programming 24/7 across broadcast and digital platforms to the McAllen/Rio Grande Valley market.
• Noticiero Telemundo 40 Local news broadcast operation including the 10pm evening news (Noticias Telemundo 40 a las 10:00pm) and midday news updates, covering local, Texas, national, international, immigration, and Mexico news for Spanish-speaking viewers.
• El Tiempo (Weather) Weather forecasting and severe weather coverage service for the Rio Grande Valley, including complete forecast, radar, and seasonal guides such as the Guía del Tiempo Severo 2026.
• Telemundo 40 Responde Consumer complaint investigation unit and consumer protection journalism service that helps Spanish-speaking viewers resolve disputes with businesses and institutions.
• Acceso Total Entertainment news show covering celebrities, telenovelas, reality shows, and behind-the-scenes content including interviews with show personalities and movie/TV reviews. Airs at 10:30am with additional segments.
• Deportes (Sports Programming) Sports section covering FIFA World Cup 2026 with match calendars, live updates, player profiles, and streaming guides, alongside broader sports coverage such as Vaqueros de UTRGV.
• Telemundo 40 Live Stream (Ver) 24/7 live streaming service allowing viewers to watch Telemundo Texas programming online, including news and entertainment content.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Hill's Pet NutritionminorGTM or Marketing PartnerNational sponsor for the Desocupar los Albergues (Clear The Shelters) campaign for 8 consecutive years. Provides food and adoption kits to participating shelters.
• Greater Good CharitiesminorGTM or Marketing PartnerNonprofit leading the fundraising initiative for the Desocupar los Albergues campaign, accepting donations to individual shelters and general campaign fund.
• The Black DogminorGTM or Marketing PartnerClothing and restaurant company launching branded Clear The Shelters products; a portion of proceeds go to campaign fund. Also organizes adoption events at their stores.
• NBCUniversal LocalcoreStrategic or Co-development PartnerParent company NBCUniversal Local operates the Desocupar los Albergues campaign nationally, uniting NBC and Telemundo stations with local shelters to promote pet adoption and fundraising.

Recent moves6 records

Expansion highlights6 records

Regional players

• KRGV Channel 5 (ABC affiliate): ABC affiliate serving the Rio Grande Valley market; competes in the same geography but with English-language programming. Comparable as a local broadcast station targeting the same regional audience and ad market.
• KGBT-TV (CBS affiliate): CBS-affiliated local station serving the Rio Grande Valley with Sinclair ownership. Direct broadcast competitor in the same DMA, competing for local news viewership and advertising dollars across English and bilingual audiences.

Direct peers

• Univision 48 KUVM-CD McAllen: Direct Spanish-language competitor in the Rio Grande Valley market. Univision affiliate serving the same geography with overlapping news, telenovela, and audience focus; competes directly for Spanish-language viewership and ad dollars.
• Telemundo 52 Los Angeles (KVEA): Flagship Telemundo O&O station serving the Los Angeles Spanish-speaking market. Most directly comparable in terms of network affiliation, content mix, NBCUniversal ownership, and Spanish-language audience focus, though serving a larger and more competitive market.
• Telemundo 51 Miami (WSCV): Telemundo O&O serving the Miami/Ft. Lauderdale market, also with deep Hispanic audience focus. Comparable NBCUniversal-owned Telemundo affiliate with similar news, weather, telenovela, and community programming structure.
• Telemundo 23 Houston (KTMD): Telemundo O&O serving the Houston DMA, another major Texas market with significant Hispanic population. Comparable as a Telemundo network affiliate with similar operational model and NBCUniversal ownership.
• Telemundo 47 New York (WNJU): Telemundo O&O serving the New York DMA. Another NBCUniversal-owned Spanish-language local station with comparable programming model, digital distribution, and audience strategy.
• Telemundo 39 Dallas-Fort Worth (KXTX): Telemundo O&O serving the Dallas-Fort Worth DMA, a nearby Texas market. Direct comparable as a Telemundo affiliate serving a large Hispanic population, with similar NBCUniversal corporate structure and programming playbook.

Broad incumbents

• Univision Communications: Primary Spanish-language broadcast network competitor in the U.S., with its own portfolio of local affiliates and O&Os. Comparable as the leading competitor to Telemundo network and a benchmark for Spanish-language local broadcast economics.
• NBC Owned Television Stations (NBCU Local): Parent division operating all NBCU-owned local stations including Telemundo O&Os and NBC O&Os. Provides infrastructure, programming, and shared services to Telemundo 40; comparison useful for understanding corporate strategy and resource allocation context.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Customer concentration

• YouTubeyoutube.com/@Telemundo40
• Facebookfacebook.com/telemundo40
• Instagraminstagram.com/telemundo40
• Xx.com/telemundo40
• LinkedInlinkedin.com/company/ktlm-tv-telemundo-40

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Telemundo 40