Lewis Plastic Surgery

What Lewis Plastic Surgery does

Lewis Plastic Surgery is a privately held, solo plastic surgery and aesthetic medicine practice founded in 2010 by Dr. Gordon Lewis, MD, a board-certified plastic surgeon with over 20 years of clinical experience, and based in Midlothian, Virginia (suburban Richmond). The practice delivers a comprehensive portfolio of cosmetic surgical procedures — breast augmentation, lift, reduction, and revision; body contouring including tummy tuck, liposuction (using tumescent, S.A.F.E., and ultrasound-assisted techniques), mommy makeover, Brazilian butt lift, and thigh lift; facial procedures including SMAS facelift/necklift, brow lift, blepharoplasty with fat repositioning, and lip enhancement; plus male gynecomastia surgery. Non-surgical offerings are administered by Nurse Practitioner Page Huffman and include CoolSculpting, Botox, dermal fillers, RF microneedling, and GLP-1 weight loss medications. Surgical cases are performed at partner facilities (Johnston-Willis Hospital and Stony Point Surgery Center/Medarva), while consultations and non-surgical treatments take place at the Midlothian office.

The business operates as a direct-to-consumer medical practice with a fee-for-service revenue model: one-time surgical procedure fees ranging from approximately $4,250 to $16,850, supplemented by per-unit pricing for non-surgical treatments starting at $600 for CoolSculpting. Patients access financing through CareCredit and Alphaeon Credit partnerships, and the practice employs an SEO-led content marketing strategy (extensive blog, YouTube, Facebook, Instagram) to drive organic patient acquisition across Richmond, central Virginia, and out-of-region referrals. The practice has served over 15,000 patients cumulatively and has earned multiple Richmond Magazine "Top Doc" designations, escalating to "Super Star Doc" in 2025. Ownership is concentrated entirely in Dr. Lewis, with no private equity, parent company, or institutional investment, making the entity effectively a single-surgeon professional service firm whose principal asset is the clinical reputation and procedural skill of its founder.

Name

Lewis Plastic Surgery

Legal name

Lewis Plastic Surgery

Website

https://lewisplasticsurgery.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Lewis Plastic Surgery is a privately held, solo plastic surgery and aesthetic medicine practice in Midlothian, Virginia, founded in 2010 by board-certified surgeon Dr. Gordon Lewis, serving over 15,000 patients across Richmond and central Virginia with surgical and non-surgical cosmetic procedures plus GLP-1 weight management.

Ownership category

akta.pro rank

Product category

Cosmetic Surgery Services

NAICS

Offices of Physicians (except Mental Health Specialists) (621111), Offices of Physicians (62111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Plastics / Cosmetic & Dermatologic Surgery Centers (HLAFAIAK)

Keywords

• Cosmetic surgery services
• Breast augmentation procedures
• Body contouring surgery
• Facial rejuvenation surgery
• Non-surgical aesthetics

Headquarters

HQ city

Midlothian

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Surgical Procedure Fees: One-time fees for surgical procedures including breast augmentation, breast lift, tummy tuck, liposuction, facelift, eyelid surgery, and other body contouring procedures. Prices vary by procedure complexity and are quoted during consultation.
2. Non-Surgical Treatments: Revenue from injectables (Botox), dermal fillers (Juvederm), and CoolSculpting treatments. These may be one-time or recurring treatments.
3. Financing Programs: Partnership with CareCredit and Alphaeon Credit allows patients to pay for procedures over time, making treatments more accessible and potentially increasing average transaction values.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Lewis Plastic Surgery is a private cosmetic surgery practice offering surgical and non-surgical aesthetic procedures including breast augmentation, breast lift, breast reduction, breast revision, liposuction, tummy tuck, mommy makeover, Brazilian butt lift, thigh lift, facelift, necklift, brow lift, eyelid lift, lip enhancement, and gynecomastia surgery, as well as non-surgical treatments like CoolSculpting, Botox, dermal fillers, RF microneedling, and GLP-1 weight loss medications. The practice is led by board-certified plastic surgeon Dr. Gordon Lewis and nurse practitioner Page Huffman, serving patients primarily in the Richmond, Midlothian, and central Virginia region.

Product overview

Lewis Plastic Surgery offers a comprehensive portfolio of surgical and non-surgical aesthetic procedures. The core offerings include breast surgeries (augmentation, lift, reduction, revision), body contouring procedures (liposuction, tummy tuck, mommy makeover, Brazilian butt lift, thigh lift), facial procedures (facelift, necklift, brow lift, eyelid lift, lip enhancement), and male procedures (gynecomastia). Non-surgical treatments include CoolSculpting, Botox, dermal fillers, RF microneedling, and GLP-1 weight loss medications. The practice is led by Dr. Gordon Lewis, a board-certified plastic surgeon, and Page Huffman, a nurse practitioner specializing in aesthetics and weight loss. Financing options are available through CareCredit and Alphaeon Credit.

Differentiator

Problem solved

Functional benefit

Products and services

• Breast Augmentation Breast enhancement surgery to increase breast size using implants, for women seeking breast volume restoration or enlargement.
• Breast Lift Procedure to raise and reshape sagging breasts by removing excess skin and tightening surrounding tissue, for women experiencing breast ptosis often after pregnancy or weight loss.
• Breast Reduction Surgical procedure to remove excess breast fat, glandular tissue, and skin to achieve a breast size in proportion with the body, for women with overly large breasts.
• Breast Revision Secondary surgery to correct or improve the results of a previous breast procedure, for patients seeking refinement or correction of prior breast surgery outcomes.
• Liposuction Body contouring procedure that removes stubborn fat deposits using tumescent, S.A.F.E. (Separation, Aspiration, Fat Equilibration), and ultrasound-assisted techniques. Pricing starts at $5,050 with all-inclusive quotes including CosmetAssure complication insurance.
• Tummy Tuck (Abdominoplasty) Surgical procedure to remove excess skin and fat from the abdomen while tightening weakened abdominal muscles, with a proprietary inverted chevron belly button technique. Pricing starts at $6,950 at the Midlothian practice. Carries a 95% 'Worth It' rating on RealSelf.
• Thigh Lift Surgical procedure to reshape the thighs by reducing excess skin and fat, for patients with thigh skin laxity typically following weight loss.
• Mommy Makeover Customized combination of procedures including breast enhancement, tummy tuck, liposuction, and body contouring for post-pregnancy body restoration, for women who have completed childbearing.
• Brazilian Butt Lift Fat transfer procedure that removes fat from areas with excess and injects it into the buttocks for a rounder contour, for patients seeking buttock enhancement using their own fat.
• CoolSculpting FDA-approved nonsurgical fat reduction treatment using cryolipolysis (extreme cold) to destroy fat cells without surgery. Pricing starts at $600 depending on specific areas treated.
• Facelift/Necklift Facial rejuvenation procedure to tighten loose skin, smooth deep folds, and restore youthful contours to the face and neck using the SMAS tightening technique. Pricing is $16,850 and includes CosmetAssure complication insurance.
• Brow Lift Procedure to smooth forehead skin and lift eyebrows to a more youthful position, for patients with forehead wrinkles or brow ptosis.
• Eyelid Lift (Blepharoplasty) Surgical procedure to remove excess skin, tighten muscles, and smooth puffiness around the eyes using a fat repositioning technique to prevent hollowed appearance. Pricing starts at $4,250.
• Lip Enhancement Procedure to create fuller, more defined lips using surgical or injectable techniques, for patients seeking lip volume or shape improvement.
• Gynecomastia Surgery Male breast reduction procedure to treat enlarged male breast tissue, for men with gynecomastia.
• Botox Treatments Neurotoxin injectable treatment to reduce the appearance of wrinkles and fine lines, for patients seeking non-surgical facial rejuvenation.
• Dermal Fillers Injectable treatments including Juvederm and Juvederm Voluma to fill wrinkles, plump lips, and restore facial volume.
• RF Microneedling Radiofrequency microneedling treatment offered by Page Huffman for skin rejuvenation, for patients seeking non-surgical skin quality improvement.
• GLP-1 Weight Loss Program Weight loss program utilizing GLP-1 medications administered by Page Huffman, for patients pursuing medical weight management, often in conjunction with post-weight-loss body contouring.

Quantifiable outcome

• Tummy tuck has a 95% 'Worth It' rating on RealSelf
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered supporting and core.

• Johnston-Willis HospitalsupportingStrategic or Co-development PartnerHospital where Dr. Lewis performs surgical procedures for patients requiring hospital-based surgical facilities.
• Stony Point Surgery Center (Medarva)coreStrategic or Co-development PartnerAccredited outpatient surgical center where Dr. Lewis primarily performs cosmetic procedures. The facility provides safe, secure surgical environment for elective cosmetic procedures.
• CoolSculptingsupportingTechnology or IntegrationFDA-approved cryolipolysis technology used at the practice for non-surgical fat reduction treatments. The partnership provides access to patented fat-freezing technology.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ideal Image: Largest US medspa chain offering non-surgical aesthetic services including CoolSculpting, Botox, dermal fillers, and laser treatments. Directly comparable to Lewis Plastic Surgery's non-surgical service line (injectables, CoolSculpting) under a multi-location consumer-facing model.
• LaserAway: National aesthetic services chain offering laser hair removal, body contouring (including CoolSculpting), Botox, and fillers. Direct competitor to Lewis Plastic Surgery in the non-surgical consumer aesthetic market with comparable service mix and target demographic.
• Marina Plastic Surgery: Established West Coast plastic surgery practice offering surgical and non-surgical aesthetic procedures with a similar founder-led practice model. Comparable in service mix (breast, body, face procedures and non-surgical treatments) and premium positioning to Lewis Plastic Surgery.
• Quatela Center for Plastic Surgery: Established multi-surgeon plastic surgery practice in Rochester, NY offering surgical and non-surgical aesthetic procedures. Comparable to Lewis Plastic Surgery as a similarly positioned regional cosmetic surgery practice with comparable procedure mix and patient demographic.
• SkinSpirit: Multi-location aesthetic clinic offering Botox, dermal fillers, laser treatments, and body contouring. Comparable business model as a consumer-facing aesthetic provider with a similar non-surgical service mix that overlaps with Lewis Plastic Surgery's injectables and skin services.

Others

• Galderma: Global manufacturer of aesthetic injectables and skincare products including Restylane, Sculptra, and Dysport, which compete with and complement the dermal filler and Botox offerings Lewis Plastic Surgery provides.
• Allergan Aesthetics (AbbVie): AbbVie's aesthetics division manufactures Botox, CoolSculpting, Latisse, and breast implants, all of which are used by Lewis Plastic Surgery. Relevant as the primary product supplier and as a bellwether for the broader aesthetic market.

Broad incumbents

• MedSpa Partners: PE-backed acquirer and operator of medical spas and aesthetic clinics across North America. Comparable as a scaled platform in non-surgical aesthetic services and a potential consolidator counterpart to independent practices like Lewis Plastic Surgery.
• Advanced Dermatology and Cosmetic Surgery: Large multi-location dermatology and cosmetic surgery platform offering medical, surgical, and cosmetic dermatology services. Comparable as a scaled provider of combined surgical and non-surgical aesthetic procedures, though operating across a much broader dermatology footprint than Lewis Plastic Surgery.
• US Dermatology Partners: PE-backed dermatology platform with hundreds of locations offering medical, surgical, and cosmetic services including injectables and skin treatments. Comparable as a consumer-facing aesthetic provider but operating at vastly greater scale and with institutional capital.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCs9P60yWaAXV6yVo-jRXhmA
• Facebookfacebook.com/lewisplasticsurgery
• Instagraminstagram.com/lewisplasticsurgery
• Xx.com/gordonlewismd
• LinkedInlinkedin.com/company/lewis-plastic-surgery

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lewis Plastic Surgery