Arendell Parrott Academy

What Arendell Parrott Academy does

Arendell Parrott Academy (APA) is a private, non-stock corporation operating the oldest and largest independent, nonsectarian, co-educational TK-12 college preparatory day school in Eastern North Carolina. Founded in 1964 in Kinston, NC, on an 80-acre campus, APA enrolls 650+ students from more than 10 Eastern NC counties (a region of roughly 7,000 square miles) at a 9:1 student-teacher ratio with an average faculty tenure exceeding 20 years, reporting a 100% college acceptance rate and recent acceptances at Ivy League institutions, service academies, and top-tier research universities.

The school's product platform is organized into four core academic programs (Transition, Lower School, Middle School, Upper School) layered with specialty offerings: the Nelson-Williams Fine Arts program (visual art, chorus, dance, guitar, orchestra, theatre, Suzuki strings), the Patriots Athletics program (35+ teams across 16 sports competing in NCISAA, BIG8, and CPIC), and a College Advising program. Supporting infrastructure includes the Perry Academic Center (one-on-one tutoring, SAT/ACT prep), the Extended Day program (2:30-5:30 p.m.), regional bus transportation, the Sylvester Dining Plaza, and the Edwards-Hobgood Library & Technology Center. The technology stack runs on FACTS (Renweb) SIS, Canvas LMS (Instructure) with Microsoft 365 SSO, Rank One EMR for athletics, and Track It Forward for service-hour logging.

APA's revenue model is tuition-recurring across TK-12 grade levels, supplemented by fee-based Extended Day care, Academic Center tutoring, summer camps ($85-$275 per session), cafeteria meal service, and voluntary tuition refund/accident insurance through Dewars. The go-to-market motion is direct-to-consumer via an inquiry-based admissions funnel (campus tours, FS Enrollment online application, shadow days, admissions testing) augmented by community-led referrals through the Patriot Club, FOFA, Mothers' Committee, and Magnolia Circle, with preference given to siblings and alumni children.

Name

Arendell Parrott Academy

Legal name

The Arendell Parrott Academy

Website

https://parrottacademy.org

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

11–50 employees

Short description

Arendell Parrott Academy is a private, non-stock TK-12 college preparatory day school founded in 1964 in Kinston, NC, serving 650+ Eastern North Carolina families via an 80-acre campus, 9:1 student-teacher ratio, and diversified academic, fine arts, athletics, and service programming.

Ownership category

akta.pro rank

Product category

Private K-12 Education

NAICS

Elementary and Secondary Schools (6111), Elementary and Secondary Schools (611110)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Charter Montessori/Waldorf/Classical/Expeditionary (Pedagogical Models) (EDAJACAL)

akta.pro secondary industries

Waldorf/Steiner K–12 Schools (EDAJABAE), Public Middle Schools (EDAJAAAC)

Keywords

• College preparatory education
• Private K-12 education
• Independent day school
• TK-12 curriculum
• Advanced placement courses

Headquarters

HQ city

Kinston

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Tuition and Fees: Primary recurring revenue stream from student tuition across TK-12 grade levels plus various fees. Specific tuition rates are disclosed via the Tuition and Fees PDF for the 2026-27 school year but exact figures were not included in the scraped text.
2. Extended Day Program: Fee-based after-school care for students Transition through 10th grade, operating 2:30 p.m. to 5:30 p.m. on school days, with separate TK-5 and 6th-10th grade programs.
3. Academic Center Tutoring: Fee-based supplemental individualized tutoring, SAT/ACT test preparation, study skills, and homework help services.
4. Summer Camps: Tuition-based summer enrichment across multiple weeks covering academics (math, reading, science), athletics (baseball, basketball, football, soccer, softball, speed & agility), arts (LEGO, Zentangle, Swiftie Stars, Craft Lab), and test prep (SAT Boot Camp at $275). Camp pricing typically $85-$275 per session.
5. Cafeteria Meal Service: Full-service cafeteria offering hot meals, salad bar, deli bar, fruit and yogurt bar, with mid-morning breakfast items for grades 6-12 in the Sylvester Dining Plaza.
6. Voluntary Insurance Plans: Tuition Refund Plan and Student Accident Insurance offered through Dewars as optional parent purchases each year.
7. Philanthropy and Patron Support: Magnolia Circle recognizes donors, Friends of the Fine Arts (FOFA) raises arts-program funds, Patriot Club supports athletics; donations supplement tuition revenue.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

Arendell Parrott Academy is a private TK-12 college preparatory day school offering a four-pillar program of academics, fine arts, athletics, and service to 650+ students on an 80-acre campus in Kinston, North Carolina. It delivers Lower School, Middle School, and Upper School curricula with extensive Advanced Placement offerings, complemented by the Nelson-Williams Fine Arts Program, the Patriots Athletics Program (35+ teams across 16 sports), Perry Academic Center tutoring, Extended Day care, College Advising, Summer Camps, regional bus transportation, and a full-service cafeteria.

Product overview

Arendell Parrott Academy is a single unified K-12 independent, coeducational, nonsectarian, college preparatory day school on an 80-acre campus in Kinston, North Carolina, operating a core educational platform organized into the Transition, Lower School (Grades 1-5), Middle School (Grades 6-8), and Upper School (Grades 9-12) programs, each of which is treated here as a distinct offering. Layered on top of that academic core are specialty sub-brands and add-on modules: the Nelson-Williams Fine Arts Program (with Visual Art, Chorus, Dance, Guitar, Orchestra, Theatre, and Suzuki Strings), the Patriots Athletics Program (35+ teams across 16 sports), the Perry Academic Center (tutoring and SAT/ACT prep), the Extended Day Program, the Edwards-Hobgood Library & Bland & Fanning Technology Center, the College Advising Program, the SERV community service honor society, the Friends of the Fine Arts (FOFA) and Patriot Club booster organizations, Summer Camps, regional bus transportation, and the Sylvester Dining Plaza cafeteria. The Canvas LMS and the FACTS (Renweb) student information system sit alongside the Microsoft 365 portal as the digital platform connecting faculty, students, and families, while Track It Forward powers SERV hour logging and Rank One serves as the athletic Electronic Medical Records system.

Differentiator

Problem solved

Functional benefit

Brands

• Patriot Club: Booster club that supports all aspects of athletics at APA by promoting school spirit, sportsmanship, varsity football tailgates, and concession stands.
• Friends of the Fine Arts (FOFA)
• SERV (Students Effectively Realizing their Value)

Products and services

• Transition Program A bridge program between preschool and kindergarten offering a developmentally appropriate, hands-on, interactive environment with phonics-based reading readiness, resource classes (music, Suzuki strings, creative movement, PE, library), and field trips. Modified school day runs 8:15am – 2:15pm. Targeted at families preparing their children for kindergarten entry.
• Kindergarten Program Core kindergarten curriculum in language arts (Open Court/Imagine It!), math (Scott Foresman with manipulatives), science, social studies, and resource classes including computer lab, library, PE, Spanish, character education, general music, Suzuki strings, and creative movement. Targeted at five-year-old learners in the Lower School division.
• Lower School (Grades 1-5) Small-class accelerated program emphasizing language, math (Scott Foresman), Harcourt Science, social studies/history, Steck-Vaughn spelling, Handwriting Without Tears, and resource classes including library, PE, character education, computer science, art, choral music, Suzuki Strings, theatre and dance in 5th grade, and Spanish or French. Uses SMALLab embodied-learning technology. Targeted at elementary-age students in the Lower School division.
• Middle School (Grades 6-8) Adolescent-focused program with accelerated math sequences, two-year unit-study science, Latin in 7th grade, World Languages in 8th grade, full-time advisor for study skills and social issues, plus electives including art, theatre, orchestra, chorus, dance, guitar, STEM, and study hall. Extracurriculars include Quiz Bowl, Math Counts, Battle of the Books, NJHS, and Middle School Council. Targeted at grades 6-8 students preparing for upper school.
• Upper School (Grades 9-12) College-preparatory program with over 95% of classes at honors or AP level. Core curriculum in English, math, science, social studies, and foreign languages. AP offerings include AP Biology, AP Calculus, AP Chemistry, AP Environmental Science, AP Precalculus, AP Cybersecurity, AP Computer Science Principles, AP Computer Science A, AP Seminar, AP Language, AP Literature, and AP Art. Independent study and online courses available. Targeted at high school students preparing for selective college admission.
• Perry Academic Center On-campus tutoring center offering one-on-one and small-group sessions, SAT/ACT test preparation, study skills and organizational strategies, homework help, and intensive exam review. Coordinates with classroom teachers and parents; sessions of 30, 45, or 60 minutes available Monday-Thursday 8:00-3:30 and Friday 8:00-3:00. Targeted at enrolled TK-12 students needing supplemental academic support and standardized test preparation.
• Extended Day Program After-school care for students in Transition through 10th grade, operating 2:30 p.m. to 5:30 p.m. each school day. Includes supervised homework time, free play, afternoon snack, and organized enrichment. Late bus service available for enrolled students from participating counties. Targeted at families needing after-school supervision beyond the regular school day.
• Sylvester Dining Plaza / Cafeteria Meal Service
• Regional Bus Transportation Scheduled bus service to and from school for students in Greenville, Ayden, Cove City, New Bern, Goldsboro, Walnut Creek, Richlands, and Jacksonville, with late-bus service available for Extended Day participants from Greenville, Goldsboro, Jacksonville, and New Bern. Targeted at families commuting from outside Kinston.
• Edwards-Hobgood Library & Bland & Fanning Technology Center School library and technology center supporting Lower, Middle, and Upper School students and teachers. Provides research databases (NoodleTools, World Book Online, NC Live, PebbleGo, Epic!, Reflex Math, NCpedia, Smithsonian, Project Gutenberg), Follett Destiny catalog, SMALLab learning technology, and dedicated teacher-access resources. Targeted at enrolled students and faculty.
• College Advising Program Four-year guidance and college advising program beginning in freshman year, with three sophomore-year college campus visits, individual advising sessions, college admissions software for confidential electronic transmission of records, and SAT/ACT prep support through the Academic Center. Reports over 99% of graduates pursuing post-secondary education. Targeted at Upper School students preparing for college admission.
• SERV (Students Effectively Realizing their Value) Service honor society for grades 9-12, founded in 1995. Requires a minimum of 12 hours of community service for induction; students exceeding 100 hours are recognized as Patriot Service Scholars or National Presidential Service Scholars with awards at the SERV Induction, Underclass Awards Program, and Senior Banquet. Tracks hours through Track It Forward and supports local, regional, national, and international service trips. Targeted at Upper School students seeking service recognition.
• Nelson-Williams Fine Arts Program K-12 fine arts program offering Visual Art (including AP Art), Chorus, Dance Ensembles, Guitar, Orchestra, Theatre (Patriot Players), Suzuki Strings, and Creative Movement. Hosts chapters of the National Art Honor Society, National Honor Society for Dance Arts, Tri-M Music Honor Society, and International Thespian Society. Targeted at students across all grade levels pursuing arts enrichment.
• Patriots Athletics Program Over 35 teams across 16 sports from 6th grade through Varsity, including Competitive Shooting, Cheerleading, Cross Country, Football, Soccer, Tennis, Volleyball, Basketball, Swimming, Baseball, Golf, Lacrosse, and Softball. Member of NCISAA, Big Eight Conference (eight-man football), and Coastal Plains Independent Conference (CPIC). Facilities include two indoor gyms, lighted football stadium, lighted soccer/baseball/lacrosse fields, softball field, Lee Fitness Center, and use of Kinston Community Center for swimming. Over 80% of grades 6-12 students participate. Targeted at students seeking interscholastic athletic competition.
• Summer Camps Program Centralized 2026 summer camp catalog for rising T through 12, including academic bridge camps, reading and math boot camps, SAT Boot Camp, STEAM weeks, athletic camps (Patriot Baseball, Basketball, Football, Soccer, Softball, Speed & Agility, Mini Cheer, Youth Cheer), arts camps (Swiftie Stars, The Craft Lab, Zentangle), language and culture camps (Around the World in Español), and enrichment (LEGO Explorers, LEGO Makers & Innovators, AI Unlocked, Taste and Create, NC Weather Camp, Graphing Calculator camps). Camp pricing typically $85-$275 per session. Targeted at regional families and students seeking summer enrichment.

Quantifiable outcome

• 100% college acceptance rate for graduates
• +6 more outcomes

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature5 records

Partnerships

24 partnerships are on record, tiered core, minor and moderate.

• SAIS (Southern Association of Independent Schools)coreOthersAccrediting body that has granted APA full accreditation. School displays SAIS accreditation seal on its homepage footer and references SAIS accreditation in its About APA overview. Membership is required to maintain recognized independent-school status.
• Cognia (formerly AdvancED)coreOthersGlobal accreditation body for educational institutions that has accredited Arendell Parrott Academy. APA displays the Cognia logo alongside SAIS, NAIS, and NCAIS on its homepage footer.
• NAIS (National Association of Independent Schools)coreOthersNational membership organization for independent schools; APA is a member in good standing and displays the NAIS logo on its website footer.
• NCAIS (North Carolina Association of Independent Schools)coreOthersState-level membership organization for North Carolina independent schools; APA is a member in good standing and displays the NCAIS logo on its homepage footer.
• NCSIA (North Carolina Scholastic Activities)minorOthersAPA is a member of NCSIA, which administers state-level competitions including NCASA. Logo appears on homepage footer.
• NCISAA (North Carolina Independent Schools Athletic Association)coreOthersState-level athletic association providing opportunities for competition against other private and independent schools from across North Carolina. Required for interscholastic athletic participation and tournament eligibility.
• Big Eight Conference (BIG8)coreOthersRegional athletic conference for eight-man football competition. APA is affiliated with BIG8 for that sport.
• Coastal Plains Independent Conference (CPIC)coreOthersRegional athletic conference affiliation for most sports other than eight-man football.
• Kinston Community CentermoderateOthersPartnership provides the APA swim team access to facilities for practice and to host meets.
• FACTS / Renweb (FACTS Family and FACTS Faculty)coreTechnology or IntegrationWeb-based student information system used by APA to provide families and faculty daily access to grades, homework, progress reports, school announcements, calendar, and family financial information. Students grades 6-12 access it directly; iOS and Android apps available.
• Canvas (Instructure)coreTechnology or IntegrationLearning management system used by APA; faculty and students log in via Microsoft SAML credentials, parents use Canvas observer accounts with student-generated pairing codes. Hosted at parrottacademy.instructure.com.
• Microsoft (Office 365)coreTechnology or IntegrationMicrosoft Portal (portal.office.com) provides the productivity backbone for students and faculty; Microsoft credentials are used to log into Canvas.
• Rank OnecoreTechnology or IntegrationElectronic Medical Records (EMR) system adopted by APA's athletic department to securely collect eligibility forms and document athletic injuries/illnesses. Required for all student-athletes. NCISAA pre-participation physical and concussion forms are completed via the Rank One app.
• DewarsmoderateOthersInsurance provider offering Tuition Refund Plan and Student Accident Insurance plans to APA parents each year.
• FinalsitecoreTechnology or IntegrationWebsite platform powering parrottacademy.org and its content management system.
• Track It ForwardmoderateTechnology or IntegrationService-hour tracking platform customized for APA SERV students to log and submit community service hours for SERV induction and NCAIS Service Learning Award tracking.
• Ignite Church (Greenville)minorOthersBus stop pickup/drop-off partner for daily and late bus service to Greenville.
• Care-O-World (Ayden)minorOthersBus stop pickup/drop-off partner for daily and late bus service to Ayden.
• Temple Baptist Church (New Bern)minorOthersBus stop pickup/drop-off partner for daily bus service to New Bern.
• Walnut Creek Country ClubminorOthersBus stop pickup/drop-off partner for daily bus service to Walnut Creek and Goldsboro.
• Food Lion (Jacksonville)minorOthersBus stop pickup/drop-off partner at 2200 Gum Branch Road, Jacksonville for daily bus service.
• Piggly Wiggly (Richlands)minorOthersBus stop pickup/drop-off partner for daily bus service to Richlands.
• Lenoir County Boys & Girls ClubmoderateOthersCommunity partner where APA guitar students perform and teach as part of the guitar program's community service work.
• East Carolina University (ECU)moderateStrategic or Co-development PartnerAPA orchestra participates in ECU's Next Generation Chamber Orchestra; math team competes at the ECU Math Contest; partnership supports arts enrichment.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Durham Academy: Independent PK-12 college preparatory day school in Durham, NC with a similar college-prep mission, four-pillar co-curricular program, and strong college placement record — directly comparable peer for benchmark and tuition comparison.
• Cary Academy: Independent, co-educational TK-12 college preparatory day school in Cary, NC with a STEM-forward curriculum and similar small-class, individualized instruction model. Comparable size and product mix in the NC independent school category.
• Providence Day School: Independent, nonsectarian JK-12 college preparatory day school in Charlotte, NC with ~1,600 students, an extensive athletic program, and a similarly rigorous AP curriculum — a larger-scale analog of APA's positioning.
• Cape Fear Academy: Independent, nonsectarian PK-12 college preparatory day school in Wilmington, NC — directly comparable coastal NC peer with similar tuition-driven model, four-pillar programming, and college placement emphasis.
• Greensboro Day School: Independent, nonsectarian PK-12 college preparatory day school in Greensboro, NC — comparable in mission, college-prep orientation, and four-pillar co-curricular delivery model.
• Charlotte Country Day School: Independent, nonsectarian JK-12 college preparatory day school in Charlotte, NC with ~1,100 students, similar four-pillar structure, and comparable AP/honors curriculum density.
• Ravenscroft School: Independent, nonsectarian, TK-12 college preparatory day school in Raleigh, NC with a similar four-pillar program (academics, arts, athletics, service), ~1,300 students, and comparable AP-rich curriculum. Most direct North Carolina analog to Arendell Parrott Academy's positioning.

Broad incumbents

• Norfolk Academy: One of the oldest independent PK-12 college preparatory day schools in Virginia, with a similar 100% college acceptance rate and four-pillar model — broader and older incumbent in an adjacent Southeast geography, useful as a regional benchmark.

Regional players

• Asheville School: Independent, co-educational boarding and day college preparatory school for grades 9-12 in Asheville, NC — comparable North Carolina independent college-prep brand serving a different geographic catchment in the mountains rather than the coastal plain.
• Saint Mary's School: Independent college preparatory school in Raleigh, NC (grades 9-12 plus boarding) — comparable NC independent school brand with overlapping curriculum and college advising approach, though serving an older female student base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/parrottacademy
• YouTubeyoutube.com/channel/UCMG9dR2d3cJ6JNWt4kcRSvw
• Facebookfacebook.com/143812712033
• Instagraminstagram.com/parrott_academy

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arendell Parrott Academy