Gervi

What Gervi does

Gervi is a Belgian premium wellness and outdoor living retailer founded in 1985 and headquartered in Maasmechelen. The company sells high-ticket hardware — jacuzzis/spas, swim spas, saunas, infrared cabins, chill tubs, premium outdoor furniture, and BBQs — sourced almost entirely as an authorized dealer from world-leading OEMs including HotSpring (the #1 global spa brand), KLAFS, Endless Pools, Infraworld, Chill Tubs, Technogym, B&B Italia, Dedon, and Big Green Egg. It operates 7 physical showroom locations across Belgium (Maasmechelen, Hasselt, Antwerpen, Wilsele, Gent, Gistel, Eupen), supplemented by an e-commerce webshop for accessories, maintenance products, and consumables such as filters (€61–€130), FreshWater Salt System cartridges (€149–€395), and replacement parts.

The company generates revenue primarily through one-time hardware sales of premium wellness and outdoor living products, with a secondary recurring stream from accessories, water-treatment consumables, and installation/maintenance services. Pricing is quote-based for major wellness products and unit-priced for accessories, with free home delivery above €120. Gervi operates a hybrid GTM combining in-person showroom consultation, a dedicated B2B channel for commercial wellness projects targeting hotels and resorts, and digital marketing across website, blog, email, and six social platforms. The customer base is overwhelmingly high-net-worth Belgian individual consumers, with a smaller B2B wellness-project segment; customer reviews average 4.9/5 (Facebook) and 4.7/5 (Google). The company is privately held, has 51–100 employees, and operates only in Belgium with no disclosed funding rounds, parent company, or subsidiaries.

Name

Gervi

Legal name

Gervi

Website

https://gervi.be

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

51–100 employees

Short description

Gervi is a Belgian premium wellness and outdoor living retailer operating 7 showrooms across Belgium, selling jacuzzis, swim spas, saunas, infrared cabins, chill tubs, premium outdoor furniture, and BBQs as an authorized dealer of leading global brands like HotSpring, KLAFS, Endless Pools, and B&B Italia, primarily to high-net-worth individual consumers and select commercial hospitality clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Maasmechelen

HQ country

Belgium

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Premium Wellness Hardware Sales: Gervi generates primary revenue through the sale of premium wellness products including jacuzzis/spas, swimspas, saunas, infrared cabins, and chill tubs. These are high-ticket, one-time purchase items with various price points based on model and features.
2. Outdoor Living Products: Sales of premium outdoor furniture, garden accessories, BBQ equipment, terrace heating, and outdoor comfort products from designer brands.
3. Accessories and Maintenance Products: Recurring revenue from maintenance products, filters, covers, stairs, cleaning solutions, and water treatment systems for spas and saunas. Products include filters (€61-€130), covers (various prices), cleaning products, and water treatment cartridges.
4. Installation and Service: Professional installation services for spas and outdoor products, including delivery and setup. The company offers maintenance and repair services for jacuzzis.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Gervi is a Belgian premium wellness and outdoor living retailer that sells and installs high-end jacuzzis/spas (HotSpring), swimspas (Endless Pools), saunas (KLAFS, NN, Grizzly), infrared cabins (Infraworld), cold-therapy chill tubs, and premium outdoor furniture and BBQs through 7 showrooms across Belgium plus a webshop. The company bundles the hardware with professional installation, maintenance services, and accessories (filters, covers, water-treatment systems) as a one-stop wellness solution for affluent consumers and a smaller commercial/hospitality segment.

Product overview

Gervi is a Belgian premium wellness and outdoor living retailer offering a comprehensive portfolio of relaxation and lifestyle products. The core offering centers on wellness products including HotSpring jacuzzis/spas (available in Highlife, Limelight, Hot Spot, and Freeflow collections), Endless Pools swimspas, KLAFS and NN saunas, Infraworld infrared cabins, and Chill Tubs for cold water therapy. Complementary categories include Technogym fitness equipment, premium garden furniture from brands like B&B Italia, Dedon, and RODA, and outdoor comfort products including Big Green Egg, Boretti, Ofyr, and Broil King barbecues. The product ecosystem includes essential accessories and maintenance products such as the FreshWater Salt System for water purification, TubSonic ultrasonic maintenance devices, Blue Connect Plus smart water analyzers, replacement filters, spa covers, cover lifters, and steps. Gervi operates multiple showrooms across Belgium and positions itself as a lifestyle co-creator rather than a simple retailer.

Differentiator

Problem solved

Functional benefit

Products and services

• HotSpring Jacuzzi / Spa Premium jacuzzis and spas from the world-leading HotSpring brand, available in Highlife, Limelight, Hot Spot, and Freeflow collections with hydromassage jets, energy-saving functions, and the FreshWater Salt System for water purification. Sold and installed for affluent Belgian consumers and commercial wellness facilities.
• Endless Pools Swimspa Swimspas combining jacuzzi and pool functionality for both recreation and sport, featuring Endless Pools adjustable current technology for continuous swimming in place, plus aquabike and Fit@Home app integration.
• KLAFS Saunas Premium German-engineered saunas from KLAFS including the S11 (with light and sound), Casena (frameless glass), and space-saving S1 models, plus KLAFS Sanarium combination sauna-steam bath units and KLAFS steam baths.
• Infraworld Infrared Cabins Infrared cabins using therapeutic heat, including the TrioSol (Glas 145), Fusion, and Vario models, with options for custom build and accessories.
• Chill Tubs (Cold Therapy Ice Baths) Premium ice baths for cold water therapy to reduce muscle pain, speed recovery, reduce inflammation, and stimulate circulation. Built with stainless steel construction, teak wood tops, aluminum frames, and integrated ozone and filtration systems for year-round water hygiene.
• Premium Outdoor / Garden Furniture Designer outdoor furniture including lounge sets, garden sets, tables, chairs, sun loungers, daybeds, parasols, and side tables from luxury brands B&B Italia, Dedon, RODA, Kettal, Jardinico, Todus, and Fast.
• Premium BBQ / Outdoor Cooking Premium BBQ brands including Big Green Egg (ceramic), Broil King (stainless steel/cast iron), Boretti (luxury Dutch designs), and Ofyr (central grill plate design), suited for grilling, smoking, baking, steaming, and pizza.
• Technogym Fitness Equipment Premium home fitness equipment from Technogym including crosstrainers, treadmills, home trainers, rowing machines, and functional training equipment for home wellness setups.
• NN Saunas and Grizzly Barrel Saunas Authentic Finnish saunas and rustic cedar barrel saunas from NN Saunas and Grizzly, including the Grizzly Cube model and Hetki outdoor barrel saunas (Tauko/Pause).
• Spa Installation and Maintenance Service Professional delivery, installation, and after-sales service for spas, saunas, swimspas, and outdoor products, plus maintenance and repair services (Herstelling / Spa make-over) for jacuzzis purchased from Gervi.
• Spa Accessories and Maintenance Products Accessories and consumables for spas including HotSpring replacement filters (€61-€130), Tri-X filters, FreshWater Salt System cartridges, water treatment start-up kits, TubSonic ultrasonic cleaners, spa covers, cover lifters (Uprite, CoverCradle), steps (Everwood, Everwood HD, Watkins Double), and cleaning products sold via the webshop.

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

19 partnerships are on record, tiered core and minor.

• HotSpringcoreChannel Partner/ Reseller/ DistributorHotSpring is the #1 spa brand worldwide. Gervi is an authorized dealer for HotSpring jacuzzis and spas, including the Highlife, Limelight, Hot Spot, and Freeflow collections. They also sell HotSpring accessories, covers, filters, and water treatment systems like the FreshWater Salt System.
• KLAFScoreChannel Partner/ Reseller/ DistributorPremium German sauna manufacturer. Gervi offers KLAFS saunas including the S1, S11, and Casena models, as well as KLAFS steam baths and combination units (Sanarium). KLAFS products feature innovative design and customization options.
• Endless PoolscoreChannel Partner/ Reseller/ DistributorSpecialized swimspa manufacturer for both recreation and sport. Gervi offers Modular Endless Pools and various Endless Pools fitness and recreation systems including aquatic bikes (Aquabike) and the Fit@Home app.
• InfraworldcoreChannel Partner/ Reseller/ DistributorInfrared cabin manufacturer. Gervi offers Infraworld infrared cabins including Fusion, TrioSol (Glas 145), and Vario models. Infraworld cabins feature the healing power of heat therapy.
• Chill TubscoreChannel Partner/ Reseller/ DistributorPremium ice bath manufacturer utilizing the power of cold therapy. Chill Tubs feature stainless steel construction, teak wood tops, and aluminum frames with ozone and filtration systems for year-round water hygiene.
• TechnogymcoreChannel Partner/ Reseller/ DistributorPremium fitness equipment manufacturer. Gervi offers Technogym fitness equipment including crosstrainers, treadmills, home trainers, rowing machines, and functional training equipment for home wellness setups.
• HetkicoreChannel Partner/ Reseller/ DistributorFinnish outdoor sauna manufacturer producing authentic barrel saunas. Gervi offers Hetki outdoor saunas including the Tauko (Pause) model, known for traditional Finnish craftsmanship.
• NN SaunasminorChannel Partner/ Reseller/ DistributorSauna manufacturer included in Gervi's product lineup for customers seeking traditional or modern sauna designs.
• Grizzly Barrel SaunasminorChannel Partner/ Reseller/ DistributorBarrel sauna manufacturer. Gervi offers Grizzly Cube and Rustic Cedar barrel sauna models.
• Big Green EggcoreChannel Partner/ Reseller/ DistributorWorld-renowned ceramic barbecue brand. Big Green Egg offers versatile cooking options including grilling, smoking, baking, steaming, and making pizza and bread. Premium pricing reflecting quality construction.
• B&B ItaliacoreChannel Partner/ Reseller/ DistributorLuxury Italian outdoor furniture brand known for contemporary design and high-quality materials.
• DedoncoreChannel Partner/ Reseller/ DistributorPremium German outdoor furniture brand featuring innovative designs and weather-resistant materials for luxury outdoor living.
• KettalcoreChannel Partner/ Reseller/ DistributorSpanish outdoor furniture manufacturer known for modern design and high-quality construction.
• RODAcoreChannel Partner/ Reseller/ DistributorOutdoor furniture brand. Gervi highlights the Eden collection as versatile garden furniture for creating dream outdoor spaces.
• BorettiminorChannel Partner/ Reseller/ DistributorDutch barbecue brand known for stylish and luxurious BBQ designs with integrated thermometers and grease collection systems. Available in various colors and styles.
• OfyrminorChannel Partner/ Reseller/ DistributorDutch BBQ brand with unique design featuring grill plate in center surrounded by wide rim for ingredients. Suitable for both grilling and cooking, available in various sizes.
• JardinicominorChannel Partner/ Reseller/ DistributorParasol manufacturer. Gervi offers Jardinico parasols known for versatility and summer comfort.
• Broil KingminorChannel Partner/ Reseller/ DistributorCanadian BBQ brand known for robust and powerful barbecues made from stainless steel and cast iron with powerful burners for even heat distribution.
• UmbrosaminorChannel Partner/ Reseller/ DistributorOutdoor parasol brand available through Gervi's outdoor comfort product line.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Royal Botania: Belgian premium outdoor furniture brand with European showroom-based distribution. Closely comparable to Gervi's Tuinmeubelen offering in the luxury outdoor living segment.
• Sundance Spas: North American premium spa manufacturer selling exclusively through authorized dealers with showroom-based experiences. Highly analogous to Gervi's HotSpring franchise model and high-ticket consumer wellness positioning.
• Helo Saunas: Finnish sauna manufacturer with European distribution through showroom-based retailers. Direct comparable to Gervi's KLAFS sauna offering in the premium home sauna category.
• Caldera Spas: US premium hot tub manufacturer distributed through independent dealers in North America and selected European markets. Comparable to Gervi's role as a multi-brand premium spa retailer with strong brand-recognition value proposition.
• Wellis: Hungarian-based premium spa and swimspa manufacturer that sells through a European dealer network of physical showrooms, much like Gervi's distribution of HotSpring, KLAFS, and Endless Pools. Overlapping product categories (jacuzzis, swimspas) and dealer-led go-to-market.
• Outdoor Living / Tribù: Belgian-headquartered premium outdoor furniture manufacturer with a network of luxury garden retailers across Europe. Overlaps with Gervi's garden furniture category (B&B Italia, Dedon, RODA, Kettal) targeting the same affluent outdoor living customer.
• Superior Wellness: UK-based premium spa and wellness product manufacturer with a multi-brand showroom retailer strategy. Sells Platinum Spas, Superior Wellness, and Be Well through a network of physical retail partners, comparable to Gervi's showroom-led premium wellness distribution model.

Broad incumbents

• Jacuzzi Europe S.p.A. European arm of the original Jacuzzi brand, a global incumbent in premium spas and hot tubs. Competes directly with Gervi's HotSpring offering through its own dealer network and broad product portfolio spanning residential and commercial spa solutions.
• Villeroy & Boch (Wellness division): German premium bathroom and wellness brand offering spas and saunas through specialty dealers across Europe. Comparable as a luxury European wellness product manufacturer/distributor serving affluent consumers, though broader portfolio than Gervi.

Regional players

• The Outdoor Living Company: UK-based multi-brand retailer of premium outdoor furniture, BBQs, and lifestyle products through showrooms. Conceptually analogous to Gervi's combined wellness + outdoor living showroom model, though operating in a different geography.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/gervibelgium
• YouTubeyoutube.com/@gervigivesyoumore7170
• Facebookfacebook.com/gervigivesyoumore
• LinkedInlinkedin.com/company/gervi
• Instagraminstagram.com/gervi_wellness
• Pinterestpinterest.com/gerviwellness
• TikToktiktok.com/@gervi_wellness

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gervi