Exército de Salvação

What Exército de Salvação does

Exército de Salvação, legally registered as Assistência e Promoção Social Exército de Salvação (CNPJ 43.898.923/0060-75), is a Brazilian nonprofit charitable organization and local affiliate of the international Salvation Army movement (founded globally in 1865, operating in Brazil since 1922). The organization is headquartered in São Bernardo do Campo, São Paulo, and runs a donation and social-services platform serving individual donors, vulnerable children, the elderly, and families across Brazil. Its core operations consist of a direct-to-consumer donation collection model combining scheduled door-to-door pickups (via hotline 4003-2299 and online scheduling), a regional network of physical collection points (Pontos de Coleta), and operated thrift stores (Bazares) that resell donated goods. Complementary channels include an online store (loja.exercitodoacoes.org.br) accepting payments through PayPal, PagSeguro, and MercadoPago, and a Brazilian income-tax deduction donation program. Recurring seasonal campaign modules include Campanha do Agasalho (winter coats) and Cobertor do Bem (blankets).

The organization's revenue model is philanthropy-driven: in-kind donations of clothing, furniture, toys, electronics, and appliances from individuals and organizations, plus monetary donations via the website and tax-deduction channel. Goods are either redistributed to those in need or sold at bazaars and the online store, with proceeds funding charitable programs. The technology stack is conventional web infrastructure — donation scheduling, mapping for collection points, content/blog marketing — with no proprietary AI/ML components disclosed. Partnerships are limited to commodity payment processors and a "Social Partners" program that onboards third-party organizations as additional collection points.

Beyond collection and redistribution, the organization runs structured social programs including childcare services for at-risk children, educational projects, professional training programs, and elderly care homes. Brand strength is anchored in the parent Salvation Army's 160+ year international reputation and more than 20 Nobel Peace Prize nominations. Recent operational expansion includes formalized winter-kit distributions to São Paulo neighborhoods and partner NGOs, and a volunteer deployment to Venezuela in response to earthquakes in 2026.

Name

Exército de Salvação

Legal name

Assistência e Promoção Social Exército de Salvação

Website

https://exercitodoacoes.org.br

Company type

Private

Founded year

1922

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Exército de Salvação is a Brazilian nonprofit affiliate of The Salvation Army that collects donated clothing, furniture, and household goods via scheduled pickups and collection points, resells items through thrift stores and an online store, and delivers social programs to vulnerable children, elderly, and families in Brazil.

Ownership category

akta.pro rank

Product category

Charitable Social Services

NAICS

Emergency and Other Relief Services (624230), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

akta.pro primary industry

Emergency Shelter, Camp Management & Non-Food Items (NFI) (BPAGAAAC)

akta.pro secondary industry

Donation Pickup & Reuse Hauling (HSAKALAI)

Keywords

• Charitable donations
• Social assistance programs
• Thrift retail
• Humanitarian aid
• Community services

Headquarters

HQ city

São Bernardo Do Campo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Donations - Clothing and Goods: Receives donations of clothing, furniture, toys, appliances, and computers from individuals and organizations. These donated items are sold at bazaars or distributed to those in need.
2. Direct Monetary Donations: Receives monetary donations from individuals via the website (www.exercitodesalvacao.org.br/doe) and through income tax deduction programs (DOE ATRAVÉS DE SEU IMPOSTO DE RENDA).

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

The Exército de Salvação (Salvation Army Brazil) operates a donation platform that collects clothing, furniture, toys, electronics, and other goods from individuals and organizations, then redistributes them through bazaars and social programs. It also receives monetary donations via its website, through income tax deduction programs, and runs social welfare initiatives including services for at-risk children, elderly care homes, educational projects, and professional training programs.

Product overview

Exército de Salvação operates a donation platform and charitable network in Brazil, offering multiple channels for donors to contribute clothing, furniture, toys, electronics, and other items. The core offering consists of a donation scheduling and pickup service, complemented by a network of physical collection points and thrift stores (bazares). The platform includes seasonal campaigns such as Campanha do Agasalho (winter coats) and Cobertor do Bem (blankets), an online store, and tax-deductible giving options. Services target individual donors, corporate partners, and communities in need.

Differentiator

Problem solved

Functional benefit

Products and services

• Agendamento de Doações (Donation Scheduling) Online and phone-based scheduling service allowing donors to arrange pickup of donated items such as clothes, furniture, toys, and electronics from their homes. Available via the website or by calling 4003-2299.
• Pontos de Coleta (Collection Points) Network of physical drop-off locations across multiple cities in Brazil where donors can deliver their donated goods directly.
• Campanha do Agasalho (Winter Coat Campaign) Annual seasonal campaign that collects and distributes warm winter clothing (coats and agasalhos) to vulnerable populations. Volunteers can request donation boxes to run their own collection drives.
• Cobertor do Bem (Blanket of the Good) Seasonal blanket donation campaign that connects donors with people in need during cold weather periods.
• Torne-se um Ponto de Coleta (Become a Collection Point) Partnership program inviting businesses and organizations to become official donation collection points on behalf of the organization.
• Bazares (Thrift Stores) Physical thrift stores operated by the Salvation Army that sell donated goods at reduced prices to the community, with proceeds supporting charitable programs.
• Loja Online (Online Store) Online store selling donated and refurbished items, with payment processing handled through third-party providers such as PayPal, PagSeguro, and MercadoPago.
• Doação via Imposto de Renda (Income Tax Donation Program) Tax-deductible donation program that allows Brazilian taxpayers to direct a portion of their income tax to the organization through official Brazilian tax deduction mechanisms.
• Doação Monetária Online (Online Monetary Donation) Online monetary donation portal allowing individuals to contribute funds starting from R$25 to support the organization's social programs.

Named customers8 records

Segments2 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Greenpeace Brasil: Brazilian chapter of an international advocacy NGO. Comparable in donor-supported nonprofit structure and Brazil presence, but focused on environmental rather than direct-service humanitarian work.
• UNICEF Brasil: UN agency with major Brazilian fundraising operations. Competes for the same corporate and individual donor pool targeting vulnerable children and families, with significantly larger scale and broader mandate.

Direct peers

• Habitat for Humanity Brasil: Brazilian chapter of the international housing nonprofit. Operates with the same combination of in-kind donation logistics, volunteer mobilization, and vulnerable-population service delivery that characterizes Exército de Salvação's model.
• Cáritas Brasileira: National humanitarian and social assistance organization affiliated with the Catholic Church. Directly comparable in mission (vulnerable population support, emergency relief) and donor-driven funding model, though with a different religious affiliation.
• Oxfam Brasil: Brazilian presence of Oxfam International. Operates second-hand clothing retail (similar to Salvation Army bazaars in concept) and humanitarian programs; comparable as an international-affiliated humanitarian nonprofit with a Brazilian donor base.
• Cruz Vermelha Brasileira: The Brazilian Red Cross is the most direct peer — an international-affiliated humanitarian nonprofit operating in Brazil with similar disaster relief, social assistance, and volunteer-driven service delivery. Comparable scale, donor base, and operational model.
• Fundação Abrinq: Brazilian nonprofit focused on children's rights and welfare. Overlaps with Exército de Salvação's child-focused programs and shares a donor-supported model targeting vulnerable populations in Brazil.
• Ação da Cidadania: Brazilian nonprofit founded by Herbert Levy (later led by Betinho) combating hunger and poverty. Closely comparable in social-assistance mission and Brazilian donor-funded operating model targeting vulnerable populations.
• Médicos Sem Fronteiras Brasil: Brazilian presence of the international Doctors Without Borders movement. Comparable as a global-affiliated humanitarian nonprofit with active disaster response and individual-donor funding model operating in Brazil.
• Aldeias Infantis SOS Brasil: Brazilian chapter of SOS Children's Villages, focused on at-risk children through community programs. Highly comparable to Exército de Salvação's child-focused services, and similarly affiliated with a global parent organization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/exercitodoacoes
• Facebookfacebook.com/exercitodesalvacao

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Exército de Salvação