CrossRoads RV
CrossRoads RV manufactures travel trailers, fifth wheels, and toy haulers for consumer recreation, selling exclusively through independent North American dealers as a division of Keystone RV Company under THOR Industries.
- Company typePrivate
- Founded1996
- HeadquartersTopeka, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What CrossRoads RV does
CrossRoads RV is a recreational vehicle manufacturer producing travel trailers, fifth wheels, and toy haulers under a portfolio of sub-brands including Zinger, Zinger Lite, Sunset Trail, Hampton, Cruiser, and Redwood. The company operates as a division of Keystone RV Company, which is a wholly-owned subsidiary of THOR Industries Inc. (NYSE: THO), the world's largest recreational vehicle manufacturer with a $5.7 billion market capitalization. Headquartered in Goshen, Indiana, CrossRoads employs 501-1,000 people and manufactures towable RVs across multiple price tiers, from entry-level travel trailers to premium Redwood-branded toy haulers and fifth wheels.
The company sells exclusively through an independent dealer network across North America; these dealers are third parties that handle pricing, customer financing, and after-sales service. CrossRoads supports its dealers with warranty claims administration, product registrations, service/repair facilitation, and owner resources through Keystone's Key Express portal and recalls platform. Distribution is complemented by a direct-to-consumer digital presence including the corporate website, a media vault with downloadable brand assets, and customer service contact channels.
Commercially, CrossRoads generates revenue through hardware sales of towable RVs via its dealer channel, with no direct-to-consumer or subscription pricing model. In February 2026, THOR Industries reorganized its North American RV operations into two groups, placing CrossRoads in Group 2 alongside Thor Motor Coach, Keystone, and Dutchmen under Jeff Kime, with stated objectives of strategic sourcing coordination, operational standardization, and enterprise-wide data integration across the consolidated brands.
CrossRoads RV firmographics
Firmographics- Name
- CrossRoads RV
- Legal name
- CrossRoads RV Company
- Website
- https://crossroadsrv.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- CrossRoads RV manufactures travel trailers, fifth wheels, and toy haulers for consumer recreation, selling exclusively through independent North American dealers as a division of Keystone RV Company under THOR Industries.
- Ownership category
- akta.pro rank
Where CrossRoads RV is headquartered
LocationHeadquarters
- HQ city
- Topeka
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CrossRoads RV business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Recreational Vehicle Sales: CrossRoads RV generates revenue through the manufacture and sale of recreational vehicles including travel trailers, fifth wheels, and toy haulers through its independent dealer network.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
CrossRoads RV product offering
Product offeringCore offering
CrossRoads RV manufactures and sells recreational vehicles, including travel trailers, fifth wheels, and toy haulers under multiple product lines (Zinger, Zinger Lite, Sunset Trail, Hampton, Cruiser, and Redwood). The company distributes its RVs exclusively through an independent dealer network across North America and provides customer support, warranty administration, and owner resources through the Key Express portal.
Product overview
CrossRoads RV is a recreational vehicle manufacturer producing travel trailers, fifth wheels, and toy haulers. The company operates as a division of Keystone RV Company, which is a subsidiary of THOR Industries (the world's largest RV manufacturer). The product portfolio includes multiple sub-brands: Zinger and Zinger Lite (travel trailers), Sunset Trail (travel trailers), Hampton (fifth wheels), Cruiser (travel trailers, fifth wheels, destination trailers), and Redwood (toy haulers, fifth wheels, destination trailers).
Differentiator
Problem solved
Functional benefit
Brands
- Zinger: Travel trailer brand - multiple media packs available for 2025
- Sunset Trail
- Hampton
- Cruiser
- Redwood
Products and services
- Zinger Travel trailer product line manufactured by CrossRoads RV for consumer recreational use.
- Zinger Lite Lightweight travel trailer product line manufactured by CrossRoads RV for consumer recreational use.
- Sunset Trail Travel trailer product line manufactured by CrossRoads RV for consumer travel and camping.
- Hampton Fifth wheel product line manufactured by CrossRoads RV for consumer recreational use.
- Cruiser Product line manufactured by CrossRoads RV available as travel trailers, fifth wheels, and destination trailers for consumer recreational use.
- Redwood Premium product line manufactured by CrossRoads RV available as toy haulers, fifth wheels, and destination trailers for consumer recreational use.
Companies that use CrossRoads RV
Customer profileSegments1 record
Ideal customer profiles1 record
CrossRoads RV technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
CrossRoads RV partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- THOR IndustriesflagshipCrossRoads RV operates as a subsidiary brand under THOR Industries Inc., the world's largest recreational vehicle manufacturer. As part of a February 2026 restructuring, CrossRoads RV was placed in Group 2 alongside Thor Motor Coach, Keystone, and Dutchmen brands, led by Jeff Kime (President of Thor Motor Coach). The restructuring aims to achieve benefits through strategic sourcing coordination, operational standardization, and enterprise-wide data integration.
Scale indicators2 records
Recent moves3 records
Expansion highlights2 records
CrossRoads RV competitors and assessment
Company assessmentDirect peers
- Airstream: Iconic THOR Industries subsidiary producing premium travel trailers. While positioned at a much higher price point, it competes with CrossRoads' premium Redwood line for aspirational buyers and shares the same parent-company operational and sourcing ecosystem.
- Heartland Recreational Vehicles: THOR Industries sister brand producing travel trailers, fifth wheels, and toy haulers in nearly identical categories to CrossRoads. Operates in adjacent THOR Group 1 but competes for the same dealer shelf space and end customers, making it a close intra-portfolio peer.
- Coachmen RV: Forest River subsidiary producing travel trailers, fifth wheels, and toy haulers in categories directly overlapping with CrossRoads' Zinger, Hampton, and Cruiser lines. Competes for the same dealer relationships and entry-level to mid-tier price points.
- Grand Design RV: Independent towable RV manufacturer producing travel trailers and fifth wheels directly competitive with CrossRoads' Zinger, Sunset Trail, Hampton, Cruiser, and Redwood lines. Comparable in size, dealer-network-driven go-to-market, and product breadth.
- Jayco Inc. Major THOR Industries subsidiary producing travel trailers, fifth wheels, and motorized RVs. Sister brand in THOR Group 1, with overlapping product lines, dealer networks, and customer base as CrossRoads.
- Dutchmen Manufacturing: Sister brand under Keystone RV Company, also producing travel trailers, fifth wheels, and toy haulers. Co-located in the same Feb 2026 Group 2 restructuring with CrossRoads, sharing sourcing, operational, and dealer-channel infrastructure. Direct overlap in product mix and price points.
- Thor Motor Coach: THOR Industries sister brand now leading Group 2 in the Feb 2026 restructuring (alongside CrossRoads, Keystone, and Dutchmen). Produces motorized Class A, B, and C motorhomes rather than towables, but competes for the same end-consumer RV ownership wallet and shares operational infrastructure.
Broad incumbents
- Winnebago Industries: Publicly traded RV manufacturer (NYSE: WGO) producing towable and motorized RVs through its Winnebago, Grand Design, and Newmar brands. One of the largest publicly listed RV companies and a direct competitor across multiple product categories.
- Forest River Inc. Berkshire Hathaway-owned RV conglomerate producing the broadest range of towable RVs in the industry, including travel trailers, fifth wheels, and toy haulers. Largest direct competitor to THOR brands including CrossRoads, with extensive dealer overlap.
- Keystone RV Company: Direct parent company and fellow towable RV manufacturer under THOR Industries. Keystone produces travel trailers, fifth wheels, and toy haulers competing in the same product categories as CrossRoads, often sharing dealer floors and customer segments. Highly relevant as the operating umbrella for CrossRoads.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
CrossRoads RV social profiles
Digital presenceCrossRoads RV financial estimates
Financial estimateRevenue estimate
Valuation estimate
CrossRoads RV leadership team
Management profileNumber of profiles
CrossRoads RV funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CrossRoads RV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CrossRoads RV
What does CrossRoads RV do?
CrossRoads RV manufactures and sells recreational vehicles, including travel trailers, fifth wheels, and toy haulers under multiple product lines (Zinger, Zinger Lite, Sunset Trail, Hampton, Cruiser, and Redwood). The company distributes its RVs exclusively through an independent dealer network across North America and provides customer support, warranty administration, and owner resources through the Key Express portal.
Is CrossRoads RV a public or private company?
CrossRoads RV is a private company. It is classified as corporate owned and is currently operating.
When was CrossRoads RV founded?
CrossRoads RV was founded in 1996. It employs 501 to 1,000 people.
Where is CrossRoads RV based?
CrossRoads RV is headquartered in Topeka, United States, in the North America region.
How does CrossRoads RV make money?
One revenue line is on record: recreational Vehicle Sales.
Who are CrossRoads RV's main competitors?
Direct peers on record are Airstream, Heartland Recreational Vehicles, Coachmen RV, Grand Design RV, Jayco Inc., Dutchmen Manufacturing and Thor Motor Coach. Broad incumbents are Winnebago Industries, Forest River Inc. and Keystone RV Company.
Does CrossRoads RV have an API?
No public API is recorded for CrossRoads RV.