What Holi does

Holi is a Norwegian B2B event production and AV installation company founded in 2017 and headquartered in Fornebu (Oslo), with regional offices in Stavanger and Grimstad. The company operates two divisions: Holi Eventproduksjon delivers end-to-end technical production (sound, lighting, camera, streaming, stage, special effects) for conferences, corporate events, concerts, exhibitions, and arena productions, executing over 700 events per year; Holi Installasjon provides permanent network-based AV installations to theaters, cultural institutions, churches, and public buildings across Norway. Core technology centres on IP-based signal distribution — Holi is the exclusive Norwegian distributor of X-Stage inspisient (stage management) systems and a certified sales partner for Riedel Communications intercom equipment (including the Bolero system), supplemented by ZeeVee (uncompressed 4K AV-over-IP), Matrox IPMX, NETGEAR networking, Panopto for recording, and Opus Auracast Bluetooth audio. Notable installations include both major theaters in Trondheim (Nye Hjorten Teater and Trøndelag Teater, the latter under a NOK 6–7M tender).

The business model is project-based professional services billed on custom quotes, with three primary revenue streams: event production services, permanent installation projects, and equipment rental. Go-to-market is direct enterprise sales targeting Norway's largest corporates (Equinor, Aker BP, DNB Markets, Telenor, Salesforce, Vår Energi, Nordea), government clients (Norad, Norsk Romsenter), and event agencies, augmented by public tender wins for cultural-venue installations. The company holds Miljøfyrtårn, EcoVadis, and Achilles certifications, which support both energy-sector procurement and public-tender eligibility. As of May 2026, Holi is owned by Norwegian investment company Axxelerator following its acquisition from Leftright Lyd AS; daily leadership under Managing Director Bernt Roger Eliassen remains unchanged.

Name

Holi

Legal name

Holi AS

Website

https://holi.no

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Holi is a Norwegian B2B event production and AV installation company serving enterprise clients across energy, banking, telecom, and government with end-to-end technical production and network-based AV-over-IP installations for theaters and cultural venues.

Ownership category

akta.pro rank

Product category

Event Production and AV Installation Services

akta.pro primary industry

Corporate Event Production & AV Services (HSACADAB)

akta.pro secondary industry

Full-Service Event Planning & Production (HSACAAAA)

Keywords

• Event production services
• Technical event management
• AV installation
• Theater stage systems
• Conference production

Headquarters

HQ city

Fornebu

HQ country

Norway

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Event Production Services: Full-service technical production for conferences, events, concerts, exhibitions, and arena productions. Includes consulting, production management, and technical execution.
2. Installation Services: Advanced technological installations for cultural institutions, theaters, education, churches, and hotels through Holi Installasjon division
3. Equipment Rental: Rental of professional AV equipment including Riedel systems for events and productions

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Holi delivers end-to-end event production and AV installation services to enterprise clients across Norway. The Produksjon division provides consulting, design, production management, and technical execution (sound, lighting, camera, streaming, stage, pyrotechnics) for conferences, concerts, exhibitions, and arena events, executing over 700 productions annually. The Installasjon division designs and deploys permanent network-based AV systems, including X-Stage inspisient platforms and Riedel intercom, for theaters, cultural institutions, hotels, churches, and public buildings.

Product overview

Holi is an event production company offering a unified portfolio of services centered around two divisions: Event Production (Produksjon) and Installation (Installasjon). The core production services include consulting and design, production management, technical production (audio, lighting, AV, stage), exhibition and arena production, and camera production with streaming. The installation division (Holi Installasjon) specializes in permanent installations for cultural institutions, theaters, and public buildings, with key distributed products being X-Stage inspisient systems and Riedel Communications intercom equipment. The company conducts over 700 events annually across conferences, concerts, exhibitions, and corporate events.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Production (Produksjon) End-to-end event production for conferences, corporate events, concerts, exhibitions, arena productions, kick-offs, and jubileums. Includes consulting, design, production management, and full technical execution (sound, lighting, camera, streaming, stage, pyrotechnics). Holi conducts over 700 productions per year for this service.
• Consulting and Design (Rådgivning og design) Concept development, technical descriptions, graphic design, and 3D sketches or animation films to visualize event design and technical solutions for clients.
• Production Management and Producer (Produksjonsledelse og Produsent) Experienced producers and production managers ensuring technical quality and timing, creating run plans, and ensuring flawless execution from setup to teardown for conferences and events.
• Technical Production (Teknisk produksjon) Complete technical execution including stage building, audio, lighting, camera productions, AV, streaming, special effects such as pyrotechnics, and interpreter equipment for events.
• Exhibition and Arena Production (Messe og arenaproduksjon) Arena and exhibition production services including temporary power, sanitation, water, drainage, waste management, exhibitor coordination, and physical security services.
• Holi Installasjon (Installation Division) Advanced and innovative permanent AV installations for cultural institutions, theaters, hotels, churches, and public/private buildings across Norway. Specialized in network-based audio, lighting, and video transmission solutions, including X-Stage inspisient systems, Riedel intercom, audio, lighting, and AV systems.
• Camera Production and Streaming (Kameraproduksjon og streaming) Multi-camera productions and live streaming services for events, conferences, and corporate productions. Capabilities expanded with the 2024 acquisition of Trippel-M, adding LED screens, large camera productions, and studio and streaming solutions.
• X-Stage Inspisient System (Distribution) Distribution, sales, and integration of X-Stage inspisient (stage management) systems for theaters and cultural venues in Norway. X-Stage provides complete control platform with medsyn (stage monitoring), medhør/medlytt (audio monitoring), and intercom functionality through network infrastructure.
• Riedel Communications Intercom (Distribution) Certified sales and integration of Riedel Communications intercom equipment in Norway, including the Riedel Bolero wireless intercom system for stage and event markets.

Quantifiable outcome

• Over 700 events produced annually
• +2 more outcomes

Named customers17 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core, strategic and supporting.

• Riedel CommunicationscoreTechnology or Integration · 1 April 2024Holi Installasjon AS entered supplier agreement with Riedel Communications. Riedel is market-leading in communications equipment for stage and event production. Holi focuses on scene and event market, offering Riedel Bolero intercom systems. Holi is certified sales partner in Norway for Riedel products.
• X-Stage (Industrial Arts GmbH)coreTechnology or Integration · 1 March 2024Holi is the distributor of X-Stage, a market-leading inspisient (stage management) system for theaters. X-Stage provides complete control platform for medsyn (stage monitoring), medhør (audio monitoring), and intercom through network infrastructure. This partnership positions Holi as a significant player in the Norwegian theater market.
• Trondheim Lyd ASstrategicStrategic or Co-development Partner · 1 February 2024Holi collaborated with Trondheim Lyd AS on the Nye Hjorten Teater installation project, combining expertise for high-quality theater solutions.
• NETGEARsupportingTechnology or IntegrationProvided network infrastructure for theater installations, enabling reliable AV-over-IP distribution.
• ZeeVeesupportingTechnology or IntegrationTechnology partner for AV-over-IP distribution enabling 4K video transmission via standard networks.
• PanoptosupportingTechnology or IntegrationVideo platform integrated into theater solutions for recording, storing and sharing performances and rehearsals.
• MatroxsupportingTechnology or IntegrationIPMX products and IP Conduct software for image distribution via standard networks, showcased at ISE Barcelona.
• OpussupportingTechnology or IntegrationAuracast solutions for audio distribution via Bluetooth, representing the future of hearing assistance replacing traditional hearing loops.
• Industrial Arts GmbHcoreTechnology or IntegrationDeveloper of X-Stage inspisient systems, partnered through distributor agreement with Holi for Norwegian market.

Scale indicators4 records

Recent moves9 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/holikonferanse
• LinkedInlinkedin.com/company/holinorge-as
• Instagraminstagram.com/holi_norge

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holi