Activitypro

What Activitypro does

ActivityPro Inc. is a private, Canada-based software company that has built a web-based recreation programming and resident engagement platform purpose-built for the senior care industry. Founded around 2005 by Ron Martyn — a long-term care operator-turned-software developer with 40+ years' experience — the company originally shipped a CD-ROM product before transitioning to a cloud SaaS architecture in 2012 when Martyn's son Luke joined as a software developer. The platform is delivered as a HIPAA-compliant, web-based service accessible via computer or tablet, and is structured around a 'Quality of Engagement' model that tracks not just attendance but the qualitative dimensions of resident participation in activities. Core modules include a Multi-Home Hub for multi-facility organizations, government compliance reporting (MDS 2.0/3.0, RAI), a calendar builder, a volunteer module, and a family-facing portal with photo and video sharing. The most strategically important technical asset is a deep, bidirectional integration with PointClickCare — the dominant senior care EHR — featuring single sign-on, automated resident data synchronization, and the ability to post progress notes, care plans, and assessments directly into the EHR, with ActivityPro featured as a PointClickCare Marketplace Partner.

The company sells primarily to long-term care facilities, retirement communities, senior living operators, adult day programs, specialized rehabilitation centers, and government health authorities in Canada and the United States, with named enterprise customers including Revera, Schlegel Villages, peopleCare Communities, Trillium Communities, and Interior Health Authority. The go-to-market is sales-led and direct, centered on scheduled live online demos and phone-based outreach to recreation directors, administrators, and executive directors, supported by a content and testimonial-driven website. Revenue is generated on a subscription basis (billed annually) with all-inclusive support bundled in, supplemented by optional paid customized training packages and a separate Recreation Consulting & Education Services line led by a Director of Education. Pricing is quote-based and not publicly disclosed. ActivityPro is privately held, family-controlled, and operates with 1–10 employees from its headquarters in Pickering, Ontario.

Name

Activitypro

Legal name

ActivityPro Inc.

Website

https://activitypro.net

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

ActivityPro is a Canada-based SaaS company providing web-based recreation programming and resident engagement software for long-term care, retirement, and senior living facilities across North America, with a deep PointClickCare EHR integration and a subscription-based go-to-market.

Ownership category

akta.pro rank

Product category

Long-Term Care Software

NAICS

Services for the Elderly and Persons with Disabilities (624120), Information (51), Other Scientific and Technical Consulting Services (54169)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371), Services-Management Services (8741)

akta.pro primary industry

Recreational Outings, Community Participation & Mobility Support (Non-Clinical) (HSABAAAI)

akta.pro secondary industries

Caregiver Support & Education Programs (Center-Based) (HSABANAN), Alzheimer’s & Dementia-Specific Adult Day Programs (HLADAIAC)

Keywords

• Recreation management software
• Senior care software
• Long-term care software
• Resident engagement tracking
• Therapeutic recreation platform

Headquarters

HQ city

Whitby

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Software Services: ActivityPro operates on a subscription basis with all-inclusive support included with all subscription plans. Additional customized training solutions are also available for purchase.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

ActivityPro is a web-based SaaS platform that helps long-term care, retirement, and senior living communities plan, deliver, and document recreation programming and resident engagement. Its core capability is a quality-of-engagement tracking and documentation system, complemented by compliance reporting (MDS/RAI), family portal, volunteer management, and a deep PointClickCare EHR integration. Customers subscribe annually to the platform with all-inclusive support, and add-on consulting, training, and education services are available for purchase.

Product overview

ActivityPro is a web-based software platform for recreation programming management in senior care settings (long-term care, retirement, adult day programs). The core ActivityPro platform provides quality of engagement tracking, resident participation documentation, government compliance reporting, and multi-facility oversight. ActivityPro Gold is a premium upgrade adding calendar management, family portal, volunteer module, and PointClickCare integration. The PointClickCare integration automates resident data synchronization and enables direct posting of progress notes and care plans. Additional services include consulting and education (led by Director of Education Kayla Sparling) and comprehensive training with quarterly live sessions and online resources.

Differentiator

Problem solved

Functional benefit

Products and services

• ActivityPro Recreation Management Platform Subscription web-based SaaS platform for recreation professionals in long-term care, retirement, and senior living communities, providing quality-of-engagement tracking, person-centered care documentation, government compliance reporting, multi-home oversight, family portal, volunteer management, and a calendar builder.
• Recreation Consulting & Education Services Professional services including recreation audits, education and training, workflow optimization, and operational consulting for senior care recreation departments.
• ActivityPro Training & Support Subscription-inclusive customer support and training package including an online video library, quarterly live training sessions, knowledge base/FAQs, online and PDF manual, and phone and email support during business hours, with optional customized training for purchase.

Quantifiable outcome

• Saves 100% of resident administrative time through PointClickCare integration
• +4 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature8 records

Partnerships

One partnership is on record.

• PointClickCarecoreTechnology or IntegrationActivityPro has a deep integration partnership with PointClickCare, a leading EHR platform for senior care. The integration automates resident data flow between systems, saving 100% of resident administrative time. ActivityPro clients can post progress notes, reports, care plans, and assessments directly into PointClickCare. Single sign-on (SSO) allows staff to use their PointClickCare credentials. The partnership is featured on the PointClickCare Marketplace.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• ResiDex: ResiDex provides resident care management and activity tracking software for assisted living and group homes, serving a similar LTC operator buyer with overlapping activity and engagement functionality.
• LifeLoop: LifeLoop (formerly Sangha) is a resident engagement and activities platform for senior living and long-term care communities, directly competing with ActivityPro in calendars, engagement tracking, and family communication.
• iN2L (It's Never 2 Late): iN2L delivers engagement technology, content, and activity programming for seniors in senior living and care settings, making it a direct competitor in the resident engagement and recreation category.
• Aline: Aline provides senior living operations software including resident engagement, activities, and family communication, placing it in direct competition with ActivityPro for the same recreation-director buyer.
• Linked Senior: Linked Senior provides resident engagement, life enrichment programming, and family communication software for senior living, overlapping closely with ActivityPro's core offering for recreation departments.
• Eldermark: Eldermark offers clinical, operational, and resident engagement software for senior living and LTC organizations, competing with ActivityPro for budget allocation from multi-home operators.
• Caremerge (WellSky Senior Living): Caremerge, now part of WellSky's senior living suite, offers engagement, family communication, and resident life enrichment tools that compete with ActivityPro's Family Portal and engagement-tracking features.

Broad incumbents

• Yardi Senior Living Suite: Yardi's senior living suite offers broad property, resident, and engagement functionality for large operators, making it a broad incumbent that competes with ActivityPro at the enterprise, multi-home level.
• MatrixCare: MatrixCare delivers EHR and care management software for senior care and post-acute providers, overlapping with ActivityPro in compliance reporting and resident data workflows at larger LTC chains.

Others

• PointClickCare: PointClickCare is ActivityPro's primary EHR integration partner and is featured on the PCC Marketplace; while not a head-to-head competitor, PCC's broader platform expansion could overlap with ActivityPro's documentation and reporting functionality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/activityproinc
• LinkedInlinkedin.com/company/activitypro
• Xx.com/activitypro

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Activitypro