Real Estate Marketing Solutions

Name

Real Estate Marketing Solutions

Legal name

REMARSO

Website

https://remarso.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

REMARSO provides a proptech ecosystem of SaaS products — RealEstateCRM.io, VirtualTourEasy.com, property portals — combined with managed marketing and customer support services, serving real estate agencies, developers, and adjacent verticals across 30+ countries.

Ownership category

akta.pro rank

Product category

Real Estate CRM / Proptech Software

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYBPAMALAE

Marketing Automation, CRM & Lifecycle Messaging

Business & Public Services/Web, Mobile & Digital Platforms/Advertising, Marketing & Creator Monetization Platforms

Keywords

• Real estate CRM software
• Virtual tour platform
• Property portal solutions
• Proptech ecosystem
• Real estate marketing services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. SaaS Platform Subscriptions: Recurring subscription revenue from RealEstateCRM.io (per-seat SaaS CRM), VirtualTourEasy.com (tiered plans including free tier), and Property Portals (white-label/white-labeled portal solutions). Subscriptions are the primary recurring revenue driver, with tiered plans differentiated by feature access and usage volume.
2. Professional Services — Performance Marketing: Managed performance marketing services including paid advertising (Google, Meta, LinkedIn), SEO/SEM, and conversion rate optimization, delivered as retainer or performance-based engagements.
3. Professional Services — Brand & Content: Brand identity, content strategy, social media management, PR & thought leadership, video production, and email marketing services billed as retainers or project fees.
4. Customer Support Services: Managed customer support operations for buyers, tenants, and investors, including multi-timezone coverage, multilingual support, and CRM-integrated workflows. Billed as a managed service retainer.
5. Marketing Operations Outsourcing: Outsourced marketing team services covering daily execution, campaign management, monthly reporting, and strategic planning. Offered under retainer or performance-based engagement models.
6. Custom Proptech Development: Bespoke software development, API integrations, migration & onboarding, white-label solutions, and dedicated technical support for enterprise clients. Billed as project fees or milestone-based contracts.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

REMARSO provides a complete proptech ecosystem for the real estate industry, combining SaaS products (RealEstateCRM.io CRM/marketing platform, VirtualTourEasy.com AI-powered 360° virtual tour platform, Property Portals including ReThai, and custom Proptech Solutions) with managed services (performance marketing, brand & content, customer support, marketing operations). Clients can adopt a single SaaS tool, combine tools with selected services, or engage the full ecosystem on a fully managed basis.

Product overview

REMARSO (Real Estate Marketing Solutions) operates as a complete proptech ecosystem combining a SaaS product suite with full-service marketing and support operations. The core product portfolio includes RealEstateCRM.io (all-in-one CRM and marketing platform), VirtualTourEasy.com (AI-powered 360° virtual tour creation), Property Portals (localized SEO-optimized portals including ReThai), and Proptech Solutions (custom development). These SaaS products integrate with each other and can be combined with managed services including Performance Marketing, Brand & Content, Customer Support, and Marketing Operations. Customers can adopt individual tools (Individual model), combine tools with selected services (Hybrid model), or engage the complete ecosystem (Full Stack model) for fully managed execution.

Differentiator

Problem solved

Functional benefit

Brands

• RealEstateCRM.io: All-in-One CRM and Marketing Platform for real estate professionals
• VirtualTourEasy.com
• ReThai

Products and services

• RealEstateCRM.io All-in-one SaaS CRM and marketing platform built specifically for real estate agencies, brokerages, and developers. Manages leads, deals, listings, marketing automation, drip campaigns, team performance, and portal syndication with multi-language and multi-currency support across 30+ countries; integrates with Zapier, Make.com, WhatsApp, and 50+ property portals via API/webhooks.
• VirtualTourEasy.com AI-powered SaaS platform for creating immersive 360° virtual tours. Uses AI to convert standard smartphone photos into full 360° panoramas, upscale images 4x, expand incomplete captures, and generate panoramas from text descriptions. Includes interactive hotspots, branded gallery pages, lead capture, social sharing, and cinematic auto-pan video walkthrough export. Used by real estate agents, brokerages, hotels, and museums.
• Property Portals Localized property portal solutions including the ReThai portal for Thailand and white-label portals for other markets. SEO-optimized architecture with advanced property search and filters, multi-language support, CRM integration, lead capture and nurturing, and custom branding; serves 500K+ properties and 8+ markets with 500K+ monthly visitors.
• Proptech Solutions Bespoke proptech development and integration service: custom software development, API and data integrations, migration and onboarding, white-label solutions, performance optimization, and dedicated technical support for enterprise real estate clients. 200+ projects delivered, 50+ APIs connected.
• Performance Marketing Managed data-driven lead generation service for real estate clients. Includes paid advertising (Google, Meta, LinkedIn), SEO & SEM, conversion rate optimization, retargeting/remarketing campaigns, and analytics reporting. Billed as retainer or performance-based engagements; delivers 100K+ leads with 40% lower cost-per-lead and 3.5x average ROAS.
• Brand & Content Strategic content creation and brand development service: content strategy and production, social media management (Instagram, LinkedIn, Facebook, TikTok), brand identity and creative design, PR and thought leadership, video production, and email marketing campaigns. Billed as retainers or project fees.
• Customer Support Managed customer support service for real estate buyers, tenants, and investors. Dedicated support teams with multi-timezone (24/7) coverage, CRM-integrated workflows, multilingual support in English, Thai, French, Arabic, and more, and omnichannel communication. Achieves 95% CSAT and under 2-minute average response time; billed as a managed service retainer.
• Marketing Operations Outsourced marketing team service providing daily execution and management, campaign planning and strategy, monthly reporting and insights, tool management, and quality assurance. Offered under flexible retainer and performance-based engagement models, functioning as the client's external marketing department.

Quantifiable outcome

• Over $1 billion in real estate sales generated for clients worldwide
• +12 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability6 records

Feature11 records

Scale indicators31 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• HubSpot: General-purpose CRM and marketing automation platform often adopted by real estate teams; comparable as the underlying CRM layer that REMARSO's vertical CRM competes with, though lacking real-estate-specific workflows and syndication.
• Zillow Group: Dominant US real estate marketplace with a CRM (Follow Up Boss), Premier Agent marketing tools, and listing syndication — comparable to REMARSO's portal, CRM, and performance marketing offerings at much greater scale.
• Yardi: Established real estate software suite covering property management, CRM, and marketing; relevant as a broader incumbent that larger REMARSO customers (e.g., developers) may already use for adjacent functions.
• Compass: Large US real estate brokerage with proprietary technology platform spanning CRM, marketing, and consumer search; competes in the same end market as REMARSO though as a brokerage rather than pure technology vendor.
• Salesforce: Enterprise CRM with real-estate-industry deployments via AppExchange partners; competes in the upper end of REMARSO's enterprise field-sales motion for large brokerages and developers.

Direct peers

• Kuula: Virtual tour software for real estate and other verticals with 360° tour creation, sharing, and lead capture — closely comparable to VirtualTourEasy.com's core functionality.
• Matterport: Leading 3D / 360° virtual tour platform for real estate and adjacent verticals; the most direct competitor to VirtualTourEasy.com with a longer-tenured brand and stronger enterprise traction.
• Inside Real Estate (kvCORE): Major US-based real estate CRM and marketing platform serving brokerages and teams with lead generation, pipeline management, and consumer-facing portals — directly comparable to RealEstateCRM.io and REMARSO's property portal offering.
• Lofty (Chime Technologies): AI-driven real estate CRM and marketing automation platform with IDX websites, lead nurturing, and brokerage-level analytics — overlaps heavily with RealEstateCRM.io and REMARSO's marketing automation stack.
• Follow Up Boss: Real estate-specific CRM focused on lead routing, pipeline management, and brokerage integrations — directly comparable to RealEstateCRM.io for the agent and team segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/RemarsoH

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Real Estate Marketing Solutions