Campbell Orthodontics

What Campbell Orthodontics does

Campbell Orthodontics is a specialist orthodontic dental practice based in Peterborough, Cambridgeshire, UK, founded in 2006 by Dr. Alethia Campbell. The practice operates from a single location at 81-83 Park Road and serves patients aged roughly 7 to 70 across NHS and private channels. Its core services span Invisalign clear aligners (packaged in Lite, Moderate, and Comprehensive tiers), traditional metal and ceramic fixed braces, NHS-funded orthodontic care for under-18s meeting clinical-need criteria, custom-fit mouthguards, retainers, and teeth whitening.

The practice deploys iTero intraoral 3D scanning technology and in-house 3D printing to produce orthodontic appliances, replacing traditional putty impressions and enabling digital treatment planning. Dr. Campbell is a Specialist Orthodontist with five or more years of additional training beyond general dentistry, and the practice holds Invisalign Gold Provider status, awarded in 2018. It is registered with the Care Quality Commission and the General Dental Council, and is a member of the British Orthodontic Society and the British Lingual Orthodontic Society.

Revenue is generated through fee-for-service private treatments priced from approximately £65 for custom mouthguards up to £5,400 for Invisalign Comprehensive packages, alongside NHS-funded orthodontic care delivered under contract for qualifying under-18 patients. Private patients can self-refer, while NHS patients enter via dentist referral using the Index of Orthodontic Treatment Need scoring system. The practice employs a 12-person team and markets via its website, social channels (Twitter, Facebook), telephone, and a request-callback feature. No revenue, funding, headcount trajectory, or expansion data is publicly disclosed.

Name

Campbell Orthodontics

Legal name

Campbell Orthodontics

Website

https://campbellorthodontics.co.uk

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Campbell Orthodontics is a single-site specialist orthodontic practice in Peterborough, UK, founded in 2006. It provides Invisalign, fixed braces, NHS orthodontics, and custom mouthguards to NHS and private patients using iTero 3D scanning and in-house 3D printing.

Ownership category

akta.pro rank

Product category

Orthodontic Dental Services

NAICS

Offices of Dentists (621210)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro industry

PRIMARYHLABABAA

Comprehensive Orthodontic Clinics

Healthcare & Life Sciences/Dental Care Services/Orthodontics & Dentofacial Orthopedics

SECONDARYHLABABAC

Adult Orthodontics

Healthcare & Life Sciences/Dental Care Services/Orthodontics & Dentofacial Orthopedics

SECONDARYHLABABAB

Pediatric Orthodontics

Healthcare & Life Sciences/Dental Care Services/Orthodontics & Dentofacial Orthopedics

Keywords

• Orthodontic treatment services
• Invisalign clear aligners
• Fixed braces provider
• NHS orthodontic care
• Custom mouthguard fitting

Headquarters

HQ city

Cambridge

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Private Orthodontic Treatment: Fee-for-service model for private adult and youth orthodontic treatments including fixed braces, clear aligners, and retainers. Patients pay upfront or through financing plans.
2. NHS Orthodontic Treatment: NHS-funded orthodontic care for patients under 18 meeting clinical need criteria (Index of Orthodontic Needs scoring system). NHS payment flows through NHS England/Scotland/Wales/HSC.
3. Consultation and Diagnostic Services: Charges for orthodontic assessment consultations, diagnostic records, and iTero scanning for treatment planning.
4. Custom Fit Mouthguards: Bespoke mouthguard fitting service for sports protection, offered as an additional service from £65.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Campbell Orthodontics is a specialist orthodontic dental practice in Peterborough that provides teeth-straightening treatments including Invisalign clear aligner therapy, metal and ceramic fixed braces, NHS-funded treatment for qualifying under-18 patients, custom-fit mouthguards, retainers, and teeth whitening. The practice employs iTero intraoral 3D scanning and in-house 3D printing for treatment planning and appliance fabrication.

Product overview

Campbell Orthodontics is a specialist orthodontic practice offering a comprehensive portfolio of teeth straightening treatments. The core offerings include Invisalign clear aligners (available in Comprehensive, Moderate, and Lite packages) and fixed braces (metal and ceramic options), complemented by NHS treatment for qualifying under-18 patients, custom mouthguards, and aesthetic add-ons like teeth whitening. The practice utilizes iTero intraoral 3D scanning and 3D printing technology to provide precise, personalized orthodontic care. Treatment options range from basic removable appliances (£1050) to comprehensive private packages (£5400), serving patients across all ages with the practice established in 2006.

Differentiator

Problem solved

Functional benefit

Products and services

• Invisalign Clear Aligner Treatment Custom-made virtually invisible clear plastic aligners (18-36 sets) used to gradually straighten teeth over 6-24 months, planned with iTero intraoral 3D digital scanning instead of traditional putty impressions. Offered to private adult and youth patients seeking discreet orthodontic treatment.
• Fixed Braces Traditional fixed orthodontic appliances using metal or ceramic brackets affixed to the teeth to correct misalignment. Ceramic brackets blend with tooth color for a discreet appearance and are resistant to discoloration. Available for under-18 NHS and private patients and for adult private patients.
• NHS Orthodontic Treatment NHS-funded orthodontic care for young people under 18 who have a clear clinical need for treatment based on the Index of Orthodontic Needs scoring system. Access requires referral from a general dentist, with reimbursement flowing through NHS England/Scotland/Wales/HSC.
• Custom Fit Mouthguards Bespoke mouthguard fitting service starting from £65, producing precisely fitting mouthguards without boiling required for off-the-shelf versions. Available in a wide variety of colors; offered as an additional service alongside orthodontic treatment.
• Under-18 Private Treatment Scheme Exclusive private course of orthodontic treatment tailored for patients under 18 who do not meet the criteria for NHS orthodontic treatment, allowing them to receive the orthodontic care they need. Fixed braces pricing under this scheme starts from £2,900.

Quantifiable outcome

• 18-24 month average treatment time for full fixed appliance treatment
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• NHS England, Scotland, Wales, and HSC (Northern Ireland)coreOthersPatient data is shared with NHS bodies in England, Scotland, Wales, and HSC in Northern Ireland for patients receiving NHS or HSC treatment. This is a regulatory requirement for processing NHS-funded orthodontic care.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• mydentist: Major UK dental chain with extensive NHS footprint and growing private orthodontic service lines. Comparable as a scaled provider competing for NHS orthodontic contracts and adult private aligner demand across UK geographies including East England.
• Portman Dental Care: One of the largest UK-focused dental groups with a significant orthodontic specialist offering across multiple practices. Comparable as a multi-site UK provider of Invisalign, fixed braces, and NHS/private orthodontic services competing for the same patient pools as Campbell Orthodontics.
• Rodericks Dental: UK dental group operating NHS and private practices with orthodontic offerings. Comparable as a multi-site UK dental provider whose orthodontic services compete for the same patient segments in similar regional markets.
• Bupa Dental Care: UK's largest dental chain with hundreds of practices offering NHS and private orthodontic treatment alongside general dentistry. Comparable as a large incumbent with orthodontic services that competes for both NHS under-18 referrals and private adult clear-aligner patients.
• Colosseum Dental Group: European dental group operating practices across the UK with orthodontic service lines. Comparable as a broader incumbent with Invisalign/fixed-brace offerings and NHS contract relationships targeting the same patient demographics.
• Dentex Healthcare Group: UK dental partnership group acquiring specialist and general dental practices. Comparable as a consolidator targeting high-quality independent practices like Campbell Orthodontics for acquisition and integration into a multi-brand portfolio.
• IDH Group (Integrated Dental Holdings): Large UK dental corporate with a substantial NHS contract base and growing private orthodontic provision. Comparable as an incumbent with similar NHS/private mix and East England presence competing for orthodontic referrals.

Emerging players

• Straight Teeth Direct: UK-based clear aligner brand offering hybrid in-clinic and remote treatment models. Comparable as an emerging player competing for the same adult aesthetic-aligner demand with lower-cost, technology-enabled alternatives.
• Impress: Direct-to-consumer clear aligner brand with UK clinics combining in-person scanning with app-based remote monitoring. Comparable as an emerging competitor targeting the same adult private clear-aligner patient with lower price points and tech-led delivery.

Direct peers

• Sensu Orthodontics: Specialist orthodontic clinic chain in the UK focused heavily on clear aligner treatments and aesthetic outcomes. Directly comparable as a specialist orthodontic practice competing for premium private adult Invisalign patients with similar technology stacks (iTero scanning).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CampbellOrthod2
• Facebookfacebook.com/campbellorthodonticspeterborough
• LinkedInlinkedin.com/company/campbell-huber-orthodontics-llp

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Campbell Orthodontics