Good Health Naturally

What Good Health Naturally does

Good Health Naturally is a family-owned dietary supplement company founded in 1994, operating a direct-to-consumer e-commerce business through its US storefront (goodhealthusa.com) and a parallel UK website. The company markets a catalog of approximately 74 products organized across 12+ health goals (blood sugar, bone and joint, energy, eye, gut and digestive, heart and circulation, immune, liver and detox, lung, mood and brain, oral, and reproductive health) and segmented by demographic use case (children, men, women, over-50s, and pet owners). Core SKUs include SerraPet (animal Serrapeptase), UB8Q10 (Kaneka Ubiquinol), CurcuminX4000 (Meriva/Indena Phytosome curcumin), The Krill Miracle (Superba krill oil), PureC+ (liposomal vitamin C with quercetin), Nattokinase, Good Health Biotic14, Serranol, MaxiFocus, and Active Life multivitamin.

The underlying product technology is centered on formulation rather than software: the company combines standardized enzyme strengths, branded third-party ingredients (Kaneka, Indena, Aker Biomarine, Gnosis, InterHealth, Deerland, Bergstrom Nutrition), and proprietary delivery systems including liposomal encapsulation and phytosome-phospholipid complexes for enhanced bioavailability. There is no proprietary AI, no SaaS layer, and no software platform; the company runs a conventional WooCommerce/WordPress-style storefront with a manual nutritionist consultation backstop.

Revenue mechanics are pure unit-pricing DTC: products are priced between $7.95 (Lysine Lip Balm) and $68.00 (SerraPet at MSRP), with a 10% first-order discount (code NEW10), a 15% volume discount on bundles of three, and free US/Canada shipping on orders above $75. There is no subscription model and no recurring revenue mechanic. The customer base is a long tail of individual health-conscious consumers across the US, Canada, UK, and EU (the EU/UK human Serrapeptase line is restricted by novel food regulation, with the company directing those customers to alternatives and a separate UK site). A separate B2B practitioner storefront (Good Health Pro) has been introduced as an adjacent channel. The company is privately held, family-owned (co-founder Anne Redfern following the passing of co-founder Robert Redfern), operates with 11–50 employees across US (Las Vegas, NV) and UK (London) entities, and has no disclosed external funding.

Name

Good Health Naturally

Legal name

Good Health Naturally Inc.

Website

https://goodhealthusa.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Good Health Naturally is a family-owned US dietary supplement company founded in 1994 that sells approximately 74 vitamins, minerals, enzymes, and botanical products direct-to-consumer through goodhealthusa.com, serving health-conscious individuals, demographic-specific groups, and pet owners across 24+ countries.

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Food And Kindred Products (2000), Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)

akta.pro secondary industries

Vitamins & Minerals (Single Nutrients) (CRADAGAB), Probiotics & Digestive Health Supplements (CRADAGAF), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)

Keywords

• Dietary supplements
• Natural wellness products
• Enzyme supplements
• Probiotic formulations
• Vitamin formulations

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Supplement Sales: One-time purchase model for dietary supplements sold directly to consumers through the company's e-commerce website. Products include vitamins, minerals, enzymes, botanicals, and specialized formulations targeting various health goals. No subscription model is evident; customers purchase individual products or bundles as needed.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Good Health Naturally manufactures and sells a curated portfolio of natural dietary supplements — vitamins, minerals, enzymes (Serrapeptase, Nattokinase), probiotics, omega-3/krill oil, curcumin, ubiquinol, and topical magnesium products — directly to health-conscious consumers through its owned e-commerce storefront (goodhealthusa.com). The lineup is organized around 12+ health goals and several demographic segments (children's, men's, women's, over 50s), uses research-backed branded ingredients (Kaneka Ubiquinol, Meriva, Superba Krill, OptiMSM, Quatrefolic, DE111), and is supported by a team of qualified nutritionists offering personalized guidance.

Product overview

Good Health Naturally is a family-owned dietary supplement company with over 30 years of experience, offering a diverse portfolio of natural wellness products primarily sold through its e-commerce platform (goodhealthusa.com). The product lineup centers on enzyme-based supplements (Serrapeptase/SerraPet, Nattokinase, Serranol), omega-3 and krill oil formulations (The Krill Miracle), curcumin products (CurcuminX4000), probiotics (Good Health Biotic14, PrescriptBiotics), multivitamins (Active Life, MaxiFocus), and topical magnesium products (Ancient Magnesium line). Key branded ingredients include Kaneka Ubiquinol, Meriva curcumin with Indena Phytosome, Superba Krill oil, Quatrefolic folate, and various soil-based organisms. Products are organized by health goals (Blood Sugar Support, Bone & Joint Health, Energy, Eye Health, Gut & Digestive Health, Heart & Circulation, Immune Support, etc.) and target demographics (Children's, Men's, Women's, Over 50's Health). The company operates from Las Vegas, NV and serves customers primarily in the USA, Canada, UK, and Europe through its US and UK websites.

Differentiator

Problem solved

Functional benefit

Products and services

• SerraPet Serrapeptase tablets for dogs, cats, and horses providing 250,000U per tablet for joint health and inflammation support in companion animals. For pet owners seeking natural enzyme-based joint and mobility support for their animals.
• UB8Q10 Kaneka Ubiquinol High-strength ubiquinol supplement delivering 100mg Kaneka Ubiquinol per serving in an oil-based softgel format for heart health and ATP production. For adults seeking a premium branded CoQ10 form (ubiquinol) for cardiovascular and cellular energy support.
• CurcuminX4000 Original Premium curcumin supplement using Meriva Curcuma longa extract with Indena Phytosome delivery technology providing 600mg per serving for enhanced bioabsorption compared to standard curcumin. For adults seeking joint and antioxidant support with a research-backed curcumin phytosome.
• The Krill Miracle Premium krill oil supplement featuring Superba Boost krill oil providing omega-3 fatty acids (EPA/DHA), phospholipids, choline, and naturally occurring astaxanthin sourced from Antarctic waters with MSC certification. For adults seeking omega-3 supplementation with phospholipid-bound delivery.
• PureC+ Liposomal Vitamin C with Quercetin High-potency liquid supplement delivering 1000mg vitamin C with 180mg quercetin and citrus bioflavonoids using liposomal delivery technology intended to improve absorption and nutrient stability during digestion. For adults seeking high-dose vitamin C with enhanced absorption.
• Nattokinase Two-ingredient dietary supplement combining 2,000FU nattokinase enzyme from non-GMO fermented soybean with rutin bioflavonoid in delayed-release capsules for cardiovascular and circulation support. For adults seeking enzyme-based cardiovascular and circulation support, particularly those unable to access Serrapeptase in EU/UK markets.
• Good Health Biotic14 Broad-spectrum probiotic providing 14 carefully selected bacterial strains with over 10 billion CFUs and prebiotic fiber FOS, including the branded DE111 Bacillus subtilis strain. For adults seeking multi-strain gut microbiome support with prebiotic fiber.
• MaxiFocus Multivitamin Multi-nutrient eye health supplement combining lutein, zeaxanthin, astaxanthin with essential vitamins and minerals in a convenient liposomal liquid dropper format. For adults seeking targeted nutrition for macular and visual health.
• Active Life Multivitamin Comprehensive high-potency multivitamin and mineral formula providing 26 essential nutrients with bioavailable forms including Quatrefolic folate, methylated B12, L-OptiZinc, Chromax chromium picolinate, and vegan D3. For adults seeking a daily multivitamin with branded bioavailable nutrient forms.
• Lysine Lip Balm Organic lip care product featuring lysine, monolaurin, and zinc oxide combined with certified organic coconut, olive, jojoba, safflower, and castor oils. For consumers seeking a natural, filler-free lip care formulation.
• PrescriptBiotics Premium soil-based organism probiotic formula with 8 SBO bacterial strains, shelf-stable without refrigeration, intended for digestive and immune support. For adults seeking a non-refrigerated SBO probiotic option.
• Serranol Advanced multi-ingredient supplement combining serrapeptase, CurcuminX4000, Ecklonia Cava Extract, and Vitamin D3 in one capsule for joint comfort and inflammation balance. For adults seeking a combined Serrapeptase + curcumin + extract + D3 formula for joint and inflammation support.
• Ancient Magnesium Lotion Ultra Topical magnesium lotion combining ultra-pure magnesium chloride from the Zechstein seabed with OptiMSM, shea butter, and sweet almond oil for muscle recovery and skin hydration. For adults seeking transdermal magnesium delivery supported by branded OptiMSM.
• Lithium Balance Trace mineral supplement providing low-dose lithium intended to support mind and mood. For adults seeking nutritional mood support.
• RelaxWell Calming supplement containing L-Theanine intended to support soothing and relaxation. For adults seeking non-sedative relaxation support.
• Nascent Iodine Iodine supplement positioned to support thyroid function and cognitive health. For adults seeking nutritional iodine supplementation.
• NAC Single-ingredient antioxidant supplement providing 600mg N-acetyl cysteine (NAC) per serving. For adults seeking antioxidant and glutathione precursor support.
• HeartPower+ Cholesterol support supplement positioned for heart health nutritional support. For adults seeking cardiovascular nutritional support beyond standard ubiquinol formulations.
• Glutathione Extra Strength Advanced cellular glutathione supplement intended to support detoxification. For adults seeking elevated glutathione intake for antioxidant and detox support.
• Can-C NAC Drops Eye drop product containing N-acetylcarnosine intended for vision support. For adults seeking topical eye nutrition support.
• Personal Nutritionist Consultation Personalized guidance service delivered by a team of qualified nutritionists, providing tailored supplement recommendations and easy-to-understand information to help customers make informed wellness choices. For individual consumers seeking expert guidance on which Good Health Naturally products to use.

Quantifiable outcome

• 4.66 average rating from 2,723 reviews
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core.

• Kaneka CorporationcoreTechnology or IntegrationKaneka Corporation supplies Kaneka Ubiquinol, a premium branded ubiquinol ingredient for the UB8Q10 product. Kaneka is described as a globally recognized manufacturer known for controlled production methods and consistent ingredient specifications. The ubiquinol supplied is identical to the form naturally present in the body.
• Indena S.p.A.coreTechnology or IntegrationIndena S.p.A. (Italy) provides Meriva curcumin with Indena Phytosome delivery technology used in CurcuminX4000 products. This patented technology combines curcumin with phospholipids for enhanced bioabsorption compared to standard curcumin extracts.
• Aker BiomarinecoreTechnology or IntegrationAker Biomarine supplies Superba Boost krill oil for The Krill Miracle product. The krill is sourced from Antarctic waters using Eco-Harvesting technology and is MSC (Marine Stewardship Council) certified sustainable. Superba Krill Oil products are fully traceable and tested for contaminants.
• Gnosis by Lesaffre (Quatrefolic)coreTechnology or IntegrationGnosis by Lesaffre supplies Quatrefolic (6S)-5-methyltetrahydrofolic acid glucosamine salt for the Active Life multivitamin. Quatrefolic is accepted by the FDA as a dietary supplement ingredient with scientifically substantiated structure/function claims.
• InterHealth NI (L-OptiZinc)coreTechnology or IntegrationInterHealth NI supplies L-OptiZinc, a zinc mono-L-methionine sulfate complex for the Active Life multivitamin. Research demonstrates L-OptiZinc is better absorbed and retained longer compared to other zinc forms tested.
• Deerland Probiotics & Enzymes (DE111)coreTechnology or IntegrationDeerland Probiotics & Enzymes supplies DE111 Bacillus subtilis probiotic strain used in Good Health Biotic14 products. DE111 is a research-backed probiotic strain included in the multi-strain formula.
• Bergstrom Nutrition (OptiMSM)coreTechnology or IntegrationBergstrom Nutrition supplies OptiMSM, described as the world's purest MSM, used across the Ancient Magnesium Ultra product range to enhance magnesium uptake into cells.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Thorne HealthTech: Thorne is a premium DTC supplement company using science-backed, branded ingredients and practitioner channels. Highly comparable to Good Health Naturally's premium-branded-ingredient positioning and DTC focus, though larger and institutionally backed.
• Life Extension: Life Extension is a long-established DTC supplement retailer offering a broad catalog of vitamins, minerals, and specialty supplements organized by health goals. Comparable in catalog breadth and long-running brand heritage.
• Pure Encapsulations: Pure Encapsulations is a premium hypoallergenic supplement brand focused on practitioner-grade formulations with clean labels. Comparable emphasis on quality ingredients, fillers-free formulations, and health-goal-based segmentation.
• Solgar: Solgar is a premium vitamin and supplement brand focused on quality formulations across vitamins, minerals, and herbal supplements. Comparable in premium positioning and 70+ year brand heritage similar to Good Health Naturally's longevity.
• Jarrow Formulas: Jarrow Formulas is a science-based supplement company offering vitamins, minerals, probiotics, and specialty formulations. Comparable in branded-ingredient usage (e.g., branded probiotics) and DTC/channel distribution strategy.
• Doctor's Best: Doctor's Best is a supplement company that emphasizes branded ingredients backed by scientific research. Highly comparable to Good Health Naturally's reliance on trademarked ingredients (Kaneka, Meriva, etc.) for differentiation.
• Designs for Health: Designs for Health is a professional-grade supplement brand focusing on evidence-based formulations across vitamins, minerals, and specialty categories. Comparable in premium ingredient philosophy and catalog organized by health goals.
• Country Life Vitamins: Country Life is a family-owned supplement manufacturer with a broad catalog of vitamins, minerals, and specialty supplements. Comparable as a family-owned independent with decades of brand heritage in the supplement category.

Broad incumbents

• NOW Foods: NOW Foods is one of the largest natural products manufacturers with a broad supplement catalog. Overlaps with Good Health Naturally on vitamins, minerals, enzymes, and specialty supplements, but operates at much larger scale with wholesale distribution.
• Garden of Life: Garden of Life is a Nestlé-owned supplement brand focused on whole-food and certified organic/Non-GMO formulations. Comparable in broad vitamins/probiotics catalog and DTC retail presence, though operating at significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/goodhealthnaturally
• Instagraminstagram.com/goodhealthnaturally
• TikToktiktok.com/@goodhealthnaturally
• Xx.com/ghnaturally

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good Health Naturally