Decoline

What Decoline does

Decoline is a Belgian family-owned manufacturer and distributor of made-to-measure curtain rail systems, lift mechanisms for Roman blinds, panel track systems, and complementary window treatment products, founded in 1990 and headquartered in Pelt, Belgium. The company operates an in-house value chain covering research and development, mechanical assembly, and a textile workshop that produces Roman blinds, panels, net curtains, and heavy drapes tailored to its own rails and rods. Its product portfolio spans multiple rail profiles (VIA round, LINEA rectangular, SQUARE, ARCO semi-circular, and Integro recessed), the Lift Compact and Slide panel track systems, and a Collections line that adds picture rails, roller blinds, Soft Line fabrics, wooden and aluminium slats, vertical slats, plissé and honeycomb blinds, and the Comfort Frame magnetic mounting system.

The business model is a project-quoted, made-to-measure B2B operation. Decoline sells through a professional partner network of interior architects and specialised retailers across the Benelux, anchored since 2022 by a main-partner relationship with The Hub showrooms in Antwerp, Ghent, and Brussels (Zaventem). Distribution beyond Benelux runs through international distributors, while direct account managers and customer-care staff handle bespoke consultations for custom bending, RAL colours, motorisation, and project-specific solutions. Smart-home integration is delivered through a certified partnership with Somfy covering Tilt & Lift 25 WF and Sonesse motors with IO, RTS, and Zigbee protocols. Target customers are interior architects, the commercial and hospitality project market, and individual residential buyers seeking custom-sized solutions, with prices set per project rather than via public list pricing.

Name

Decoline

Legal name

BV Decoline

Website

https://decoline.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Short description

Belgian family-owned manufacturer and distributor of made-to-measure curtain rail systems, lift mechanisms, and complementary window treatments, serving interior architects, project market, and residential customers across Benelux through a professional partner network.

Ownership category

akta.pro rank

Product category

Window Treatment & Curtain Rail Systems

NAICS

Curtain and Linen Mills (31412), Blind and Shade Manufacturing (337920)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Window Coverings Manufacturing (Curtains/Drapes/Sheers/Valances) (IMAOAKAC)

akta.pro secondary industry

Custom Drapery & Made-to-Measure Window Coverings Retail (CRAIAKAD)

Keywords

• Curtain rail systems
• Window treatment solutions
• Motorized blind mechanisms
• Smart home curtain systems
• Made-to-measure interior rails

Headquarters

HQ city

Overpelt

HQ country

Belgium

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Curtain Rail Systems Sales: Sale of curtain rails and rods including Integro recessed, Arco semi-circular, Square, Linea rectangular, Via round, and Forma special form rails. Products sold as made-to-measure with custom bending, RAL colors, and various mounting options.
2. Lift Mechanism Systems: Sale of Roman blind lift mechanisms including Lift Compact systems and panel track systems (Slide 2,3,4,5). Both manual chain-operated and motorized options available with Somfy integration.
3. Window Treatment Collections: Complementary window decoration products including roller blinds, Soft Line fabrics, wooden and aluminium slats, vertical slats, plissé and honeycomb blinds, picture rails, and Comfort Frame systems.
4. Fabric Manufacturing: In-house fabric workshop manufacturing Roman blinds, panels, net curtains and heavy drapes tailored to fit selected rails and rods perfectly.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Decoline designs, manufactures, and distributes made-to-measure curtain rail systems, lift mechanisms for Roman blinds and panel tracks, and complementary window decoration products for residential, commercial, and project market customers. All products are fabricated in-house in Pelt, Belgium with custom bending, RAL color options, and Somfy motorization integration for smart home compatibility.

Product overview

Decoline is a Belgian family business (established 1990) that designs, manufactures, and distributes curtain rails and window decoration systems. The core product portfolio consists of curtain rails and rods (featuring VIA round, LINEA rectangular, SQUARE, ARCO semi-circular, and Integro recessed systems) and lift mechanisms for Roman blinds and panel tracks. These are complemented by the Collections line offering supplementary window treatments including picture rails, roller blinds, Soft Line fabrics, wooden and aluminium slats, vertical slats, plissé and honeycomb blinds, and Comfort Frame systems. The company operates with in-house R&D, assembly, and textile workshop capabilities, serving the Benelux market and beyond with custom-made solutions featuring smart home integration via Somfy motors and home automation platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Curtain Rails & Rods

Quantifiable outcome

• Curtain systems with made-to-measure precision
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• ArtiteqcoreTechnology or IntegrationArtiteq provides picture rail technology for the 'Decoline exposed by Artiteq' product line, enabling art and objects to be hung and moved without damaging walls, with technology fading into the background.
• SomfycoreTechnology or IntegrationSomfy provides motorization technology for electric curtain rails and Roman blind systems. Products include Tilt & Lift 25 WF, Sonesse motors, and integration with home automation platforms. Decoline Connected by Somfy branding indicates certified compatibility.
• DaubyminorChannel Partner/ Reseller/ DistributorDauby is a partner brand providing hardware and accessories for the Decoline window treatment ecosystem.
• The HubcoreChannel Partner/ Reseller/ DistributorSince 2022, Decoline has been main partner of The Hub, a creative playground for interior architects and design enthusiasts. The Hub locations in Antwerp and Ghent feature Decoline showrooms, samples, demonstrations, and consultations. Additional Hub Brussels location in Zaventem.
• Stijllux BVcoreOthersDecoline and Stijllux BV together form DecoLux Invest BV, a parent company structure for both window treatment businesses.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Warema: German manufacturer of solar shading, roller shutters and exterior window coverings. Comparable to Decoline as a European-made, engineering-driven window treatment specialist, but with stronger weighting in exterior shading and commercial projects.
• Hunter Douglas: Global market leader in window coverings (blinds, shades, shutters, curtains) with strong European presence. Overlaps with Decoline on custom window treatments, motorisation and interior architect channels, but operates at dramatically larger scale and broader portfolio.
• Luxaflex: Premium window coverings brand (Hunter Douglas owned) offering made-to-measure blinds, shades and curtain systems across Europe. Comparable to Decoline on premium positioning, customisation and specifier-led sales, but with global brand and broader range.
• Somfy: Global leader in motorised window coverings and smart home automation. Direct technology partner of Decoline, but also a broad incumbent that competes with integrated curtain systems and supplies Decoline's competitors.
• Griesser: Swiss manufacturer of roller shutters, awnings and venetian blinds with motorised and smart-home offerings. Comparable to Decoline on European premium positioning, motorisation and project-based B2B sales, though focused on exterior shading.

Direct peers

• Coulisse: Dutch manufacturer of window coverings including blinds, shades and curtain systems, with motorisation and smart-home integration. Closely comparable to Decoline on product scope, in-house manufacturing, Dutch/European positioning and project + retail distribution.
• Forest Group: Dutch manufacturer of curtain rails, rods and motorised systems serving European and international markets. Directly comparable to Decoline on product portfolio (curtain rails, motorisation), Benelux origin and project-focused GTM.
• Silent Gliss: Swiss premium manufacturer of curtain track and rail systems, blinds and motorised solutions for residential and commercial projects. Highly comparable to Decoline on product category, made-to-measure customisation, motorised offerings and European specifier-channel GTM.

Regional players

• Roma: German manufacturer of roller shutters, blinds and insect protection systems primarily serving German-speaking markets. Comparable as a European custom window treatment manufacturer with motorised options, but regional focus differs from Decoline's Benelux core.

Others

• Artiteq: Dutch manufacturer of picture hanging systems and adjacent display solutions, already a Decoline partner (Decoline exposed by Artiteq). Adjacent category rather than competitor, but useful comparable for European premium design-led B2B building products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/DecolineBV
• LinkedInlinkedin.com/company/decoline

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Decoline