ITALFORNI

What ITALFORNI does

ITALFORNI is an Italian manufacturer of professional ovens, operating as a brand of Waico srl, with headquarters and primary production in Pesaro, Italy. The company designs and builds electric and gas ovens across six application verticals: pizzeria, bakery (panetteria), pastry (pasticceria), gastronomy/foodservice, industrial tunnel ovens, and glass/ceramics kilns. Its product portfolio spans compact modular units (Caruso, Diamond, Bull, Visor, Euro Evo, CL Evo, Eco-Gas, Tekno, TK, EK, Fast), bakery-specific ovens (Windy T/M, Pastfood, Totem), conveyor tunnel ovens (Tunnel Classic, Tunnel Stone electric/gas, Industrial Stone, Biscuit, Desert, automatic pizza lines), and a range of ceramic (gas, electric Euro/Mikro/Jolly, fixed/mobile hearth, lava stone) and glass treatment kilns (VTR series). Core engineering focuses on refractory-lined cooking chambers, high-temperature operation up to 450°C, reinforced insulation that keeps external surfaces near 30°C, fast heat-up, and digital control via HYPE P-HEATING (separate ceiling and floor power regulation) and SMART EVO interfaces. The Caruso model carries certification from the Associazione Vera Pizza Napoletana for authentic Neapolitan pizza.

ITALFORNI monetizes primarily through one-time equipment sales to professional end-users, complemented by accessories (GM, Rolly), spare parts, and professional services including technical support and on-site demonstration. The go-to-market is channel-led: a global network of commercial agents, distributors, and reseller partners (formalized through a "Diventa distributore" program), professional showroom partners, and event-driven demand generation through the Live Baking demo project and trade fair participation (SIGEP World, Levante PROF). Demand is also supported by an Ambassador/Masterclass program and an "Iperammortamento 2026" Italian tax-incentive promotion. Customer segmentation is vertical, with primary focus on Pizzeria Professionals and secondary focus on bakery, pastry, industrial food production, and glass/ceramics. In May 2026, parent Waico Group announced the acquisition of Logiudice + Mecateck, extending reach into baking and confectionery ovens. Pricing is not publicly disclosed and revenue figures are unavailable in the source material.

Name

ITALFORNI

Legal name

Waico srl

Website

https://italforni.it

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

ITALFORNI is an Italian manufacturer of professional electric and gas ovens serving pizzerias, bakeries, pastry shops, foodservice operators, industrial food producers, and glass/ceramics processors, selling through a global agent and distributor network.

Ownership category

akta.pro rank

Product category

Commercial Ovens and Professional Cooking Equipment

SIC

Industrial Process Furnaces & Ovens (3567)

akta.pro primary industry

Food Preparation Equipment & Smallwares Wholesale (AFAIALAK)

Keywords

• Professional oven manufacturing
• Pizza ovens
• Bakery ovens
• Industrial tunnel ovens
• Ceramic kilns

Headquarters

HQ city

Chiusa Di Pesio

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Oven Sales: One-time sale of professional ovens (pizza, bakery, pastry, gastronomy) and industrial tunnel ovens. Products are sold through distributors and commercial agents. The company also offers complementary accessories (GM, Rolly) and spare parts.
2. Professional Services: Technical support, FAQ, dealer network services, and on-site demonstrations through the Live Baking project and Masterclass Project initiatives.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

ITALFORNI manufactures professional ovens for pizzerias, bakeries, pastry shops, and gastronomy operations, as well as industrial tunnel ovens for food production lines and kilns for the glass and ceramics industry. The company is headquartered in Pesaro, Italy, and operates as a brand of Waico srl, having been founded in 1978.

Product overview

ITALFORNI is a manufacturer of professional ovens serving multiple sectors: pizza (pizzeria), bakery (panetteria), pastry (pasticceria), food service (gastronomia), industrial tunnel ovens, and glass/ceramics processing. The product portfolio spans compact ovens, modular systems, and conveyor tunnel ovens. Key pizza oven lines include Caruso (certified by Associazione Vera Pizza Napoletana), Diamond, Bull, Visor, Euro Evo, CL Evo, Eco-Gas, Tekno, TK, EK, and Fast, complemented by GM and Rolly accessories. Bakery offerings include Windy T/M and Pastfood. Industrial tunnel ovens feature Industrial Stone, Biscuit, Desert, and automatic pizza production lines. Glass and ceramics kilns include gas and electric models (Euro, Mikro, Jolly), fixed and mobile hearth kilns, lava stone kilns, and VTR series glass treatment kilns.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Pizza Ovens

Quantifiable outcome

• External oven temperature maintained at approximately 30°C during high-temperature cooking
• +1 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature11 records

Partnerships

Two partnerships are on record, tiered minor.

• MammafioreminorGTM or Marketing Partner · 6 July 2026Collaboration partner for Live Baking demonstration event in Barcelona, Spain (July 6-7, 2026). Mammafiore hosts the event at their location and participates in the live baking demonstrations showcasing ITALFORNI ovens.
• GioiellaminorGTM or Marketing Partner · 8 March 2026Partnership at Levante PROF 2026 trade fair (March 8-11, 2026) in Bari, Italy. Gioiella participated alongside ITALORNI featuring the VISOR oven at the trade fair.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Middleby Corporation: Large US-listed commercial foodservice equipment manufacturer with pizza and bakery ovens in its portfolio. Broad incumbent operating across many categories at greater scale than ITALFORNI.
• Rational: Global leader in commercial combi-steam ovens for professional kitchens. Broad incumbent with overlapping professional cooking equipment but specialized in combi-steam technology rather than pizza/bakery ovens.
• Bakers Pride: Manufacturer of commercial baking and pizza ovens for the foodservice industry. Broad incumbent with overlapping product categories in commercial pizza and bakery oven segments.

Direct peers

• UNOX: Italian-headquartered global manufacturer of professional combi ovens and bakery ovens. Direct peer in the professional oven category with broader scale and deeper international reach than ITALFORNI.
• Alfa Pro: Italian professional oven manufacturer focused on pizza and bakery segments. Comparable as a peer Italian specialty oven maker in the same mid-market segment with overlapping product lines.
• Morello Forni: Italian manufacturer of professional pizza and bakery ovens. Direct competitor in the Italian specialty pizza and bakery oven market with overlapping product positioning and customer base.
• Tagliavini: Italian manufacturer of rotary rack ovens and bakery equipment. Direct peer in the Italian bakery/panetteria oven segment with similar customer base of artisan and industrial bakeries.
• Cuppone: Italian manufacturer of professional pizza ovens and specialty cooking equipment. Closely comparable as a direct competitor targeting Italian pizzeria and bakery professionals with similar product lines.
• Marana Forni: Italian manufacturer of professional pizza ovens. Direct peer in the Italian specialty pizza oven market serving pizzeria professionals with comparable product positioning.
• Valoriani: Italian manufacturer specializing in refractory pizza ovens including wood-fired ovens. Comparable as a specialty Italian pizza oven maker with similar focus on traditional Neapolitan and artisan pizza formats.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCFFMQtu0oPNJQgbGpiKZhhg
• Facebookfacebook.com/ItalforniOfficial
• LinkedInlinkedin.com/company/italforni
• Instagraminstagram.com/italforni_official
• Pinterestpinterest.it/italforni

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ITALFORNI